For a long time, we’ve been accustomed to a culture of over-consumption, in which we’re made to believe that we need more than we actually do. Think about those 12-step Korean beauty regimes, for example. Who has the budget or time to apply 12 skincare products, twice a day? 

While there is no doubt that material items can, in fact, bring joy and make our lives better, the reality is that we do not need to be purchasing as much as we do, and that we are all able to spend less by opting for multi-purpose items instead. 

This Spring, we challenge all beauty enthusiasts to spring clean their beauty cupboards, get rid of old or expired items, and replace them with less products that offer the same benefits.

How do you know when it’s time to toss a beauty product?

It’s not always easy to know exactly when it’s time to get rid of old cosmetics. In an ideal world, we would use every item we have until it is empty, but because many of us have a lot of products, we can’t always get through everything before it expires. 

Using old or expired beauty products may do more harm than good. Firstly, old products do not necessarily offer the performance or benefits that they did when they were new. A good example of this is sunscreen – when a sun protection product gets old, it no longer effectively protects the skin against UV rays. 

You also need to consider your skin’s reaction to the product. Old and expired products may irritate skin (especially if your skin is sensitive), and may lead to redness, itchiness, dermatitis and dehydration. Old eye makeup has been known to lead to eye infections. For this reason, it’s important to spring clean your cupboards annually. 

Start your beauty spring clean by getting out all your products, cleaning your drawers and cupboards and then examine each item before placing it back or getting rid of it. Here’s how to determine whether it’s a keeper:

Check for an expiration date

If your product has an expiration date printed on it, there is no need to wonder, so always check for this first. 

Check on the consistency and scent

Has the product become thick or clumpy? Has it separated or has the scent or colour changed? These sorts of changes indicate that the product may no longer be safe to use. 

Check for the Period After Opening symbol

If you take a closer look at the information printed on your product, you’ll come across a symbol of an open jar with a number, followed by the letter M. This is known as the Period After Opening symbol, and it explains when you should throw a product away after opening it. The M stands for “months”, so if it says 12M, the product is safe to use for 12 months after it has been opened. 

Consider how long you’ve had it

Do you have a product that’s been in your cupboard for so long that you can’t remember where or when you got it? Then it’s probably time to toss it. Most products last up to 12 months once opened and used, with a few exceptions, so don’t hang onto very old items that may cause skin reactions. 

Now that you’ve cleaned out your beauty cupboard, you may be feeling a little overwhelmed by the number of products to replace. This is where smart shopping comes in. Don’t be fooled into thinking that you need a massive beauty kit to get the best results – strategically purchasing a few good quality, multi-functional items will yield the same results and is much kinder on the pocket (and the planet!). 

What are some of the must-have multi-purpose items to consider?

Tissue oil

Ask any beauty expert, and they will tell you that tissue oil is considered one of the most versatile beauty products on the market. It is intensely moisturising, helps minimise scars and stretch marks and can be used in a multitude of ways, including as an all-over body moisturiser, bath oil, nourishing cuticle oil, hair mask and many more. Bramley’s versatile range of locally-produced Tissue Oils are the best-selling tissue oils in SA, and with good reason! Enriched with Bramley’s signature Bio-Pharm oil and Vitamin E, they’re intensely nourishing and moisturising, plus they’re unbeatably affordable too. 

Wipes

A pack of wipes is a must-have item in every household. From removing makeup, to cleansing hands or freshening the skin after a workout, this multi-purpose product does not always get the recognition it deserves. Bramley’s Magnolia Cleansing Wipes are made from an excellent quality woven fabric which has been infused with delicate magnolia fragrance and soothing ingredients that gently refresh skin. Packed in a convenient thirty-wipe pack with a re-sealable seal, they’re perfect for your home, handbag or desk drawer. 

Body butter

Body butter is not just a winter skin saviour, it’s our go-to anytime our skin gets a little dry or uncomfortable. Body butter is a great overnight treatment for dry heels, dry hands, knees, elbows and other areas lacking moisture. It’s also a great post-shave product to moisturise and soothe legs after shaving, plus it’s great to apply to drier areas before your self-tan to avoid streaks and product depositing in folds. Try Bramley Body Butter (we love the Magnolia and Lavender variants!) for a moisturising skin makeover. Instantly hydrating, the gorgeous, thick texture leaves skin soft and supple. Rich in Vitamin E and Bio-Pharm oil, the intensive formulation will nourish and moisturise all skin types, whilst providing the protection your skin requires.

Before you replace each and every product in your beauty cupboard this spring, take a look at the various multi-purpose products on the market and see where you can get one product that performs various functions. Not only will your bank balance thank you, but you’ll also create less waste and join the growing movement of lower consumption. 

Bramley products are available at PEP Stores nationwide, Clicks, Shoprite, Checkers, Dis-Chem, Pick ‘n Pay, Spar and selected Wholesale stores.

Learn more at: https://bramleycosmetics.com/

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