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THE LATEST NEWS TO HELP YOU with your journey

Philips Avent support and empower parents to feed their babies anytime, anywhere

Two thirds of moms would be more confident and comfortable breastfeeding in public if it was considered ‘normal’* Let’s support and empower parents to feed their baby anytime, anywhere. Breastfeeding has been around for as long as we have existed. We are also more aware than ever of the health benefits of it for baby and mom. And yet, in many parts of the world, there are still a lot of taboos around breastfeeding – signalling a need for more support for moms and dads to parent and feed their way. This World Breastfeeding Week (1 – 7 August), to understand some of the challenges breastfeeding parents face when feeding their babies, and support and empower them to parent and feed their way, Philips asked more than 6000 women across 25 countries* what holds them back from breastfeeding their babies anytime and anywhere they want to. Breastfeeding in public – still not considered ‘normal’ The results show there’s still work to be done to support and empower moms in their choice to breastfeed in public. Around two thirds (66%) of moms globally say they would feel more confident and comfortable breastfeeding in public if it was considered ‘normal’. Feeling embarrassed or uncomfortable to breastfeed around people they don’t know, is the key reason (52%) of women feel to hesitant to consider breastfeeding in public. The results also reveal many moms (40%) would not consider pumping in public, rising to 69% in France and dropping to 17% in the USA. The results vary across cultures and countries and breastfeeding and expressing in public is not something every mom wishes to do. At Philips, we recognise every breastfeeding journey is unique and personal to parent and baby; there is no right or wrong way. Parents may choose to feed their baby directly from mom’s breast, with expressed milk, or both, or between formula bottles. Some may choose to feed in public or in the comfort of their own home. Whatever their choice, Philips wants to empower and support all parents with solutions that support each of these choices. Moms should feel they have the ‘right’ Added to this, many moms say greater overall support from others would help them feel more comfortable breastfeeding in public, with this being true for almost a third of moms in the USA (33%), Spain and Mexico (both 30%). Meanwhile, greater partner support would help for many in Colombia (41%), Mexico and Chile (both 40%), compared to fewer in Austria (17%) and Germany (13%). These figures go a long way to indicate many moms would love to see society’s overall understanding and perception of breastfeeding shift from something inappropriate or unnecessary to one of the most natural, fundamental acts of care in the world. This shift can only happen by educating more people on the value of breastfeeding, starting more conversations about it and championing parents’ choices to feed however best suits them – something that lies in all of our hands. The results go on to reveal that while the biggest motivator for moms globally to breastfeed in public is being able to feed their babies as soon as they need it (59%), almost half (47%) globally say having the ‘right’ to breastfeed in public would also motivate them to do so, rising to 57% in Austria and Canada and dropping to 31% in South-Africa. Only through greater breastfeeding awareness, encouraging breastfeeding policy change, and creating more supportive communities around moms that empower them to feed their way, will more people start to recognise and promote breastfeeding as the basic human right it actually is. Moms deserve greater support Added to this, many moms say greater overall support from others would help them feel more comfortable breastfeeding in public, with this being true for almost a third of moms in the USA (33%), Spain and Mexico (both 30%). Meanwhile, greater partner support would help for many in Colombia (41%), Mexico and Chile (both 40%), compared to fewer in Austria (17%) and Germany (13%). These figures go a long way to indicate many moms would love to see society’s overall understanding and perception of breastfeeding shift from something inappropriate or unnecessary to one of the most natural, fundamental acts of care in the world. This shift can only happen by educating more people on the value of breastfeeding, starting more conversations about it and championing parents’ choices to feed however best suits them – something that lies in all of our hands. BreastStories: supporting and empowering parents Through our online platform, BreastStories, parents from around the world can share their breastfeeding stories, tips, and tricks via Instagram and Facebook, as well as find breastfeeding information and advice from healthcare professionals. By downloading the Philips Baby+ app on their mobile device, parents can also log feeding information, as well as track their baby’s development, such as their weight, height, and head circumference during the first year. Breastfeeding can be wonderful but it’s not always straightforward or easy for moms. Feeling comfortable is key to a positive breastfeeding experience as it makes it easier to release milk. Let’s unite in supporting parents to parent their way and empower them to feed their baby anytime, anywhere. We believe parents should feel supported and empowered throughout this journey, and parent their way. This includes feeding their baby and expressing milk whenever and wherever they need and want to – in restaurants and bars and in parks and on public transport. That’s why, during this World Breastfeeding Week, we are highlighting the conversation around breastfeeding by creating a supportive online community for moms and dads, so they never feel alone in their experiences. There’s great power in talking about your experiences with healthcare professionals, lactation consultants, at antenatal classes, via apps and online communities, and with family, friends, and other moms. Through our online platform, BreastStories, parents from around the world can share their breastfeeding stories, tips, and tricks via Instagram and Facebook, as well as find breastfeeding information and

August 1, 2022

Melcura Balm and babies

Medika SA, creator of the brand Melcura™ known for the medical-grade honey-based range, Melcura™, is part of The Southern Medical Group, a leader in medical devices. We are a proudly South African company that started in 2002 with expertise in advanced wound care products. Our Melcura™ products are the go-to products in trauma and burn wards within South Africa. Our Melcura™ HoneyBalm is a skin-protecting ointment that will soothe and moisturise baby’s delicate skin and help to treat diaper rash on little bums, minor bites and itches, cradle cap, and other minor skin irritations. It can treat chins from drool at teething time and little scratches from those tiny finger nails. It will even work wonders on mommy’s cracked nipples or dry hands from all the constant hand washing between nappy changes. Formulated with medical-grade Fynbos honey, avocado oil, and beeswax to nourish and protect sensitive skin, this product will treat skin rashes, irritations caused by eczema and dermatitis, sunburn, small skin wounds, chapped skin, and nappy rash. Benefits of Melcura™ HoneyBalm The medical-grade honey has wound-healing properties The avocado oil is moisturizing and nourishing and is quickly absorbed into the skin The beeswax forms a protective barrier layer on the skin and locks in moisture The product moisturises and helps to replenish and protect dry, damaged, chapped, cracked and irritated skin Soothes dry skin and promotes healing, keeping skin soft and supple How to use Apply liberally for nappy rash, cradle cap and dry and irritated skin areas Caution Always do a patch test first to ensure your baby does not react to any of the ingredients however unlikely this may be Discontinue use if reaction occurs Did you know? A baby’s skin is more susceptible to chemicals, artificial fragrances and other nasties found in conventional baby products and may cause a reaction. We only use 100% safe ingredients in our Melcura™ HoneyBalm, to ensure your baby’s skin stays soft, smooth and allergy-free. The medical-grade Fynbos honey is specially treated to sterilise the honey, but keep the healing enzymes active. This is to make sure no bacterial spores or pollen and other contaminants are introduced onto your baby’s skin or wound which can cause infection. The formulation is alcohol-free, fragrance-free and free from petroleum, mineral

July 26, 2022

Ameda Mya Joy- The NICU mom’s preferred breast pump

Producing enough breast milk for a baby in Neo Natal intensive Care (NICU) is a major concern for a mom. In fact, sending milk to you baby is sometimes the only practical thing and first thing you can do to help you baby. Some mothers send milk to their baby before they are able to see their baby. Later skin-to-skin and holding the baby starts to play an important role, but breastmilk is continually needed and in increasing amounts. When a baby is born too soon it puts the mother’s breast milk making ability at a disadvantage. The disadvantage is that the mother may not herself be well after the delivery, she may need some time for recovery from surgery or illness. This time is also very stressful which can also affect her milk supply. However, a women’s body is so amazing, from the beginning of the pregnancy her body starts to prepare for making breast milk by increasing the number of ducts and glands in the breast. From the second trimester her body is already making colostrum, the first breast milk. When her baby is born too early the mother needs to start to stimulate her breasts and get her body making as much breast milk soon as possible. She will need a breast pump that is strong enough to empty her breasts, be comfortable and convenient to use- this helps significantly with milk production. Stimulation of her breasts at this early stage is critical. The sooner after birth the best, ideally within 1 – 6 hours. This stimulation helps the body to release the hormones necessary to increase and build her milk supply. In the beginning the baby does not require large amounts of breast milk, but this can quickly increase as the baby grows and breast milk needs increase. In order for the mother to reach her full milk supply she will need to pump between 8 to 12 times a day. The goal is to stimulate and empty her breast, which signals to her body that she needs to continue to increase her milk supply. The sooner the mother can reach her full milk supply of about 1 litre a day the better for her breast milk supply and it will help her once her baby starts to latch directly on her breasts. This is where the quality and strength of the breast pump is highlighted. The best pump to exclusively pump with is a hospital grade pump- so that a mom can increase her milk supply and maintain it. In order for the pump to effectively increase the mothers milk supply it needs to be able to drain the breast, this can only be done efficiently with a breast pump that has a high suction capacity of above -180 mmHg and below -250 mmHg. These levels are only found in hospital grade breast pumps like the Ameda Mya Joy. Most pumps that are bought online or off the shelf are not hospital grade pumps. These pumps need to be used in conjunction with a baby that has a effective latch, so that the breasts can be stimulated and drained correctly by the baby. This is because the baby is able to drain the breast when the pump is not able to. These pumps may also be the cause of a decreased supply of breast milk due to the incomplete draining of the breast. Another important aspect for mothers that are pumping exclusively is to use a double breast pump. This means that you are able to stimulate and drain both breasts at the same time. Effectively cutting the mothers pumping time in half. The double expressing also results in increased release of hormones which helps to increase the milk supply. Dual phase pumping like that found in the Ameda Mya Joy is also essential in draining the breast well. Dual phase pumping has a stimulation and an expression phase which is able to mimic how a baby sucks. The stimulation phase is quick which helps with the let-down (release) of the milk in the breasts while the expression phase (longer higher suction) helps with draining deep within the breast. The combination of these phases being repeated about 3 to 4 times increase the number of let downs which effectively drains the breast. The comfort of the breast pump is critical as no one wants to use breast pump that hurts you. An incorrect sized flange (the part that touches your breast), which is too small can cause friction and pain. If the flange is too big too much of the breast can be sucked into the flange and cause discomfort. The Ameda Mya Joy has 7 different sized flanges. The different sized flanges helps the mother to be able to fit her pump comfortably which increased the amount of milk that is expressed from the mother. Another part of the comfort of a pump is how much noise it makes. The repetition of noise can be come very irritating and also prevent the mother from talking the phone or being able to multitask while she is pumping. The Ameda Mya Joy, the pump is very quiet and cannot be heard when a mother uses the phone. This makes it so easy to use the pump at your baby’s bedside, while watching T.V or at work without disturbing others. Portability and being able to use batteries is also so important with load shedding and being able to take your pump with you to the hospital. This way you never miss a pumping session. The Ameda Mya Joy even has a back clip that allows you to clip your pump to your belt and gives you the freedom to move around, while pumping. All these benefits of the Ameda Mya Joy helps mothers to exclusively express and build their milk supply. These benefits are also available for mothers that are pumping at work as you can empty your breast quickly and quietly. This pump allows

July 19, 2022

Prevent leakage by applying your baby’s nappy correctly

Hi everyone, I’m Jessica from Growing Hearts. Today’s vlog is going to be about finding the right nappy size for your baby. It’s something that moms always struggle with because babies change so much. Their weight changes, their height and length changes and with that their body changes. So, it’s a good thing to talk about because if a nappy isn’t sized correctly you are going to struggle with leaks.

