AS TOURISM IS SUCH AN INTEGRAL PART OF ANY COUNTRY’S MARKETING STRATEGY Archive HOME > AS TOURISM IS SUCH AN INTEGRAL PART OF ANY COUNTRY’S MARKETING STRATEGY

As tourism is such an integral part of any country’s marketing strategy, it has become vital to offer it as part of our learning package. Not only do learners discover the “treasures” of our country, but also how to manage and use these “treasures” responsibly to the benefit of all. Tourism teaches learners to promote South Africa locally and internationally, and to ensure that tourists experience, appreciate and value our country.