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Parenting Hub

5 DANGERS OF SMOKING DURING PREGNANCY

Affinity Health, a leading provider of high-quality healthcare, explores the dangers of smoking during pregnancy. “While the prevalence of smoking during pregnancy in South Africa has decreased in recent decades, it is still a significant public health concern that requires continued attention and support to help pregnant women quit smoking and protect the health of their unborn babies,” says Murray Hewlett, CEO of Affinity Health. “Quitting smoking is the best way to protect the health of both the mother and the baby. Many resources are available to help pregnant women quit smoking, including counselling, support groups, and nicotine replacement therapy. Seeking help is crucial for a healthy pregnancy and a healthy baby.” When a woman smokes cigarettes during pregnancy, the harmful chemicals in the tobacco smoke enter her bloodstream and pass through the placenta to the developing foetus. This can lead to a range of adverse health effects. Despite this, many women smoke during pregnancy because they are unaware of the risks or find quitting difficult. Dangerous Chemicals in Cigarettes Cigarette smoke contains various harmful chemicals that can affect foetal development and increase the likelihood of a range of health problems in the short and long term. A few of the many chemicals found in cigarettes include:  Nicotine is the addictive substance in cigarettes, and it increases the risk of heart disease, stroke, and lung cancer.  Tar, a sticky brown substance, is deposited in the lungs when inhaled cigarette smoke can lead to chronic obstructive pulmonary disease (COPD).  Carbon monoxide, a poisonous gas, reduces the amount of oxygen in the bloodstream and can cause shortness of breath, dizziness, and headaches.  Benzene, a carcinogen, can damage the bone marrow and lead to leukaemia.  Formaldehyde, used to preserve dead bodies, is also found in cigarettes and is a known carcinogen.  Acrolein, a toxic liquid, irritates the eyes, nose, and throat and can cause lung damage. Smoking During Pregnancy: The Top Risks to Your Unborn Baby’s Health Affinity Health lists five of the most significant risks associated with smoking. 1. Low Birth Weight Smoking during pregnancy is one of the leading causes of low birth weight. Babies born with low birth weight are at higher risk of health problems, including respiratory distress, feeding difficulties, and infections. They may also experience developmental delays and have a higher likelihood of long-term health problems, including chronic diseases such as diabetes and hypertension. According to the American Pregnancy Association, smoking during pregnancy can result in an average 180 grams decrease in birth weight. This risk increases with the number of cigarettes a mother smokes per day. 2. Premature Birth Smoking during pregnancy is also a significant risk factor for premature birth (defined as giving birth before 37 weeks of gestation). Premature babies are at higher risk of developing health problems, including respiratory distress syndrome, cerebral palsy, and vision and hearing problems. According to the Centre for Disease Control and Prevention (CDC), smoking during pregnancy raises the chance of premature birth by 25%. 3. Stillbirth Smoking during pregnancy can also lead to stillbirth (when a baby dies in the womb after 20 weeks of pregnancy). Stillbirth is a devastating loss for families and can be caused by various factors, including smoking during pregnancy. According to the Royal College of Obstetricians and Gynaecologists, smoking during pregnancy raises the chance of stillbirth by up to 40%. 4. Sudden Infant Death Syndrome (SIDS) Sudden Infant Death Syndrome (SIDS) is the unexpected death of an infant under the age of one year, typically while sleeping. Smoking during pregnancy is a risk factor for SIDS, and babies born to smokers are up to three times more likely to die from SIDS than babies born to non-smokers. Smoking during pregnancy raises the risk of SIDS by altering the baby’s respiratory and immunological systems, leaving them more vulnerable to illnesses. 5. Developmental Delays and Long-Term Health Problems Smoking during pregnancy can also lead to developmental delays and long-term health problems for the baby. Children born to moms who smoked during their pregnancy had an increased risk of developmental impairments, including language and cognitive development delays. Smoking during pregnancy can also affect the baby’s DNA, leading to long-lasting changes that may increase cancer risk and other chronic diseases later in life.

Philips Avent

Love Every Moment: Pregnancy Myths Unraveled

Pregnancy is the most natural thing in the world and possibly the most miraculous. It is also different for every Mother-to-be. If you are thinking of starting a family, are already pregnant or are considering doing it all over again, it is important to keep abreast of the latest information and arm yourself with knowledge so you can enjoy the gestation and birth of your baby without debilitating nerves or unnecessary worry. Once armed with the facts, it is easier to trust yourself to know when is the right time to consult a doctor for medical advice should anything untoward arise.  Humans have been giving birth for hundreds of thousands of years. It was a fact that up until 100 years ago, one in ten women died in childbirth or were left physically weakened making it a risky business for expecting moms at a time when the only advice expecting moms had was handed down by their mothers.   Spoken knowledge shared between families over the centuries can suffer from a broken phone syndrome where the information can become fictious or be hard to unravel or rethink. Culture and religion play a big part in customs and cultural beliefs too, especially when it comes to protecting babies from bad spirits during and after pregnancy. Today’s modern mum is blessed with medical knowledge, information, support and tools for your most easeful experience to help you care for your baby at home or find work life balance with your career and family lifestyle.    QUICK MYTHS DEBUNKED:   Myth: You can’t get pregnant the first time you have sex Truth: It is possible to fall pregnant the first time you engage in intercourse. Sperm stays alive for 48 hours while ovulation takes place over a 5 day window. Women in their twenties are likely to fall pregnant more so than women in their thirties or forties. Myth: You can’t get pregnant while on your period. Truth: You can get pregnant at any time during menstruation. To avoid falling pregnant, use safe contraception such as a condom which also helps prevent the spread of sexually transmitted diseases which can affect the birth of your child. STDs. Try an ovulation app that tells you when to expect your period and which days most fertile. Myth: You can’t fall pregnant while breastfeeding Truth: You can fall pregnant while breastfeeding even if your period hasn’t started yet. There are safe contraception methods available to use during breastfeeding. Myth: It’s not safe to have sex while pregnant Not only is sperm safe, but there may be some benefits to having sex and contact with sperm before and during pregnancy: Sperm and vaginal sex can help induce labor when the time comes. Oxytocin, one of the key hormones involved in progressing labor, is released during sex, and orgasms mimic contractions. Myth: Miscarriages are preventable Truth: A miscarriage is most commonly the result of the fetus having genetic problems that cause the growth and development to stop and is something that is beyond the control of the mother. Certain uterine conditions or weak cervical tissues might increase the risk of miscarriage, such as poorly controlled diabetes or thyroid disorders such as hypothyroidism. While there is no way to make sure you won’t have a miscarriage, you can reduce your chances by avoiding cigarettes, alcohol, drugs, and injury to your belly. Myth: You must wait 3 months before announcing your pregnancy.  Truth: Many women decide to delay announcing a pregnancy until at least 12 weeks in, due to concerns about the risk of complications or miscarriage during this time. In some cultural beliefs, your enemies may use this period to bewitch you or cast a curse on you to harm the baby. It is believed that prayer is enough to ward off any bad spirits. A lot is happening during these first three months: The fertilised egg rapidly divides into layers of cells and implants in the wall of your womb where it carries on growing. These layers of cells become an embryo. Your first trimester begins on the first day of your last period and lasts until the end of week 12. It is during this first trimester that the foetus is most susceptible to damage from substances, like alcohol, drugs, certain medicines, and illnesses, like rubella (German measles) as both your body and your baby’s body are changing rapidly and complications more likely to occur. Myth: Eating dairy and peanuts while pregnant can make your baby allergic to them. Truth: It is safe to eat most foods while pregnant unless you are allergic to them. Do not limit your diet as this can be harmful to your growing fetus as you need all the nutrition you can get during this time. Foods to avoid during pregnancy due to the risk of harmful microbes are soft cheeses, pates, raw meat or fish, raw or soft-cooked eggs and soft-serve ice cream.    Myth: All women get stretch marks after pregnancy Whether you get them or not really depends on your skin type, and how much collagen it stores.  Women who have a higher chance of getting stretch marks include those who are obese, have bigger babies, experience high weight-gain or are younger when they are pregnant.  A stretch mark is a type of scar that develops when our skin stretches or shrinks quickly. Stretch marks will fade with time and you can speed up the process by massaging in a good moisturiser or skin oil to help promote new tissue growth and break down the bands of collagen that form in the underlying tissue leading to stretch marks.  Myth: Morning sickness only happens in the morning. Truth: Morning sickness, including nausea and or vomiting during pregnancy is a result of changes in your hormones and while it is more common in the morning, it can occur at any time of day. It is most prevalent in the first trimester and for most women it will pass by the second trimester. Heads up

Parenting Hub

Wellbeing for You and your Baby with the Latest Updates for a Vital Baby Lifestyle

Nine months of pregnancy can sometimes seem like a long time to wait for the exciting arrival of your new bambino, but it marks an essential time to prepare ahead for your imminent birthing event which will start all the camera, lights, action, and a new life journey together, which will fill your days and nights ahead.  Vital Baby cares about the wellbeing of every new mother and their baby and we understand that not every birth will be easy or uneventful. Our latest product range featured below supports some of the challenges new mothers may experience and must learn to adapt to, with practical solutions and essential tools to ensure the wellbeing of the whole family. Some infants can experience sucking complications or have an unformed palate or cleft lip requiring feeding assistance; and as we head into the Autumn months, they may also experience nasal congestion and breathing difficulties which can upset babies sleeping and eating routine.  Some mothers may also need to return to work and leave their new born at home or with other caregivers and require the practical support of mealtime feeding equipment, and the correct utensils to ensure the best hygiene, well-being and grooming care for a vital, happy baby.  Vital Baby NURTURE Silicone Feed Assist Bottle Range Sometimes your baby may need an extra helping hand during feeding. The Vital Baby Nurture Silicone Feed Assist Bottle enables you to squeeze the base gently to assist latch and encourage milk flow. A safe option for your baby, the silicone material used to create the bottle is one of the softest materials available, naturally free from nasty chemicals such as BPA or Phthalates, with high-temperature resistance and therefore safe to clean in a dishwasher. For you and your baby’s convenience and comfort, Vital Baby Nurture Silicone Feed Assist Bottle has: Unique 100% silicone soft squeeze base, allows you to control the flow for your baby Anti-colic valves help to reduce air intake Classic shaped wide neck super soft teat for easy latch Wide neck bottle for easy filling and cleaning Silicone teat is soft and smooth against baby’s delicate face feeding bottle provides the benefit of being able to “squeeze” milk through the teat. Our silicone Assist Bottles are also suitable when the baby is unable to suck or feed normally due to the complications of a cleft lip or palate, enabling an easier and more relaxed feeding time for both baby and parents, and ultimately reduces the need for tube feeding. Product RSP’s:  Vital Baby NURTURE silicone feed assist™ 150ml  – R264.99 Vital Baby NURTURE silicone feed assist™ 250ml – R274,99 Nurture Silicone Feed Assist Teats Slow Flow 2PK – R114,09 Nurture Silicone Feed Assist Teats Medium Flow 2PK – R114,09 Nurture Silicone Feed Assist Teats Fast Flow 2PK – R114,09 Vital Baby NURTURE Microwave Sterilising Bags (5PK)  The vital baby nurture microwave sterilising bags offer the ultimate convenience while you are away with baby or need a simple, easy-to-use space saving solution in the home. Each bag can be used up to 30 times offering fast and convenient sterilising, with the minimum of clutter.  The vital baby nurture microwave sterilising bags offer peace of mind, killing 99.9% of common bacteria to keep your baby healthy and happy. Each bag has up to 30 uses and can be marked to help you keep track. Each bag will sterilize up to 3 bottles, teats, locking rings and caps all in one go.  Vital Baby NURTURE Microwave Sterilising Bags (5PK) – RSP: R167,29 (Incl VAT) Suitable from:  Birth Vital Baby NURTURE Milk Formula Dispenser  The Vital Baby Nurture Milk Formula Dispenser has been specially designed with three separate compartments to allow formula feeds to be made up accurately while on trips or outings. The revolving lid clicks accurately into position above each compartment, and the wide, easy pour spout makes it simple to dispense the milk formula into the bottle, avoiding spillages. It is perfect for use with all Vital Baby Nurtured silicone and plastic feeding bottles It can also be used for dried baby foods such as baby cereal, to make up meals while on the move. BPA, Latex & Phthalate free Product Specification: Vital Baby NURTURE Milk Formula Dispenser – RSP: R138.99 (Incl VAT) Suitable from:  Birth Vital Baby Nourish Big Kid Cutlery  Made using high grade stainless steel, this specially designed toddler cutlery set has been developed with rounded tips for safe self-feeding and has been sized for easy use.  The chunky soft grip handles make it easy for your toddler to grip and control when feeding themselves, and the specially designed knife blade has been positioned to enable little ones to learn the correct cutting motion easily and safely.  The big kid cutlery set has been designed for toddlers over 12 months who have developed some confidence with self-feeding and will last them through toddlerhood and beyond.  Product Specification  Vital Baby Nourish Big Kid Cutlery – RSP: R121,99 (Incl VAT) Suitable from:  12m+ Vital Baby PROTECT Nailcare Set   Our PROTECT nailcare set contains everything you need to keep tiny finger and toenails tamed. The ergonomic design is easy to hold, giving you the ultimate control. Specially designed scissor tips are carefully sized for tiny finger and toenails. Super easy to hold and built-in grips to give you extra peace of mind that you can cut nails safely. Curved clipper nail guards and small blades are perfectly sized for snipping and trimming with ease and comfort. Smooth over any sharp, rough or catchy edges caused by cutting and clipping with the emery board for the perfect finish. BPA, Latex & Phthalate free.  Product Specification  Vital Baby PROTECT Nailcare Set  – RSP: R127.99 (incl VAT) Suitable from:  Birth Vital Baby PROTECT Nasal Aspirator During the early months babies breathe through their noses, so congestion can interrupt sleep or feeding as well as causing discomfort. The Vital Baby Nasal Decongester has been designed to clear blocked noses with a gentle squeeze. The ergonomic design