July 13, 2022

Finding solutions to baby and toddler sleep woes 

Few issues vex the parents of babies and toddlers more than their child’s struggles to sleep well. It’s debilitating for the whole family, and tightly stretches the emotional resources of parents, who are battling the consequences of their own sleep deprivation. Sleep time is the body’s time not just for much-needed rest, but also healing and regeneration. Not getting enough of it, depletes moms, dads and kids – physically, mentally and emotionally. It’s not surprising then that there are reams and reams of sources of advice for how parents can get their babies to sleep better. It’s hard to know where to turn, and whose advice to trust. Michele Carelse, a Clinical Psychologist and the Director of online health store, Feelgood Health says, “A baby’s sleep patterns go through various changes as they grow and develop, which can leave parents feeling at a loss, because what seemed to be working over the past week is suddenly upended. It can feel like a rough rollercoaster ride. What’s important is to understand the basics of baby sleep and have strategies in place to help you manage family sleep time as best as possible. Fortunately, there are options, so if something is not working for you and your baby, you can try alternatives. It’s important for parents to prioritise good sleeping patterns for the whole family and feel determined to find solutions so that they persevere when times are tough.” On Wednesday, 27 July 2022, from 8:15pm to 9pm, Feelgood Health, one of South Africa’s pioneering online healthy lifestyle stores, will be hosting a free parent’s webinar on how to get your baby or toddler sleeping peacefully. The session will include a Q&A chat so that parents can talk through their concerns with Michele and also learn from other parents’ experiences. Michele says, “All babies are unique and develop at their own pace. It’s better to know the general expectations of how babies’ sleep patterns develop, than to consider these ‘milestones’ that your child must reach by a certain time. Just like us, all sorts of things can disrupt a baby’s sleep. For instance, teething often brings discomfort, and this is commonly a time when a baby or toddler may struggle to fall asleep, or get back to sleep on their own if they have woken up because they are uncomfortable or sore.” For a new-born baby, up to around 2 months, feeding takes priority over sleeping. There’s no getting around that you will be waking every two hours or so for feeding over these first precious weeks of life. Around 3 to 6 months, your baby may be able to sleep for up to 6-hour stretches, much to the relief and delight of their new parents. However, it is a common experience that between 6 to 9 months of age, things can go seemingly awry. Michele says, “There is major brain development going on at this stage, as well as physical developments such as teething which can disrupt the sleep pattern. Your baby may well begin to realise that sleeping means being left alone, and they may start crying at bedtime in the hope of keeping you close to them. This is when you need strategies to manage the situation, to both soothe them when they need it, such as using a natural remedy to ease teething discomfort – and also to give them gentle opportunities to learn to self-soothe.” There can be many reasons why a baby is struggling to fall asleep or fall back to sleep if they have woken up, including hunger, illness, pain, the need for comfort and bad dreams. It’s important to go through a process of elimination so that you have some understanding of what is causing the sleep disruption. Many parents expect that at around 1 years old their baby would have established a healthy sleeping pattern that better suits the whole family’s sleep routine. However, this is not a rule or a set milestone, and it’s perfectly natural for some children to need ongoing parental structure and intervention in order for them to sleep easily and peacefully. Helpful strategies to enable your baby to sleep more peacefully, include: Facilitating plenty of stimulating day-time activity Setting up a sleep-conducive bedroom environment for your baby or toddler Establishing and maintaining a relaxing, consistent night-time routine Making sure your child’s hunger is sufficiently satiated before bedtime Winding down to bedtime Using natural remedies for calming, relaxing and relief of discomforts Implementing gentle sleep training To learn more about why these strategies are important, and how to implement them, join this parenting conversation with Clinical Psychologist, Michele Carelse at the Feelgood Health How to get your baby or toddler sleeping peacefully webinar. Date: Wednesday, 27 July 2022Time: 8:15pm to 9pm Registration is free here. Parents who register will receive the webinar Zoom link.

July 8, 2022

HOME CARE TIPS TO MANAGE YOUR CHILD’S FEVER…

Loving our kids is easy… keeping pain and fever at bay? That’s harder. But here’s the secret: It doesn’t have to be!When your baby or infant has a fever, turn to conveniently packaged Panado® Paediatric Syrup, Peppermint 5 ml Sachets. Parenting is a rollercoaster. One minute you’re pacing from room to room in the wee hours with a crying baby – the next, you’re at their bedside, waiting anxiously for them to wake up. Your concern level can rise when you add a fever to the mix. Feeling your child’s forehead, looking for a thermometer, and seeking advice from relatives and friends can be daunting. Fever and pain occur together frequently in childhood conditions.1 If you’re a new parent, it can be scary when your child is burning up with a fever. Even if you’re not a rookie parent, fevers can still cause worry for parents of older kids. Pain can be hard for a child to describe, especially for children under two whose vocab is limited to “mama”, “dada”, “woof”, and “nana”. It’s often up to parents to watch their child for signs of distress, such as behaviour changes, facial expressions, and body movements.1 The good news is that Panado® Paediatric Syrup, Peppermint 5 ml Sachets, contain paracetamol, which is an effective option for treatment of pain and fever in children.2 How do you know your child has a fever? Fever is one of the most frequently cited reasons parents or caregivers seek medical help for their children. It is often a source of concern for parents and healthcare practitioners, who believe it may be linked to a greater risk of morbidity.3 Additionally, there is often uncertainty regarding how to manage fever. A fever is defined as a body temperature of more than 38 degrees Celsius.3 A child’s temperature should be taken using an infrared thermometer placed in the ear or with a standard thermometer placed under the arm (in the armpit or axilla). A child’s temperature should not be taken in their mouth with a thermometer.3 Home Care Tips To Manage A Fever. Just like adults, babies, toddlers, and children can suffer fever or pain associated with a common cold and symptoms can include a sore throat, running nose, body aches and headaches.4 Here are a few easy-to-digest tips for treating your child’s pain and fever at home.3 Panado® Paediatric Syrup, Peppermint 5 ml Sachets, which are conveniently packaged, can be safely administered to infants and children to relieve pain and fever. Always administer using a medicine measure or a syringe Do not over-dress or underdress your child or wrap your child in heavy blankets Check your child during the night, but do not wake your child up just to administer medication for a fever Encourage your child to drink fluids regularly (breast milk is best for breastfeeding children) Seek medical advice if the fever does not get better within 48 hours or if your child’s condition worsens Alwaysgive the dose written on the bottle or sachet according to your child’s weight to ensure that you are using the correct medication at the right dose. If you’re unsure, speak to your doctor or pharmacist before administering medicines for fever. Other Panado® Products Suitable For Your Child In addition to Panado® Paediatric Syrup, Peppermint 5 ml Sachets, Panado’s range for children includes Panado® Paediatric Syrup, Strawberry (50 ml | 100 ml),5 Panado® Paediatric Syrup, Peppermint Alcohol and Sugar-Free (50 ml | 100 ml),6 and Panado® Infant Drops 20 ml.7 Make pain and fever care easy by shopping for Panado products from independent pharmacies and selected Clicks, Dis-Chem, and Pick ‘n Pay stores. For more information, visit https://panado.co.za/and join the conversations onFacebook. #Panado #ADoseOfCare 2022042510198726 References: 1. Clinch J, Dale S. Managing childhood fever and pain – the comfort loop. Child Adolesc Psychiatry Ment Health. 2007; 1:7. [Internet]. 2015 [Cited 2022 March 29]; Available from : https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1971248/ 2. Acharya B, Thapa K. Indoor staying during winter season makes people more susceptible to fu. J Nepal Health Res Counc. 2016 Jan; 14(32):69-70. PMID: 27426715. [Cited 2022 March 29]; Available from : https://pubmed.ncbi.nlm.nih.gov/27426715/ 3. Green R, Jeena P, Kotze S, Lewis H. Webb D, Wells M. Management of acute fever in children: Guideline for community healthcare providers and pharmacists. S Afr Med J. 2013;103(12):948-954. DOI:10.7196/SAMJ.7207 4. CDC Centres for Disease Control and Prevention. Common Colds: Protect Yourself and Others [Internet]. 2021 [Cited 2022 March 29]; Available from : https://www.cdc.gov/features/rhinoviruses/index.html 5. Panado® Paediatric Syrup Strawberry (Syrup). Approved package insert, March 2002. 6. Panado® Paediatric Syrup Alcohol and Sugar-Free / Panado® Paediatric Syrup. Approved package insert, April 2010. 7. Panado® Infant Drops (Drops). Approved package insert, August 1990.

July 1, 2022

Demystifying pregnancy optimises health outcomes for mum and baby

Pregnancy is an exciting time, but it can also be overwhelming given the vast amount of information available to expectant mothers. Fortunately, with advances in personalised medicine and a holistic approach involving the use of the individual’s genetic and epigenetic information (how your behaviours and environment can cause changes that affect the way your genes work) to tailor therapy or preventative care, expectant mothers can make smarter choices and discover more effective solutions to optimise their health and the health of their baby during pregnancy. Personalised medicine allows for targeted therapies and preventative treatments that take advantage of a variety of observations relating to a pregnancy. It’s about providing precise care and proactive intervention for each individual pregnancy. By understanding the health disposition of a pregnant woman using her unique genotype, the right diet, lifestyle, supplementation and medication can be prescribed, increasing the chances of a healthy pregnancy and optimal birth outcome. The GrowBaby genetic test for mums-to-be from South African genetic testing company, DNAlysis Biotechnology, is designed to help them better understand the functioning of key biological pathways that influence maternal and foetal health, and how these relate to the major birth phenotypes. “The report provides valuable insights into how to optimise health outcomes for mum and baby using gene-based personalised diet, supplement, and lifestyle interventions. It provides mums-to-be with more information than ever before about their babies before they are born — and even before they become pregnant. This is through the knowledge that mum’s health has a significant effect on the health of the fetal environment and thus eventually the child as well.” says Helen Gautschi, research and education manager at DNAlysis. “With a precision medicine approach to pregnancy management, we can empower today’s expectant parents on their pregnancy journey and give physicians the tools to provide optimum care,” says Gautschi. By improving the health of mum and baby through these interventions, it becomes possible to increase chances of optimal birth weight of the baby, avoid early term delivery, and ensure that delivery is as stress free as possible. “Having a heathy pregnancy with optimal birth outcomes is a miracle every time because there are so many factors involved,” says Claire Julsing Strydom, dietitian and co-founder of Nutritional Solutions. “The GrowBaby test gives you insight as to where you can manage or negate risks, even before pregnancy. If a woman struggles with vitamin D metabolism, for example, we know there is a higher chance of miscarriage. The test gives us an in-depth blueprint of how the mother will potentially carry the pregnancy and how we can prevent adverse birth events. In terms of chronic disease, we know that those first thousand days from conception to age two are critical, that’s why it is beneficial for women who are planning to have a baby to do the test, so they can see what their risk profile looks like, and manage it accordingly,” says Julsing Strydom. For the mother, it becomes possible to ensure optimal weight gain, and stabilise blood glucose levels to decrease gestational diabetes risk, prevent or decrease the risk for preeclampsia and gestational or pregnancy-induced hypertension, decrease the risk for miscarriage or pregnancy loss, balance biological pathways to decrease risk for developmental conditions, and carry to full term. Together, all these factors play a vital role in ensuring lifelong health for the child. “The GrowBaby test can be done before pregnancy, to ensure that the mother’s health is optimised before she falls pregnant, or it can be taken during pregnancy to help provide the best outcomes,” says Gautschi. “It’s also advisable for women who have experienced a stressful pregnancy in the past, including a miscarriage, and are seeking to enhance their chances of having a healthy pregnancy with optimal birth outcomes.” Visit https://dnalysis.co.za to find an accredited practitioner or buy a DNA test online. A practitioner from the DNAlysis accredited network will guide you through the process.

