The first giggle, the first time they roll over, their first steps… your little one will reach such joy-inducing milestones – or SMILEstones – in the first few years of their lives. To Fisher-Price, these development skills are so important, they sit right at the very heart of the Play Lab child research, where toys are put through their paces by the real experts: the kids! Whether it’s an overhead gym for a newborn, a crawl-with-me toy for a six-month-old, a walker for those first steps at 12 months or characters that spark imaginative play for toddlers. Each toy is designed with Fisher-Price’s Early Childhood Development & Learning (ECDL) Framework at its core, upholding the brand’s commitment to babies’, toddlers’ and preschoolers’ physical, cognitive, social, and emotional development. It provides development teams with a framework to create products that are fun, engaging, and that also supports children’s learning. And this in turn makes play so much more than play – and toys, so much more than toys. Deborah Weber, PhD, Director of Play and Early Childhood Development Research at Fisher-Price, said: “The reason we created a framework of skills was to provide the development teams with a subset of skills that the children are acquiring at different ages and stages, for the toys they are designing and the ages they are designing for. “We want to have a well-rounded offering of toys for families to help foster children’s development in each area – social, physical and cognitive development. Ensuring we have toys to pick and choose from that can really help foster that whole child in each area. “We also provide examples of what type of toy features or play patterns help foster and develop those skills, so the designers can incorporate them into their toys. “So for example a toy suitable for a six-month-old that will grow with them up to 36 months – this framework shows us the types of skills children have to play with the toy and these are the types of features to integrate into that toy to foster that type of skill acquisition. “It’s about providing that foundation for whole child development, it’s also providing an opportunity for children to engage and play and have a great experience and love it, using toys as tools through learning, because as we know children learn through play. “One of the things that really helps our parents or gift givers is providing that developmentally appropriate age grade on toys, to give them guidance in terms of when to buy the toys for different ages and stages. “We also offer different ways to play with their child. We offer up that play-based experience that also provides that optimal magical moment where they actually encounter a smilestone. “Like their first smile or the first time they clap. “It’s not just about the rolling over, sitting up, walking – the smilestones are all about those magical milestones of clapping their hands, of playing peekaboo, of their first word, of that first vocal connection. “When parents or caregivers experience these little milestones, it makes them smile. And for us, it’s all about celebrating childhood and the milestones, and because every time a child reaches one or shares one, everyone smiles.” Developmental smilestones, and the toys designed for them 0-3 months: During this time, your little bundle of joy will begin to return emotions, smiles and holding eye contact. They’ll also be able to lift their head, extent their legs and briefly grasp objects. In terms of cognitive ability, babies will be able to look at objects, listen to sounds and recognise smells. How to play: Give your little one objects for watching, about 8-10 inches from their eyes. Choose toys with different textures and shapes for babies to feel, and put them within reach so they can swat with their hands and feet. 3-6 months: You can expect your baby to start giggling around this time, while playing, and they’ll even start to imitate your facial expressions too. Little ones will be able to turn their heads in all directions and begin to roll over. They’ll also imitate sounds and actions, they will like feeling different textures and be curious to examine objects too. How to play: Play peek-a-boo, or use moving objects paired with sounds and/or lights. Choose a variety of textured materials, and look for toys with a high contrast in bright colours. 6-9 months: Around this time, your little one will start to recognise family members, and they may throw kisses to familiar people. Watch them as they begin to clap their hands and sit up without any support. They’ll like repetition, and be able to follow one-step instructions such as smile or wave. How to play: Try objects that move such as balls or toys with wheels. Babies also love pictures of objects or people in book format, or colourful patterns. They love exploring on their own, pushing buttons, pulling objects and touching different textures. 9-12 months: Start to play games such as hide and seek or peek-a-boo – your little one will like it. Around this age, they’ll begin to crawl, cruising along furniture and turning the pages of a book. They’ll be able to point to named objects and understand simple commands. How to play: Opt for busy activity toys with lots to explore, as well as toys that allow and encourage little ones to sit up, cruise, and start walking. Toys that encourage crawling, such as balls, things that move or vehicle play, are also ideal at this stage. As are toys that encourage early role play, hide-and-seek games, and games of give and take. 12+ months: Making their way to toddlerhood, little ones will be able to show affection with hugs, smiles and pats – especially towards parents. You’ll need to keep your camera to hand, as around this age your baby will take their first steps towards becoming a confidence walker. They’re off! Babies at this age love to explore