Leading Must-Have advice from the Experts

Lullaby Sheep

  • February 18, 2019
  • Prima Baby
Chicco present First Dreams, the ultimate multi-tech range of soothing toys especially designed with the perfect night’s sleep in mind. The gorgeous Lullaby Sheep is...

First Dreams Baby Bear

  • February 11, 2019
  • Prima Baby
Chicco present First Dreams, the ultimate multi-tech range of soothing toys especially designed with the perfect night’s sleep in mind. The Baby Bear is the...

First Dreams Mobiles

  • February 4, 2019
  • Prima Baby
Chicco present First Dreams, the ultimate multi-tech range of soothing toys especially designed with the...

Chicco Baby Moments Bath Range

  • January 30, 2019
  • Prima Baby
As Chicco say, “wherever there’s a baby, there’s the best scent in the world!” –...

CHICCO RELEASES THE AWARD-WINNING BABY HUG 4-IN-1

  • January 28, 2019
  • Prima Baby
Chicco, leaders in baby products for over 60 years, announce the all new worldwide first...

Chicco Baby Moments Body Lotion & Massage Oil

  • January 23, 2019
  • Prima Baby
Chicco, leaders in baby care products are now fully distributed in South Africa through Prima...

Chicco Baby Moments Sweet Perfumed Water

  • January 16, 2019
  • Prima Baby
Wherever there’s a baby, there’s the best scent in the world!   Baby’s first beauty...

Chicco Oral Care Collection

  • January 8, 2019
  • Prima Baby
Chicco, the 360 degree solution to baby care, is now in South Africa on a...

Chicco Easy Fit Baby Carrier

  • December 21, 2018
  • Prima Baby
New from Chicco and new to South Africa, the Easy Fit Baby Sling is the...

Chicco Ultra Soft Baby Carrier

  • December 12, 2018
  • Prima Baby
Now in South Africa on an even bigger scale, the world-famous Italian baby products Chicco...

Chicco Cosmos Car Seat

  • December 10, 2018
  • Prima Baby
Chicco car seats are known for being some of the most high quality, yet affordable...

Chicco First Dreams Sleep Range

  • December 6, 2018
  • Prima Baby
THE ULTIMATE MULTI-TECH, SOOTHING SLEEP TIME COMPANIONS. Chicco, distributed by Prima Baby, have released an...

Chicco Boppy Nursing Pillow

  • December 6, 2018
  • Prima Baby
The Boppy Pillow from Chicco is a revolutionary product that has taken the world by...

Disney Baby Pound & Play Musical Table

  • November 28, 2018
  • Prima Baby
The Disney Baby Pound & Play Musical Table is another great way for children to...

Disney Baby Mickey Shapes and Colours Shape Sorter

  • November 12, 2018
  • Prima Baby
  The Baby Mickey Shapes and Colours Sorter is one of the coolest, most fun...

Disney Grow With Me Musical Walker

  • November 5, 2018
  • Prima Baby
Disney Baby, world-renowned leaders in child care products, have released a revolutionary new developmental item...

Lalaboom - 5 in 1 educational beads range

  • October 25, 2018
  • Prima Baby
"Simplicity is the ultimate sophistication".  Lalaboom has achieved this famous quote by bringing numerous basic...

Review: LAPIDOU DOUDOU CLOTH

  • October 24, 2018
  • Parenting Hub
A dou dou cloth is one of the essential baby items. Nattou Lapidou dou dou’s...

Assorted Dou dou

  • October 22, 2018
  • Prima Baby
A dou dou cloth is one of the essential baby items. Nattou Lapidou dou dou’s...

Octopus Plush

  • October 15, 2018
  • Prima Baby
Nattou cuddly toys are famous for being one of the world’s best plush manufacturers.  The...

Plush Musicals

  • October 8, 2018
  • Prima Baby
Nattou cuddly toys are famous for being one of the world’s best plush manufacturers.  The...

Cuddly Plush

  • October 1, 2018
  • Prima Baby
Nattou cuddly toys are famous for being one of the world’s best plush manufacturers.  The...

Stack sort & store tree

  • September 27, 2018
  • Prima Baby
The Stack Sort & Store Tree is a toy that will keep your little one...

Seaside spinning top

  • September 19, 2018
  • Prima Baby
VTech baby brings the best in technology-based learning to your child as they grow their...

