Advice Column, Baby, Pregnancy & Baby

Style, function, exclusivity: new luxury bag/nappy bag range launches online in South Africa

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  • Category Advice Column, Baby, Pregnancy & Baby

Born in South Africa in 2020, the Lily Rose Collection was created to allow fashion-conscious women to easily switch between her roles of supermom, with nappies and bottles, to working executive complete with laptop without having to change over bags, items or looks.

Crafted for busy moms who value practicality and convenience, every item in the Lily Rose Collection is made from super-desirable Neoprene. The bags are washing machine-friendly (perfect for personal Covid hygiene protocols), durable yet lightweight and with just the right amount of stretch to fit in that little something extra – because you can never have enough space!

The fabric used in the Lily Rose Collection is a hardworking material offering no-snag protective cushioning that’s also weather-, water- and heat-resistant so it will last for ages. The added bonus? The entire bag is plastic- and latex free(a common allergen). It can also keep your baby bottles warm or your drinking water cool for ages because of its built-in insulation, so no extra cooler bag is needed. 

With limited signature prints – photographed in Cape Town using locally-grown blooms – reminiscent of luxe Victorian fabrics, it’s apt that the brand name is the Lily Rose Collection. With lilies representing devotion to oneself, family or career, and roses known to signify love and passion, who better to turn to for a statement piece to carry all your (and your baby’s) daily items? 

But you’ll love your aptly named “Bag of Plenty” from the Lily Rose Collection for more than just its good looks, because the designers really have thought of everything. A wide opening with a roomy main compartment, funky colour-matched canvas hand- and shoulder straps for ease of use, built-in elasticated pockets for bottles or your wallet – plus, there are thoughtful details like zip stoppers, protective feet, zipped pockets for your valuables and small items, as well as a zip with a branded puller to secure everything inside from would-be pick pocketers. 

A Lily Rose Collection bag is a style statement, and one you’ll be happy to continue carrying long after your children have outgrown the nappy stage as it is truly a collectable that any serious fashionista would appreciate. 

Currently available in South Africa and soon in USA and Australia.

Visit for more information or to purchase online.

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