July 1, 2022

Must-have products for new moms

The arrival of a new baby – especially your first baby – is a monumental time in every parent’s life. And while it’s a time filled with joy and excitement, it can also be nerve-wracking, especially as you begin to navigate a new routine and new responsibilities. While a woman is pregnant, she’s likely to see countless lists of must-have essentials for a baby’s first weeks and months. While many of these items do come in handy, the reality is that you’ll likely need far fewer products than what’s commonly recommended. If you stock up on good-quality basics, chances are you’ll need very little else. That said, there’s more to the basics than just getting the job done – first-time moms will appreciate that some products are specifically designed to make caring for their baby more comfortable and more practical. Here’s a round-up of the real must-have products you’ll need for yourself, and your baby, in those first weeks, months, and beyond. Skin-saviour Everyone loves a multi-tasking product, and the versatile Sudocrem Skin and Baby Care Cream (60g from R68.99) has been a trusted ally of moms for over 90 years. Sudocrem is clinically proven to soothe and protect your baby’s delicate skin and works in three simple ways: First, it contains an emollient that soothes sore skin, second, its cooling properties help ease pain and irritation, and finally, its water-repellent base forms a protective barrier, helping to stop any irritants coming into contact with the skin. This multi-tasker can be used to effectively treat and heal nappy rash, cuts and grazes, minor burns, acne, eczema, and more. Gentle yet effective on baby, mom, and kids’ skin, this is a must-have for the whole family. Breast Pump For moms who choose to bottle-feed with breastmilk, a good quality breast pump is vital. For moms who are able, and choose to, breastfeed, a breast pump offers a multitude of benefits, such as the ability for family and friends to feed baby and for mom to take on work and other responsibilities whilst knowing that her baby can still enjoy the health benefits of breastmilk even when she is away. Medela’s breast pumps are trusted across the globe for covering all the potential needs of breastfeeding moms. Known for high quality, durable breast pumps that are easy and practical to use, Medela recently launched two new electric breast pumps: The Medela Swing Maxi Double Electric Breast Pump (R5999.99) is a compact and easy-to-use double electric breast pump with improved mobility to fit seamlessly into your lifestyle. Key features include: 2-Phase Expression™ technology mimics your baby’s natural sucking rhythm. Improved mobility: built-in rechargeable battery for up to 6 pumping sessions on one full charge. Faster charging with USB type C port, compared to micro-USB port. Easy to use: 4-button intuitive interface and 9 pre-programmed settings. Easy to assemble and clean thanks to fewer parts. Noticeably quieter compared to the previous generation, only 45 dB at the Maximum Vacuum Level. Closed system prevents breast milk from entering the tubing. The Medela Solo Single Electric Breast Pump (R4099.99) is a compact, effective and easy-to-use single electric breast pump with a rechargeable built-in battery, 2-phase Expression technology, and PersonalFit Flex breast shield. Key features include: Easy to use: 4-button intuitive interface and 9 pre-programmed settings. Easy to assemble and clean thanks to fewer parts. Lightweight and compact design. Improved mobility: built-in rechargeable battery for up to 6 pumping sessions on one full charge. Faster charging with USB type C port, compared to micro-USB port. 2-Phase Expression technology mimics your baby’s natural sucking rhythm. Noticeably quieter compared to the previous generation, with less than 45 dB at the Maximum Expression Level. A closed system prevents breast milk from entering the tubing. Breastfeeding accessories In addition to a good breast pump, there are a handful of breastfeeding accessories that’ll help make the breastfeeding journey a little easier. It’s normal to experience sore and dry nipples, especially when breastfeeding for the first time. Medela Purelan Lanolin Cream (from R119.95) provides fast relief for sore nipples and dry skin. It is 100% natural and safe for the baby, meaning you don’t need to remove it before feeding. Another normal and common occurrence in breastfeeding is leaking. Wearing nursing pads (also known as breast pads) can soak up any excess milk. Medela Ultra-Thin Disposable Nursing Pads (R199.95) are made of a soft, honeycomb non-woven material and feel comfortable against sensitive skin. Each breast pad is individually wrapped, ready to pop into your bag for use wherever you are. Baby struggling to latch? Medela’s Contact Nipple Shields (R319.99) are designed to help mums breastfeed babies with latch-on difficulties by providing a larger, firmer target for latching. They can also be used to help mums with flat, inverted, sore nipples or an overactive let-down to breastfeed. The Contact Nipple Shields are specially designed and constructed to provide close contact for the baby. Once breastmilk has been pumped, it needs to be stored safely and hygienically. Medela Breast Milk Storage Bags (from R219,99) are convenient, easy to use, and hygienic. Constructed from durable, double-layer material with a built-in double zipper seal, they keep your breast milk safely stored in the fridge or freezer, until you need it. And lastly, if you’re a breast-pumping mommy, you’ll need bottles that complement your breastfeeding journey. Medela bottles are shatterproof and available in two different sizes: 150ml in packs of three and 250ml in packs of two. They can be used with all Medela breast pumps and the Calma teat, making it easy to pump, store and feed using the same container.

July 1, 2022

Clicks helps local kids’ shoe brand find its feet

It’s hard to believe that Tsepiso Monamodi, local entrepreneur and founder of Oratile Kids – the colourful, one-hundred-per-cent South African children’s shoe brand now stocked at Clicks – started her business with just one sewing machine. Perhaps more surprising: she didn’t even know how to sew! “The lady who sold me the machine said, ‘I can’t sell you this machine if you can’t sew.’ So I would go to her shop every Friday afternoon for lessons,” Tsepiso recounts. Oratile Kids was born from Tsepiso’s quest to find shoes for her toddler. Her aunt had told her about soft shoes for toddlers that were available when Tsepiso was a child, insisting that Tsepiso buy them for her own little one. Tsepiso searched high and low but could only find one very overpriced supplier. The more she researched, the more she fell in love with the concept of comfortable, durable shoes that actually aided baby’s development. “I thought, maybe I could offer them, but they could have more of an African feel. I wanted them to be unique. I taught myself how to make the shoes – it took me about six months.” The word oratile means love, and was chosen because the shoes are made with love. Tsepiso sold her products at markets for about three years, and describes this as her “biggest learning experience” because engaging with customers in this setting allowed her to hone her craft. When the pandemic hit and markets were forced to close, Tsepiso started using social media to sell her products. This was when her business started to flourish and she caught Clicks’ eye. She recalls that when she received a direct message on social media from the Clicks team, she thought it was a hoax. “I thought, ‘No man, these people are lying!’” she says with a laugh. But the interest was real, and Oratile Kids became a Clicks supplier when the first stand-alone Clicks Baby Store opened at Gateway Theatre of Shopping in KwaZulu-Natal last year. You can find her products as well as many other South African brands by looking out for the locally sourced logo in-store and on the Clicks website. Building a healthier economy by supporting local businesses “We currently stock close to 780 locally produced products in our stores and we plan to continue growing this number,” says Clicks Brand Executive Phathiswa Sefatsa. “Sourcing locally is an important part of building healthier futures for South Africa’s small and medium-sized enterprises and is what will create stable jobs and a healthier economy for our country.” The leading health and beauty retailer’s commitment to sourcing South African products saw the launch of a supplier development programme in 2021. In addition to actively seeking out brands such as Oratile Kids, Clicks also launched a user-friendly portal on clicks.co.za, via which local entrepreneurs can apply to become a supplier. The Clicks Group plans to target over R4.5 billion sourced through black women-owned suppliers over the next three years. “Our sales have increased by 34% since we started selling at Clicks. They have really held my hand through this,” Tsepiso shares. “Remember, I knew nothing about retail. They’ve helped us to be more consistent in terms of the products that we’re delivering. They also want to help us enhance our offering. We’ve started engaging about an enterprise development plan, where they are going to be helping us to get factory space, more machinery and also to increase the number of stores that we are in. It’s really exciting – good things are coming!” The Oratile Kids range is available from R190 at Clicks Baby stores and countrywide via clicks.co.za

June 27, 2022

Introducing Baby to Solids and a Sippy Cup

First Foods As baby grows, the time will come when you need to introduce him or her to solid foods. Usually this is around age 4 months. Solid foods can be introduced in any order. It is recommended that puréed meats, poultry, beans and iron-fortified cereals are introduced as first foods, particularly when your baby has been primarily breastfed. Introduce only one single new food at a time, to enable baby to become familiar with the different textures and flavours. This will also help to identify any food that appears to not agree with baby’s young and fragile digestive system, which can then easily be eliminated and introduced again at a later stage. Banana purée is rich in potassium and fibre and can be introduced with rice cereal which is one of the most common first foods recommended for baby. Rice cereals are the least allergenic and can be very easily digested. Other great suggestions are : Pea purée Avocado purée Sweet potato purée Butternut purée Baby carrots purée Sippy Cups How do you know when your baby is ready to start using a sippy cup? Experts say that around 6 months is the ideal time. By now baby is sitting confidently in a high-chair, can keep their balance and is able to firmly grip objects between both hands. By six months baby will also be well into eating solid foods. Babies have been known to start to reject their bottle around six months, which makes it the perfect time to introduce a sippy cup. Children stop drinking formula altogether by the time they are 18 months old and by this time, will be enjoying more interesting liquids in their sippy cup such as diluted fruit juice or rooibos tea. Initially offer small amounts of cooled boiled tap water to encourage baby to become familiar with the feeling of a different way of drinking. At first, you may place baby formula in the sippy cup as well, however, it’s important to know that you should not substitute a sippy cup for baby’s normal bottle. The idea is to simply introduce baby to the sippy cup, so that over time they become more comfortable with it. Weaning baby from the bottle is a big step and no matter your approach, it’s interesting to note that parents who decide to stick with the bottle longer without introducing a sippy cup, have found that baby tends to drink more milk. This causes baby to fill up making the introduction of solid food a little more challenging. When first introduced to baby, the sippy cup is not meant to replace a bottle feed, bearing in mind that initially your baby may not drink too much from the sippy cup, until he or she grasps the concept and understands how sucking will bring the liquid up through the straw. If you introduce a sippy cup at around age six months, your baby should be comfortable with it by the time you begin to wean them from the bottle at around 12 months. From a nutritional aspect, your baby by age 12 months, should not require a midday bottle anymore, making it a good first bottle to eliminate. Make the process of switching from bottle to sippy cup a gradual one – every few days – to ensure that baby doesn’t become distressed which could result in a refusal to take the sippy cup. Do this every few days until only the evening bottle is left. The gradual switching from bottle to sippy cup over time, may not work for everyone and this is completely okay. You need to do what works best for you and your baby! There is no hard and fast rule that says baby must be completely weaned from their bottle by their first birthday or by 18 months. Please remember that these are merely guidelines. Using sippy cups promotes good oral hygiene and prevents speech and dental issues that could develop. If your baby has been solely formula-fed, you may have already had to try several different brands of teats before finding the perfect fit. However, finding the perfect sippy cup for baby is just one click away. Baby and I have that perfect sippy cup! The Gravity Learning Sippy Cup is dynamic with a practical design which makes baby’s drinking experience more interesting. With a V-shaped drinking straw, the cup is completely leak-proof and most importantly, choke-proof. The Gravity Learning Sippy Cup will train baby’s hand eye coordination with special features such as : 360 Gravity Ball Leakproof Eco-friendly Easy to Clean Durable BPA free Preferred Tritan Material Clean as Glass Cleaning The Gravity Learning Sippy Cup is simple It is recommended to use warm water and a mild detergent to clean. If high temperature disinfectant is required, do not exceed 30 seconds as this can cause deformation of the cup. The Gravity Learning Sippy Cup is available on Baby and I website . Please note certain products take 2-3 weeks for shipping, but Baby and I will stay in touch through this time. Baby & I Melrose offers a unique experience as a Baby Boutique in South Africa. We hold a niche in the baby and children’s industry by providing the world’s premier shopping experience for expectant and new parents. From cots to travel systems to educational toys to nursery décor, we have an exclusive range to help you welcome your bundle into your life. As a Premier Baby Boutique in South Africa, we focus on offering exceptional essential baby products and brands with attention to detail and providing quality items all delivered to your door. We offer premium brands and products available at your fingertips 24 hours a day.