Parenting Hub

Why Sudocrem is the best baby bum cream for your baby

Ever heard the expression “soft as a baby’s bottom?” A baby’s skin is extremely delicate and one of the most common challenges faced by mothers is nappy rash. Although it is usually not serious, it can be very uncomfortable for baby – and distressing for mom! A type of dermatitis, nappy rash affects the buttocks, genitals, and thighs. It usually lasts a couple of days, but in some cases, it may be persistent and turn into a secondary skin infection. The skin may be red or raw, shiny or tight and in severe cases, there may even be a little bit of bleeding. Wearing a nappy creates a hot and humid environment that may encourage irritation of the skin. A nappy rash can be caused by anything that irritates a baby’s skin, but the most common cause is when urine or stools are in contact with the skin for too long. While it is inevitable that most babies will develop nappy rash at some point, there are a few steps you can take to minimise the symptoms (or avoid it altogether): Change baby’s nappies frequently. When changing baby, rinse and dry the skin in the nappy area and avoid using baby wipes as they may spread infection or burn the skin if they contain alcohol. When possible, let baby go without a nappy. If you use cloth nappies, wash them with a mild detergent and avoid using bleach or fabric softeners. Use a good quality, trusted baby bum cream to keep the delicate skin soothed and moisturised. We recommend the iconic Sudocrem Skin and Baby Care Cream. Sudocrem has been trusted by mothers for over 90 years. Did you know that Sudocrem’s journey dates back all the way to 1931? Pharmacist Professor Thomas Smith blended a unique formula of active ingredients that brought together the best of nature and science to effectively soothe and help to heal baby’s nappy rash as well as other skin conditions. He developed Sudocrem in a Dublin pharmacy and the formula has withstood the test of time as it remains unchanged today. Sudocrem is clinically proven to soothe and protect your baby’s delicate skin and works in three simple ways: It contains an emollient that soothes sore or irritable skin; Its cooling properties help ease pain and irritation; A water-repellent base forms a protective barrier, helping to stop any irritants (urine and faeces) coming into contact with the skin. The key ingredient in Sudocrem is Zinc oxide, a multi-functional ingredient that reduces the loss of tissue fluid, thereby protecting the skin’s barrier function. Sudocrem is gentle yet effective and can be applied at every nappy change: Step 1: Ensure your baby’s bottom is clean and dry. Step 2: With clean and dry hands, place a small amount of Sudocrem on the tip of your finger. Remember a little goes a long way. Step 3: Gently massage Sudocrem into the skin using light, circular movements (try to avoid rubbing, especially if the skin looks sore). Step 4: You want to create a thin, translucent film on the skin. If the white cream is still visible, you may have put too much on (don’t worry if this happens, just use a little less next time). Step 5: Repeat as often as you need to. While Sudocrem works wonders in treating and preventing nappy rash, it has plenty of other uses for the rest of the family too. It can be applied to cuts, grazes, and minor burns to reduce the risk of infection and soothe discomfort. It’s also great for soothing skin irritations like eczema and acne. Sudocrem’s formula has remained unchanged for over 90 years because it works. Give it a try and see the difference in your baby’s skin. Sudocrem is available at Clicks, Dis-Chem, and other major retailers and pharmacies in four handy sizes: 60g – R57.99 125g – R94.99 250g – R164.99 400g – R209.99

Vital Baby

Your Choice: Alternative Birthing Methods for Expecting Mums

As a parent the experience of birth will be the most poignant, memorable, and empowering event in your life as you step into the role of custodian in bringing new life into the world.   As the primary creator of that experience, you will want to be prepared and plan it in detail, with all the essential information at your fingertips, so you can response appropriately when the birthing process begins with those first twinges of labour.  Deciding on the right birth plan for the arrival of your baby is up to you, your partner and your extended support team of family and friends. One thing is certain, you will have plenty of advice and anecdotes from mothers who have experienced the birthing process before you.   Remember, as a unique creation of the universe yourself, you are the one in charge of your body and only you will know the best option for you when it comes to birthing your baby.   There is a wonderful adage: When in doubt go with your gut. Let your inner wisdom and the advice of your doctor help you to design the delivery of you and your partner’s choice so there are no regrets later.  Your childbirth delivery options include:   Natural, unassisted birth at home.  Assisted childbirth at home or in a private birth center.  Natural or assisted birth, including Cesarean surgery at a public or private hospital.  Before settling on your personal preference of birth plan options, it is important to understand that it will depend on three key factors: The overall health of you, of your fetus and your finances.  Hospital Births  Getting the right health insurance coverage for your baby’s birth is important as it may require many visits to the doctor. The costs of giving birth at a public or private hospital can be seen as reaching anywhere upwards from R10 000 to R50 000   Why does it cost so much? Healthcare insurance means you and your baby are covered by the best cutting-edge medical care and support available. With this type of support network, you gain access to antenatal classes, pregnancy and gestation monitoring and ultrasound scans by your gynecologist. Hospital care includes being seen by an obstetrician – known as a pregnancy specialist should high-risk vaginal births occur, or an elective or non-elective caesarean section take place, a midwife, which is a nurse who specializes in childbirth and an epidural anesthetist for emergency monitoring and after birth pain relief. Birth care after birth includes episiotomy care, which is a more common occurrence with hospital births. Your baby is also treated with the same top-notch care with all the available equipment and expertise should your baby be premature or require medical attention.  A hospital birth may mean you don’t enjoy much privacy as you are often placed in a general ward with other patients during one of the most personal events of your life and this may be a suitable time to use your medical coverage to book a private room. Unfortunately, only one person is usually allowed into the birth room.    Alternate Birthing Options  If you don’t have medical aid, or you do not like hospitals, or you have chosen to save up for your own choice in birth experiences, you will need to first consider if it is the best option for your baby and for you. For many women who choose a natural home birth, they find it is not possible due to health risks.  If you have a low-risk pregnancy, using a midwife can be a major cost saver and a more natural and relaxed birthing experience for the whole family.  Natural childbirth emphasizes an unrushed, supported process, with minimal interference and less invasive monitoring. Until about 80 years ago, natural childbirth at home was the usual and only childbirth delivery option and mothers only went to hospital if there was an urgent health emergency.  Attending Antenatal classes will help you and your partner to understand and formulate your own birth plan and prepare you for what to expect, as well as teach you about the different pain management and relaxation techniques to prepare you for labour and the birthing process   Professional Support at Home  Start early on finding a suitable midwife, doula (a modern-day birthing coach) or birthing specialist so you can find connection and trust with them and discuss your needs. A midwife or doula will first check the health of you and your baby and give you useful information to help you have a healthy pregnancy, including advice about eating and exercise. Most importantly, they will be available to discuss your options and choices available for your care, labour and birth, and the health of your baby once delivered.    Even if you elect to have a home birth you will need a checkup by an obstetrician at 28 weeks, 35 weeks, and 37 weeks of pregnancy where they will do scans to monitor the growth and general wellness of your baby; as well as be on call during labor in case of a home birthing emergency.   For many, the support and care of a private midwife and doula is the best solution and outcome for baby and you. They provide a solid base of emotional support and care without the rush associated with hospitals and doctors’ waiting rooms. A midwife is on standby 24/7 for home births or may use private hospital birthing unit or even run their own private birthing center that looks like a luxury guest house over that of the clinical and business-like bustle of a hospital.   Home Birth  A home birth will be a more personal birthing experience but without the support of medication. Instead, you are supported with natural pain relief such as water, massage, reflexology, and aromatherapy and you may choose your own, most comfortable position to give birth using breathing techniques, such as the Lamaze method. Hypnobirthing is another technique which helps new moms to relax and prepare for labour and helps to reduce feelings of

POKKELOKKIE

Do you want to see and feel Pokkelokkie reusable nappies before making a purchase?

We have been manufacturing cloth nappies for almost eight years now. In this time we have recognized that many new parents wanting to use them, really want to sit down with someone who knows what they are doing and chat about how it all works. Seeing and feeling the nappies in real life (rather than just on a screen) before buying, is not always possible given our business is run mainly online. So we have come up with a solution! In a country where disposables have become the mainstream go to product, navigating the cloth nappy world can feel a bit intimidating. This is because these days, there are quite a few different styles of modern cloth nappies to choose from and quite a bit of new lingo involved. Some styles work however quite a few don’t. The most important rule of thumb is, choose a nappy style that is fully absorbent (flats or fitted style), made from a decent quality fabric and put a waterproof cover over it. Twenty five years ago, parents only had one type available- the good old terri towelling flat and plastic cover. That is what everyone used. It worked, day and night (because it wrapped around baby). Did you know there was a woman by the name of Marion Donovan to thank for the very first cloth nappy way back in 1946. Marion was a housewife sick of changing wet bed linen, wet nappies, wet clothing and constant nappy rash due to the rubber pants available at the time. She had a light bulb moment while in the shower.  She cut a square out of her nylon shower curtain and created the first waterproof covering for cloth nappies. And cloth diapers were born. We have come so far since then! To think that generations of people only had flats. They really are such easy, affordable and effective nappies. And these days our flats are made from fabric that is a gazillion times trimmer and more absorbent. One cannot always tell a cloth diapered bum under clothes these days!  So you have decided you want to use cloth nappies. You know how much money you will save and how much landfill will be diverted- almost a ton per baby to be exact. You also know how much better it is for your baby’s overall health. You have browsed the Pokkelokkie website but have some questions and you also would love to actually see the nappies and ask a few questions, right? How awesome would it be if you could just send a message to an experienced mum nearby, make an appointment, hop in the car and spend an hour with someone who has done it all from the birth of her baby. Now you can! Not so long ago we launched our very own PK Guru service. We have recruited nine mamma`s around the country that know their stuff. You can now find a Guru nearby and make an appointment. You will be able to hold our nappies, ask some questions and be inspired by an experienced mum who has done it all. There is nothing better than knowing what you have chosen is the right thing for you. The main drive behind this project is to encourage and help those who are wanting to do cloth, but feel like they need a bit of support. We know how much information is out there and sometimes it`s hard to narrow it all down. We do ask that you visit our website before making your appointment. This is to make sure you maximize the time spent together.  Our Guru`s cannot teach you the system from scratch. You do need to have a understanding of the basics which is all under the “learn about our nappies” tab on the site.  We have two services. The free service is for first time parents who don’t yet use reusables. You can make a 60 minute long appointment at no charge. If you have your nappies already and need some help, appointments are charged at a minimal fee. Perhaps you need some help with your flats for example. Our Guru will show you the ropes! We hope that by having this network of Guru`s around the country, more parents who are on the fence, will take the steps to start their reusable journey. It is very common for friends and family to gasp in horror at your desire to use cloth nappies. It seems so odd that others can judge something without having used it themselves. What I can tell you is that once you do start, those gasps quickly turn into “ooh`s and aahs” of pleasant surprise at how cute and easy our modern day nappies actually are.  Join our tribe. Email us to get started. pokkelokkiebaba@gmail.com

Milk Galore

Milk Galore on why breastmilk is best?

