In the year of its 60th anniversary, the acclaimed Swiss manufacturer releases the new version of Swing MaxiTM, its iconic double electric breast pump. The updated product has been designed to fit the needs of mums across all aspects of their life, with features that empower them to live life as a mother to the max.

Proud Mother and More

Medela knows that motherhood – aside from being the greatest gift of all – has its challenges. With a new baby in their life, it may get difficult for some mums to find the time and energy to keep up with the hobbies they had before giving birth. But that’s exactly what science and advanced technology can help with. Be it a refreshing hike in the forest, an afternoon yoga session or whipping up a favourite dish in the evening, mothers should be able to find balance in their new lives. The new Swing MaxiTM has been designed to give them the freedom to be everything they aspire to be: proud mothers and more. 

To reinforce this inspiring message, Swing Maxi returns with a campaign that introduces an ensemble cast of real-life mothers and their babies. The characters have been chosen for the launch to inspire mums to see motherhood as it truly can be: an opportunity to find your true self in all walks of life.

New Features Designed for Proud Mums

The same conceptual thinking and technological innovation manifest in the product’s new design and functional features. With a completely new built-in USB rechargeable battery, Swing MaxiTM allows up to 6 pumping sessions on one full charge, so mums can enjoy more freedom on the go. The combination of 2-phase ExpressionTM technology and PersonalFit Flex™ breast shield, Medela’s signature technologies, offers mothers more comfort and up to 11.8% more milk1. 

The smooth, user-friendly product design also focuses on making mums’ lives easier: with only 4 buttons and 9 pre-programmed settings, pumping is simpler and more intuitive. Furthermore, with only a few parts, the new Swing Maxi is really easy to clean and assemble, and, at only 45 dB at Maximum

Expression Level, works noticeably quieter than its predecessor.

1 Sakalidis VS et al. Breast shield design impacts milk removal dynamics during pumping: A randomised controlled non-inferiority trial. Acta Obstet Gynecol Scand.

2020:doi: 10.1111/aogs.13897.