June 27, 2022

The common cold in babies

With COVID19 prevalent globally, the thought of your baby catching a cold could be one to send shivers down your spine. But don’t fret, here are the symptoms of the common cold, what is considered normal and what is cause for concern. What is a cold? The common cold is caused by a variety of different viruses, and is an infection of the throat and nose. When a baby is born they have a weaker immune system, which develops as they grow older. Understandably though, this makes it easier for them to catch a cold. Babies do build up antibodies when they are exposed to germs, however, it takes 2 to 3 months for their immunity to fully develop. There are many types of viruses that are the cause of colds, but luckily most colds will help increase your little one’s immunity against other another nasty germs. What is normal and what can I do to prevent my baby catching a cold? Unfortunately, as the cold is caused by viruses there is no cure for it, but you can try naturally calm your baby’s symptoms. Unfortunately antibiotics won’t work as viruses are the culprit. It is normal for a cold to last 7 to 10 days. Symptoms include a runny nose, cough and low grade fever. Although alarming, fever is your baby’s natural response to the virus. Don’t give over the counter medication to your baby as these can cause dangerous side effects in young children, but extra fluids, saline spray and air humidifiers are all things you can use to help your baby. When a cold causes your baby to have trouble breathing, a high fever or dehydration it is time to consult with a doctor. Additionally, if the cold lasts for an extended period of time without getting better it is also best to seek professional help. Babies often catch the virus from older siblings or daycare, so if you can limit your baby’s exposure to other people this will help prevent them picking up unwanted viruses. Ask visitors to wash their hands before touching your little one and make sure to keep the baby’s utensils and towels separate from the rest of the household. Keeping your baby up to date with vaccinations is also a very important action that can help protect your them.

June 21, 2022

The discouragement felt when unable to breastfeed

The agony of knowing that you cannot give your child the best as a women – something that comes so natural to other mothers hearing them say – “I have enough milk to feed the nation” can be heartbreaking to a mom who was originally determined to breastfeed and can’t naturally cannot. This may even result in most mothers thinking of weaning their babies. What causes discouragement and to have thoughts of weaning your baby? Most of us women who are determined to breastfeed visualise the experience of breastfeeding the bundle of joy and all the benefits it comes with breastfeeding before it actually occurs. The joy that floods a mom’s heart knowing you are able to give your little one the best. Then the unfortunate situation occurs when what you visualised, planned and hoped for does not happen. So discouragement creeps in and then causes many mothers to start weaning of their babies. When feeling the following emotions – feeling tired, discouraged, ambivalent or confused – it is not a good time to make any important decision especially coming to weaning of the bundle of joy. If you are experiencing problems, consider these options: Consult someone trained in breastfeeding. Express milk from one or both breasts so you can temporarily or permanently reduce or stop nursing. Utilising Milk Galore products as part of supplement to boost the flow of breastmilk. When does breastfeeding not go as planned? One of the most intense experiences ever in a mom’s life is giving birth to and caring for your little bundle of joy. The first few weeks are the most difficult due to many changes that occur. You find yourself in an emotional roller coaster as fatigue and hormonal changes kicks-in you will find yourself crying frequently. So does breastfeeding as well it becomes an emotional time. If breastfeeding does not come as natural then it really becomes difficult so therefore it becomes a duty that is not easy and daunting. Even with excellent support and specialized assistance, there is a possibility that your breastfeeding experience simply doesn’t live up to your expectations. Some women feel less than a women as you feel feelings of regret, sadness, frustration and even anger because the excitement of being able to breastfeed and give your little one the best has been crushed. The guilt of wanting to stop just overwhelms some moms. Remember, it’s not your fault! To have a successful breastfeeding journey depends on a number of factors that are beyond your control sometimes. It’s good to be able to talk about your feelings with someone you trust and who will lend an ear. Every birth and breastfeeding story is unique. Below we have included some factors to consider and recommendations to encourage those moms feeling discouraged. Insufficient milk production Sometimes, milk production is low right from the start of breastfeeding. In other cases, it can drop off suddenly. This may be temporary, and can be due to any of a number of different causes: Your breasts are understimulated because: they are not being stimulated often enough (less than 8 times a day); they are not being stimulated correctly by your baby or your pump; you give your baby commercial infant formula in a bottle every day. You have undergone breast surgery (breast reduction). You suffer from poorly controlled hypothyroidism or another health problem. You have an insufficient number of mammary glands, regardless of the size of your breasts (glandular insufficiency). You are pregnant again. You are taking contraceptives or a decongestant containing pseudoephedrine. Sometimes insufficient milk supply cannot be explained by any of these reasons. Regardless of the quantity produced, the quality of breast milk is always excellent. Even in small amounts, your breast milk provides your baby with a host of nutrients that are not found in commercial infant formula If your milk production is insufficient, make sure your baby is drinking enough and continuing to gain weight. Even if you supplement feedings with commercial infant formula, you can still continue to breastfeed. What to do? Milk Galore offers a range of products dependent on your preference. The products on offer are: 100% fruit juice blends which is ready made Rooibos tea for all the tea lovers These can be drunk in the morning and evening at a quantity of 250ml and results of increased flow of breastmilk can be seen after 24 hours. For best result the rooibos tea must be brewed with water. The other way to boost your milk production is to stimulate your breasts often and express as much milk as possible. You can also talk to a trained breastfeeding support person. This can help you Assess your milk production Increase your production as much as possible

June 15, 2022

Which breast pump is the best for me?

Deciding on which breast pump to buy can be difficult as there are so many breasts pump to choose from. How do you separate the quality breast pumps from the cheap and ineffective ones? There are different types of breast pumps from manual to electric, single to double, open and closed, general, fitted and hospital grade. By knowing what you need from your pump, you will be able to find the pump that is the best fit for you. It should fit you well and be comfortable. It should be able to empty your breast quickly and effectively. Have good service and spare parts available. A good warranty against motor issues. How do you know if a pump can do all of this? These are the questions to ask. How many different flange (the part that goes over your nipple) sizes are compatible with the pump? All pumps come with a standard flange size. However, if you want to be confidant that you will be able to get a flange size that fits you, lookout for brands that offer a variety of flange sizes, like with the Ameda breast pump range. The Ameda Flange size range is 21mm, 22,5mm, 25mm(standard) 28,5mm, 30,5mm, 32,5mm and 36mm. This gives you a large range to find your perfect fit. My Breast pump we are able to supply from 17mm when using our hands free cups. How do you know that the pump will be comfortable? After making sure that you have the correct flange fit you need to be able to find the correct setting/ suction on the pump. Check if the pump has a variety of setting. Does it have 2 phase pumping? This means that there are specific settings for stimulation (helps you to release your milk-let down) and expression (when you empty your breasts). You need to be able to find your best setting for the pump to effectively empty your breasts. The Ameda Mya Joy has 2 phase pumping with 6 levels for stimulation and 12 levels for expression. What research was done to create the pump? Ameda is the oldest breast pump company and has always work to create comfortable, effective and safe pumps for both mom and baby. Breast pumps are designed to empty the breast by mimicking both the suction pressure and frequency of a baby’s suckling. Ameda has done extensive research on which are the best setting and which combination of suction and vacuum work best together. Research has shown that during the expression phase a pump should be able to cycle between 40-60 times in a minute. This will be most effective at removing milk, keeping your prolactin levels high and your milk production up. Any breast pump that has a suction level of 150mmhg (general pumps found in pharmacies) will be ineffective at emptying your breast and could result in decrease milk production if used for exclusive pumping. Also, if a pump has suction that is too high (250mmhg) can cause nipple pain. The Mya Joy is a hospital grade breast pump that has specific suction and vacuum levels that has been research for the best expression result. The cycles per minute are also specific for comfort and emptying the breast. The Ameda Mya Joy has the following specs: Suction Levels Stimulation: Approx. -40~-170mmHg Suction Levels Expression: Approx. -50~-250mmHg Vacuum Levels Stimulation: 6 Levels Expression: 12 Levels Cycles Per Minute Stimulation: 80~120 C.P.M. Expression: 20~65 C.P.M You can see that the Mya Joy falls well with in the ideal ranges and allows you to individualise the pumping session so that you will be most comfortable. Is this pump portable? With more moms working and needing to pump at work having a portable breast pump is important. The Ameda Mya Joy is a portable breast pump that can clip onto your belt or fit into your pocket and is ultra-quite which allows you to pump anywhere anytime that you need to. My breast pump now has hands free kits that fit the Mya Joy and allow you to place your flange into your bra for even more privacy. Is the pump an open or closed system breast pump? Closed system breast pumps are the safest to use. This means that your breast milk is kept separate from your pumps tubing and motor. The reason that this is important is that if milk or moisture gets into your tubing or motor it is very difficult to clean. Thus, mould and bacteria can thrive and then they can contaminate your breast milk. With a closed system this will never happen as a closed system pump keep the motor separate form the milk collection and there can be no cross contamination. This is a special feature of the Ameda Mya Joy and the reason for its flange shape. Is the Pump a Double or Single? The reason for having a double pump is to save you time and it may also help you increase your breast milk supply. If you need to pump 20 minutes for breast with a single pump that will be 40-minute session each time you pump. If you needed to pump 3 times a day, then that would be 120 minutes where as with a double pump you would only need to pump 60 minutes for those 3 sessions. This is a massive time saver for mother that need to pump often or have returned to work. How much do I need to invest with this breast pump? The cost of the breast pump needs to fit into your budget, however it may be worth saving up a bit to get a pump that is going to be comfortable and effective rather than buying an ineffective breast pump. However, there are hospital grade pumps on the market that are more affordable than others like the Ameda Mya Joy breast pump. It has a nappi code so you are able to claim back from some medical aids depending on your saving and plan.

June 10, 2022

MEMORY – take note of the role of MUSIC!

Have you ever heard a song and it has brought back a memory? That memory may include the place where you heard the song, what you were doing at the time, how you felt and sometimes even a sensory trigger, like the memory of a certain taste or smell. The effect is so profound that a heart-warming movement called “Music and Memory” creates personalised playlists for residents with dementia in nursing homes. Apparently, the response is incredible! Eyes light up and bodies start to move with the rhythm, as the music awakens memories of forgotten lives. All this from a piece of music! So why does music impact memory so profoundly? Neuroscientists have analysed the brain mechanisms related to memory, finding that words set to music are the easiest to remember. We can all relate to that – just try and remember anything set to a tune and your powers of recall will be stronger! Apparently, the hippocampus and the frontal cortex are two large areas in the brain associated with memory and they take in a great deal of information every minute. But, we all know from experience, that retrieving all that information is not always easy. However, the structure of a song helps us to remember, because it provides a rhythm, rhyme and sometimes alliteration, which helps to unlock that information with cues. The cues can also include things like the melody, emotions or images that the song lyrics evoke. Neuroscientists are constantly discovering more and more about how music affects memory. A 2009 study done by cognitive neuroscientist Dr. Petr Janata at the University of California, found a potential explanation for the link between music and memory by mapping the brain activity of a group of subjects while they listened to music. Dr. Janata found that songs linked to strong emotions and memories corresponded with fMRI images that had greater activity in the upper part of the pre-frontal cortex, which sits right behind the forehead. This suggests that this area of the brain, which is also responsible for supporting and retrieving long-term memories, acts as a “hub” that links together music, emotions, and memories. The soundtrack of our lives … Janata explains that listening to a piece of familiar music “serves as a soundtrack for a mental movie that starts playing in our head,” calling back memories of a particular person or place. What about music in the brains of children? Over the past 14 years of using music as a catalyst for learning at our Wriggle and Rhyme music classes, we’ve seen, first hand, how music-based activities affect children’s brains. The responsibility to fill children’s brains with positive, learning experiences is not one that we take lightly. We recognize that because our programs are set to music, we are building memories that may last a lifetime. Music education is therefore both a privilege and an exquisite burden! Whether you’re a parent, caregiver or educator, bear that in mind! When it comes to music, everything that you expose your child/ren to needs to be done intentionally, with purpose. You could be impacting your child’s memory for the rest of their lives! So, can I encourage you to build musical memories that evoke rich, joyful experiences for years to come? Because, when it comes to memory, we need to take note of the role of music! Musical resources Wriggle and Rhyme has a range of musical stories which you can access on your favourite streaming service (Apple music, Spotify, iTunes, etc.) or take a look at www.wriggleandrhyme.co.za/our-music . We also have fun, musical episodes on our YOUTUBE channel “Wriggle & Rhyme SA”. Our baby and toddler music classes are available in Cape Town – RONDEBOSCH, CLAREMONT, MELKBOSSTRAND and MEADOWRIDGE. Our pre-school music classes take place at partner pre-schools across the Mother City.

