Bonitas Medical Fund hosted its annual Top Broker Awards last night, recognising the leading brokers, advisers and brokerages whose performance and partnership helped drive the Scheme’s growth in 2025.
The awards reinforce the strategic role brokers play in educating members and guiding them through healthcare decisions that have long-term impact. Brokers form an integral part of Bonitas’ distribution ecosystem, helping individuals and corporates match needs with the right medical cover and support.
The evening brought together South Africa’s foremost advisory professionals, as Bonitas honoured top performers across multiple categories, including Bronze, Silver, Gold, Platinum and Special Awards. The pinnacle accolade, Bonitas Broker of the Year, was awarded to AlexForbes, reflecting its exceptional performance with more than 5 000 new principal members enrolled during the year.
Record growth and impact
Bonitas entered 2026 on the back of a strong 2025 performance, building on record financial results and membership growth reported in 2024. The Scheme achieved its highest January intake ever this year and with substantial gains in total lives covered and diversification across market sectors. This is a key milestone in the Scheme’s strategic redirection in appointing new providers with a diversified, innovative skillset to optimise performance in terms of wellness, marketing, new business, digital and data management.
Bonitas Principal Officer Lee Callakoppen acknowledged the contribution of the broker community to this performance, highlighting that sustained member growth is rooted in conversations, trusted advice and deep professional relationships.
“Behind every membership figure is a family, an employee, an individual whose peace of mind has been strengthened by the assurance of quality healthcare. Our brokers make that possible,” said Callakoppen. He further emphasised that the Scheme’s robust financial position allows it to absorb cost pressures while maintaining competitive pricing and benefits for members.
Celebrating excellence across categories
A total of 31 awards were presented, each backed by detailed actuarial analysis and independent evaluation of performance based on new principal members enrolled during 2025. Awards recognised not just volume but quality of growth and strategic contribution.
Among the standout winners:
- Bronze category: strong performers such as RP Comprehensive Marketing Agency and Classique Medical Aid Consultants exhibited meaningful book building.
- Silver category: established performers including Sanlam, Simeka Health and Securitas Financial Group demonstrated consistent growth.
- Gold category: firms like Medsafu Brokers and Liberty Group delivered more than 1,000 new principal members.
- Platinum category: top tier achievers such as Hippo Advisory Services, NMG Consultants and ASI Financial Services enrolled over 2,000 principal members, underpinning deep market impact.
Special awards included Best Net Growth (NMG Consultants and Actuaries), Most Sustainable Book (Wynsam Wealth) and Best New Performing Broker (Nexus Independent Financial Professionals). The inaugural Top Wellness Broker Award, reflecting commitment to member health engagement and risk profiling, went to AlexForbes.
The evening spotlighted not only strong performance but also the breadth of expertise and resilience within South Africa’s advisory community.
Bonitas reiterated its commitment to ongoing collaboration with brokers to enhance service delivery, strengthen member outcomes and respond to evolving healthcare needs.
“Our shared work extends beyond figures,” Callakoppen added. “It is about improving access to care, enabling sustainable healthcare decisions and building trust across all segments of our membership.”
For 2025 we have a renewed Female Health Programme:In collaboration with CareWorks, it’s accessible to all female members aged 18 and above, with an emphasis on preventative care and early detection of female-specific health issues. In addition, we have an enhanced Maternity Programme to support expecting mothers. This includes early identification of and weekly engagement for high-risk pregnancies, post-childbirth care and associated mental health follow-up calls for new mums, given the prevalence of pre and postnatal depression. Also, milestone reminders for children under 3 and cover for antenatal vitamins through savings, day-to-day benefits or the Benefit Booster
Bonitas Medical Fund
0860 002 108
View Website: www.bonitas.co.za
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