Sanosan

Decoding Baby Eczema

For many South African parents, few things are more stressful than watching their baby’s delicate skin flare up with redness, dryness, or tiny itchy patches. Baby eczema, also called atopic dermatitis, affects up to 1 in 5 children worldwide — and while it’s common, it can leave parents feeling worried and overwhelmed. But the good news is, with the right skincare routine, baby eczema is manageable. And no, it doesn’t mean your little one will always struggle with sensitive skin. “Parents are often surprised to learn that baby eczema is not a sign that they’re doing something wrong,” says Karen Van Rensburg, spokesperson for Sanosan South Africa. “It’s a common skin condition linked to an underdeveloped skin barrier, and the key is to protect and strengthen that barrier with gentle care.” Baby eczema usually shows up between two and six months of age. It can appear on the face, behind the ears, on the arms, legs, or even the chest. The skin becomes dry, red, itchy and, in some cases, scaly. “Triggers vary,” explains Van Rensburg. “It could be heat, dry air, soaps with harsh ingredients, or even certain fabrics. Understanding what sparks your baby’s flare-ups is an important step in managing the condition.” So what can parents do at home? Here are some dermatologist-approved tips: 1. Keep baths short and sweet Stick to lukewarm water and limit bath time to 5–10 minutes. Avoid bubble baths and fragranced soaps. 2. Moisturise immediately after bathing Lock in hydration by applying a fragrance-free, gentle moisturiser while your baby’s skin is still slightly damp. 3. Choose your products wisely Opt for creams specifically designed for sensitive baby skin. Look for formulas enriched with natural oils, chamomile, or panthenol — like those found in Sanosan’s baby skincare range. 4. Watch the wardrobe Dress your baby in soft, breathable cotton and avoid scratchy fabrics like wool. Always wash new clothes before wearing. 5. Spot and soothe flare-ups early At the first sign of redness or irritation, apply a gentle, protective cream to calm the skin. 6. Don’t overheat the room Babies with eczema are often sensitive to heat. Keep the nursery cool and use a humidifier if the air feels very dry. 7. See a healthcare professional when needed If the rash is severe, infected, or your baby seems very uncomfortable, always seek medical advice. “Parents sometimes think stronger products will ‘fix’ eczema faster,” says Van Rensburg. “But baby skin is incredibly delicate. Harsh ingredients strip away natural oils and make things worse. Gentle, consistent care is far more effective in the long run.” Baby eczema can feel daunting, but with the right care and patience, most little ones outgrow it as their skin barrier matures. In the meantime, gentle skincare, lots of cuddles, and a watchful eye on triggers can make the world of difference. “Think of it as supporting your baby’s skin while it learns to protect itself,” Van Rensburg adds. “You’re not just treating eczema — you’re helping build a healthy foundation for life.” Sanosan focuses on natural ingredients and gentle formulas for healthy skin. Using active ingredients specially tailored to your baby’s skin, natural milk protein is the central ingredient in Sanosan and is especially nourishing. More than 90 % of the ingredients are of natural origin such as organic olive oil, and the formulations are biodegradable. Safety first: all products are clinically tested and are free from parabens, silicones, paraffins, SLS / SLES and phenoxyethanol. For more info visit  sanosan.co.za 

