Advice Column, Baby, Parenting, Pregnancy, Pregnancy & Baby

Style, function, exclusivity: new luxury bag range launches online in South Africa

  • The Lily Rose Collection
  • Category Advice Column, Baby, Parenting, Pregnancy, Pregnancy & Baby

Born in South Africa in 2020 – Luxury Neoprene Bags. For fashionistas, workaholics, party girls, super moms, sweat addicts, baby mammas & YOU! The Lily Rose Collection was created to allow fashion-savvy women to easily switch between casual weekend style and glam working executive mode, without having to swap out her handbag. 

Crafted for stylish women who value practicality and convenience, every bag in the Lily Rose Collection is made from neoprene – a hardworking material offering no-snag protective cushioning that’s also weather-, water- and heat-resistant so it will last for ages. The added bonus? The entire bag is plastic- and latex-free. 

The Lily Rose Collection bags are washing machine-friendly, extremely durable yet lightweight and with just the right amount of stretch to fit in that little something extra – because you can never have enough space in your handbag.

With limited signature prints – photographed in Cape Town using locally-grown blooms – reminiscent of luxe Victorian fabrics, it’s apt that the brand name is the Lily Rose Collection. With lilies representing devotion to oneself, family or career, and roses known to signify love and passion, who better to turn to for a statement piece to carry all your daily essentials? 

But you’ll love your Lily Rose Collection bag for more than just its good looks, because the designers really have thought of everything. A wide opening with a roomy main compartment, two zipped pockets, colour-matched canvas hand- and shoulder straps for ease of use, built-in elasticated mesh storage pouches for a water bottle or your wallet – plus, there are thoughtful details like zip stoppers, protective feet and a gorgeous, branded puller to secure everything inside. 

Whether you opt for a soft, neutral colour palette like the Tranquillity bag, something bold like the Passion bag or attention-grabbing like Abundance, there’s a feminine print to suit every taste because a Lily Rose Collection bag is a style statement. 

What’s new?? The Lily Rose Collection will be launching an all-new range of Neoprene beach bags just in time for the December holidays. Locally designed, locally manufactured in gorgeous new prints. Every beach bag will come included with a PC lotion bag to store your sunblock and the like – so keep your eyes peeled for the Launch!

Currently available in South Africa, visit for more information or to start your collection today. 

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