We at Milk Galore, a company whose primary focus is to assist mothers in increasing their flow of breastmilk. Our products assure results after 24 hours with an intake 250ml three times a day. Our range of products comprising 100% fruit juice blend and Rooibos tea for all the tea lovers.  We believe breastmilk is best for baby. So our core vision is to ensure that baby receives the best nutrition and also therefore aligns with the WHO strategy.  Breastmilk is the perfect food for your baby. It contains just the right amount of nutrients. It is also gentle on your baby’s developing stomach, intestines, and other body systems. It is recommended that you breastfeed until your baby is 6 months old, then breastfeed with solid foods until at least 1 to 2 years old. Below are list of nutritional benefits: Proteins Breastmilk contains two types of proteins: whey and casein.  Approximately 60% is whey, while 40% is casein.  This balance of the proteins allows for quick and easy digestion.   Approximately 60-80% of all protein in human milk is whey protein.  These proteins have great infection-protection properties. Listed below are specific proteins that are found in breast milk and their benefits: Lactoferrin inhibits the growth of iron-dependent bacteria in the gastrointestinal tract.  This inhibits certain organisms, such as coliforms and yeast, that require iron. Secretory IgA also works to protect the infant from viruses and bacteria, specifically those that the baby, mom, and family are exposed to.  It also helps to protect against E. Coli and possibly allergies.  Other immunoglobulins, including IgG and IgM, in breast milk also help protect against bacterial and viral infections.   Lysozyme is an enzyme that protects the infant against E. Coli and Salmonella. It also promotes the growth of healthy intestinal flora and has anti-inflammatory functions. Bifidus factor supports the growth of lactobacillus. Lactobacillus is a beneficial bacteria that protect the baby against harmful bacteria by creating an acidic environment where it cannot survive. Fats Breastmilk also contains fats that are essential for the health of your baby.  It is necessary for brain development, absorption of fat-soluble vitamins, and is a primary calorie source.  Long-chain fatty acids are needed for brain, retina, and nervous system development.  They are deposited in the brain during the last trimester of pregnancy and are also found in breast milk. Vitamins The amount and types of vitamins in breast milk is directly related to the mother’s vitamin intake. This is why it is essential that she gets adequate nutrition, including vitamins.  Fat-soluble vitamins, including vitamins A, D, E, and K, are all vital to the infant’s health. Water-soluble vitamins such as vitamin C, riboflavin, niacin, and pantothenic acid are also essential. The intake of our products assure results after 24 hours with an intake 250ml three times a day with also a high intake of iron. Our range of products comprising 100% fruit juice blend and Rooibos tea for all the tea lovers.  Carbohydrates Lactose is the primary carbohydrate found in breastmilk.  It accounts for approximately 40% of the total calories provided by breast milk. Lactose helps to decrease a large number of unhealthy bacteria in the stomach, which improves the absorption of calcium, phosphorus, and magnesium.  It helps to fight disease and promotes the growth of healthy bacteria in the stomach. Breast Milk is Best for Your Baby Breast milk has the perfect combination of proteins, fats, vitamins, and carbohydrates.  There is nothing better for the health of your baby.  Leukocytes are living cells that are only found in breast milk.  They help fight infection.  It is the antibodies, living cells, enzymes, and hormones that make breast milk ideal. These cannot be added to the formula. Though some women ultimately are not able to breastfeed, many who think they cannot actually are able to breastfeed – which is the core reason for the existence of our Milk Galore products with results from 24 hours. Let us help you to ensure that baby gets the best.

Bonitas – innovation, life stages and quality care

Caffeine and pregnancy – am I allowed?

You may be wondering if your morning cuppa is something to be avoided now that you’re pregnant. Generally, caffeine should be avoided during pregnancy, as it can harm your baby. However, you can consume caffeine in small amounts, so you won’t need to go cold turkey on your coffee habit. But how much is too much? And what caffeine high food and drink should you be avoiding? How does caffeine affect you and your baby?  Too much caffeine can have a negative impact on both you and your baby. If you’ve drunk a lot before getting pregnant you may find adjusting to only one cup a day (or the equivalent) pretty tough. As a stimulant, caffeine has the effect of making you feel more awake and alert, but too much (even before getting pregnant) isn’t good for you. Caffeine can increase your blood pressure and heart rate, and leave you feeling fatigued when the stimulant has left your system. Caffeine is also addictive, while it doesn’t cause addiction in the way that drugs do, drinking it often can increase your dependency on it. When you’re pregnant your body will metabolize caffeine at a slower rate. Some studies have linked increased caffeine intake to miscarriage (although there are conflicting studies on this) as well as low birth weight. Because the risks aren’t fully understood it is best to limit your intake.  How much is enough? When you find out you’re pregnant it’s best to limit your caffeine intake to 200mg per day. This is the equivalent of two cups of instant coffee (filter coffee has more) or 3 to 4 cups of brewed tea. Energy drinks, sodas and chocolate are other sources of caffeine which you should consider. Remember, caffeine isn’t the only thing in these foods and drinks, energy drinks and sodas have lots of processed sugar, and some energy drinks also contain ginseng, which should be avoided during pregnancy. What are alternatives to caffeine?  If you are planning on sticking to as little caffeine as possible per day you’re probably wondering what healthy alternatives there are. Luckily in South Africa, rooibos tea is very popular and perfectly safe to drink. You can swap out filter coffee and flat whites for rooibos tea and red cappuccinos. Decaf coffee is another alternative, but it’s best not to overdo this one as it still has trace amounts of caffeine.

Bonitas – innovation, life stages and quality care

Home births vs the hospital – what you need to know

If you’re expecting a baby then you’ll probably know that you’ll have a choice between a home or hospital birth. If a home birth is something you’re considering it’s important that you weigh up the relative pros and cons. A home birth means you’ll be giving birth at home as opposed to the hospital, and if this is something that you are considering it is important that you discuss it with your doctor. What are the benefits of a home birth? The first pro of a home birth is that you are at home, in a familiar environment with familiar people or trusted friends. It is only recently that hospital births have become so common, and prior to half way through the 20th century, most births did happen at home . Another reason why some moms choose to deliver at home is the fact that allows them to give birth with a lesser degree of medical intervention and they have more freedom in the birthing process. After giving birth you are able to be in the comfort of your own home with your new baby and family, another reason why home birth would be chosen over a hospital by moms. If you think this may be an option for you, you’ll need to find a midwife who has experience with home births so that if any issues should arise, she has a contingency plan to deal with the situation. The risk depends on your situation. If you are only carrying one baby, don’t have diabetes or high blood pressure, haven’t had a previous c-section and live around 15 mins away from the nearest hospital (in case of emergency) you are a more ideal candidate for a home birth. It’s important to weigh in on the possible risks  before deciding if a home birth method is right for you and your baby. When would the hospital be a better option? Generally speaking, hospital births are safer because there are always doctors available in the case of an emergency, for instance if the baby becomes blocked in the birthing canal or the mom starts hemorrhaging. During your home birth, you may need to be transported to the hospital if your labour or birthing process doesn’t go to plan (that’s why it’s important to live close by to one if you choose this option). If your labour is slow, you need pain relief, the baby shows signs of distress or isn’t head first it’s best to be transported to the hospital for medical assistance. What do you need to prepare for a home birth? If you are seriously considering a home birth make sure you’ve consulted with your doctor to make sure this is a good option for you and your baby. If it’s something you want to consider, you’ll probably be wondering what you need to prepare for a home birth. Before getting to the details, you’ll need to choose a midwife or health care professional to assist, create a birthing plan, a well as a plan to prepare for a hospital transfer, should this become needed. If you still have questions, Home Birth South Africa, which is a website dedicated to home births in South Africa, has many resources you can browse through.

JanaS Ladies and Babies Boutique

JanaS Ladies and Babies boutique

JanaS is a mom owned and operated, Pretoria based, online store that was started as a ladies clothing brand, but then evolved into an online store that specializes in natural products for mommy and baby. At JanaS we are passionate about using no products with any toxins in, on our babies or on ourselves. A lot of research goes into every product that we decide to stock. It is tried and tested by ourselves and our children. It needs to be toxins free and completely safe to use. We stock a wide variety of products, lots of them locally produced, but also some imported from countries such as Denmark and England. When we look for potential products, there are a few important characteristics that we look for.  To promote sustainability, we look for products that are reusable. This includes every variety of modern cloth diaper that you can think off. Also our LastObject products – reusable ear swabs and face wipes and cloth diapers. All our mommy and baby products are made with natural ingredients and are preservative free. This includes our teas, washing detergents and post-partum recovery gummies, bum balms, sunscreens and so much more. Our dummies and teethers are made with silicone, untreated wood, 100% cotton and natural rubber. This ensures that our precious babies don’t come into contact with any toxins that might be harmful, and they are naturally anti-bacterial.  We strive to give each and every customer fast and personalized service. We love chatting to customer regarding product options. We also offer cloth nappy demos to make sure your cloth nappy journey is as effortless and fun as possible. Visit them at www.janas.co.za

POKKELOKKIE

Pokkelokkie cloth nappies and why you need to join our tribe

Did you know you will spend over R20 000 on single use plastics in your child’s diaper life. Over R40 000 if you have two babies. This is crazy. No one wants to throw money into a landfill where it will sit for 500 years. So here is the good news…you don’t have to! Hi. My name is Kerryn. I am a mom, wife, eco warrior and the owner of Pokkelokkie cloth nappies.  I started making cloth nappies for my first baby, as the thought of throwing a single use plastic in a black bag where it will stay for over 500 years just did not sit well with me, at all. My mum taught me how to sew when I was six years old. I would never have dreamed such a small skill would be such a big influence in my life today. Seven years ago, I was sat sewing a nappy (8 months pregnant), wandering if I was making the right decision about this cloth nappy business idea when a very beautiful and unusual looking feather floated in through the tiniest gap in my window. It landed on the very nappy I was sewing. This was the sign. Could it have been my mum? Pokkelokkie focuses on the making of good quality cloth nappies that work. They are affordable, long lasting, trim, beautiful, thirsty and easy. I tried all sorts of types of cloth nappies and none have come close to what we make.  I started the business on my dining room table, cutting one nappy at a time with a pair of scissors. I think we had about five sales a week back then. As time passed the orders grew. I decided to leave what I thought would be my lifelong teaching career, to pursue my own business. My husband, 6-month-old little boy and I relocated to the Garden Route in 2016 where I set up the business in the double garage attached to our rented home at the time. I employed one lady who helped me cut. I did all the sewing myself, day in and day out. We finally bought our current home where we turned the bottom floor of the house into the Pokkelokkie workshop. Over the past three and a half years our team has now grown to five staff members and me. We have recently moved the business to a factory premises in the industrial area in Knysna. We are growing.  The use of cloth nappies is not as widespread as I would like it to be here in South Africa. One of the biggest challenges we face is ignorance. South Africa is still very much using single use plastics in fear of cloth nappies being “hard work” or “difficult”. Modern cloth nappies have come such a long way since the laborious soaking in huge buckets. None of that applies anymore as our reusables are simply rinsed and washed in a washing machine, then hung out to dry. That is really it. It is so easy. I couldn’t wait to get them clean so I could get my baby back into his cloth nappies. Most of my customers report this to be true.  It’s truly rewarding in a way that one will never have imagined.  Since disposable nappies took the market by storm in the 70`s, cloth nappies simply got left behind, as convenience took preference over what is best for the environment. We are now feeling the effects of this poor decision. Because cloth nappies are not so mainstream yet, a new mum wanting to opt for cloth is often criticized by friends and family. This often leads to the new parents resorting to using single use plastics in fear of being judged by their peers. This is very sad. I hear of these stories on a regular basis. The lack of support is a huge deciding factor. Moms are told things like “you won’t manage….it’s too difficult”. This negative stigma is still very much present today. Another issue here is the abundance of poorer quality cloth nappies and nappy styles here that just do not work. Inferior products put consumers off and prevent them from buying again. Nappies that leak due to poor fabrics/poor design coupled with little or no testing results in a cloth diaper that just does not function. Another problem is the importation of inferior products. Many people fall prey to companies who import cheaply made cloth diapers manufactured in bulk. Nappies are sold at cheap prices in large packs to new mums who know very little. They also claim to be “local” yet the items themselves are very far from that. Once a consumer has bought and the product has leaked, the chance they are keen to try again is slim to none. Disposables are then used for the remainder of the diaper life. Research is key in this industry. I always tell mums to know where and who they are actually buying from. Opt for a local company that actually makes the nappies here in SA and one who will support you if you need help. That’s us! Something worth mentioning too is the presence of large “eco” disposable nappy companies. These corporates, who manufacture millions of “eco” single use plastics in massive factories abroad, claim the product to be biodegrable. But what most people don’t know is this product only biodegrades in a compost heap or a suitable environment… not in a black bag in our landfills. These nappies leave waste in the earth, are single use and are not earth friendly. They make parents feel they are doing their bit by choosing them, by joining their eco family. This pulls people away from cloth nappies. They appear “good for the environment” but they are anything but that.  Amongst the challenges though, I do feel positive about reusables gaining popularity, because they are. We have entered an era where people are now much more aware of the impact single use plastics have on

Bonitas – innovation, life stages and quality care

Intermittent fasting and pregnancy, is it dangerous?