June 7, 2022

5 signs your baby is ready to start on solids

Introducing solids to your baby is an exciting milestone in your little one’s growth. But how do you know when your baby is ready to start enjoying new flavours and textures, especially when everyone from your best friend to your mother-in-law keeps giving you contradictory advice? These developmental signals will let you know that your baby is mature enough to take this exciting – and, be warned, messy! – step. Don’t be in a rush to introduce solids – if you introduce them to your baby too early, you can put their health at risk. The World Health Organisation and the South African Department of Health recommend that you breastfeed your baby exclusively for the first six months. But baby’s developmental readiness can’t be determined only by age, to cope with this change in diet their digestive tract needs to be mature enough and they need to be developmentally ready. But how do you know when that is? Fortunately, your baby will show you – from around six months old, they will start giving you signs that they are ready for the introduction of small meals. Watch out for these developmental signals: Strong, firm neck: Your baby is able to hold their head up unaided when propped in a sitting position. Remember, your baby needs to be able to sit on their own before you introduce non-puree foods. No more tongue thrust reflex: Your baby no longer automatically uses their tongue to push solids out of their mouth. There is an easy way to test whether your baby still has this reflex or not. Mix a small amount of Squish 100% Fruit or Veggie Puree with a little breastmilk or formula. Dab a small bit onto the end of your finger or a teaspoon and place it in your baby’s mouth. If they push the food out of their mouth with their tongue – you can try a few times to give them a chance to get used to the idea – then they are not yet ready to try solids. Pincer grasp: Your baby has started to reach out and try to pick up or grab food and objects. Food interest: Does your baby gaze longingly at you when you’re eating or try to grab food from your plate or fork? If they do, they’re ready to explore new tastes. Can open wide: Your baby can open their mouth wide to receive a spoon and is able to move their tongue in up and down and back and forth. You’ll need to keep an eye on their tongue movements to determine this. Once you have noted these signals and assessed that your baby is ready, you can gradually start introducing solids. Squish 100% Fruit and Veggie Purees are made from 100% fruit and vegetables and are ideal as your baby’s first food. Squish Purees offer a wide range of delicious flavours, including Pear + Sweet Potato, Butternut + Carrot, and Banana + Apple, and are preservative free, finely strained, easy to digest – and delicious! They also contain no flavourants and colourants – and have no added sugar or starch. Squish’s screw-top packaging means you can just use a small amount at a time while your baby gets used to a world of new tastes, textures and flavours – and you don’t need to waste time, money, and effort preparing food that your baby doesn’t eat. You can simply pop the lid back on the pouch and put it in the fridge for later. To find out more about Squish and how it can benefit your baby or toddler, click here.

May 30, 2022

HOW TO MANAGE YOUR BABY’S PORTION CONTROL

Managing a baby’s portion control can be tricky, especially if you are a new parent. However, this can be made easy if you have the right equipment in your feeding arsenal! Take a look at why portion control is important for your child, and how to get it right with the perfect plate. Developing Healthy Habits Through Baby Portion Control From an early age, your child is picking up on how to interact with the world. Therefore, instilling a healthy relationship with food is vital for your baby. Portion control can help your child avoid: Diabetes Obesity Anorexia Bulimia All of the above mentioned health problems can be linked to the practice of overeating – which is scary. The Do’s And Don’ts Of Baby Portion Control Below are a number of suggested habits to get yourself into to strengthen your baby’s portion control: Do Allow Self Feeding: This will help your baby develop not only a good relationship with food, but also the ability to determine when he or she is satisfied. Do Try Various Flavours: This will allow you to suss out which are your little one’s favourites, and will allow your baby to widen their pallet. Do Make Use Of A Divide Plate: If you don’t know the first thing about baby portion size, get something to guide you along the way. Don’t Encourage Plate Completion: This is a grave mistake made by many parents. Encouraging your child to finish a whole plate of food may give them a poor relationship with food, as they are being forced to continue eating even once they are full. Rather ask them if they are satisfied and have had enough. If they say yes, trust them on this. Don’t Use Food As A Rewards System: This will also deepen an unhealthy relationship with food. Rather than coaxing them into doing something with the promise of a sweetie, reward them in other ways.

May 12, 2022

NEW PARENTS AND YOUR BABY’S HEALTH

Becoming a parent is a joy but it can also be overwhelming and just a little daunting. There is no degree or diploma, you are simply propelled into it. It’s a steep learning curve. You instantly have a new life depending on you and, combined with sleep deprivation, the challenges of adjusting to being a parent and wanting to do the best for your child, you need all the help you can get.Becoming a parent is a joy but it can also be overwhelming and just a little daunting. There is no degree or diploma, you are simply propelled into it. It’s a steep learning curve. You instantly have a new life depending on you and, combined with sleep deprivation, the challenges of adjusting to being a parent and wanting to do the best for your child, you need all the help you can get.

May 11, 2022

The importance of choosing the right baby nappies: On the couch with Jessica

As a mother, I only want to put the best baby nappies on my little one’s bottom. As a nurse, I understand the importance thereof. The super absorbent core and extra depth double leak guards feature are the heart and soul of our Hi Baby Premium Nappies and Pull Ups. A super absorbent nappy core ensures a dry nappy surface protecting baby’s sensitive skin from prolonged exposure to moisture. Excess moisture in a nappy is the leading cause of nappy rash and here is why: It causes maceration of the skin surface. This is caused when the skin gets lighter in colour and goes wrinkly – just like when you sit in the bath for too long – compromising the skin’s integrity. Broken down skin is a free pass for fungal, yeast and bacterial infections which thrive in a warm moist environment. A premium nappy with a super absorbent core can save you on medical bills. Prolonged contact with urine and faeces irritates the skin which can lead to inflammation and skin breakdown. Contact dermatitis is especially common when babies have diarrhoea, often paired with illness or teething. The effects can be minimised by using a premium nappy that has good absorbency, to lock away excess moisture, combined with a good barrier cream to protect the skin. In addition to protecting baby’s skin, a premium nappy with a super absorbent core is the difference between waking up at night to a crying, cold and wet baby and a good night’s rest, with 12 hours of dryness. It means more time to play with your little one. Time to pay attention to the things that matter, and less time spent washing wet clothing and linen. As parents we want what is best for our little humans and with Hi Baby Premium Nappies you are giving them just that. Til next time Jessica (Registered Nurse/Midwife)

May 9, 2022

ABOUT BABY & I MELROSE

The inspiration for our children’s clothing shop began when I started my 1st job at one of the major SA Retail Head office in the late 90’s. I have experience in the setting of specifications on the technical requirements of the production of garments. And my experience includes the development of innovative standards and methods of solving and managing quality related problems. I have gathered extensive experience in Garment Technology. I was also involved in the effective planning and efficient execution of standards development projects. With such an experience in the clothing industry came the decision to venture into Retail. The decision was inspired by an ambition to deliver high quality clothing at a reasonable price. I have a passion and enthusiasm for the baby industry and want to bring innovation in the sector. In this space we only want to attract business partners (i.e manufactures, suppliers) with the same values, ethics, and will provide the best customer service to. Quality and comfort are paramount in decision making of what we want to offer to our customers. At Baby and I Melrose we want to create a shopping lifestyle to suit both parents and their little angels. We will focus on offering exceptional products with attention to detail and providing quality items. Our product selection and service excellence is motivated by passion to be the best and most valued choice for parents, babies, and toddlers when it comes to quality, price and service. We will work hard and build a team that will take the brand to reach its milestones of opening more stores into other provinces. Customer satisfaction is what we are all about. Our friendly staff is always at hand to help. They will find the perfect baby items for your needs. We will help guide you through all the product choices available, making sure you select the right products and brands for your lifestyle. We want to stock the latest ranges across all departments namely children swear, essentials, travel systems and accessories, nursery furniture and accessories, toys, and gifts. We have launched our website for our customers to be able to shop from the comfort of their own home and for an exclusive shopping experience. Our Vision To lead in the children’s industry and strengthen brand recognitionTo be accessible to parents based on trust, quality, and innovation To build a strong and loyal consumer base To maintain the highest customer service level standards You can shop for the following with us: Travel system i.e. Pram, strollers & car seat. Baby essentials i.e. shoes, clothes, baby food and nappies. Nursery décor, essentials and furniture.

May 9, 2022

My Breast Milk Storage Bags are super useful

Pumping breast milk to store it for later use is a fantastic way to prolong your breast feeding, specifically for mothers that are going back to work or who need to be separated from their baby. The storage of milk allows you time to be away from your baby and still have breast milk for your baby to drink. The best time to start building up you milk stash is at least 2 weeks before you will need it. This allows you time to get used to expressing. It may take some time to get used to a pump and find the best settings for you to use. The Mya Joy hospital grade breast pump is an excellent pump. Being able to express both breast at the same time is a great time saver and also having a motor that is able to empty breasts and also last for the 2 year warranty is super important. If you want to find out more about the Ameda Mya Joy breast pump you follow this link: https://www.mybreastpump.co.za/product/MyaJ . You also have some time available to build up a bit of a stash so that you know that you will have milk for when you need it. If you are exclusively breast feeding, expect to express about half a feed in between the breast feeding. Your body is already making enough milk for your baby and now your body is making extra on top of your baby’s needs. Expressing does also add more to your schedule, so give your self the time to express and slowly work up to the extra sessions that you need. Once you are at work you will need to express in the times that you would normally have feed or pumped. Having an affordable option to save your breast milk in is a must. The My Breast Milk Storage bags are idea for storing your breast milk on. They are BPA-free and medically sterilized so that you don’t have to do anything to get them ready, just tear open the top seal and pour your milk in to the bag. The bags also have space for you to write with a permanent marker your baby’s name, date that you expressed the milk on and the volume. This information is very important. If you baby goes to creche you need to make sure that the breast milk given to your baby is your milk. When breastmilk freezes it expands which can make it difficult to work out how much milk is in the bag. By having the amount of milk on the bag it makes it easier for you to manage how much milk you need to defrost and can result in less wastage. Lastly by dating the bags you are able to use the older milk first. First in First out is really important in making sure that you use your breast milk within the correct time frames so that it does not expire. What really sets the My Breast Milk Storage Bags apart is that it has a double ziplock seal so that the bag does not leak. The side seals are very strong so that the bag will not burst in your freezer. There is nothing worst then defrosting your milk only to find that it has all leaked out. The bags has a very useful pouring sprout. This means that you don’t need to pour the milk out of the opening with the Ziplock seal. You have a designed spout that enables you to pour accurately with out messing your milk. The milk can also stand on it own once you have filled it. This makes it so much easier to handle. Just a little tip when using breast milk storage bags is that you can save a lot more space if you freeze the bags flat. This way they become thin and once frozen are able to stand up in a container so that you can arrange them first in fits out. This make managing the stash so much easier and you can fit so many more bags into your freezer. No need to just buy a breast milk freezer. If you are not sure how long you can store breast milk for, the CDC guidelines are on the back of the box. This makes it so easy for you, you just have to flip the box around and there is all the information. It also explains how long you can keep thawed breast milk as well as what to do if the baby does not finish the bottle of breast milk. This information is so important, by having it at your fingertips you are able to save more milk y not wasting and also ensure that your baby get the benefits of the breast milk that you have expressed. You can get the My Breast Milk Storage bags from Takealot (look out for the bulk deals where you can buy 4 bags and save R60) Alternatively you can buy the bags form the online store www.mybreastpump.co.za