Impaq

Supporting families facing bullying with a viable alternative 

The recent Milnerton High School incident has pushed a hard truth into the spotlight: for many children, bullying is unfortunately not a once-off event, but a daily reality. Parliamentary oversight members who visited the Milnerton school recently spoke of a “culture of bullying” in many schools across the country, and highlighted the absence of comprehensive anti-bullying policies and adequate psychosocial support – all concerns that resonate with many parents.  At Impaq, we recognise that families should not have to choose between safety and learning. If a child’s wellbeing is at risk, home education provides a recognised pathway while keeping academic standards intact.   “Children deserve to feel protected and confident in their learning environment in order to learn, and not have to worry about bullying or other issues they may face to be able to thrive,” says Louise Schoonwinkel, MD at Optimi Schooling, of which Impaq is a registered trademark. “This is why families explore various options, including home education and online schooling, to provide an environment that is conducive to learning.”  What an alternative route changes practically  A move to home or distance education changes three things at once:  Social development still matters – here’s how it works  A common misconception is that leaving a school campus means losing social growth. In practice, families curate safe social touchpoints such as community sport and arts, structured study groups, volunteering, or faith-based youth programmes. Impaq also celebrate big milestone events, and recently hosted two matric farewells for more than 600 home and online learners.   Coping strategies  Bullying has severe implications for your child’s mental health. If your child is struggling with anxiety issues, due to bullying, some coping strategies can help ease your child’s fears, including:  “The aim isn’t to ‘opt out’ of education and take a child out of school immediately,” Schoonwinkel emphasises. “Rather, we advise families to choose a pathway that protects learning and dignity at the same time. When the environment improves, many families are so happy that they choose to stay and continue with homeschooling, while others choose to re-enter a mainstream school. Both are valid options – it just means that families at least feel they have options, they are not alone, and they don’t have to be stuck in a difficult situation.”  A reassurance to families  “If your child is in distress, you do not have to wait for an incident to occur before making the decision to home educate your child,” Schoonwinkel concludes. “Homeschooling is a credible, practical option, and for many families it has been the turning point. We see learners who chose an alternative mode of education regain stability, rebuild their confidence, and engage deeply with their work.”  Explore alternative options to create a thriving environment for your child. Impaq’s registrations for 2026 are open – reach out to the team for more information. 

Parenting Hub

Unlocking Imagination and Development Through Play: Why Parents Love PLAYMOBIL

In a world where screens are everywhere, finding toys that spark imagination and encourage real, hands-on play is priceless. That’s where PLAYMOBIL comes in — a timeless favourite that has been inspiring storytelling and creativity for generations. A World of Imagination in Every Set At its heart, PLAYMOBIL is a system of imaginative, role-playing toys centred around the brand’s signature 7.5 cm smiling figure — perfectly sized for little hands. Each figure’s simple design invites children to project their own emotions and stories, turning playtime into endless adventures. Unlike traditional construction toys, PLAYMOBIL focuses on storytelling and role-playing. Each set, whether it’s a bustling city, a space mission, or a pirate ship, encourages children to dive straight into imaginative worlds. The detailed accessories, working features, and realistic designs make every story feel alive — from a horse galloping across a ranch to a firetruck racing to the rescue. Why PLAYMOBIL Stands Out PLAYMOBIL sets are known for their realistic details and durable quality. Made from child-safe, non-toxic ABS plastic, the figures and accessories are built to last, ensuring years of creative play. Even better, PLAYMOBIL has taken a step toward sustainability — since 2024, PLAYMOBIL Junior toys have been made from 90% plant-based materials, and all packaging uses recycled cardboard and paper. But beyond the quality, what truly makes PLAYMOBIL special is how it nurtures a child’s development through play. The Power of Role Play PLAYMOBIL understands that play is more than fun — it’s how children learn about the world around them. Role-playing encourages children to experiment, express themselves, and build essential life skills. Through imaginative play, kids learn to cooperate, share, and take turns, all while building confidence and problem-solving abilities. Here’s how PLAYMOBIL supports every stage of a child’s growth: By acting out everyday scenarios — from visiting the doctor to having a picnic — children learn how to communicate, cooperate, and lead. Playing together fosters teamwork and empathy as they take on different roles. PLAYMOBIL play promotes language development, logic, and creativity. Whether children are explaining what’s happening in their story or solving a make-believe problem, they’re strengthening key thinking and communication skills. Imaginative play allows children to explore emotions safely. They can act out feelings like excitement, frustration, or kindness — building self-expression, self-control, and confidence along the way. From placing tiny accessories to moving figures around a detailed playset, PLAYMOBIL enhances fine motor coordination and hand-eye precision. Learning Through Everyday Adventures One of the most valuable aspects of PLAYMOBIL is how it lets children act out real-world experiences in a safe, creative way. Pretending to order food at a restaurant, visit the doctor, or call for help in an emergency gives them a sense of understanding and control over their world. For parents, these play sessions can become “incidental learning” moments — gentle opportunities to teach positive behaviours and life lessons. Imagine your child’s PLAYMOBIL figures wanting the same toy: “They both want the same toy — what can they do?” It’s a chance to guide your child through problem-solving, sharing, and empathy in a natural, engaging way. Timeless, Quality Play — Screen-Free In essence, PLAYMOBIL gives children something every parent wants for them — a space to imagine, explore, and grow. With endless themes to choose from and no “right” way to play, kids can create new worlds and stories every single day. It’s creativity without limits — and fun that lasts a lifetime. Because with PLAYMOBIL, the story is always theirs to tell. PLAYMOBIL — Inspiring Imagination Through Play. Available at Toy Kingdom, Takealot, select Hamleys and your favourite independent toy store. For a complete list of stores where you can find Playmobil visit www.playmobil.co.za. Sign up at www.playmobil.co.za for their regular newsletters and get up to date information on new product releases.