Your baby’s health during your pregnancy solely depends on you – what and when you consume is important to both of you. Intermittent fasting is a diet that many turn to to lose weight and improve health. This is a time restricted form of fasting and you may wonder if it’s healthy to keep up this kind of eating while trying to get pregnant or when you are pregnant. Is it safe to fast while I am pregnant?  Fasting during your pregnancy is not recommended. While there is research that shows this may be a good way to help with weight loss and potentially reduce the risk of type 2 diabetes, this is not ideal when your body needs more calories than normal.  While pregnant your nutritional focus should be to make sure that your baby is getting all the right vitamins and minerals. While in the initial stages of pregnancy you might not need more calories than normal, as your pregnancy progresses you will need to eat more – making fasting a less viable option. However, if you are struggling with morning sickness (most prevalent in the first trimester), you’ll find that eating bland foods little and often can help ease the nausea, which isn’t compatible with fasting for hours at a time. Not only will snacking help keep the nausea at bay, but it’ll also keep your blood sugar stable. While there aren’t studies that look at intermittent fasting throughout pregnancy, it has been found that moms-to-be with lower glucose levels had lower fetal movement, which can be a warning sign of potential issues during your pregnancy. Can I start intermittent fasting straight after birth? If you’ve decided to eat regularly during your pregnancy, you may wonder if you can return to your old lifestyle after having your baby. However, while you are breastfeeding it’s best to stick to a regular eating schedule. Even after birth your body will be needing extra calories for breastfeeding – restricting these can lead to reduced milk supply

My Breastpump

Prematurity and breastmilk

Pregnancy and planning come hand in hand. We plan what will eat during our pregnancy, how we want to give birth, the baby’s room, baby’s name and seldom is it considered that baby can come early. We all want health, full term babies, so prematurity is often not even considered but unfortunately about 1 in 7 pregnancies in South Africa are born prematurely. This is about 84 000 babies born per year too early. As a mother of two children that were born to early, I have lived through the uncertainties, stresses and also the wins that happen when you find yourself in this situation. As a result, My Breastpump focuses on helping families with support and products that will help them during this time.  When you find yourself in a Neonatal Intensive Care Unit (NICU), it becomes your world. All you focus is on your babies and how they are doing. Mom and Dad may go home but their heart is left at the hospital. It can be a helpless feeling not being able to hold and cuddle your baby, but a Mom can help her little one grow and get stronger by supplying her baby with breast milk. Breast milk is the recommend milk for all premature babes as it has among other benefits: growth hormones, specialized nutrients (mothers’ premature milk is different to that of a mother from a full-term baby), easier absorption of milk and immune factors. If a mother needs assistance with breast milk she can ask for donated breast milk. The Mom can ask for information for the nearest milk bank and find out what the hospital polices are. There are several breast milk banks in South Africa: The South African Breast Milk Reserve, Milk Matters and the Net Care hospital group. If you have an over supply of expressed breast milk you can donate it to any of the milk banks. They will do all the paperwork and testing for you, they even come to your home. They make it as easy as possible for donating mothers.  How do mothers build up their milk supply when their baby is in NICU?  Here are our tips: Start expressing as soon as possible after birth. The ideal time is within 1 hour but if the mother has had extra surgery or complications, she can try to start expressing within 6 hours. Hand expression can be used in the beginning and then it is recommended that the mother used a double hospital grade breast pump.  Get a hospital grade double pump like the Ameda Mya Joy. The reason for this is that a hospital grade pump can drain and empty your breast effectively which increases your milk supply. It also has a reliable and powerful motor that can be used more than 8 times a day 24/7. The double pumps save the mom a lot of time, as you only pump for 20 minutes per session. This may sound insignificant, but it can reduce her expression time by half or more. This will make expression more possible and not as strenuous on the mother. Double pumping also will help her to increase her milk supply sooner.  Aim for about 1000ml of expressed breast milk in 2 weeks. This will allow the mom to keep up with her infants needs and set her up for a better breast-feeding experience later.  Make sure that the pump fits correctly. Did you know that breast pumps have different sized flanges? This is because women have different sized nipples. When pumping you want your nipple to fit inside the flange with out rubbing (flange is too small) or being pulled into the funnel much (flange is too large). If the flange is the correct fit, then you will be able to express more comfortably and get more milk.  Use a Breast massager that has vibration and heat to help you with your let down and milk flow. The My Breast Lactation Massager helps you to have a faster let down by heating the breast and also vibrates with 10 different settings to get your milk flowing and unblock milk ducts. You can find out more about out My Breast Lactation Massager on our website  Another thing that parents may be concerned about is that it is very difficult to get the correct sizing nappies, especially for babies born before 29 weeks. My Breastpump has launched our first premature nappy which is the My Little Prem <1.1kg, these nappies are designed to help the baby be more comfortable. This aids in better sleep and decrease in pain. Both are very important for improved growth and development. The My Little Prem Nappies are soft, light, small and have a leg cut out. The Leg Cut out is designed so that the baby can be placed in different positions and allow for correct placement of their hips. This allows for correct growth and improvement in the baby’s muscle tone. These nappies can be bought on Takealot and on our website  Some information about the Ameda Mya Joy Hospital grade breast pump: Ameda Mya Joy is a hospital grade double electric breast pump that is ideal for exclusive pumpers like mothers who have premature babies. The Mya Joy is small, but the motor is very strong and able to empty a mother’s breast well. It is this emptying that assists the mother to increase her milk supply. The Mya Joy has 7 different flange sizes that can be used and help for comfort and better breast emptying. The Mya Joy also has a NAPPI code which can be used with some medical aids to claim back from their medical saving. Please note that this is dependent on the medical aid plan and savings. The Mya Joy Hospital Grade double electric Breastpump can be bought on Takealot and on our website  My Breastpump also has one on one sessions that a mom can book with our lactation consultant to help her with her expressing journey,

Milk Galore

Pumping and Storing Breastmilk

Moms going back to work – OH No!!! Some helpful hints on breast pumping and storing of breastmilk. Whether you’re going back to work, want to have your partner help with feedings, or want to make sure you have breastmilk for your baby if you are away for a few hours, you will need to pump and store your breastmilk.  Pumping your breastmilk Before you pump, wash your hands with soap and water. If soap and water are not available, use an alcohol-based hand sanitizer that has at least 60% alcohol. Make sure the area where you are pumping and your pump parts and bottles are clean. You do not need to wash your breasts and nipples before pumping. If you need help to get your milk to start flowing without your baby there, you can get Milk Galore products that may assist increase the flow of breastmilk so that Mom can have enough milk to express.  The products come in form of rooibos tea or 100% fruit juice blend and can be purchased based on preference. Pumping: Ways to express your milk by hand or pump Hand expression How it works: You use your hand to squeeze and press on your breast to remove milk. What is involved: Requires practice, skill, and coordination. Gets easier with practice and can be as fast as pumping. Good if you are not often away from your baby or you need an option that is always with you. But all moms should learn how to hand express in case of emergency. Average Cost: Free Manual pump How it works: You use your hand and wrist to operate a hand-held device to pump the milk. What is involved: Requires practice, skill, and coordination. Useful for occasional pumping if you are away from your baby only once in a while. Average Cost: R200 to R874* Electric breast pump How it works: Runs on battery or plugs into an electrical outlet. What is involved: Can be easier for some moms. Can pump one breast at a time or both breasts at the same time. Double pumping (pumping both breasts at the same time) may collect more milk in less time, which is helpful if you are going back to work or school full-time. Need a place to clean and store the equipment between uses. Electric pumps require batteries or a place to plug in. Average Cost: R750 to over  R4 099 Storage of breastmilk After each pumping, you can: Keep milk at room temperature. Breastmilk is OK for up to 4 hours after pumping at room temperature (up to 25 °C). Refrigerate it. Breastmilk is OK in the refrigerator for up to 4 days. Place milk in the freezer. If you’re not going to use refrigerated breastmilk within 4 days of pumping, freeze it right after pumping. Use cooler packs. You can put breastmilk in a cooler or insulated cooler pack with frozen ice packs for up to 24 hours after pumping. After 24 hours in a cooler the breastmilk should be refrigerated or frozen. When storing breastmilk, use breastmilk storage bags, which are made for freezing human milk. You can also use clean glass or hard BPA-free plastic bottles with tight-fitting lids. Do not use containers with the recycle number 7, which may contain BPA. Do not use disposable bottle liners or other plastic bags to store breastmilk. Storage: Tips for freezing milk Clearly label milk containers with the date the milk was expressed. Include your child’s name if you are giving the milk to a child care provider. Freeze in small amounts ( ¼ to ½ cups) for later feedings. Leave an 25.4ml or so from the milk to the top of the container, because it will get bigger when freezing. Wait to tighten bottle caps or lids until the milk is completely frozen. Store milk in the back of the freezer, not on the shelf of the freezer door, so that it doesn’t start to thaw out. Storage: Tips for thawing and warming up milk Thaw the oldest breastmilk first. Breastmilk does not need to be warmed. Some moms prefer to serve it at room temperature. Some moms serve it cold. Thaw the bottle or bag of frozen milk by putting it in the refrigerator overnight. If you decide to warm the breastmilk: Keep the container sealed while warming. Hold it under warm, not hot, running water, or set it in a container of water that is warm, not hot. Never put a bottle or bag of breastmilk in the microwave. Microwaving creates hot spots that could burn your baby and damage the milk. Test the temperature before feeding it to your baby by dropping some on your wrist. The milk should feel warm, not hot. Swirl the milk to mix the fat, which may have separated. Do not shake the milk. Use breastmilk within 24 hours of thawing it in the refrigerator. This means 24 hours from when the breastmilk is no longer frozen, not from when you take it out of the freezer. Once breastmilk is thawed to room temperature or warmed after being in the refrigerator or freezer, use it within 2 hours. If you have any leftover milk when the baby is finished feeding, be sure to throw it out within 2 hours. Do not refreeze breastmilk after it has been thawed.

Parenting Hub

How Does Foetal Alcohol Syndrome Affect Babies?

According to Affinity Health, a leading provider of high-quality health cover, South Africa has the highest prevalence of foetal alcohol spectrum disorder (FASD) globally. What is Foetal Alcohol Syndrome? FASD is a collection of physical, behavioural, and learning disorders that can arise in individuals exposed to alcohol during pregnancy. According to research, there is no safe amount of alcohol and no safe period to consume during pregnancy that will not result in FASD. Therefore, drinking any amount of alcohol during pregnancy poses a risk to the foetus. Globally, 1 in 13 births exposed to alcohol during pregnancy result in FASD, with a reported frequency of eight per 1 000 children and adolescents in the general population in 2017. The nationwide prevalence of FASD in South Africa ranges from 29 to 290 per 1 000 live births, the highest rate in the world. A recently published study assessed the frequency in the Western Cape Province to be between 196 and 276 children per 1 000, the highest prevalence among South African provinces. How Does Alcohol Consumption During Pregnancy Affect a Growing Baby? When alcohol enters the circulation of a pregnant woman, it is transported straight to the developing tissues of the foetus via the placental tissue that separates the mother’s and baby’s blood systems. That implies that when a pregnant woman consumes alcohol, so does the foetus. The alcohol is completely absorbed by the foetus and causes irreparable brain damage. This brain injury eventually leads to severe behavioural abnormalities. The adverse effects of alcohol can cause harm to the foetus at any time of pregnancy; they are not limited to a single stage. Learn More: The Importance of Early Monitoring During Pregnancy Signs and Symptoms of FASD in Babies Some children experience the symptoms of FASD to a far greater degree than others.  The signs and symptoms of foetal alcohol syndrome may include any combination of physical deformities, intellectual or cognitive impairments, and difficulties with daily functioning and coping.  Babies born with FASD may present with the following symptoms: Distinctive facial characteristics, including small eyes, an unusually thin upper lip, a short, upturned nose, and a smooth skin surface between the nose and the top lip Disfigurements of the joints, limbs, and fingers Low body weight Short height Sleep and sucking difficulties Small head size Vision or hearing problems Disorders of the heart, kidneys, and bones As a baby with FASD grows, they may exhibit the following symptoms: Poor coordination Hyperactive conduct Attentional difficulties  Poor memory Academic challenges (especially with math) Learning disabilities Language and speech delays Mental retardation or a low IQ Poor reasoning and judgement skills If you suspect that your baby has FASD, consult your doctor immediately. Learning difficulties and behavioural disorders may be alleviated by early diagnosis.  “Because early detection may lower the risk of long-term complications for children with foetal alcohol syndrome, inform your child’s doctor if you consumed alcohol during pregnancy. Do not wait until problems occur before getting assistance,” says Murray Hewlett, CEO of Affinity Health. Murray launched Affinity Health in 2011. His vision is to make South Africans healthier and enhance the quality of their lives. “If you have adopted or fostered a child, you may not know if the biological mother drank alcohol during pregnancy, and it may not occur to you that your child may have foetal alcohol syndrome. However, if your child has learning and behaviour issues, consult with their physician to determine the underlying cause.” Where to get help If you suspect your child may have FASD, speak to your family health care provider, who may refer your child to a specialist knowledgeable about FASDs, such as a developmental paediatrician, child psychologist, or clinical geneticist.  There are clinics in some places whose personnel are specially trained to diagnose and treat children with FASDs.  If you’re pregnant and battling sobriety, remember that recovery is in reach with the proper treatment and support.  If you or someone you know needs assistance with alcoholism, speak with your healthcare physician for a list of experts within your area that can assist, or contact the following organisations for help: Alcoholics Anonymous: 021 418 0908 Al-Anon: 021 595 4517 SANCA: 021 945 4080 FASFacts: 023 342 7000 Narcotics Anonymous SA: 083 900 6962 Learn More: The Dangers of Binge Drinking

