Leading Must-Have advice from the Experts

Nattou Buddiez

  • July 8, 2020
  • Prima Baby
Nattou is one of the softest, most luxurious plush labels in the world. Known for being as cuddly as it can get, their range of...

Nattou Piu Piu Octopus

  • July 1, 2020
  • Prima Baby
Nattou is one of the softest, most luxurious plush labels in the world. Known for being as cuddly as it can get, their range of...

Chicco Hipseat Baby Carrier

  • June 25, 2020
  • Prima Baby
A brand new product for South Africa that will revolutionise baby wearing for good.  The...

Chicco Myamaki Baby Carrier

  • June 18, 2020
  • Prima Baby
Myamaki is the new ergonomic and evolutive Chicco baby carrier that looks as good as...

Chicco Easy Fit Baby Carrier

  • June 9, 2020
  • Prima Baby
All parents know the benefits of baby wearing – not only great convenience for the...

Chicco Ultrasoft Baby Carrier

  • June 4, 2020
  • Prima Baby
Walking with baby is not only great exercise for you, it’s also the most convenient...

The Chicco SEAT4FIX CAR SEAT

  • May 28, 2020
  • Prima Baby
A car seat will no doubt be the most important purchase a parent will make...

The Chicco GOODY STROLLER

  • May 21, 2020
  • Prima Baby
The Goody stroller from Chicco is the ultimate pram for parents who strive for the...

The Chicco YOUNIVERSE

  • May 14, 2020
  • Prima Baby
A car seat will no doubt be the most important purchase a parent will make...

The Chicco SEAT UP 012

  • May 7, 2020
  • Prima Baby
A car seat will no doubt be the most important purchase a parent will make...

CHICCO POCKET SNACK BOOSTER SEAT

  • March 26, 2020
  • Prima Baby
Weaning baby is such a great – and messy time. When baby is anatomically upright...

CHICCO SIPPY CUPS RANGE

  • March 18, 2020
  • Prima Baby
Transitioning from bottle to cup is an exciting time for parents. This is the time...

CHICCO WEANING CUTLERY

  • March 10, 2020
  • Prima Baby
The weaning period provides the baby with more nutrients and is also an important step...

THE CHICCO WARMY PLATE

  • March 2, 2020
  • Prima Baby
The weaning period provides the baby with more nutrients and is also an important step...

CHICCO BREAST-FEEDING ACCESSORIES

  • February 27, 2020
  • Prima Baby
Breast-feeding is a special time for mom and baby alike. It creates excellent bonding, and...

CHICCO FRESH & GUMMY BIBS AND TEETHERS

  • February 18, 2020
  • Prima Baby
When little ones teeth start popping through, drool and irritation are par for the course....

CHICCO HOME BOTTLE WARMER

  • February 10, 2020
  • Prima Baby
Heating up a bottle of milk or a jar of food can seem like the...

CHICCO ELECTRIC 2-IN1 STERILIZER

  • February 3, 2020
  • Prima Baby
Having a baby brings all sorts of responsibilities with it, as moms know - and...

CHICCO PHYSIO SOFT AND PHYSIO MICRO PACIFIERS

  • January 27, 2020
  • Prima Baby
A soother, despite the role of calming a child and aiding sleep, plays an important...

CHICCO MICROWAVE STERILIZER

  • January 20, 2020
  • Prima Baby
Chicco, leaders in baby products for over 62 years, originally started out as a medical...

CHICCO NATURAL FEELING GIFT SET (PINK OR BLUE)

  • January 13, 2020
  • Prima Baby
Every expectant mom wants the very best for her baby. Chicco, leaders in baby products...

CHICCO NATURAL FEELING NEWBORN STARTER SET (NEUTRAL)

  • January 6, 2020
  • Prima Baby
Every expectant mom wants the very best for her baby. Chicco, leaders in baby products...

FIRST DREAMS LULLABY SHEEP

  • December 17, 2019
  • Prima Baby
Chicco, leaders in children’s development for the past 62 years, have the perfect toy range...

FIRST DREAMS NEXT2STARS PROJECTOR

  • December 11, 2019
  • Prima Baby
Chicco, leaders in children’s development for the past 62 years, have the perfect toy range...

FIRST DREAMS GOODNIGHT BEAR

  • December 6, 2019
  • Prima Baby
Chicco, leaders in children’s development for the past 62 years, have the perfect toy range...

FIRST DREAMS NEXT2MOBILE

  • December 2, 2019
  • Prima Baby
Chicco, leaders in children’s development for the past 62 years, have the perfect toy range...

DISNEY BABY MINNIE & MICKEY FIRST ABILITIES PLUSH DOLL

  • November 26, 2019
  • Prima Baby
Christmas is just around the corner and choosing a toy that will not only entertain,...

DISNEY BABY MINNIE & MICKEY 50CM PASTEL PLUSH

  • November 21, 2019
  • Prima Baby
With Christmas being just a few weeks away, choosing a toy that will guarantee smiles...

