What does “clean beauty” really mean?

WHAT DOES “CLEAN BEAUTY” REALLY MEAN? Archive HOME > WHAT DOES “CLEAN BEAUTY” REALLY MEAN?

The words “clean beauty” and “green beauty” are sometimes used as a marketing strategy without the proper information or certification to back these claims up. Because these terms aren’t regulated in the beauty industry, they often get thrown around, which can be very misleading. This can be confusing for consumers who truly wish to use […]

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