Bonitas – innovation, life stages and quality care

How to choose the right medical cover in 2026

As medical schemes unveil their 2026 product ranges, South Africans face a recurring challenge. Too many options, too much jargon and the risk of choosing a plan that doesn’t fit is a reality many medical aid seekers are all too familiar with. With contribution increases averaging between 8% and 9% across the industry, getting the right balance between affordability and protection is more important than ever. “Medical aid should feel like a safety net, not a financial burden,” says Lee Callakoppen, Principal Officer at Bonitas Medical Fund. “The key is choosing a plan that works for your life and unique circumstances and understandably this is where most people get stuck.” Step one: Understand your health reality Before comparing plans, take stock of you and your family’s healthcare needs. A young, healthy individual may manage well with a hospital plan, while a family or someone living with a chronic condition may need comprehensive cover. Consider whether you rely on chronic medication, how often you see a doctor, and whether you have any upcoming procedures. Industry trends show that schemes are tailoring their products to different life stages. For instance, Bonitas’ 2026 range introduces BonCore, a digitally enabled hospital plan with day-to-day GP funding aimed at younger members, and BonPrime, which adds a savings component to improve flexibility. These reflect a broader move towards personalisation and digital access in medical aid. Step two: Compare hospital plans and comprehensive cover Many South Africans still misunderstand the difference between these two main options. Hospital plans cover costs only once you are admitted, while comprehensive plans include day-to-day benefits such as GP visits, medication, dentistry and optometry. Cheaper hospital plans might seem appealing but can lead to high out-of-pocket expenses for everyday care. Comprehensive cover, although pricier, may provide better long-term value. Step three: Check provider networks and access to care Not all medical aids give you access to the same hospitals, doctors, or specialists. Before signing up, confirm that your preferred healthcare providers are part of the scheme’s network, especially if you live outside major cities. Using out-of-network doctors often results in co-payments or full out-of-pocket charges. In 2026, several schemes have expanded digital health access, allowing members to consult virtually or through telemedicine platforms. “Bonitas has strengthened its virtual care options and preventative screening network to support early detection and intervention,” says Callakoppen, an approach gaining traction across the sector. Step four: Understand premiums, co-payments and limits It’s tempting to focus only on the monthly premium, but every plan structures its benefits differently. Some lower-priced options carry higher co-payments or strict limits on certain treatments, such as maternity, dentistry or mental health. Reading the benefit guide closely can help avoid unpleasant surprises later. “Out-of-pocket costs can add up quickly,” says Callakoppen. “We’ve seen how members who only compare premiums often end up paying more in the long run.” Bonitas’ own 2026 increases average 8.8%, with certain plans kept below that to maintain accessibility, reflecting broader industry efforts to balance affordability and sustainability. Step five: Consider additional benefits and value-added services Wellness and preventative benefits are becoming central to private healthcare. Schemes are expanding offerings such as mental health support, maternity benefits and chronic disease programmes, with many also providing access to virtual consultations and wellness apps that reward healthy living. One in three South Africans is likely to experience a mental health condition in their lifetime, which has driven several funds to increase cover in this area. For example, Bonitas has made depression a covered chronic condition and now offers access to mental health support via the October Health app. While these value-added services shouldn’t replace core cover, they can make a noticeable difference in daily wellbeing and encourage proactive healthcare management. Step six: Review your cover regularly Life changes and your medical aid should too. Whether you’re planning to start a family, switch jobs or are managing a new condition, reviewing your plan each year ensures it still fits your needs. A registered broker can help compare plans across different schemes, and their services are free to consumers. “Too many people stay locked into outdated plans because switching feels overwhelming,” says Callakoppen. “It’s worth taking the time to reassess to ensure your cover evolves as your circumstances do.” As the 2026 medical aid season is in full swing, the choice can feel daunting. But a little homework and the right expert advice can turn it into an empowering process. Understanding your health needs, your budget and how benefits actually work will help you make a decision that provides real peace of mind.