May 6, 2022

HAPPY TRAVELLING HACKS WITH PANADO® PAEDIATRIC SYRUP, PEPPERMINT 5 ML SACHETS

Even seasoned travellers may find car and plane trips with infants or toddlers daunting. How will you entertain your child while on the road? What if your child experiences earache or a fever during the plane flight? How can you ensure that your entire family arrives safely and in good spirits? Do not fear, fellow parents! These suggestions for travelling with a baby or toddler will ensure that everyone has a pleasant experience. Headaches Regrettably, airplane travel may be a headache generator, especially for pint-sized passengers. Airplane Headache (AH) is exclusively related to airplane travels, and although may occur at any time during a flight; there is a higher incidence during the take-off and landing phase.1 Motion Sickness Headaches arising due to motion sickness from riding in cars can also make your child miserable. Symptoms such as nausea, dizziness and headache are common to motion sickness.2 Encourage your child to look outside the window of the car rather than putting their head down and focusing on books, games or screens. If your child is prone to motion sickness, don’t forget to pack recently launched and conveniently packaged, Panado® Paediatric Syrup, Peppermint 5 ml Sachets, for the symptomatic treatment of pain and fever for kids on the move. Panado® Paediatric Syrup, Peppermint 5 ml Sachets contain paracetamol, which is included in the List of Essential Medicines for Children of the World Health Organization.3 Avoid Overdoing It Bear in mind that babies and toddlers lack the tolerance that you do for lengthy road trips. If your car trip will take several hours or days, break it up with pauses for playing, eating, and sleeping. Plan Trips Around Your Child’s Sleep Time Your infant or toddler may slumber during your road trip if you’re fortunate! Some experts encourage driving at night when travelling with toddlers or infants. However, arriving in the middle of the night may rouse your children and disrupt their circadian patterns as well. Provide Lots (and Lots) Of Snacks Pack some nutritious travel snacks for children. Consider whole-grain cereals, fruit chunks, and cheese cubes. To ensure food safety, keep refrigerated items in a cooler bag. If your child is prone to choking, serve snacks and meals at a rest stop, park, or restaurant. Ensure That Your Child Is Properly Secured Make sure children are properly buckled in a car seat, booster seat, or seat belt – whichever is appropriate for their age, height, and weight.4a The Centre for Disease Control and Prevention says that data shows the correct use of a car seat reduces the risk for injuries in crashes by 71% – 82% for children, when compared with seat belt use alone, while booster seats reduce the risk for serious injury by 45% for children aged 4-8, when compared to seat belt use alone.4b Other Panado® Products Suitable for Your Child In addition to Panado® Paediatric Syrup, Peppermint 5 ml Sachet, Panado’s range for children include Panado® Paediatric Syrup, Strawberry (50 ml | 100 ml),5 Panado® Paediatric Syrup, Peppermint Alcohol and Sugar-Free (50 ml | 100 ml),6 and Panado® Infant Drops 20 ml.7 Make pain and fever care easy by shopping for Panado products from independent pharmacies and selected Clicks, Dis-Chem, and Pick ‘n Pay stores. For more information, visit https://panado.co.za/and join the conversations on Facebook. #Panado #ADoseOfCare 2022040110194118 References: 1. Headache Classification Committee of the International Headache Society (IHS) (2013) The International Classification of Headache Disorders, 3rd edition (beta version). Cephalalgia 33:629–808. [Cited 2022 March 29]; Available from https://thejournalofheadacheandpain.biomedcentral.com/articles/10.1186/s10194-016-0628-7 2. Cuomo-Granston A, Drummond PD. Migraine and motion sickness: what is the link? Prog Neurobiol. 2010 Aug;91(4):300-12. doi: 10.1016/j.pneurobio.2010.04.001. Epub 2010 Apr 21. PMID: 20416353. [Cited 2022 March 29]; Available from https://pubmed.ncbi.nlm.nih.gov/20416353/ 3. de Martino M, Chiarugi A. Recent Advances in Pediatric Use of Oral Paracetamol in Fever and Pain Management. Pain Ther. 2015;4(2):149-168. doi:10.1007/s40122-015-0040-z. [Cited 2022 March 29]; Available from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4676765/ 4a,b. Centers for Disease Control and Prevention, National Center for Injury Prevention and Control. [Cited 2022 March 29]; Available from https://www.cdc.gov/injury/features/child-passenger-safety/index.html 5. Panado® Paediatric Strawberry Approved package insert March 2002. 6. Panado® Paediatric Syrup Alcohol and Sugar-Free & Panado® Paediatric Syrup package insert. April 2010. 7. Panado® Infant Drops (Drops) approved professional information, August 1990.

May 5, 2022

Medela Relaunches Swing Maxi: Brand’s iconic double electric breast pump gets exciting facelift for proud mothers

In the year of its 60th anniversary, the acclaimed Swiss manufacturer releases the new version of Swing MaxiTM, its iconic double electric breast pump. The updated product has been designed to fit the needs of mums across all aspects of their life, with features that empower them to live life as a mother to the max. Proud Mother and More Medela knows that motherhood – aside from being the greatest gift of all – has its challenges. With a new baby in their life, it may get difficult for some mums to find the time and energy to keep up with the hobbies they had before giving birth. But that’s exactly what science and advanced technology can help with. Be it a refreshing hike in the forest, an afternoon yoga session or whipping up a favourite dish in the evening, mothers should be able to find balance in their new lives. The new Swing MaxiTM has been designed to give them the freedom to be everything they aspire to be: proud mothers and more. To reinforce this inspiring message, Swing Maxi returns with a campaign that introduces an ensemble cast of real-life mothers and their babies. The characters have been chosen for the launch to inspire mums to see motherhood as it truly can be: an opportunity to find your true self in all walks of life. New Features Designed for Proud Mums The same conceptual thinking and technological innovation manifest in the product’s new design and functional features. With a completely new built-in USB rechargeable battery, Swing MaxiTM allows up to 6 pumping sessions on one full charge, so mums can enjoy more freedom on the go. The combination of 2-phase ExpressionTM technology and PersonalFit Flex™ breast shield, Medela’s signature technologies, offers mothers more comfort and up to 11.8% more milk1. The smooth, user-friendly product design also focuses on making mums’ lives easier: with only 4 buttons and 9 pre-programmed settings, pumping is simpler and more intuitive. Furthermore, with only a few parts, the new Swing Maxi is really easy to clean and assemble, and, at only 45 dB at Maximum Expression Level, works noticeably quieter than its predecessor. 1 Sakalidis VS et al. Breast shield design impacts milk removal dynamics during pumping: A randomised controlled non-inferiority trial. Acta Obstet Gynecol Scand. 2020:doi: 10.1111/aogs.13897.

May 3, 2022

Grace Matlhape’s SmartStart partners with Pampers to keep children learning

Access to early childhood learning has a lasting positive impact on educational and life outcomes for children With more than 1 million preschool children from disadvantaged communities in South Africa not having access to quality early childhood learning opportunities, Pampers has committed to supporting access to early learning through its partnership with SmartStart, following its recent R1million donation. “With our focus on children from disadvantaged homes, SmartStart, with the support of partners such as Pampers, aims to address inequality in education from an early age,” said SmartStart’s CEO, Grace Matlhape. Research has shown that the brain grows most rapidly during the first five years of childhood, together with other significant developmental changes. As a result, learning capabilities are primarily formed during these years, which are critical in laying the foundation for a child’s future. Like so many moms in South Africa, Mpho Zwane is currently an unemployed single mother, struggling to raise her three-year-old daughter, Mpilo, while job hunting and facing economic and social challenges. Being able to provide a good early-childhood education for her child with the help of a Pampers scholarship, means her child can have access to life-changing opportunities. “At a SmartStart centre, Mpilo is learning skills that are preparing her for future success at school,” said Mpho. “I’ve seen Mpilo develop so quickly since attending the lessons. She is curious and bubbly! At three-years-old she is already counting to 10, says her prayers confidently and knows the different colours. Not only is she learning, but she is in a safe and secure environment too and enjoys making new friends. There is not much support structurally for single mothers, so this Pampers scholarship has really been a godsend to us.” 40% of South African moms are single moms. The extent of the stringent lockdowns hit women badly as they saw an increase in roles and an extra burden of family care, but they fell disproportionately on single mothers, many of whom were already facing hidden challenges – such as unemployment or job stress. The South African Depression and Anxiety Group (SADAG), said parental stress and anxiety increased during the lockdown. The call volume of people seeking help doubled during the lockdown with up to 1 400 calls a day. About 85% of these calls came from women – single mothers making up the majority. This very real stress and unequal share of childcare responsibilities was a crisis that affected almost half of the moms in South Africa is coupled with social stigma and discrimination that only increases the anxiety. Pampers believed that they must play a strong role in alleviating this parental stress and champion the healthy and happy development of South African children through early learning initiatives that support both child and mother. “We are presented with a unique opportunity to come alongside parents to support the holistic development of children by creating greater access to the critical development resources they need to have a brighter future,” said Rajat Gupta, Pampers Senior Marketing Director. Statistics South Africa General Household Survey for 2019 revealed that the proportion of children up to four years old attending an early childhood development programme declined between 2018 and 2019 from 43.9% to 40.7%. Having supported some 5500 playgroups and disadvantaged communities in South Africa since it started in 2015, SmartStart has some skin in the game when it comes to championing childhood learning. The organisation has enabled more than 120 000 preschool children to enjoy the benefits of high-quality early learning programmes, which they would otherwise not have had access to. In addition, it has provided opportunities to unemployed women and men across the country. “Recognising this decline and the lack of access to ECDs, particularly among the poorest, expanding the availability of quality early learning is part of the South African Government’s National Development Plan Vision 2030. We, along with our partners, are keen and proud to be able to support the government in achieving this,” said Grace. SmartStart playgroups and ECD centres follow a structured programme based on South Africa’s National Early Learning Standards (NELDS), and take a holistic approach to child development, covering emotional, social, cognitive, physical and language skills. Emphasis is also placed on partnering with parents and caregivers, providing guidance and the resources, for example reading material, for them to continue their child’s learning experience at home. “We believe in providing a nurturing environment and playful learning opportunities to provide our pre-schoolers, not only with the skills, but also with the enthusiasm, for lifelong learning,” Grace concluded.

