Every day 330 billion of your body’s skin cells replace themselves in a skin evolution of natural exfoliation, with your body taking approximately 27 days to completely regenerate your skin’s protective sheath transforming you into a ‘new’ you.

With significant increases in air pollution however, including cigarette and vape smoke, dust, exhaust fumes, chemical smog, and harsh weather conditions, all of these pollutants can have a significant effect on your skin, accelerating skin irritations, allergic reactions, rashes and wrinkles, leaving your skin with decreased elasticity and accelerated aging as it becomes grimy, clogged, stressed and unable to protect you effectively.

Regular exfoliation as part of your personal skincare routine is your simple and most effective answer to doing away with that weathered, winter look. The ultimate way to rejuvenate your skin, exfoliation resurfaces your skin, gently cleaning out your pores of oil and dead skin and polishing and refining the surface to leave it smooth, velvet-soft, and radiantly glowing.

Make some smart moves this summer and make a debut this holiday season with a well-maintained and youthful glow when you support and stimulate your skin to be smooth, clean, and healthy each day.

What happens if you don’t cleanse and exfoliate your skin?

Poor exfoliation causes increased production in your skin’s oil glands and is the leading cause of blackheads and whiteheads, acne, ingrown hair follicles, and trapped dead skin cells which can lead to inflammations, pustules, and a feeding pool of bacteria.

Apart from delivering fresh and hygienically healthy skin, exfoliation has several other benefits for you as well. Exfoliation encourages:

#Faster Cell Generation: Exfoliation is the key to boosting new cell turnover, loosening, and lifting dead skin cells and making way for cleaner, younger, and more absorbent skin that can be nourished and protected.

#Increase in Collagen: When you add or increase your exfoliation treatments, your skin is stimulated and alerted to produce more collagen which helps to keep your skin firm and wrinkle free. Exfoliation helps your moisturiser and anti-age serums to penetrate better.

#Wrinkle & Worry-Free Days: Research tells us that wrinkles get wedged into place and are deepened by corneocyte plugs which are balls of dead, hardened skin which build up and keep your wrinkles in place. The gentle circular motions of your all-over body exfoliation provide a massage effect which helps to keep your skin clear of these plugs, so it is more difficult for wrinkles to form.

#Boost Lymphatic Drainage: Exfoliation encourages blood circulation and an increase in your skin’s hydration levels. It also reduces the risk of ingrown hairs, making shaving easier and diminishing the appearance of skin discolouration and dark spots with use over time.

#Sensory Touch Stimulation: Just like a baby’s, our bodies love to be touched and soothed and exfoliating your body’s skin is a perfect opportunity to calm and pamper yourself with a loving touch and healthy attitude towards self-care, mood enhancement and confidence, enjoyed along with the fragrant feel-good scent of your exfoliator.

 

How often should you exfoliate?

Depending on whether you have a sensitive skin or are a sun goddess soaking up the sun rays all day will decide how often you should exfoliate.

The recommended use is two to three times per week but if you have sensitive skin, exfoliate once a week but always go according to how your skin feels after exfoliation. It should tingle and feel invigorated and stimulated and not dried out, irritated or red from over scrubbing.

Over exfoliating can remove the natural oils from your skin which it needs to stay subtle. If you stop exfoliating your skin, you will soon notice it will become dry and rough again within about two weeks.

After exfoliating apply a moisturiser or moisturising tissue oil and consider protecting it with a sunscreen before going outdoors.

Bramleys’ Limited Edition Shea Butter Exfoliating Body Scrub 250ml R29.99 is launching! This quality and highly affordable exfoliator comes in a Limited Edition as a special addition to Bramley’s trusted Tissue Oils, providing a solution to modern day skincare problems that suit your monthly beauty budget without hurting your pocket spend.

 

Suitable for everyday use on all skin types, the Bramley’s Shea Butter Exfoliating Body Scrub removes dead cells from the skin’s top layer. Not only does it help your skin become smoother, clearer, and brighter immediately and over time, but all the other products in your regime will be absorbed more effectively.

The exotic fragrance of Bramley Shea Butter exfoliating scrub is warm, vibrant, and delicious, guaranteed to take you to your happy place. This joyful scent is perfect for the upcoming warmer months.

Why shea butter?

Shea butter is a fat that’s been extracted from shea tree nuts, mostly found in West Africa. It has a creamy consistency that can be spread onto skin and absorbed easily.

Shea Butter is known for its healing properties and its incomparable ability to protect and regenerate. It contains high concentrations of fatty acids and vitamins, making it an ideal ingredient for softening skin. Shea butter has anti-inflammatory and healing properties and can be used to tone, condition, and soothe skin. Its many benefits made it the perfect addition to Bramley’s Shea Butter Tissue Oil.

Find the Bramleys’ Limited Edition Shea Butter Exfoliating Body Scrub 250ml R29.99 launching in store at PEP Nationwide from 25 November 2022 until stock lasts.