Real parenting, for real South African families

Since 2010, Parenting Hub has been the friendly place parents turn to for honest advice, local finds and a reminder that they’re doing better than they think.

  • Pregnancy
  • Baby
  • Toddler
  • School years
  • Teens

Wherever you are on the journey, we’ve got something for you.

Who we are

We’re South Africa’s online lifestyle magazine for parents. From the first scan to the first school dance, we share expert tips, practical guides and trusted local businesses that make family life a little easier.

Our readers are mostly moms between 19 and 54, plus a growing number of awesome dads. Over 16 years we’ve built a loyal community, and more parents join us every day.

Helping new parents through sleepless nights, guiding seasoned parents through the teen years, and celebrating every milestone in between.

A community that keeps growing

16years of supporting parents
19,000+Facebook followers
13,000+Instagram followers

Proudly recognised

Named one of Feedspot’s best South African kids and parenting blogs and websites, four years running.

2021Feedspot Top 60
2022Feedspot Top 60
2024Feedspot Top 40
2025Feedspot Top 40

Come say hi

What our clients say

We love working with brands that care about families, and they love working with us.

Nothing is too much trouble and all our requests were always met with a friendly and “can do” attitude.
Philips Avent
Because of their expertise, our website visits have increased significantly.
Impaq
Having a supplier that is truly a ‘partner’ is invaluable. Thanks to Parenting Hub, we look forward to many more successful campaigns for our clients!
Warner Bros. Discovery
The daily exposure has had a huge impact on my brand, driving more customers to my website.
Kid-ease
One of the most professional and valuable partnerships we have and an excellent site on which to have our presence.
Bonitas Medical Fund
I’m looking forward to doing more exciting work with Parenting Hub because they’re worth every buck.
Havas Media Network for Alula Gold

Working with brands who care about families

We partner with businesses that share our love for empowering parents. Together we make sure families have what they need to raise the next generation of superstars.

Read all client reviews

Get in touch

Want to get your brand in front of South African parents? Fill in the form below and we’ll get back to you.

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