Parenting Hub

1 Hi Baby nappy = 1 dry night and a happy, rested mom

As I sit here pondering on this topic, 34 weeks pregnant with my second child, I can identify with the reality of sleepless nights and the desire to only want what is best for my children. Despite the many factors that can keep a mother lying awake at night, a wet nappy and unhappy baby does not need to feature on this list. Some helpful tips to promote better sleep: Get into the habit of changing baby’s nappy just before the last feed at bedtime and don’t change it during the night unless it is very wet or dirty. As Hi Baby PremiumAAA Grade nappies are super absorbent, there is no need to wake your baby at night every time baby wets the nappy just a little. It is essential to ensure that you have the correct size nappy to fit your baby’s weight and build, as the perfect fit will prevent positional leaks when baby is lying down. If you have a newborn baby who wakes for feeds during the night – change baby’s nappy first and then feed or change it mid-feed. If you change baby’s nappy after the feed, you may wake baby completely. If your toddler is a heavy wetter and routinely has something to drink right before bed, perhaps a routine change is in order? Try to ensure that your toddler’s last drink of the night happens at least an hour before bedtime. When changing baby’s nappy be sure to avoid bright lighting, noise and making eye contact as this may cause baby to wake completely instead of easily drifting back to dreamland. Making Hi Baby Premium Nappies and Pull Ups a part of your baby’s bedtime routine is the difference between waking up at night to a crying, cold, wet baby versus a good night’s rest, with 12 hours of dryness. With their super absorbent core and perfect fit, you can rest assured that baby will sleep warm and dry in these cold winter months. 1 Hi Baby nappy = 1 dry night and a happy, rested mom. Until next time, Sr Jessica Bredenkamp (Registered Midwife (BCur) & Mom)

Safety 1st

Baby-proof your home with Safety 1st

New and expecting moms know that there is plenty to prepare in and around the home before baby’s arrival. From setting up a nursery to making sure you’ve stocked up on all the essentials, expecting moms go through plenty of effort to ensure a seamless transition to their new normal.  For the first few months, baby will likely spend most of their time feeding and sleeping, but as they grow a little bit bigger and start moving around on their own, there’s another aspect to consider: home safety. You may have heard the term “baby-proofing” – the act of making an environment safe for babies and small children. This is an essential step to take at home to avoid accidents and ensure your baby or toddler stays safe while enjoying a little bit of their newfound freedom. A few simple additions to your home will ensure your peace of mind, and your little one’s safety.  Keeping safe at home One of the number one safety items you’ll need in your home once baby starts crawling or walking, is a safety gate. Placed at the top and bottom of a staircase, it’ll prevent baby from taking a fall, but it’s also handy to place at the entrance of a room. A room like an office, for example, may contain hazardous items that baby shouldn’t have access to. Placing a gate at the door will prevent baby from entering on their own. Safety 1st Auto Close Safety Gate (R999.99) offers a smart and easy-to-use automatic closing mechanism. Simply squeeze the buttons on the handle to open it and let it close automatically when shutting. It opens in both directions, making it convenient and practical to use.  Most of us have a traumatic childhood memory of a finger getting pinched or closed in a door. Prevent this painful accident by safe-guarding the doors in your home. Safety 1st Finger Pinch Guard (R54.99) protects fingers from accidentally getting pinched by a closing door. When the door is fully closed, it conveniently hangs on the doorknob where it’s easy to access when needed again. It is made from a soft foam material and is easily removed.  If you’ve ever walked into the sharp corner of a table or counter you’ll understand why it is essential to avoid your little one from running into it (especially when it’s head-height!). Safety 1st Corner Cushion 4 Pack(R47.99) contains four foam bumpers that are easily applied to tables, counters and other home furniture to soften the sharp corners and help protect your child. Little ones are curious, and you may find them touching everything they come across. One of the biggest home hazards are plug sockets. Located close to the ground (thus within baby’s reach!), they can cause electrocution, should baby put their finger into one of the holes. Safety 1st Outlet Plug Protectors 12 Pack (R49.99) is an essential. Made with rounded edges that are child-resistant, these durable plastic gadgets fit snugly into an electrical socket, sealing it and protecting baby from electrocution. Keeping safe in the car Once baby arrives, you’ll take much better precautions when you’re on the road, and it’s important to alert others of baby’s presence too. Let everyone know that you’ve got precious cargo on board with the classic Safety 1st Baby On Board Sign (R52.99). It attaches easily to your car’s window and reminds others to drive safely.  Healthcare safety We all know the importance of keeping a first aid kit in your home and in the car, as you never know when you might need it. The same goes for baby. Make sure that you have basic healthcare tools such as a thermometer and medicine dropper stored in a convenient place – when you need it, you’ll want to be able to access it immediately. Safety 1st Healthcare Kit (R269.99) features baby healthcare essentials, conveniently packed in a reversible case. The kit contains a soft-grip toothbrush, new-born nasal aspirator, medicine dropper with spill guard, a digital thermometer and an emergency contact card. If baby’s nails grow too long, they’ll be at risk of scratching themselves, so it’s important to trim them regularly. However, moms know that this can be a challenging task! Take the stress out of nail trimming by investing in a pair of baby nail clippers. Safety 1st Clearview Nail Clipper (R54.99) has an adjustable 5x magnifying lens for a clear view and an easy-grip handle for secure hold. It helps you trim baby’s nails closely and cleanly. Keeping your baby or toddler well-groomed is essential for their health and development. You only need a few basics to keep their hair, nails and teeth in tip top condition. Safety 1st Essential Grooming Kit(R229.95) covers all of baby’s basic grooming needs in one convenient place. The kit contains a soft grip brush and comb, soft grip toothbrush, baby scissors, nail clippers and 5 emery boards in a convenient reversible travel case. All accessories are ergonomically designed and are suitable to use from birth.

Parenting Hub

Hospitals may be held liable for refusing to admit women in labour

South African hospitals have made the news on multiple occasions for refusing to admit or treat patients needing emergency care including women in labour. Hospitals can face potential liability when this happens. This is according to Kirstie Haslam, partner at DSC Attorneys, who says that there are circumstances where hospitals can be held liable when refusing to admit women in labour. Examples of South African hospitals to treat women in labour Unfortunately, there are many examples of South African hospitals turning away women in labour. Haslam cites some incidents from recent years. Woman gives birth in hospital car park In 2021, a young woman in premature labour was allegedly by staff at Helderberg Hospital in Somerset West. Despite multiple requests from a woman who was transporting the pregnant woman in her car, staff didn’t leave the hospital to assist them. The woman was forced to give birth in the car park and the baby died. Woman in labour turned away for being “too old” In 2019, a 45-year-old pregnant woman was turned away from the Stanza Bopape Clinic in Mamelodi, Tshwane. The woman was allegedly told that she couldn’t give birth at the clinic because she was too old and considered high risk. The delay meant the woman’s waters broke and she gave birth outside the clinic gate. It was only then that the staff realised that the situation was serious and came to assist her. Woman forced to give birth outside clinic In 2019, a 29-year-old pregnant woman was allegedly turned away twice by security guards at the Marulaneng Clinic because she’d forgotten her clinic card despite being in pain. She was forced to walk home to collect it and she started to bleed. When she returned to the clinic with her mother, she was told no-one was on duty to help her. While they waited, the woman gave birth outside in the rain. The security guards then called the nurses to assist but it was too late. The baby was pronounced dead. Woman gives birth at a station after being turned away by three hospitals In 2017, a Congolese woman was forced to give birth at Park Station in Johannesburg. She was allegedly turned away  from three hospitals because she’s an asylum seeker. The woman and her husband spent hours waiting and travelling by train while she was in labour to try to get medical care. Two hospitals turned her away. Even after she gave birth on the station floor, a third hospital refused her care. The Constitution ensures asylum seekers have the right to the same emergency medical care as South African citizens, including maternity care. What the law says about emergency medical treatment Haslam says that the South African law is clear about a person’s right to emergency medical treatment, including how it pertains to women in labour. “With regard to the right to basic emergency treatment under Section 27(3) of the South African Constitution, no-one in South Africa may be refused emergency medical treatment,” she explains. “A medical emergency is defined as an acute injury, illness or medical situation that requires immediate medical care because the life or long-term health of the patient is in danger. This includes emergency care for women in labour.” Under the Constitution, Haslam says that this right applies to South African citizens and asylum seekers, regardless of whether they have medical aid. Haslam says that exceptions to the above do exist but under very specific circumstances including: When the patient has no insurance, and the situation is not a medical emergency If the hospital is under-resourced (overcrowded, no beds, inadequate staff) When the hospital believes the patient would receive better treatment elsewhere If the hospital doesn’t have the correct equipment to treat the patient properly. Factors that help determine liability Medical malpractice cases are rarely straight forward. If a patient is denied care, certain factors help determine liability. Haslam says that if a person arrives in critical condition and failure to treat the patient results in death or severe injury, a hospital or medical practitioner is liable. “Hospitals can never turn a patient away for discriminatory purposes, such as race, sex, gender, sexual orientation or nationality. In these circumstances, the hospital would be held liable.” “How serious the case was and whether it could have been managed without emergency care must be investigated,” she adds. “Whether the hospital was adequately resourced to respond to the emergency is also a factor.” She says that all these factors need to be considered to determine if a medical malpractice claim is valid. Liability of hospitals for refusing to admit women in labour If a hospital’s refusal to admit a woman in labour leads directly to a mother or her baby being harmed and the accepted standards of care are violated, Haslam says that a personal injury claim can be made against the hospital or individual health practitioners. “In the case of a government medical facility, a personal injury claim can be made against the State, usually the Department of Health.” Get an attorney to assist with claim Medical malpractice is a highly specialised area of the law. Haslam says that claims against hospitals for refusing to admit women in labour require comprehensive knowledge of the law and experience in medical malpractice cases. “It is therefore advisable for claimants to seek the assistance of an attorney that has extensive experience in medical malpractice claims,” she concludes. For more information visit: www.dsclaw.co.za

Parenting Hub

Hello Mr Price Baby: Your new store for everything baby and kids!

