Luxury car-maker and coveted lifestyle brand, Mercedes Benz, has launched Sign Eau de Parfum, a new fragrance for men.
Inspired by the iconic Mercedes Benz three-pointed star logo, Sign celebrates man’s success and his ability to enjoy the fruits of his labour. A rallying symbol for the man who is proud of his achievements, Sign is the true signature of success.
The man who wears Sign is a rebellious dandy, a trendsetter, and an avant-garde influencer. His fragrance is an emblem of his uniqueness, modernity and ambition. His assertive, often quirky look never goes unnoticed, and reflects his approach to life: Take initiative, stay alert, and become an exceptionally charismatic leader.
The fragrance was created by master perfumer Olivier Cresp. It took over a year to develop and was tested worldwide by Firmenich experts before it was brought to market. Mercedes Benz Sign is a fougere oriental eau de parfum that impresses with power and intensity.
The top notes reveal the effervescence of cardamom, which blends with pink peppercorn to bring freshness, and to contrast with a more vanilla base. The base notes feature tonka bean and white musk, which play out a warm and sensual score before mingling with cashmere and woody patchouli. Then come bitter grapefruit, crisp apple, and a floral bouquet comprised of aromatic lavender, orange blossom, rose geranium, and —now rare in perfumery— violet leaf absolute, creating a sophisticated balance that Olivier Cresp has refined with zeal.
Top notes: Cardamom, Grapefruit, Apple, Pink Peppercorn
Middle notes: Lavender, Violet Leaf Absolute, Orange Blossom
Base notes: Tonka Beans, Patchouli, Cashmere Woods
A few words from Olivier Cresp…
“I came across some exceptional raw materials in Guatemala, notably cardamom. When I came back, I wanted to use this green gold in a new creation for men. Sign is a wonderful, multi-faceted fragrance built around this rare spice.”
Excellence now has its fragrance: SIGN.
Sign is housed in a harmonious and ergonomically-shaped masculine bottle. An intense and elegant deep midnight blue, the bottle and box feature the iconic Mercedes Benz star logo in silver, with bands that extend around the outline of the packaging. This ultra-visible star becomes the emblem of a highly exclusive club for whom success is a signature.
Mercedes Benz recognizes the importance of preserving our natural environment, and is working towards implementing more sustainable and eco-friendly initiatives. Sign embodies these commitments: the bottle is made with over 40% recycled glass. Meanwhile, the inner that keeps the precious bottle in its box is produced from FSC-certified recycled paper and can be recycled. Another important point is that Mercedes Benz has chosen (in association with Firmenich) two sustainably sourced ingredients to compose its fragrance. A partnership with local farming communities in Guatemala has been established for cardamom, and development partnerships have been signed with Java and Sumatra to obtain exceptionally high quality patchouli.
Mercedes Benz Sign Eau de Parfum is available at Dis-Chem: R1795.00 for 100ml.
GIFT WITH PURCHASE: Receive a free Mercedes Benz Weekender Bag with the purchase of a 100ml Mercedes Benz Sign Eau de Parfum. Valid while stocks last.