Dr Raphaela Itzikowitz

Making Play Meaningful: Simple Ways to Connect and Support Your Baby’s Development Through Everyday Moments

Picture this: the kettle is boiling, your baby is wriggling on the mat, and you start humming a tune without thinking. They look up, catch your eye, and smile. In that tiny moment, something extraordinary is happening inside their brain. What’s happening in that shared glance is pure brain magic. When your baby locks eyes with you and responds to your tune, their brain is busy wiring up networks for language, emotional regulation, and social connection. The rhythm of your voice activates their auditory and emotional centres, while the shared gaze triggers the “social brain” – regions like the prefrontal cortex and temporal areas that help us understand and respond to others. At the same time, tiny bursts of oxytocin (the bonding hormone) strengthen feelings of safety and connection. These repeated micro-moments literally shape how their brain grows – laying the foundations for communication, trust, and learning later on. So that simple sing-song moment isn’t small at all; it’s brain-building in action. The most powerful developmental tools aren’t found in expensive toys or perfectly planned sensory activities. They’re tucked into your daily routines — the nappy changes, the kitchen chats, the songs you hum in the car. As a neurodevelopmental paediatrician, I see it every day: everyday moments build extraordinary children, if they are deliberate and consistent. Its similar to “focusses” on the working muscle group in the gym. Setting an intention for an interaction rather than mindlessly rolling through routines makes all the difference. And with little ones it’s so easy – you just to switch on your awareness.  Why Everyday Moments Matter From birth, your baby’s brain is making millions of new connections every second. These connections strengthen through repeated, emotionally warm experiences. When you respond to your baby’s gaze, mirror their coos, or share a laugh, you’re not just bonding – you’re laying down the neural architecture for everything that follows. These early interactions shape circuits for social connection, language, sensory processing, and self-regulation. They form the brain’s blueprint for how to love, learn, and engage with the world. The Four Developmental Domains Play is not a single skill – it’s the intersection of multiple areas of development. Understanding these domains helps parents notice growth in the everyday. Turning the Ordinary into Extraordinary 1. Talk Your Day Your voice is your baby’s favourite sound. Narrate what you’re doing in a warm, rhythmic tone. “I’m opening the cupboard. Here’s the red cup!” This simple running commentary builds vocabulary and helps your baby make sense of their world. 2. Pause and Wait After a sound, expression, or gesture — stop. Give your baby a beat to respond with a coo, a smile, a gaze. These back-and-forth forms the foundation of conversation. The pause is where the magic happens. 3. Everyday Objects are the Best Toys A spoon becomes a drumstick. A box, a racing car. A towel, a game of peek‑a‑boo. When you follow your baby’s curiosity, you’re sparking problem‑solving, motor skills, and creativity – no batteries required. 4. Engage All the Senses Let your baby feel warm water, smell cinnamon, watch leaves dance in the wind. These safe, predictable sensory adventures teach the brain how to organise information – a critical skill for emotional regulation and attention later on. 5. Routines as Rituals Bedtime, feeding, getting dressed – these can become emotional anchors. A little rhyme, a predictable song, the same gentle sequence each time. Repetition isn’t boring for a baby – it’s how their brain wires for security and learning. When to Play: Natural Windows You don’t need hour‑long sessions or complicated setups. The magic is in short, meaningful bursts sprinkled through the day: Two or three minutes of attuned, joyful interaction repeated throughout the day creates a powerful cumulative effect. Connection Over Perfection Babies don’t need flashcards. They need you. Your face, your voice, your presence. Some days will be messy. You’ll be tired. You’ll miss moments. That’s okay, and it’s the most appropriate developmental mirror for your little one. Through your normal range of emotions, your child will learn to be comfortable with the full spectrum of what it means to be human. What matters is the overall pattern of warmth and responsiveness, even when we are not our best selves.  Regulated variability keeps babies interested. Take-Home Tips In Summary Every cuddle, glance, song, and playful moment is sculpting your baby’s brain. When play is woven into daily life, it becomes effortless, and profoundly impactful. You don’t have to do more. You just have to be present.