DISNEY BABY MICKEY & MINNIE SOFT MUSIC BOX

  • November 13, 2019
  • Prima Baby
Disney Baby, one of the world’s most famous toy brands of all time, introduces a...

DISNEY BABY MICKEY & MINNIE LEARN & CUDDLE PLUSH DOLL

  • November 4, 2019
  • Prima Baby
Disney Baby introduces an electronic plush doll that brings the star characters Mickey and Minnie...

V-Tech Baby Pull & Pop Aeroplane

  • October 31, 2019
  • Prima Baby
Time flies when you’re having fun with V-Tech baby! A highly interactive toy, the Pull...

V-Tech Baby Snooze & Soothe Elephant

  • October 16, 2019
  • Prima Baby
The gorgeous 20cm, pastel blue V-Tech Baby Snooze & Soothe Elephant is the ultimate sleepy...

V-Tech Baby Sleepy Glow Bear

  • October 8, 2019
  • Prima Baby
V-Tech Baby Sleepy Glow Bear is a 25cm plush bear with a soft glowing tummy...

V-Tech Baby Little Friendlies Magical Discovery Mirror

  • October 2, 2019
  • Prima Baby
Learn and discover with the V-Tech Baby Little Friendlies Magical Discovery Mirror.  Press the star...

Chicco anti-mosquito lotion and roll-on

  • September 26, 2019
  • Prima Baby
100% natural protection for your little ones when they need it most.  With Spring upon...

Chicco anti-mosquito wet wipes

  • September 18, 2019
  • Prima Baby
100% natural protection for your little ones when they need it most.  With Spring upon...

Chicco anti-mosquito spray

  • September 10, 2019
  • Prima Baby
100% natural protection for your little ones when they need it most.  With Spring upon...

Chicco Insect Repellent Range

  • September 2, 2019
  • Prima Baby
100% natural protection for your little ones when they need it most.  With Spring upon...

BABY SENSES MULTI-CLOTHS

  • August 30, 2019
  • Prima Baby
Chicco’s range of baby toys starts from newborn, adding a dimension of learning to every...

BABY SENSES ANIMAL THEATRE AND FINGER PUPPET

  • August 20, 2019
  • Prima Baby
Chicco’s Baby Senses range of toy is a developmentally engaging range of colourful toys that...

BABY SENSES VIBRATING MONKEY RATTLE AND GIRAFFE RATTLE

  • August 13, 2019
  • Prima Baby
Baby Senses Vibrating Monkey Rattle and Giraffe Rattle are two of the cutest and most...

BABY SENSES MRS GIRAFFE STROLLER ROPE TOY

  • August 5, 2019
  • Prima Baby
Chicco’s Baby Senses range of toy is a developmentally engaging range of colourful toys that...

YOUNIVERSE (Group 1/2/3 (9-36kgs) ever-growing car seat

  • July 24, 2019
  • Prima Baby
Youniverse is the cars eat that starts at 9kgs and follows your child up to...

COSMOS Group 0+/1 (0 – 18kgs) belt-installed car seat

  • July 18, 2019
  • Prima Baby
Rear and front-facing, the Cosmos is a belt-installed car seat that is the perfect introduction...

FOLD & GO - Group 2/3 Isofix-installed car seat

  • July 10, 2019
  • Prima Baby
Fold & Go is the brand new car seat that folds up into a compact...

SEAT UP 0+/1/2 (0-25KGS) ISOFIX-INSTALLED CAR SEAT

  • July 2, 2019
  • Prima Baby
One of the sturdiest and most popular car seats on the market, the Seat Up...

CHICCO BATH THERMOMETERS

  • June 28, 2019
  • Prima Baby
Parents often struggle with knowing the correct temperature of their baby’s bath water.  Whilst it...

CHICCO DIGI BABY PAEDIATRIC THERMOMETER AND FLEX NIGHT THERMOMETER

  • June 19, 2019
  • Prima Baby
Winter is coming in South Africa and flu, colds and fevers may become a reality...

CHICCO COMFORT QUICK INFRARED THERMOMETER

  • June 12, 2019
  • Prima Baby
Winter is coming in South Africa and flu, colds and fevers may become a reality...

CHICCO THERMO DISTANCE INFRARED THERMOMETER

  • June 5, 2019
  • Prima Baby
Winter is coming in South Africa and flu, colds and fevers may become a reality...
Advice Column

Nattou Buddiez

  • July 8, 2020
  • Prima Baby
Advice Column

Nattou Piu Piu Octopus

  • July 1, 2020
  • Prima Baby
Advice Column

Chicco Hipseat Baby Carrier

  • June 25, 2020
  • Prima Baby
Advice Column

Chicco Myamaki Baby Carrier

  • June 18, 2020
  • Prima Baby
Advice Column

Chicco Easy Fit Baby Carrier

  • June 9, 2020
  • Prima Baby