The first giggle, the first time they roll over, their first steps… your little one will reach such joy-inducing milestones – or SMILEstones – in the first few years of their lives. To Fisher-Price, these development skills are so important, they sit right at the very heart of the Play Lab child research, where toys […]

The limited-edition doll will be available from 21st April 2022 This year in celebration of The Queen’s historic Platinum Jubilee, the Barbie® brand is recognizing Her Majesty Queen Elizabeth II, the longest-reigning monarch in British history, with a Tribute Collection Barbie® doll made in Her Majesty’s likeness.  Celebrating 70 historic years of service, Queen Elizabeth […]

New dolls are part of the Barbie Fashionistas line where the Barbie brand delivers the most diversity and inclusion, where 175+ looks have been introduced Mattel, Inc. and its iconic Barbie® brand announced its first Barbie doll to be introduced with behind-the-ear hearing aids, as part of its latest offerings in the most diverse and […]

Fisher-Price’s unique Play Lab is a state-of-the-art centre where its toys are developed after being tested by parents and the real experts: the kids themselves. It’s run by a dedicated team of child development experts who each hold advanced degrees, areas of specialty and are parents themselves, which gives them the best qualifications. Here, three […]

The Covid pandemic caused huge disruptions to families’ routines across the globe. From parents working from home, schools and nurseries closing, mask wearing and social distancing, each measure taken against the pandemic had an impact on caregivers and their children.  This has led to concerns from caregivers about how the outbreak may have impacted their […]

Einstein famously said: “Imagination is more important than knowledge. For knowledge is limited to all we know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”. Imagination might seem like something that is unique to children but as adults’ imagination is an integral part of our […]

As with all Chicco toys, education and brain development underlying every moment of fun is a priority. The Smart2Play toy range takes it one step further with proactive puzzle games to make even the youngest baby squeal in delight at their achievements. Smart2Play toys transform amusing creative experiences into fundamental cognitive achievements and make for […]

Chicco is a firm believer that babies should move. Keep them moving and growing with a range of toys that is especially designed to work on strengthening muscles from the moment they start moving. Whether with tummy time back exercises, first time walking or energetic play, small movements for growing babies go a long way […]

December is family time, we travel, we gather (safely) and spend time together. Togetherness extends beyond visiting, cooking and sharing a meal however. Often these get togethers over the festive period means families are gathering but not experiencing togetherness. Often the generational gap is what’s keeping families from experiencing togetherness. Youngsters find themselves under the […]

School holidays have started, what do you do? You’ve planned a picnic in a park, or you’re headed to the coast? You go for a game drive or camp in the back yard, you’re going to have an adventure! You should also make sure you pack a few almost pocket-sized travel games that will keep […]