Mr Price Baby has launched, offering you a whole new world of baby: a one-stop shop with every need sorted! “Since launching baby clothing in November 2020, we saw the need to give parents even more of the unbelievable value we are known for. After two years of thorough market research, talking to parents and soon-to-be moms, we have designed a store experience to make parenting affordable and convenient for all South Africans. As you would expect from Mr Price, the new concept will differentiate from competitors through its famous fashion-value formula. Further differentiators include an in-store shopping experience that is tailored to the baby and toddler shopper as a one-stop destination, and a digital platform with the same features that has made Mr Price the most visited South African fashion retailer.” – Donovan Baney, Managing Director of Mr Price. Mr Price Baby will be with parents every step of the way offering a wide assortment of products and major baby brands across changing, personal care, bath, travel, drinking, sleep, feeding, play and clothing for babies (0-24 months) and kids (1-7 years). You’ll be able to shop everything from prams and car seats to nappies, toys, baby food and so many more essentials. “Mr Price Baby is a major milestone for us being the people’s value champion with so much potential to grow.” – Donovan Baney, Managing Director of Mr Price. You can find our standalone Mr Price Baby stores in Eastgate Shopping Centre, Menlyn Shopping Centre, Mitchells Plain Promenade Mall, Carnival Mall, Parow Centre and Pine Crest Centre. You can shop a selection of product in the Mr Price Kids stores at Carlton Centre, Mall of Africa and Midlands Mall, as well as in the following Mr Price stores: Benoni Lakeside Mall, Cavendish, Fourways Mall, Golden Walk Shopping Centre and Nelspruit Riverside Mall.  Added convenience includes a kiosk in selected stores where customers can shop online with the option of door-to-door delivery or click & collect at their nearest store or create a baby gift registry.  Our full assortment will also be available to shop online at mrprice.com and on the Mr Price app. Follow us @mrpricebaby on Instagram and Facebook Official hashtag: #mrpricebaby 

Parenting Hub

Pregnancy And Obesity: Understand The Dangers

 Affinity Health, a leading provider of high-quality healthcare, highlights the benefits of weight loss when you’re pregnant and obese. Did you know? A high body mass index (BMI) during pregnancy is dangerous for you and your unborn baby? Obesity is diagnosed as a BMI of 30 or above. How to Calculate Your BMI? To calculate your BMI, divide your weight in kilograms by your height in metres squared. If you are 1.65m tall and weigh 85kg:  weight / height squared = 85 / 1.65 x 1.65 = 85 / 2.72 = 31.25.  Then your BMI would be 31.25.  According to CDC, BMI weight status is as follows: Could a High BMI Hinder My Ability To Become Pregnant? In short, yes. A high BMI can impair fertility by interfering with normal ovulation. The greater the BMI, even in women who ovulate regularly, the longer it may take to conceive. Additionally, some data shows that a greater BMI relates to an increased chance of in vitro fertilisation failure (IVF). How Can My BMI Impact My Pregnancy? A high BMI during pregnancy raises the risk of a variety of pregnancy problems, such as: Stillbirth, miscarriage, and repeated miscarriage Gestational diabetes Preeclampsia (a pregnancy complication marked by elevated blood pressure and symptoms of organ system impairment, most commonly the liver and kidneys) Heart difficulties Sleep apnoea The necessity for a C-section  How Can My Weight Affect The Health Of My Unborn Baby? A high BMI during pregnancy has been associated with an increased risk of a variety of health issues for unborn babies, including: Congenital diseases Being much bigger at birth than typical (foetal macrosomia) Growth issues Paediatric asthma Paediatric obesity Cognitive difficulties and developmental delay How Much Weight Gain Is Recommended During Pregnancy? When deciding how much weight you need to gain during pregnancy, it is vital to consider your pre-pregnancy weight and BMI.  If you have a BMI of 30 or above and are carrying one child, you should gain about 5 to 9 kilograms. If your BMI is at least 30 and you are pregnant with twins or multiples, the recommended weight increase range is about 11 to 19 kilograms.  “Instead of suggesting that you acquire a set amount of weight during pregnancy, your healthcare professional may advise you to avoid gaining too much weight,” says Murray Hewlett, CEO of Affinity Health. Will I Require Specialist Treatment During My Pregnancy? If your BMI is 30 or higher, your health care practitioner will follow your pregnancy regularly. Your service provider may suggest: 1. Prenatal screenings for gestational diabetes Between 24 and 28 weeks of pregnancy, a screening test known as the glucose challenge test is often administered to women at average risk for gestational diabetes. If your glucose levels are within the normal range, you will have a second screening test between weeks 24 and 28 of pregnancy. If the results indicate that your blood glucose levels are high, more testing will be required.  2. Changes to your ultrasound of the foetus To check a baby’s anatomy, routine foetal ultrasound is often performed between weeks 18 and 20 of pregnancy. However, ultrasound waves have difficulty penetrating belly fat tissue. This can compromise the efficacy of foetal ultrasonography. 3. Diagnostic testing for obstructive sleep apnoea Sleep apnoea is a potentially dangerous sleep disease characterised by recurrent pauses in breathing during sleep.  Pregnant women with obstructive sleep apnoea are more likely to develop preeclampsia and other problems. If obstructive sleep apnoea is suspected, your health care physician may send you to a sleep medicine expert for examination and potential treatment. What Measures Can I Take To Ensure That My Pregnancy Is Healthy? You can reduce the effects of a high BMI on your health and the health of your baby. For instance: Schedule a doctor’s appointment before conception Your provider may prescribe a daily prenatal vitamin and refer you to other health care professionals, such as a qualified dietitian, who can assist you in achieving a healthy weight before conception. Seek frequent prenatal care Prenatal appointments allow your physician to monitor you and your unborn baby’s health and manage any medical issues, such as diabetes, high blood pressure, or sleep apnoea. Consume a nutritious diet Work with your doctor or a qualified nutritionist to maintain a balanced diet and prevent excessive weight gain. Remember that you will need extra folic acid, protein, calcium, iron, and other critical nutrients during pregnancy. Perform physical activity Consult your doctor about safe methods to be physically active throughout pregnancy, such as walking, swimming, and low-impact aerobics. Avoid dangerous chemicals If you smoke, consult your health care practitioner for assistance quitting. It’s also important to avoid alcohol and illegal substances. “While a BMI of 30 or over during pregnancy can raise the risk of problems for both mother and child, there are ways in which you can manage your risks and promote a healthy pregnancy. Never hesitate to speak to your health care provider should you have any questions or concerns,” concludes Hewlett.

Exigo Care

A new mom deserves all the help she can get!

The line on a pregnancy test; the line on a COVID antibody test; the line on an ovulation test etc. All these lines on tests indicate a positive or a negative result. In the same way, the wetness indicator is a line that indicates when your #babynappies are wet.  A wetness indicator is a pH indicator which changes colour depending on the acidity or alkalinity in the urine that is in the nappy. These lines appear yellow when the nappy is dry, but the slightly alkaline pH of urine causes its colour to change from yellow to blue. This is a useful feature which can save you time, money and spare you unnecessary stress.   Hi Baby Premium Nappies and Pull Ups have a super absorbent core keeping baby’s skin dry and safe from exposure to excess moisture. This is wonderful, but the nappies are so absorbent that you can’t always tell whether or not baby has passed urine. The wetness indicator will change colour providing the caregiver with peace of mind that baby has passed urine; or prompting them to be alert to the fact that there has been some action in that nappy.  Are you changing the nappy because it needs to be changed or are you changing it out of habit? The wetness indicator on Hi Baby’s premium nappies and pull ups will save you time, money, and unnecessary nappy changes. Until Next Time, Sr Jessica Bredenkamp (Registered Midwife (BCur) & Mom)

Parenting Hub

DO YOU PLAY YOUR PART IN SUPPORTING MUMS TO BREASTFEED?

Supporting breastfeeding is not just for health professionals; it involves all of society.  Not many people realise the impact they can have on a mom’s experience when it comes to exclusively breastfeeding her new baby for the first six months of life.  Misguided advice, thoughtless comments and shaming attitudes from family members, friends and colleagues can take their toll, especially on new mothers who are experiencing a uniquely vulnerable time. Breastfeeding has nothing but benefits – it boosts and protects both mom and baby’s health in multiple ways, encourages vital bonding and offers a best possible start out in life for an infant.  Breastfeeding is also a vital source of food security for babies and families, communities and countries, which cannot be ignored in times of food supply disruptions and climate change impacts.  So, if you find yourself feeling uncomfortable or even, negative when it comes to the topic of breastfeeding, it may be time to think again.    World Breastfeeding Week, which is celebrated over the first week of August every year, is encouraging individuals from all walks of life to become part of the warm chain that supports breastfeeding.  This is a reminder that we all have the power to choose to be allies when it comes to changing our world for the better.   Why do breastfeeding moms need support? Like other mammals, human babies are born with a reflex to seek their mother’s breast – but that doesn’t mean that breastfeeding is easy for all.  Every mother and baby dyad is unique, so even if a mom breastfed a first baby easily, she may have a totally different experience with a new baby.  It’s normal for many mothers to need practical and problem-solving support; and for breastfeeding to take practice for both mothers and babies.  Breastfeeding is also time-intensive, which means that new mothers need space and extra support at home. Maria van der Merwe, President of ADSA, (The Association for Dietetics in South Africa), points out that South Africa still has far to go when it comes to improving its low rate of exclusive breastfeeding for the first six months of life, which was last reported in 2016 at less than 32%.  She says, “Mothers in South Africa face a host of barriers to breastfeeding, that range from societal attitudes and the interference of family and friends to the pervasive lack of access to healthcare support and workplaces that are either hostile or discouraging to breastfeeding mothers. This is why a multi-pronged, countrywide effort is required.  We need to be more aware of the challenges moms may face, and more supportive in connecting them to sustainable solutions.  People who disparage mothers who breastfeed in public need to be aware that because feeding infants where and when they are hungry is so important, this is protected by law.  In addition, companies are required to ensure that new mothers in their employ are able to take private breaks to express breastmilk during their working hours.” What can you do to support breastfeeding moms? Supportive communications – Be aware of what you say to new moms in your family and friend circles.  There are many myths about breastfeeding, and it is not helpful to inadvertently share these.  Avoid casting doubt on a new mom’s abilities to exclusively breastfeed for the first six months of life by suggesting introducing solid foods or switching to infant formula, even if this is something that you did with your babies.  Moms who are struggling or have any anxieties about breastfeeding should be advised by their healthcare professionals or lactation specialists who will support their unique breastfeeding journeys.  Be a cheerleader for your friends and relatives who are breastfeeding, even if you’re not a parent or a mom who breastfed. Supportive partners – If your partner is breastfeeding, you are in a fantastic position to champion breastfeeding every day.  Take on the role of creating a home conducive to breastfeeding by freeing up the new mom from energy and time-sapping chores.  Get involved in burping after feeds and bathing the baby, as well as taking on the grocery shopping and food preparation so that mom has stress-free time to focus on breastfeeding. Supportive workplaces – Unfortunately, the need to return to work is one of the most common reasons why new moms give up on breastfeeding.  The WHO (World Health Organization) recommends exclusive breastfeeding for the first six months of life, and ongoing breastfeeding, up to and over two years of age.  But employed mothers usually get maternity leave for just 3 or 4 months, or less.  As a business leader or owner, you can step up for breastfeeding by making it easy for the moms on your staff to express and store breastmilk at work.  It is mandatory to ensure that breastfeeding employees get at least two 30-minute breaks to breastfeed or express breastmilk during the first six months of the infant’s life.  You can also make sure moms on your staff have a conducive, private space, and access to a fridge to store breastmilk. Maria concludes, “South Africa has some way to go in the development of a true pro-breastfeeding culture that will improve our dismal breastfeeding record.  While the WHO has set a country target of a 50% breastfeeding rate by 2025, breastfeeding with all its health benefits and as a food security strategy should be the norm for South African moms.”