April 29, 2022

Positive Encouragement and Engagement for Your Baby

Being a parent is doing the most important job in the world – raising a human being. A life is entrusted to parents and it is expected that they raise a healthy, well-rounded adult. This is no small task! How can we make sure that our precious baby will grow up to be a successful, confident adult? Positive encouragement and engagement are two very important tools that should be in every parenting toolkit. What does positive encouragement entail? The sense of hearing is the most important source of input in your baby’s development. Therefore, whatever parents say to their baby will have a profound impact on their little one. There is a saying that the way we talk to our children becomes their inner voice. Babies already know their parents’ voices while in the womb and from a very young age babies want to please their parents. Research shows that already before birth, we can positively shape our baby’s emotional development by speaking loving and nurturing words to our unborn. Even saying something like: “I hope it is a girl” can make an unborn baby boy feel very unwanted and vice versa. Parents are ultimately responsible for the development of their baby’s sense of self-worth. How do I build my baby’s sense of self-worth? This is where positive encouragement is key. I am talking of going beyond parenting where you respond immediately to your baby’s needs, Responsive parenting is the basis of feelings of love and self-worth in your baby and the pattern of responding on cue hundreds of times, makes your baby feel valued. I have often mentioned the importance of repetition for forming networks in your baby’s brain. A pattern of responsive parenting will store mental images in baby’s brain of what to expect in a certain situation. But… and here is the big BUT, tending to baby’s needs on cue is not enough! Every responsive action needs positive verbal encouragement to build the emotional bond and to develop baby’s EQ. Actions without words to sooth and comfort, to encourage and praise, are like bricks stacked on top of each other without cement. Talk to baby in a loving positive way using every opportunity and situation. Skin-to-skin touching, singing and whispering comforting words are essential for baby. Encourage baby to try something new. Praise baby for every effort and little miracle he masters, A baby who receives encouragement and praise feels loved, appreciated and valuable. These feelings are established and integrated into your baby’s sense of self and your baby is able to draw on these feelings of “I am a worthy, valuable person” in times of challenge, your baby is able to and will always want to apply that which he has learned during his early life, to relationships and situations. Make sure it is positive! Allow your baby to express all emotions – even anger. Babies usually seem angry when they are frustrated, which is caused by something that is upsetting them. Babies cannot verbalise that which is upsetting them and this leads to frustration and perceived anger. If this frustration is met with a negative response from a parent, such as frowning, scolding, shushing or ignoring, a baby may suppress the feeling of anger in order to please the parents. If this happens often, the suppressed feelings may later manifest in some other negative way, it can even make your child physically ill. Always use positive words, such as: “It’s OK, my baby. Mommy/Daddy is here.” Try to avoid “no” as much as possible and replace it with a positive statement. How do I engage with my baby? It is very important that both parents engage with baby. Everything listed below can be done by both Mom and Dad. Talk lovingly or sing to baby in all situations and at every opportunity Read to baby and dramatise all the voices and sounds of the characters Play games with baby, such as peek-a-boo Use puppets and put on a show for baby with different voices and songs Babble with baby and mimic baby’s cooing and gurgles Laugh and giggle with and tickle baby Hold baby skin-to-skin while singing a lullaby Take baby’s hands and encourage baby to explore your face, telling baby what he is touching Encourage baby to do things over and over. Remember, repetition builds networks Explore everyday situations like eating and bath time, by talking about what is happening and make it fun Encourage baby to explore situations and objects and create similar situations or give baby similar objects if baby is very interested in something. You are nurturing a natural interest which may lead to a passion, e.g.: If baby loves to finger paint provide opportunities to do this. Add sponges and brushes as baby gets older Encourage baby to try to do something by himself. As parents we have a natural inclination to help, but encouraging baby to do it all by himself, gives baby a sense of achievement and teaches baby problem-solving, like fitting a puzzle piece into its slot. This builds self-confidence Praise baby when he has put in effort, not only when he has succeeded. This will teach baby that trying is important and not to give up The first 1000 days are the most important in a child’s development. Make it count. Get down to your baby’s level and really engage with your baby. It is so worth it!

April 28, 2022

MUSIC MATTERS in your little one’s development!

As parents, we want what’s best for our children. This means that we want them to be healthy and develop holistically. We want to give them the best possible chance to thrive! I don’t know about you, but I often feel bombarded with information. It can be quite overwhelming at times! If you’re feeling like that already, I certainly don’t want to add to that as you read this! But, I do want to share something of my passion for one of the oldest activities known to humanity – MAKING MUSIC. Since the dawn of time Music has been around since the dawn of time. The oldest piece of evidence for this was discovered by archaeologists in a cave in southern Germany – a 42,000-year-old flute made from the wing of a vulture. One doesn’t need to be a scientist or educator to know the enormous impact that music has on children. From a little baby beginning to sway or babble along to music, to a toddler dancing and singing, to a pre-schooler playing a simple instrument … the list goes on! Music is a phenomenal teaching tool … but what’s going on in a child’s brain when they’re engaged in music-based activities? What does Neuroscience tell us? With significant progress in the field of Neuroscience over the past decade, there is now more and more data available to review. Functional MRI scans allow neuroscientists to see what’s happening in the brain, when engaged in various activities. What they’re learning, is that music is the one activity that lights up all areas of the brain simultaneously – effectively giving the brain the equivalent of a full body workout! (For more reference material or research on this, look at the work of Dr Anita Collins www.anitacollinsmusic.com and the work of Dr Nina Kraus at the Auditory Neuroscience Laboratory www.brainvolts.northwestern.edu, amongst many others). The research is very exciting, because it confirms what parents and educators have witnessed all along – that intentional musical activities are powerful tools for learning and development. There are many, many ways that music exercises the brain – these are my top 5: 1 MEMORY Music has a way of embedding information into our memory in a powerful way – not just the information, but often the circumstances as well. For example, you may struggle to remember a poem, but as soon as it’s put to music, you can recall it really easily. Music acts like the brain’s search engine! It connects the dots between experiences, information and emotions. That’s why when you hear a familiar song, you won’t just remember the song itself, you’ll often remember other details too – where you were when you first heard the song, who you were with, and how you felt! This makes music a powerful tool for learning! It can be used to embed learning and experiences into a child’s brain in a positive and safe way, which the child can then recall at a later stage. 2 LANGUAGE and LISTENING Music connects with the language centre of the brain. It’s also a powerful tool to increase vocabulary, strengthen auditory processing, extend speech and build tools for early literacy – skills needed for learning to read at a later stage. 3 EMOTIONS Music has the ability to make us feel a certain way because it connects us with our emotions. One poet said that “music is what feelings sound like”. This means that music can be used, not only to help children identify and express their emotions but to give them the tools to help them to regulate their responses. These are the building blocks of developing emotional intelligence. 4 MOVEMENT Music was made for movement. Intentional movement to music promotes fine and gross motor skills, as well as hand-eye co-ordination. All of this stimulates oxygen flow to the brain, setting up the brain to concentrate and learn. 5 SOCIAL SKILLS All team-based activities promote social skills such as working together, sharing, etc. However, music is unique, because we can incorporate emotional awareness into the social aspects – especially sensitivity and consideration to those around us. Just like a group of instruments playing together is full of unique and beautiful sounds, they need to work together with sensitivity and emotional awareness, for the greater good. Some ideas to include more music in your child’s life Music-based learning matters! Here are some ideas for including music in your child’s daily routine: 1.Wake up your child in the morning by singing a little song / rhyme to them 2.Play music when you’re travelling to listen to together 3.Switch off screens and consider adding audio stories to your child’s “down- / rest-time”. This stimulates imagination in a way that visual resources cannot. Wriggle and Rhyme has a range of musical stories which you can access on your favourite streaming service (Apple music, Spotify, iTunes, etc.) or take a look at www.wriggleandrhyme.co.za/our-music 4.Use music to help to set a mood in your home – e.g. at bedtime, play gentle, soothing music but at playtime, play upbeat, energetic music. 5.Make singing together part of your daily time with your child. Expose them to your favourite music too – it’s not just about them! 6.Consider enrolling them for a music programme at their school, or encourage them to learn a musical instrument. You don’t have to spend a fortune! An instrument like a recorder is a cheap and easy way to get started! Whatever your circumstances or resources, make sure that you put music on the map! Because when it comes to your child’s development, MUSIC MATTERS! Wriggle and Rhyme also offers a host of unique musical stories which can be accessed on your favourite streaming platform. They also have a YOUTUBE channel where fun episodes called “MUSICAL FUN WITH FROGGY” can be found. @wrigglerhyme #wrigglerhyme YOUTUBE – Wriggle & Rhyme SA Article by Kirsty Savides Founder and Programme Director, Wriggle and Rhyme South Africa

April 26, 2022

What is a wetness indicator?

What is a wetness indicator? What is its purpose? A wetness indicator is a wonderful feature featured on all the Hi Baby Premium Nappies and Pull Ups.It is a yellow line down the centre of the nappy or pull-up, which changes first to green and then to blue when exposed to moisture or pH change. Hi Baby Premium Nappies and Pull Ups have a super absorbent core keeping baby’s skin dry and safe from exposure to excess moisture. This is wonderful but can be very stressful for a mother who is trying to monitor her baby’s urinary output, as the nappies are so absorbent that you can’t always tell whether or not baby has passed urine. The wetness indicator will change colour enabling caregivers and parents to know exactly when baby needs a change, before any discomfort is felt. Bearing the above in mind, I would like to encourage parents and caregivers to rather think of the wetness indicator as an “Alert Line”. Be alert to the fact that there has been some action in that nappy, as opposed to immediately changing baby’s nappy the moment you see a hint of colour on the wetness indicator – peek inside and then decide. If baby has soiled the nappy please change it, as prolonged exposure places baby at risk of nappy rash. However, if baby has only passed urine, consider how long has baby been wearing the current nappy? Are you changing the nappy because it needs to be changed or are you changing it out of habit? This a useful feature that can save you time, money, and unnecessary nappy changes. Until next time, Sr Jessica Bredenkamp (Registered Midwife (BCur) & Mom)

April 13, 2022

What happens in the Play Lab doesn’t stay in the Play Lab!