DIBBER SA

Helping Children Navigate Change: Dibber Shares Guidance for Smooth School Transitions

As the school year winds down across South Africa, parents often reflect on their child’s growth while preparing for the next phase of their learning journey. Transitions – from one class to another, or from preschool to Grade R – can bring a mix of excitement, nervousness, and uncertainty for young children. According to Ursula Assis, Country Director of Dibber International Preschools South Africa, helping children through these changes requires a balance of stability, empathy, and celebration. “Transitions are a natural part of growing up, and when handled with patience and consistency, they help children build confidence and adaptability,” says Assis. “At Dibber, we guide families to embrace change as an opportunity for growth rather than disruption.” Here are six simple yet effective ways parents and caregivers can support their children as the academic Year comes to a close: 1. Keep Routines Steady Children thrive on predictability, especially when everything else feels uncertain. Maintaining regular mealtimes, nap schedules, and bedtime routines provides a sense of security. “Simple routines like morning walks, watering the garden, or reading before bed offer structure and reassurance,” says Assis. 2. Celebrate the Season The South African summer brings sunshine, holidays, and togetherness. Families can mark the transition from school to vacation with meaningful rituals, such as a braai, a visit to grandparents, or a picnic in the park. Talking about upcoming holidays helps children connect change with something positive and familiar. 3. Reflect on the Year Together Encouraging reflection builds emotional awareness. Parents can ask gentle questions such as, “What was your favourite part of school?” or “What new things did you learn?” Creating a scrapbook or drawing favourite school memories makes this reflection visual and fun. “Acknowledging how far children have come fosters pride and resilience,” adds Assis. 4. Show Appreciation for Teachers A simple act of gratitude – like a handmade card, drawing, or small bunch of flowers -can mean the world to educators. “Expressing thanks teaches children empathy and appreciation,” says Assis. “It also strengthens the bond between families and educators, which is central to a child’s sense of belonging.” 5. Celebrate Achievements, Big and Small Recognising milestones, whether learning to count, tie shoelaces, or make a new friend, helps children feel capable and confident. Parents can create a ‘Proud Board’ at home, displaying drawings, photos, or small notes celebrating the Year’s successes. 6. Partner with Teachers for a Smooth Transition Before term-end, parents are encouraged to connect with teachers for feedback on both social and academic progress. “Teachers can highlight areas to support over the holidays,” says Assis. “This partnership ensures continuity and prepares children emotionally and developmentally for the next stage.” As the Year concludes, Dibber reminds parents that transitions are not just about change; they’re about growth, reflection, and connection. “When families slow down and engage meaningfully in this process,” concludes Assis, “children not only adjust more easily but carry forward the confidence and curiosity they need for lifelong learning.”

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