Shopkins have become a toy box staple and have crept into the heart of little girls the world over. They are cute, adorable, very colourful and collectible with price ranges that accommodate intermittent purchase and big ticket item buys kept especially for birthdays and special occasions. From the small collectible Shopkins, to the world of Shoppies and now Shoppets, the Shopkins universe features different themes for every season, sparks the imagination and provides endless hours of enjoyment. Shopkins fans can continue to grow their collections with more characters and additional playsets that all connect to each other to build a complete Shopkins world. This season sees the launch of Shopkins’ Season Nine – Wild Style, which introduces the Shoppets. They are adorable little pets for the Shoppies dolls and are larger than a Shopkin, but smaller than a Shoppie. These furry Shoppets come in different designs, such as Pupkin Cake the puppy, Ambear the bear and Kitty Crumbles the kitten who accompany the Season 9 Shopkins on wild adventures around their hometown of Pawville. Join in the adventure as Shopkins and Shoppies discover the Shoppets world of Pawville, where life isn’t just awesome, but “pawsome”. This latest range also features an array of new Shopkins. There are over 11 Shopkins Wild Style tribes to collect and they feature different finishes including colour change, glitter and jeweled. There is also the ultra-rare Shimmery Unicorn Shopkins tribe. 2018 also sees the launch of the Shopkins Small Mart Range. Now fans can go on a Shopkins™ spree and they can shop to their hearts’ content in the Shopkins Small Mart universe. The shopping themed playsets include a delivery shute, treadmill registers, check-out counter, shopping trolleys and more. Something top secret is happening in Shopville. Shopkins Lil Secrets is another range to look out for and will be available in stores in October. Hint: they are little playsets that Shoppies can play with. Fans of Shopkins Happy Places will be pleased to discover that the house and furniture-themed range will be added to, with new rainbow themed toys and playsets. Everything in Shopkins Happy Places is centred on tiny furniture and home accessories and features the Petkins. The Lil Shoppies dolls that are included with the Happy Places playsets are the new cute kids on the block in Happyville. Playsets include Kitty Kitchen, Dreamy Bear, Bathing Bunny, Slumber Bear Party, Bunny Laundry, Mousy Hangout, and now, with the new range, there will be plenty more to choose from and collect. Shopkins Cutie Cars have surpassed expectations and continue to be a hit in terms of collectible toys. These die cast vehicles are as cute as the Shopkins and each car features its very own Shopkins character in the driver’s seat. L.O.L. Surprise L.O.L. Surprise have been a phenomenon. The success of the products hinges on the fact that it’s all about unpacking the surprises inside until you have put together a complete toy. The products have won a range of international awards and continue to fascinate girls from the age of four and up. To add more fun, sparkle and excitement to the range, a variety of new, mystery-filled L.O.L. products have been launched including L.O.L. Pets, L.O.L. Glitter, L.O.L. Confetti, L.O.L. Little Sisters, L.O.L. Surprise Game with Accessory, L.O.L. Water Game and L.O.L. Puzzles. The new L.O.L Surprise is launching in September and includes Pearl Surprise, Bigger Surprise and Underwraps. Baby Secrets Baby Secrets is a retro toy that has made a comeback. Baby Secrets is collectibles range which features a unique element, that of discovering if the character is a boy or a girl by bathing it in water. The nappy changes colour to either blue or pink to reveal the gender. How’s that for a surprise?! There are fifty Baby Secrets characters to collect. Each with their own cute look and accessory – from bunny ears and bowls worn as a hat to headphones, berets, chef’s hats, mask and snorkel, beanies and glasses. Created especially for girls aged four and over, Baby Secrets are fun to collect, swap and display. Pikmi Pops and Cake Pops Pikmi Pops and Cake Pops are just waiting to be unwrapped! Another range of collectibles that feature the surprise element, the Pikmi Pops and Cake Pops are filled with mini scented plushies and other fun goodies. Created by the same company that brought Shopkins to the world, Pikmi Pops offer multiple ways of play. The Pikmi Plushie can be displayed inside the lollipop or hung from its dangler string on a school backpack, favourite bag, spiral notebook or pencil case. It can be part of a collection, and it can be swapped with other Plushie friends. The Pikmi Plushies come in a variety of sweet scents, ranging from chocolate and bubblegum to watermelon. There are over 45 mini Pikmi Plushies to collect, including Fluffy Ultra Rare and Shiny Limited Edition Pikmis. Part of the fun is that you don’t know what you will get inside until you unwrap it! Cake Pops Cake Pops is a new line of collectibles that ticks the boxes on several current trends by combining the unboxing appeal of the Pikmi Pops with the satisfying appeal of the slow-rise squishes, all packaged in a colourful “cake pop”. Baby Love Baby Love is Prima Toys’ own baby doll range. The success of the dolls hinges on the fact that they were designed with a South African audience in mind and each doll speaks a national language. Baby Bella speaks English, Baba Tasha speaks Afrikaans and the hugely successful Baby Thando speaks English and isiZulu. Parents and little girls can look forward to a new isiXhosa speaking doll. For 2018 the range now includes a Baby Love Buggy. Fans of the Little Live Pets will be pleased to know that there are new additions to the toy range. Little Live Pets Pup, Little Live Pets Dragon. There is also a Little Live Pets Bizzy Bubs. Introducing the Lil’ Cutie Pups, the latest members