Behind-the-scenes at Fisher-Price’s unique research space – including a huge treehouse, and eye-tracking goggles When Herman Fisher first started making toys in 1930, he knew that to put them to the ultimate test, he would need to call in the real experts: the kids themselves! Fast-forward to 1961, when the Play Lab developed from being half of Fisher’s office space, to having its own dedicated playroom-style environment, where researchers could observe children’s every move from behind a one-way mirror. Today, it has evolved into a unique and innovative 15,000sqft area in the Fisher-Price’s New York headquarters, where they host around 2,500 kids and 1,850 parents a year in various methods of research. Additionally, 450 toys and initial designs are tested each year in three inspirational, child-friendly rooms, by little ones aged 0 to five. Here, The Senior Director of Early Childhood Development Research, Deborah Weber, PhD, who oversees the Play Lab reveals what really goes on behind the scenes – and how taking part is like every child’s dream come true! What happens inside the Play Lab? Deborah says there is a real “wow” moment when children first walk into the Play Lab, which has four rooms; three for children and one for parents. Each is designed specifically for watching little ones play as naturally as possible, making sure it’s an environment in which they feel welcome and comfortable. The Right-at-Home Research Lab is designed to look and feel like an open-plan kitchen-dining-living room space with carpet, hardwood, linoleum and tile floors to test toys such as walkers and scooters. While the Pre-Cool Lab, for preschoolers, is like a classroom. There are comfy, cozy places with couches for content viewing and reading. And there are open spaces for running, riding and swinging. Everything is child-size, including the tables and chairs, and the toilets and sinks. Deborah says: “The first thing children do is climb the huge life-size treehouse! They can then pick and choose what toys they want to play with from the open shelves – books, toys, art supplies, dolls, and dress up clothes. “Development teams observe the children via one-way mirrors and video and audio systems. Inside the preschool and discovery labs there are 360-degree cameras and audio wired into the walls, floors and tables so the product development teams can watch the play patterns of children from all angles. “They’ll watch that hands-on play to see whether something about the toys isn’t working quite right, or whether certain things aren’t working right well or don’t resonate with the children.” What are the toy developers looking out for? Every Fisher-Price toy goes through a six-month cycle of testing, and improving, before it comes to fruition. Children can be brought in to test products as soon as the initial ideas stage – they might be shown photos or a prototype, so researchers can gauge their interest and thoughts. Deborah says: “During this time, the researchers will be looking at many different aspects. From what draws a child’s immediate attention, to the types of play features that are intuitive for them – do they know how to play with it, without being taught. How long the child plays with the toy, and the level of engagement. “Does it make them smile? Does it make them move? Do they sing along with the music? Do they want to try out all the different features?” Another key factor for researchers is whether children play with the toy as they intended, or perhaps they put their own spin on it. Why are parents’ views important? While the kids are the main testers, Fisher-Price is keen to have parents’ views too. This is carried out either in the Play Lab, or in homes, something that was carried out virtually during the pandemic. They’re asked for feedback on toys, including how children play with them around the home, and what interests they have. Deborah says: “We can then take their perspective into consideration and help design and develop toys that are first and foremost meaningful, relevant and developmentally appropriate for children, but also that resonate with the families and parents in regards to the experiences that they want to expose them to.” How is the Play Lab moving forwards? Just as toys evolved, how Fisher-Price observes children play is evolving too. This is the first year the brand has fully integrated face reader software analysis as well as eye-tracking research. Face reader software allows researchers to take videos of the children and then run through the analysis to see how they were feeling when they were engaged and playing with the toys. And with eye-tracking, there’s a camera pointing to each eye to see the features in toys or watching content that children are looking at that are a visual prompt to start playing or interacting with it. Deborah says: “Fisher-Price is also now working with TV show developers, using eye-tracking to see how kids watch that content, and then go to the toys and play. So how does the show inspire their play – or how does their play inspire new content? “We’ll put the goggles on the kids and play certain clips for the first time for them and just kind of take in what they are gravitating towards, what is really magical for them? Where are their eyes going? When are they losing interest and looking away? It’s surprising what they’re focusing on. “ How are the Play Lab findings beneficial to parents? Busy lifestyles mean adults simply don’t have the time to spend hours researching every toy their child wants. And this is especially true during the pandemic, which due to lifestyle changes, may have seen many little ones falling behind with their developmental milestones. So it’s reassuring that every toy Fisher-Price designs has the brand’s Early Childhood Development & Learning Framework at its core, upholding its commitment to babies’, toddlers’ and preschoolers’ physical, cognitive, social, and emotional development. Whether it’s the Steady Speed Walker for little ones who are

April 12, 2022

Medela launches two new breast pumps

When it comes to feeding baby, mom knows best. What works for one doesn’t necessarily work for another and the saying “fed is best” rings true. Human breast milk is biologically designed to meet all baby’s nutritional needs and being so valuable, it’s often referred to as “liquid gold.” But not all moms can or want to, breastfeed. Some may struggle with a steady milk supply, some may produce no milk at all, and some may not enjoy the experience. There are pros and cons to all manners of feeding, and at the end of the day, the only thing that matters is that your baby is healthy. For moms whose bodies can supply milk, and who want to breastfeed, the journey might still not be easy. Sometimes baby won’t latch, or mom is required to travel or work from an office during the day, making it impossible to breastfeed. For moms in this position, breast pumping is an excellent way to make sure that their baby benefits from getting breast milk. Some of the benefits of pumping include: Feeding time can be shared Pumping breastmilk and feeding it to baby via a bottle means that feeding times can be split between mom and dad, and baby’s grandparents, nanny, or other visitors. Not only does this relieve mom, but it also allows family and friends to spend some one-on-one time with baby. It offers control over timing Pumping allows moms and caregivers to control the timing of feeds, and to follow a schedule that works for them. It gives mom more freedom Some moms have to return to work shortly after giving birth, some are required to travel and some lead busy lifestyles that leave them permanently on the go. This means that baby might be left in the care of a nanny, grandparent, or day-care from a young age. Pumping means baby can reap all the benefits of breastmilk while mom can fulfil her other obligations. It could assist with milk supply issues If your breast milk supply is not steady, pumping may help to solve the problem. Some moms pump after breastfeeding to naturally increase their supply. If you’re concerned about periods when your supply is low, a frozen stash of breast milk will go a long way in easing stress. Whether you’re pumping exclusively, or only on occasion, Medela has a breast pump suited to your needs. They’ve recently launched two new products: Medela Swing Maxi Double Electric Breast Pump (R5999,99) The new Swing Maxi is a compact and easy-to-use double electric breast pump with improved mobility to fit seamlessly into your lifestyle. Key features include: Double pumping for up to 18% more milk in less time. **need a ref 2-Phase Expression™ technology mimics your baby’s natural sucking rhythm. PersonalFit Flex™ breast shield for increased comfort and 11% more milk (2 sizes included). **need a ref Improved mobility: built-in rechargeable battery for up to 6 pumping sessions on one full charge. Faster charging with USB type C port, compared to micro-USB port. Easy to use: 4-button intuitive interface and 9 pre-programmed settings. Easy to assemble and clean thanks to fewer parts. Noticeably quieter compared to the previous generation, only 45 dB at the Maximum Vacuum Level. Closed system prevents breast milk from entering the tubing. Medela Solo Single Electric Breast Pump (R4099,99) Medela’s Swing Flex breast pump has been reborn as Solo. Solo is a compact, effective and easy-to-use single electric breast pump with a rechargeable built-in battery, 2-phase Expression technology, and PersonalFit Flex breast shield. Key features include: Easy to use: 4-button intuitive interface and 9 pre-programmed settings. Easy to assemble and clean thanks to fewer parts. Lightweight and compact design. Improved mobility: built-in rechargeable battery for up to 6 pumping sessions on one full charge. Faster charging with USB type C port, compared to micro-USB port. 2-Phase Expression technology mimics your baby’s natural sucking rhythm. PersonalFit Flex breast shield for increased comfort and 11.8% more milk. **need a ref Noticeably quieter compared to the previous generation, with less than 45 dB at the Maximum Expression Level. A closed system prevents breast milk from entering the tubing. Visit https://www.medela.co.za/ for more info.

April 6, 2022

BABY FEEDING MYTHS DEBUNKED

There are a few baby feeding myths in circulation, which will definitely be forced on you as a new parent. However, this is where we step in to help you separate the fact from the fiction. Take a look below to see our top baby feeding myths and how we have debunked them for you! #1 Baby Feeding Myth: Fruit Juice Is A Healthy Hydration For Your Baby This is a common mistake made by parents. Fruit juice – especially highly processed kinds – contain massive amounts of sugar. This can lead to unnecessary tooth decay in your baby. Babies younger than a year should not be given fruit juice at all and children should be limited to their intake. #2 Baby Feeding Myth: They Don’t Know When They’re Full Many parents tend to over feed their children in fear of them not having enough to eat. However, this is a dangerous practice. Force feeding your baby is never a good idea as this will cause them to develop unhealthy relations with food later on. if your child turns away from their meal and are hesitant to eat trust them that they are full. #3 Baby Feeding Myth: Honey Is A Healthy Sweet Treat No, no and no. giving honey to a baby under 12 month old can lead them to develop an illness called botulism. Rather avoid this sweet treat until they are much older. #4 Baby Feeding Myth: Avoid Allergenic Foods Whilst Breastfeeding This is also is a common mistake amidst breastfeeding moms. Did you know that you are encouraged to eat high allergen foods whilst breastfeeding? This actually helps your child develop anti-bodies against allergies, making them stronger to them at a later stage. This was proved as per the following study; Pitt et al. Reduced risk of peanut sensitization following exposure through breast-feeding and early peanut introduction. J Allergy Clin Immunol. 2018;141(2):620-625.e1.

March 29, 2022

Prematurity is not something that a mother plans for when she falls pregnant

Prematurity is not something that a mother plans for when she falls pregnant. Prematurity can happen for so many different reasons and you may have a warning or not. Sadly, it does happen to about 1 in 7 pregnancies in South Africa. This is about 84 000 babies born per year to early. As a mother of two children that were born to early, I have lived through the uncertainties, stresses and also the wins that happen when you find your self in this situation. As a result My Breastpump focuses on helping families with support and products that will help them during this time. Mom, dad and baby soon find themselves living in the Neonatal Intensive Care Unit (NICU). It becomes their focus and their everything. Mom and Dad may have limited access to the NICU due to COVID restrictions, but their heart and mind will not leave the NICU until there little one comes home. It can be a helpless feeling not being able to hold and cuddle your baby, but a mom can help her little one grow and get stronger by supplying her baby with breast milk. Breast milk is the recommend milk for all premature babes as it has among other benefits: growth hormones, specialised nutrients (mothers’ premature milk is different to that if a mother from a full-term baby), easier absorption of milk and immune factors. If a mother needs assistance with breast milk she can ask for donated breast milk. The mom can ask for information for the nearest milk bank and find out what the hospital polices are. There are several breast milk banks in South Africa: The South African Breast Milk Reserve, Milk Matters and the Net Care hospital group. Here are some tips for mothers of premature infants that want to build up their supply. Start expressing as soon as possible after birth. The ideal time is within 1 hour but if the mother has had extra surgery or complications, she can try to start expressing within 6 hours. Hand expression can be used in the beginning and then it is recommended that the other used a double hospital grade breast pump. The reason for this is that the mother will save a lot of time by Double pumping. This may sound insignificant, but it can reduce her expression time by half or more. This will make expression more possible and not as strenuous on the mother. Double pumping also will help her to increase her milk supply sooner. She needs to aim for about 1000ml of expressed breast milk in 2 weeks. This will allow her to keep up with her infants needs and set her up for a better breast-feeding experience later. The Ameda Mya Joy is a hospital grade double electric breast pump that is ideal for exclusive pumpers like mothers who have premature babies. The Mya Joy is small, but the motor is very strong and able to empty a mother’s breast well. It is this emptying that assist the mother to increase her milk supply. The Mya Joy has 7 different flange sizes that can be used and help for comfort and better breast emptying. The Mya Joy also has a NAPPI code which can be used with some medical aids to claim back from the medical saving. Please note that this is dependent on the medical aid plan and savings. The Mya Joy Hospital Grade double electric Breastpump can be bought on Takealot and on our website Another thing that parents may be concerned about is that it is very difficult to get the correct sizing nappies, especially for babies born before 29 weeks. My Breastpump has just launched our first premature nappy which is the My Little Prem <1.1kg, these nappies are designed to help the baby be more comfortable. This aids in better sleep and decrease in pain. Both are very important for improved growth and development. The My Little Prem Nappies are soft, light, small and have a leg cut out. The Leg Cut out is designed so that the baby can be placed in different positions and allow for correct placement of their hips. This allows for correct growth and improvement in the baby’s muscle tone. These nappies can be bought on Takealot and on our website My Breastpump also has one on one session that a mom can book with our lactation consultant to help her with her expressing journey, transitioning back on to the breast and making sure that she maintains her breast milk supply. Topics that are covered in these sessions are: How to choose a breast pump- what to look out for How to look after your breast pump and what parts to replace often How to maintain/ increase your supply using a breast pump How to pump if your baby is in NICU How to pump if you must go back to work Cleaning and sterilizing your breast pump parts Managing your breast milk stash If you would like to book a session with our lactation consultant, please book on our website Our goal at My Breastpump is to help families that need assistance with breast feeding and expressing. We want to help you to reach your goals and walk this journey with you. Please follow our social pages on Instagram and Facebook for more information on breast feeding.

March 15, 2022

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