Baby and I Melrose

Nursery Design to Grow with your Child

In accordance with the latest published data from medical aid schemes in South Africa, the average cost of a natural birth in a private hospital is around R25,000, including two to three days spent in hospital. If your baby is delivered by Caesarean section, the cost jumps significantly.  On average, South African parents lay out somewhere in the region of R90 000 per year to raise their children. The good news is that you don’t need to compromise on costs to deck out your baby room.  Baby and I have a wonderful selection of furniture and décor to choose from, that will grow with your baby, lasting from birth to early childhood. The question then is, how do you choose what will work best for you, your taste in décor and obviously what works best for your budget? Practical Decor The main thing you’re wanting to do is create a space that is warm, inviting, comfy and cosy and the easiest way to achieve this is through layering up and textures.  In any nursery there are three main zones, sleeping, changing and feeding.  So layer the nursery furniture to bring in more colour, texture, materials and patterns.  For example, place a side table next to the nursery chair and an ottoman in front of the nursery chair.  Something to consider is that you don’t have to choose colours that are traditionally associated with children.  Earth inspired neutral coloured nurseries are trending right now and create the opportunity for you to throw in wonderful pops of colour with items such as pieces of art for the wall, cushions and curtains, that can easily be changed out over the years, but at minimal expense.  Here again, curtains and cushion covers can add another layer through using texture. A great way to bring all three areas of the nursery together is through the use of a rug.  Again, choose a colour that is practical but aesthetically pleasing and blends well with the rest of the neutral colours in the room.  Rugs also add texture and can be used to add colour to compliment the neutral colours, but there is a possibility that they may need to be changed out a little sooner as baby grows, depending on your choice of colour. Make baby’s room feel lived in.  An example is to keep the blanket that was just used, thrown over your rocking chair.  A cute little outfit hanging on the doorknob of the cupboard rather than neatly packed away, says, this room is baby’s and it’s being used to the full! To create a baby’s room with longevity in mind, you will need to give some thoughts to whether or not to use baby-type themed sets for your décor.  Whilst these are colourful and create a warm and fuzzy feeling, they tend to become outdated within the first two or three years.  Baby and I have beautiful, wall compacta and shelves that add an aesthetically pleasing touch whilst being practical as well. These are all classical designs and can easily last through baby years and into early childhood.  As example, our House Shelf, is such an elegant wall piece, it will make any little human happy. Our Hexagon Shelves are the best at transforming a boring wall and the beauty of these shelves is that they can be used in baby’s room as well as any other part of the house. Timeline for Preparation of Nursery Choose a theme and your budget by 18-20 weeks. Order your furniture by 21-23 weeks. Paint or wallpaper by 23-25 weeks. Choose storage solutions and get those installed by 25-27 weeks. Add all the extras to make it beautiful by 27-30 weeks. By 36 weeks have it all complete. Furniture Essential pieces of furniture for your nursery include a crib/cot, dresser and chair.  Consider function when choosing a dresser – optimal storage is what you’re looking for.  For extra storage, choose a simple design toy box, painted in a neutral colour, that can initially be used to store all baby’s necessities such as nappies, bum creams and the like and as baby gets bigger, it can be used for what it is originally intended. One of the biggest outlays for baby’s room will be baby’s cot.  Choose a cot that can morph into a bed. Our Baby and I Deluxe House set is so versatile, consisting of a compactum, toy storage unit and a stylish cot that turns into a toddler bed. The Baby and I Flipper Cot will carry your little one from birth to seven years!  Now that’s great value for money. When selecting a chair, at Baby and I, our Rocking Chairs, have a high-grade density foam seat and super soft A-grade foam for the backrest that makes these chairs so comfortable for the hours you will spend in it feeding and nurturing the baby. The wooden sleigh rocker provides gentle and relaxing rocking for mom and baby. The deep seat cushion provides comfort and support. The ottoman is traditionally rounded-shaped and great to rest your legs on.   At Baby and I, we love our quality locally made furniture and are so proud to be of service to you! Extreme care has been taken in the manufacture of all our furniture. We strive to bring you quality, functionality, durability, and prettiness. Best of all is that all our furniture is proudly and locally manufactured in South Africa.  Our locally manufactured furniture is produced with quality paints and hardwearing materials. As far as possible we have made use of rounded edges. Baby & I Melrose offers a unique experience as a Baby Boutique in South Africa. We hold a niche in the baby and children’s industry by providing the world’s premier shopping experience for expectant and new parents. From cots to travel systems to educational toys to nursery décor, we have an exclusive range to help you welcome your bundle into your life. As a Premier Baby Boutique in South Africa, we focus on offering exceptional

Philips Avent

Philips Avent support and empower parents to feed their babies anytime, anywhere

Two thirds of moms would be more confident and comfortable breastfeeding in public if it was considered ‘normal’* Let’s support and empower parents  to feed their baby anytime, anywhere. Breastfeeding has been around for as long as we have existed. We are also more aware than ever of the health benefits of it for baby and mom. And yet, in many parts of the world, there are still a lot of taboos around breastfeeding – signalling a need for more support for moms and dads to parent and feed their way.  This World Breastfeeding Week (1 – 7 August), to understand some of the challenges breastfeeding parents face when feeding their babies, and support and empower them to parent and feed their way, Philips asked more than 6000 women across 25 countries* what holds them back from breastfeeding their babies anytime and anywhere they want to.  Breastfeeding in public –  still not considered ‘normal’ The results show there’s still work to be done to support and empower moms in their choice to breastfeed in public. Around two thirds (66%) of moms globally say they would feel more confident and comfortable breastfeeding in public if it was considered ‘normal’. Feeling embarrassed or uncomfortable to breastfeed around people they don’t know, is the key reason (52%) of women feel to hesitant to consider breastfeeding in public. The results also reveal many moms (40%) would not consider pumping in public, rising to 69% in France and dropping to 17% in the USA. The results vary across cultures and countries and breastfeeding and expressing in public is not something every mom wishes to do. At Philips, we recognise every breastfeeding journey is unique and personal to parent and baby; there is no right or wrong way. Parents may choose to feed their baby directly from mom’s breast, with expressed milk, or both, or between formula bottles. Some may choose to feed in public or in the comfort of their own home. Whatever their choice, Philips wants to empower and support all parents with solutions that support each of these choices.  Moms should feel they have the ‘right’ Added to this, many moms say greater overall support from others would help them feel more comfortable breastfeeding in public, with this being true for almost a third of moms in the USA (33%), Spain and Mexico (both 30%). Meanwhile, greater partner support would help for many in Colombia (41%), Mexico and Chile (both 40%), compared to fewer in Austria (17%) and Germany (13%). These figures go a long way to indicate many moms would love to see society’s overall understanding and perception of breastfeeding shift from something inappropriate or unnecessary to one of the most natural, fundamental acts of care in the world. This shift can only happen by educating more people on the value of breastfeeding, starting more conversations about it and championing parents’ choices to feed however best suits them – something that lies in all of our hands. The results go on to reveal that while the biggest motivator for moms globally to breastfeed in public is being able to feed their babies as soon as they need it (59%), almost half (47%) globally say having the ‘right’ to breastfeed in public would also motivate them to do so, rising to 57% in Austria and Canada and dropping to 31% in South-Africa.  Only through greater breastfeeding awareness, encouraging breastfeeding policy change, and creating more supportive communities around moms that empower them to feed their way, will more people start to recognise and promote breastfeeding as the basic human right it actually is.   Moms deserve greater support Added to this, many moms say greater overall support from others would help them feel more comfortable breastfeeding in public, with this being true for almost a third of moms in the USA (33%), Spain and Mexico (both 30%). Meanwhile, greater partner support would help for many in Colombia (41%), Mexico and Chile (both 40%), compared to fewer in Austria (17%) and Germany (13%). These figures go a long way to indicate many moms would love to see society’s overall understanding and perception of breastfeeding shift from something inappropriate or unnecessary to one of the most natural, fundamental acts of care in the world. This shift can only happen by educating more people on the value of breastfeeding, starting more conversations about it and championing parents’ choices to feed however best suits them – something that lies in all of our hands. BreastStories: supporting and empowering parents Through our online platform, BreastStories, parents from around the world can share their breastfeeding stories, tips, and tricks via Instagram and Facebook, as well as find breastfeeding information and advice from healthcare professionals. By downloading the Philips Baby+ app on their mobile device, parents can also log feeding information, as well as track their baby’s development, such as their weight, height, and head circumference during the first year.  Breastfeeding can be wonderful but it’s not always straightforward or easy for moms. Feeling comfortable is key to a positive breastfeeding experience as it makes it easier to release milk. Let’s unite in supporting parents to parent their way and empower them to feed their baby anytime, anywhere. We believe parents should feel supported and empowered throughout this journey, and parent their way. This includes feeding their baby and expressing milk whenever and wherever they need and want to –  in restaurants and bars and in parks and on public transport. That’s why, during this World Breastfeeding Week, we are highlighting the conversation around breastfeeding by creating a supportive online community for moms and dads, so they never feel alone in their experiences. There’s great power in talking about your experiences with healthcare professionals, lactation consultants, at antenatal classes, via apps and online communities, and with family, friends, and other moms. Through our online platform, BreastStories, parents from around the world can share their breastfeeding stories, tips, and tricks via Instagram and Facebook, as well as find breastfeeding information and

Parenting Hub

Demystifying pregnancy optimises health outcomes for mum and baby

Pregnancy is an exciting time, but it can also be overwhelming given the vast amount of information available to expectant mothers. Fortunately, with advances in personalised medicine and a holistic approach involving the use of the individual’s genetic and epigenetic information (how your behaviours and environment can cause changes that affect the way your genes work) to tailor therapy or preventative care, expectant mothers can make smarter choices and discover more effective solutions to optimise their health and the health of their baby during pregnancy. Personalised medicine allows for targeted therapies and preventative treatments that take advantage of a variety of observations relating to a pregnancy. It’s about providing precise care and proactive intervention for each individual pregnancy. By understanding the health disposition of a pregnant woman using her unique genotype, the right diet, lifestyle, supplementation and medication can be prescribed, increasing the chances of a healthy pregnancy and optimal birth outcome.  The GrowBaby genetic test for mums-to-be from South African genetic testing company, DNAlysis Biotechnology, is designed to help them better understand the functioning of key biological pathways that influence maternal and foetal health, and how these relate to the major birth phenotypes. “The report provides valuable insights into how to optimise health outcomes for mum and baby using gene-based personalised diet, supplement, and lifestyle interventions. It provides mums-to-be with more information than ever before about their babies before they are born — and even before they become pregnant. This is through the knowledge that mum’s health has a significant effect on the health of the fetal environment and thus eventually the child as well.” says Helen Gautschi, research and education manager at DNAlysis. “With a precision medicine approach to pregnancy management, we can empower today’s expectant parents on their pregnancy journey and give physicians the tools to provide optimum care,” says Gautschi.  By improving the health of mum and baby through these interventions, it becomes possible to increase chances of optimal birth weight of the baby, avoid early term delivery, and ensure that delivery is as stress free as possible. “Having a heathy pregnancy with optimal birth outcomes is a miracle every time because there are so many factors involved,” says Claire Julsing Strydom, dietitian and co-founder of Nutritional Solutions.  “The GrowBaby test gives you insight as to where you can manage or negate risks, even before pregnancy. If a woman struggles with vitamin D metabolism, for example, we know there is a higher chance of miscarriage. The test gives us an in-depth blueprint of how the mother will potentially carry the pregnancy and how we can prevent adverse birth events. In terms of chronic disease, we know that those first thousand days from conception to age two are critical, that’s why it is beneficial for women who are planning to have a baby to do the test, so they can see what their risk profile looks like, and manage it accordingly,” says Julsing Strydom. For the mother, it becomes possible to ensure optimal weight gain, and stabilise blood glucose levels to decrease gestational diabetes risk, prevent or decrease the risk for preeclampsia and gestational or pregnancy-induced hypertension, decrease the risk for miscarriage or pregnancy loss, balance biological pathways to decrease risk for developmental conditions, and carry to full term. Together, all these factors play a vital role in ensuring lifelong health for the child. “The GrowBaby test can be done before pregnancy, to ensure that the mother’s health is optimised before she falls pregnant, or it can be taken during pregnancy to help provide the best outcomes,” says Gautschi. “It’s also advisable for women who have experienced a stressful pregnancy in the past, including a miscarriage, and are seeking to enhance their chances of having a healthy pregnancy with optimal birth outcomes.” Visit https://dnalysis.co.za to find an accredited practitioner or buy a DNA test online. A practitioner from the DNAlysis accredited network will guide you through the process.

