The iconic E45 skin care range has just launched a stellar line-up of face care products for dry, sensitive, and eczema-prone skin. Let’s take a quick look!

Face Foaming Cleanser 

Gentle on your delicate skin,^1a the E45 Face Foaming Cleanser sweeps away dirt^1b without compromising your skin’s natural moisture barrier.^1c It helps your skin stay plump and youthful,^1d and leaves it feeling hydrated and nourished.^1e 

Daily Moisturiser 

The E45 Daily Protect Moisturiser with SPF 30, UVA and UVB filters,^2a as well as three emollient ingredients,^2b soothes, softens, and protects sensitive skin from everyday pollutants.^2c It is an intensely, long-lasting hydrating^2d face cream with a lightweight texture that helps to restore your natural skin barrier.^2e

Night Cream

The E45 Face Night Cream is an intensive moisturising,^3a lightweight cream that promotes skin recovery^3b from the damage of the day. Formulated with five deeply nourishing oils^3c and a high concentration of antioxidants,^3d this night cream helps to hydrate, soften, and replenish, restoring the skin barrier overnight.^3e 

Face Serum

The E45 Hydrating Face Serum gives your skin an instant 48-hour hydration boost.^4a Gentle and non-greasy,^4b its clinically proven triple moisturising complex^4c leaves your skin 55% more hydrated.^4d 

Multi-Purpose Lip Balm

The E45 Lips & Dry Spots Balm is especially formulated for chapped, cracked lips,^5a as well as for small, dry skin patches on the body and hands.^5b Made with highly purified lanolin,^5c Vitamin E,^5d and beeswax,^5e this versatile balm helps your lips and skin to regenerate,^5f leaving your skin feeling hydrated, soft, and supple.^5g

The new E45 face care product range is available from independent pharmacies, selected Clicks and Dis-Chem stores.  The range is also available from Takealot. For more information, visit E45 and join the conversations on Facebook, YouTube and Instagram.

References :

1. E45 Cleanser Final Claims Grid, October 2021.
2. E45 SPF Day Cream Proof of Effect, December 2022.
3. E45 Face Night Cream Proof of Effect, January 2023.
4. E45 Hyaluronic Acid Serum Claim Support, January 2023.
5. E45 Lips & Dry Spots Balm Proof of Effect, December 2023.

Adcock Ingram Healthcare (Pty) Ltd. Reg. No. 2007/019928/07. Private Bag X69, Bryanston, 2021, South Africa. Customer Care: 0860 ADCOCK/232625. www.adcock.com. 202407101016573. July 2024.

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