Author name: Prima Baby

Prima Baby - the home of all things baby, is a dynamic young little company specialising in focusing on where the magic starts. Our aim is to bring major and exclusive brands to parenting markets, in concept format as a one-stop solution for the retailer and consumer alike. We are the proud custodians of brands such as Chicco, Disney Baby, Nattou, V-Tech Baby, Tolo Baby, Fisher Price and others.

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Advice Column, Baby, Parenting, Pregnancy & Baby, Toddler, Toy Box

V-Tech Baby Snooze & Soothe Elephant

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An adorable bedtime buddy, the hi-tech elephant plays calming music and sounds as well as nature sounds to send baby off to sleep easily. A glowing star-shaped tummy button provides a soft diffused night light. Tactile stimulation is also encouraged through expressions such as ‘Hug Me’. The elephant surface is even machine washable. With an automatic shut off, baby won’t waste batteries if they fall asleep during play.

Advice Column, Baby, Pregnancy & Baby, Toddler, Toy Box

BABY SENSES MULTI-CLOTHS

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Multi-cloth toys are a great way to get a very young child using their sensory skills. A soft, easy-to-hold cloth with different textures, colours and shapes attached, they are available in 3 adorable characters – Molly Cuddly Turtle, Arthur Funny Dino and Daisy Cuddly Butterfly. All unisex and completely safe for even the youngest of children, Chicco’s Baby Senses multi-cloths are available across South Africa now at Takealot, Babies R Us, Loot, Kids Emporium and selected Pick and Pays.

Advice Column, Baby, Parenting, Pregnancy & Baby, Toddler, Toy Box

BABY SENSES VIBRATING MONKEY RATTLE AND GIRAFFE RATTLE

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Baby Senses Vibrating Monkey Rattle and Giraffe Rattle are two of the cutest and most entertaining baby rattles on the market right now. Baby Senses is a developmental range of colourful toys that engage and stimulate children from as young as three months and the two rattles are both engaging with features such as teething rings, crinkly textures and a vibration on the Vibrating Monkeys leg. Soft enough to even cuddle, the two rattles are ideal to stimulate curiosity and bright enough to engage baby’s vision.

Advice Column, Parenting, Toddler

YOUNIVERSE (Group 1/2/3 (9-36kgs) ever-growing car seat

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Youniverse is the cars eat that starts at 9kgs and follows your child up to 36kgs – that’s almost 12 years of age! With car seat laws becoming stricter all the time, young or light children need the protection that only a solid shell can give against impact. The Youniverse is a sturdy, ever-growing car seat that can be adjusted with every inch of your child’s growth. Reclining with simple movements, comfortable with extra padding and Italian style and quality make it a favourite amongst parents globally. Installed with Isofix and seat belts.

Advice Column, Baby, Parenting, Pregnancy & Baby

COSMOS Group 0+/1 (0 – 18kgs) belt-installed car seat

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Rear and front-facing, the Cosmos is a belt-installed car seat that is the perfect introduction from newborn upwards. When baby grows, simply turn the seat around and let them see the world. A newborn mini reducer will keep small babies snug and comfortable and can be removed as the child grows. Recline into 4 positions to make sleeping on road trip and pleasure. The rounded and ergonomic shape of the seat makes it stylish and solid and it even comes with a small toy car.

Advice Column, Parenting, Toddler

FOLD & GO – Group 2/3 Isofix-installed car seat

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Fold & Go is the brand new car seat that folds up into a compact unit and can be stored in the boot of the car when not in use. An Isofix-installed car seat, the new iSize regulation no longer categorizes children according to weight but rather to height now, and puts significant new safety demands on high back booster seats, making the Fold & Go one of the safest car seats on the market.

Advice Column, Baby, Parenting, Pregnancy & Baby

SEAT UP 0+/1/2 (0-25KGS) ISOFIX-INSTALLED CAR SEAT

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One of the sturdiest and most popular car seats on the market, the Seat Up is the rock solid Isofix-installed car seat that parents have been raving about around the world. The perfect combination of safety, comfort and practicality, Seat Up cocoons the newborn baby with a mini reducer and then gets adjusted at the headrest and sides as the child grows. Also rear and front-facing depending on age group, the seat will be your child’s companion on their journeys until about 25kgs in weight, making it a logical solution in terms of longevity and savings. The 3-reclinning positions will keep comfort a priority too. A definite all-rounder in terms of car seat stars.

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