Milk Galore

The discouragement felt when unable to breastfeed

The agony of knowing that you cannot give your child the best as a women – something that comes so natural to other mothers hearing them say – “I have enough milk to feed the nation” can be heartbreaking to a mom who was originally determined to breastfeed and can’t naturally cannot. This may even result in most mothers thinking of weaning their babies.  What causes discouragement and to have thoughts of weaning your baby? Most of us women who are determined to breastfeed visualise the experience of breastfeeding the bundle of joy and all the benefits it comes with breastfeeding before it actually occurs. The joy that floods a mom’s heart knowing you are able to give your little one the best. Then the unfortunate situation occurs when what you visualised, planned and hoped for does not happen. So discouragement creeps in and then causes many mothers to start weaning of their babies.  When feeling the following emotions – feeling tired, discouraged, ambivalent or confused – it is not a good time to make any important decision especially coming to weaning of the bundle of joy.  If you are experiencing problems, consider these options: Consult someone trained in breastfeeding. Express milk from one or both breasts so you can temporarily or permanently reduce or stop nursing. Utilising Milk Galore products as part of supplement to boost the flow of breastmilk. When does breastfeeding not go as planned? One of the most intense experiences ever in a mom’s life is giving birth to and caring for your little bundle of joy. The first few weeks are the most difficult due to many changes that occur. You find yourself in an emotional roller coaster as fatigue and hormonal changes kicks-in you will find yourself crying frequently. So does breastfeeding as well it becomes an emotional time. If breastfeeding does not come as natural then it really becomes difficult so therefore it becomes a duty that is not easy and daunting. Even with excellent support and specialized assistance, there is a possibility that your breastfeeding experience simply doesn’t live up to your expectations. Some women feel less than a women as you feel feelings of regret, sadness, frustration and even anger because the excitement of being able to breastfeed and give your little one the best has been crushed. The guilt of wanting to stop just overwhelms some moms. Remember, it’s not your fault! To have a successful breastfeeding journey depends on a number of factors that are beyond your control sometimes. It’s good to be able to talk about your feelings with someone you trust and who will lend an ear. Every birth and breastfeeding story is unique. Below we have included some factors to consider and recommendations to encourage those moms feeling discouraged. Insufficient milk production Sometimes, milk production is low right from the start of breastfeeding. In other cases, it can drop off suddenly. This may be temporary, and can be due to any of a number of different causes: Your breasts are understimulated because: they are not being stimulated often enough (less than 8 times a day); they are not being stimulated correctly by your baby or your pump; you give your baby commercial infant formula in a bottle every day. You have undergone breast surgery (breast reduction). You suffer from poorly controlled hypothyroidism or another health problem. You have an insufficient number of mammary glands, regardless of the size of your breasts (glandular insufficiency). You are pregnant again. You are taking contraceptives or a decongestant containing pseudoephedrine. Sometimes insufficient milk supply cannot be explained by any of these reasons. Regardless of the quantity produced, the quality of breast milk is always excellent. Even in small amounts, your breast milk provides your baby with a host of nutrients that are not found in commercial infant formula If your milk production is insufficient, make sure your baby is drinking enough and continuing to gain weight. Even if you supplement feedings with commercial infant formula, you can still continue to breastfeed. What to do? Milk Galore offers a range of products dependent on your preference. The products on offer are: 100% fruit juice blends which is ready made Rooibos tea for all the tea lovers These can be drunk in the morning and evening at a quantity of 250ml and results of increased flow of breastmilk can be seen after 24 hours. For best result the rooibos tea must be brewed with water. The other way to boost your milk production is to stimulate your breasts often and express as much milk as possible.  You can also talk to a trained breastfeeding support person. This can help you Assess your milk production Increase your production as much as possible

My Breastpump

Which breast pump is the best for me?

Deciding on which breast pump to buy can be difficult as there are so many breasts pump to choose from. How do you separate the quality breast pumps from the cheap and ineffective ones? There are different types of breast pumps from manual to electric, single to double, open and closed, general, fitted and hospital grade. By knowing what you need from your pump, you will be able to find the pump that is the best fit for you.  It should fit you well and be comfortable. It should be able to empty your breast quickly and effectively. Have good service and spare parts available. A good warranty against motor issues. How do you know if a pump can do all of this?  These are the questions to ask. How many different flange (the part that goes over your nipple) sizes are compatible with the pump? All pumps come with a standard flange size. However, if you want to be confidant that you will be able to get a flange size that fits you, lookout for brands that offer a variety of flange sizes, like with the Ameda breast pump range. The Ameda Flange size range is 21mm, 22,5mm, 25mm(standard) 28,5mm, 30,5mm, 32,5mm and 36mm. This gives you a large range to find your perfect fit. My Breast pump we are able to supply from 17mm when using our hands free cups.  How do you know that the pump will be comfortable? After making sure that you have the correct flange fit you need to be able to find the correct setting/ suction on the pump. Check if the pump has a variety of setting. Does it have 2 phase pumping? This means that there are specific settings for stimulation (helps you to release your milk-let down) and expression (when you empty your breasts). You need to be able to find your best setting for the pump to effectively empty your breasts. The Ameda Mya Joy has 2 phase pumping with 6 levels for stimulation and 12 levels for expression.  What research was done to create the pump? Ameda is the oldest breast pump company and has always work to create comfortable, effective and safe pumps for both mom and baby. Breast pumps are designed to empty the breast by mimicking both the suction pressure and frequency of a baby’s suckling. Ameda has done extensive research on which are the best setting and which combination of suction and vacuum work best together. Research has shown that during the expression phase a pump should be able to cycle between 40-60 times in a minute. This will be most effective at removing milk, keeping your prolactin levels high and your milk production up. Any breast pump that has a suction level of 150mmhg (general pumps found in pharmacies) will be ineffective at emptying your breast and could result in decrease milk production if used for exclusive pumping. Also, if a pump has suction that is too high (250mmhg) can cause nipple pain.  The Mya Joy is a hospital grade breast pump that has specific suction and vacuum levels that has been research for the best expression result. The cycles per minute are also specific for comfort and emptying the breast. The Ameda Mya Joy has the following specs: Suction Levels Stimulation: Approx. -40~-170mmHg Suction Levels Expression: Approx. -50~-250mmHg Vacuum Levels Stimulation: 6 Levels Expression: 12 Levels Cycles Per Minute Stimulation: 80~120 C.P.M. Expression: 20~65 C.P.M You can see that the Mya Joy falls well with in the ideal ranges and allows you to individualise the pumping session so that you will be most comfortable.  Is this pump portable?  With more moms working and needing to pump at work having a portable breast pump is important. The Ameda Mya Joy is a portable breast pump that can clip onto your belt or fit into your pocket and is ultra-quite which allows you to pump anywhere anytime that you need to. My breast pump now has hands free kits that fit the Mya Joy and allow you to place your flange into your bra for even more privacy.  Is the pump an open or closed system breast pump? Closed system breast pumps are the safest to use. This means that your breast milk is kept separate from your pumps tubing and motor. The reason that this is important is that if milk or moisture gets into your tubing or motor it is very difficult to clean. Thus, mould and bacteria can thrive and then they can contaminate your breast milk.  With a closed system this will never happen as a closed system pump keep the motor separate form the milk collection and there can be no cross contamination. This is a special feature of the Ameda Mya Joy and the reason for its flange shape.  Is the Pump a Double or Single? The reason for having a double pump is to save you time and it may also help you increase your breast milk supply. If you need to pump 20 minutes for breast with a single pump that will be 40-minute session each time you pump. If you needed to pump 3 times a day, then that would be 120 minutes where as with a double pump you would only need to pump 60 minutes for those 3 sessions. This is a massive time saver for mother that need to pump often or have returned to work.  How much do I need to invest with this breast pump? The cost of the breast pump needs to fit into your budget, however it may be worth saving up a bit to get a pump that is going to be comfortable and effective rather than buying an ineffective breast pump. However, there are hospital grade pumps on the market that are more affordable than others like the Ameda Mya Joy breast pump. It has a nappi code so you are able to claim back from some medical aids depending on your saving and plan. 

Bonitas – innovation, life stages and quality care

Morning sickness – what to expect and how to deal

Being pregnant is an exciting time of your life, but it can be a little daunting.  Morning sickness is one of the aspects of pregnancy that can be difficult to deal with. It is estimated that over 70% of women deal with nausea and vomiting to some degree. The name morning sickness is also misleading, as unfortunately you can feel sick anytime of day. Morning sickness is often one of the first signs of pregnancy, beginning in the first trimester. Unless vomiting is so frequent that it leads to weight loss and dehydration (this is known as  hyperemesis gravidarum), morning sickness is considered a normal (albeit unpleasant) part of pregnancy. What causes morning sickness?  There is no one cause of morning sickness, and severity varies amongst women, and between pregnancies. Some women deal with feeling nauseous the entire pregnancy, whereas others will find that symptoms abate within the second trimester. Luckily, even though you may be feeling miserable, morning sickness is often seen as a sign of a healthy pregnancy and doesn’t harm your baby. Morning sickness is thought to be caused by hormonal changes during pregnancy, specifically the pregnancy hormone, known as human chorionic gonadotropin. How to deal with morning sickness? Unfortunately there isn’t anything you can do to fully alleviate the nausea and vomiting, however, there are things you can do to help fight feeling sick. Making sure you stay hydrated, eating a bland diet, such as rice, bananas and crackers, as well as eating small amounts frequently are all things that can help quell the queasiness. Try staying away from strong smells and spicy foods, as these can trigger nausea. If your morning sickness is bad, speak to your doctor, and be sure to consult with them before trying any medication or alternative remedies.

Doug Berry

CHOOSING PARENTHOOD

Speak to other parents: Leading up to the birth of my child, there was much in the way of warnings and serious advice to the tune of “You’d best start getting your sleep in now” and “Oh boy, your life is over!” I can recall turning to a colleague who gave warnings in this vein and suggested she keep all the negative warnings away from me, as I was looking forward to being a dad. There will undoubtedly be horror stories of projectile bodily fluids and endless nights of sleep, but I’ll never forget the moment a friend asked me what it felt like, the day my child was born. I found it so difficult to put into words, but I was a different person from just 24 hours before. My whole being felt full. I wanted to burst with a mixture of pride and newfound love for this little person who had entered my wife. I found myself willing to threaten and argue with nurses who were just trying to do their job. The instinct to protect was strong, to say the least. In discussion with other fathers my age, friends who have moved away and with whom I don’t often get to speak, sometimes a different story is told. From having to work longer and harder to support the new family, not being able to connect very well with a burping, eating and excreting machine to finding their children an unexpected inconvenience, I wondered how their experience could be so different! Here are some factors to consider when deciding whether or not this is the right time to be a parent. Why would you like to have a child?  What reasons have motivated your decision to start a family? Are you internally or externally motivated? In other words, are you doing this for your own reasons or because you are expected to by your partner, family or society? When we are motivated internally, it can make the role of parenting so much easier, as you have chosen this for yourself. Too many people believe that it is simply the next logical step or will be the factor that saves a struggling relationship. Too often this will lead to resentment of the child and the family unit. Are you on the same page as your partner?  Do you both want a child for the same reasons, or are your motivations slightly different? If you are good at problem solving together and keeping the wellbeing of your relationship and potential family as your primary concern, the new challenges posed by a child should be surmountable! Are you financially ready to have a child?  A baby brings new financial responsibilities and stressors. Do your homework long before a pregnancy. From gynaecologist visits to a stay in hospital, the costs start to add up significantly before the child is even here! Find out about what basic commodities like nappies and formula cost and how often you’ll be replacing them. Children get sick easily as their immune system begins to develop and paediatrician visits can sting the back pocket. Knowing what you’re in for financially can help you to make the decision and begin to budget for a child, long before they are even conceived. Are you prepared for the lifestyle changes?  Having a new baby means that life is going to change in a major way. Have you come to terms with this? It could mean substantially less leisure time, which we often become accustomed to as part of our routine. Weekends are notably determined by the nature of your partner and your relationship with them. Decide long before if you are ready to go from being a couple to a family! Do you have support?  Having a child when you know that it will only be youand your partner, with no familial assistance or external help in the form of carers and babysitters, means that your free time will be close to nil. This may mean that at some point, there will be a sort of burnout, which will have wide repercussions. If you aren’t likely to have help, set an agreement with your partner about offering each other free time, by looking after your child while the other has a chance to go out and recharge!

Parenting Hub

ABOUT BABY & I MELROSE

The inspiration for our children’s clothing shop began when I started my 1st job at one of the major SA Retail Head office in the late 90’s. I have experience in the setting of specifications on the technical requirements of the production of garments. And my experience includes the development of innovative standards and methods of solving and managing quality related problems. I have gathered extensive experience in Garment Technology. I was also involved in the effective planning and efficient execution of standards development projects.  With such an experience in the clothing industry came the decision to venture into Retail.  The decision was inspired by an ambition to deliver high quality clothing at a reasonable price. I have a passion and enthusiasm for the baby industry and want to bring innovation in the sector.  In this space we only want to attract business partners (i.e manufactures, suppliers) with the same values, ethics, and will provide the best customer service to. Quality and comfort are paramount in decision making of what we want to offer to our customers. At Baby and I Melrose we want to create a shopping lifestyle to suit both parents and their little angels. We will focus on offering exceptional products with attention to detail and providing quality items. Our product selection and service excellence is motivated by passion to be the best and most valued choice for parents, babies, and toddlers when it comes to quality, price and service.     We will work hard and build a team that will take the brand to reach its milestones of opening more stores into other provinces. Customer satisfaction is what we are all about.  Our friendly staff is always at hand to help. They will find the perfect baby items for your needs. We will help guide you through all the product choices available, making sure you select the right products and brands for your lifestyle.  We want to stock the latest ranges across all departments namely children swear, essentials, travel systems and accessories, nursery furniture and accessories, toys, and gifts. We have launched our website for our customers to be able to shop from the comfort of their own home and for an exclusive shopping experience.   Our Vision  To lead in the children’s industry and strengthen brand recognitionTo be accessible to parents based on trust, quality, and innovation To build a strong and loyal consumer base  To maintain the highest customer service level standards   You can shop for the following with us: Travel system i.e. Pram, strollers & car seat.  Baby essentials i.e. shoes, clothes, baby food and nappies. Nursery décor, essentials and furniture. 

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