There’s a new buzz around the playgrounds of Johannesburg, Cape Town and Durbs (Bloem too!) as JoyJoy Kids’ Sneakers make their way to hundreds of South Africa’s little feet. ‘The world’s first insanely cool sneaker’ qualifies as an interchangeable kaleidoscope of fashion-fun as kids ages 3-12 get to snap on, snap off and swap out their choices of shoe design.
Ready to impress, JoyJoy hits the online space this Winter with an addictive collection of shoe reverie that will affect (and improve) the carpool, the playground, the classroom, Saturday parties, extra lessons and extra – everything.
Started by Mompreneurs, Jade Kirkel and Daniella Silbermann – on a lounge floor somewhere between a playdate and a bottle feed. This fresh, interchangeable sneaker allows kids the freedom to experiment with their unique sense of style: to change their look and their mood, in a snap – and to ultimately help build their self-confidence on and off the playground.
“We intended to think of everything along this journey, ” says Dani Silbermann, Co-founder of JoyJoy, “the comfort factors, the confidence factors, the convenience factors and the fashion factors – but mostly, the JOY factors of wearing shoes at a young age.”
“Beyond that – we also wanted to build a fashion brand that would make our little ones feel in charge of their feelings and their style choices,” adds Jade Kirkel, Co-founder of JoyJoy. “Imagine a pair of sneakers that gets kids excited about wearing shoes, and, at the same time, makes mom or dad feel like they’ve won the war in the ‘dress-myself department’; that’s what JoyJoy does,” says Kirkel.
But that’s not the only problem this sneaker solves: it saves on money (and tantrums too). For parents, a trip to the shoe-shelf is no fun feet, with kids’ needing to replace their shoes more often, due to wear and tear or fashion trends. JoyJoy relieves this with the convenience of just one quality pair of white sneakers and 100’s of ways to wear it. The fun won’t ever end in this theme park of shoe exhilaration and gone will be the days of tying laces.
Designed to meet young girls and boys where they’re at, all JoyJoy Snap Packs are themed to suit a day in the life of a little grown up: from The Sweet Life to Snap Dragon to Play it Cool to Princess Squad, Goal-Getters and, even, The Chill Out Snap Pack – kids can’t go wrong with changing their minds, hearts or vibes in a moment. Better yet, besties will have a roaring time swapping out their snaps for their best days ever.
And when the day goes wrong? And the shoe doesn’t fit (by foot size nor fashion sense), guess what – they don’t have to wear it! Knowing the inevitable frustration that comes with fussy pirates and mermaids, Jade and Dani offer a problem-free Joylosophy with their J.S.I.B promise – JUST SEND IT BACK. No laces attached. Too big? Too small? The glitter’s come off? The shark looks funny? Want a last- minute crown and not a dragon? No fashion faux pas is too little nor too big for these Moms on a mission to serve joy. Parents can easily reach out to the JoyJoy team for a return or refund. Undoubtedly, Jade and Dani have made it their sole mission to impress little big humans and to remove the grudge from shoe-wearing. Even the parents at home might have shoe envy (sorry folks, no adult sizes yet!).
Where to start?
The JoyJoy Starter Box is Mom and Dad’s first port of call along the JoyJoy journey, picked and packed and delivered straight to your door. The Starter box includes a pair of signature white JoyJoy sneakers (which can be worn on their own) and a Snap Pack of mix and match snaps of your choice. The starter box retails for R799 including free delivery (yay more added joy!).
Once you have your signature base JoyJoy sneaker, you have now opened up a world of infinitely interchangeable snaps. Snap Packs are a mixer-matcher dream and are released regularly in collections of three Velcro snaps per pack.
Here’s a SNEAKer Peek:
The Ice Cream Starter Box:
- Pair of White JoyJoy Sneakers Ice Cream Patch Snap
- Purple Glitter Snap
- Gold Glitter Snap
Butterfly Starter Box:
- Pair of White JoyJoy Sneakers Butterfly Patch Snap
- Purple Glitter Snap
- Navy Glitter Snap
Shark Starter Box:
- Pair of White JoyJoy Sneakers Shark Snap Patch
- Red Snap
- Grey Snap
JoyJoy is your child’s answer to confident dress-sense and self-awareness; giving them the freedom to stand up and stand out; the power to express their feelings through fashion and to choose and change their vibe, style and mood – as many (many) times as they like. Go on, add to cart Mom.
Shop JoyJoy online at www.joyjoy.co.za
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