Little friendlies starlight sounds polar

  • September 11, 2018
  • Prima Baby
Sleep time is invaluable – and tech toys are the way of the future when...

Little friendlies glow & giggle playmat

  • September 4, 2018
  • Prima Baby
Every baby needs a day time activity mat for play, learning and fun. This beautiful...

Play to learn, learn to play

  • September 3, 2018
  • Prima Baby
Prima Baby, is proud to announce our new exclusive affiliation with one of the world’s...

Fill n Squeeze

  • August 27, 2018
  • Parenting Hub
THE ULTIMATE SOLUTION FOR WEANING, FEEDING AND SNACK TIME Fill N Squeeze is a revolutionary...

Cosatto Zoomi

  • August 22, 2018
  • Prima Baby
Cosatto has been saving the world from boring baby stuff with the coolest designs, funkiest...

CAM Regolo

  • August 16, 2018
  • Prima Baby
Let baby travel in style with the Cam Regolo Car Seat! CAM, Italian leaders in...

Foppapedretti Dinamyk

  • August 15, 2018
  • Prima Baby
Foppapedretti is one of Europe’s leading baby travel brands, having creatively and technically mastered the...

Foppapedretti Babyroad 9-36

  • August 3, 2018
  • Prima Baby
Foppapedretti is one of Europe’s leading baby travel brands, having creatively and technically mastered the...

CAM Idea Chair for Anywhere

  • July 12, 2018
  • Prima Baby
Let your baby be part of any occasion with the CAM Idea Chair For Anywhere....

CAM Volare Changing Station

  • July 6, 2018
  • Prima Baby
CAM introduces the new Volare Changing Station – one of the most beautiful necessity items...

CAM Smarty Table Chair

  • July 6, 2018
  • Prima Baby
Let baby join in all the fun with the CAM Smarty Table Chair.  A vibrantly...

CAM Champion Highchair

  • July 3, 2018
  • Prima Baby
Let your little one join in at meal times with the Campion High Chair from...

Oops – Baby’s first Travel Collections

  • June 26, 2018
  • Prima Baby
Oops ‘My Sports Bag’ is one of the most popular bags for young toddlers who...

Oops Traditional Wooden Toy selection

  • June 22, 2018
  • Prima Baby
Wooden toys always hold a sense of nostalgia about them.  Well crafted, old-fashioned toys that...

Oops Building Block sets

  • June 13, 2018
  • Prima Baby
Building blocks are literally one of the simplest and most functional ways of getting your...

Oops Soft Toys and Rattles

  • June 13, 2018
  • Parenting Hub
Oops is one of the world’s more forward-thinking baby development product companies and has been...

Fisher-Price Turtle Shaped Sorter

  • June 13, 2018
  • Prima Baby
Fisher-Price has been a trusted name in child products and toys in America since the...

Fisher-Price Silicone Bibs

  • June 13, 2018
  • Prima Baby
Bibs have long been the babies most worn-and washed accessory for obvious reasons. And throughout...

Fisher-Price Activity Plush Rattle

  • June 13, 2018
  • Prima Baby
The Fisher-Price range of textured dolls and rattles for strollers and beyond all have wonderfully...

Disney Baby offers you the perfect feeding solution

  • June 13, 2018
  • Prima Baby
Disney Baby is the proud home of the world’s most beloved mouse Mickey Mouse.  He...

Disney Baby helps your little one develop important skills

  • June 13, 2018
  • Prima Baby
We all know how curious babies can be.  It doesn’t stop as they grow, it...

The Hundred Acre Wood comes to life with Disney Baby

  • June 13, 2018
  • Prima Baby
As long as most parents and even grandparents can recall, Winnie The Pooh and his...

Being a mom… tired is my second name

  • June 13, 2018
  • Prima Baby
Everyone knows that the most beloved children’s franchise in the world is Disney – and...

Fisher-Price Alphabet Blocks

  • May 4, 2018
  • Prima Baby
For decades, and indeed probably centuries, building blocks have always been a part of a...

Fisher Price - The best possible start

  • March 14, 2018
  • Prima Baby
Prima Baby is thrilled to announce we are now proud distributors of the world-famous baby...

Oops Stacking Block Sets

  • January 11, 2018
  • Parenting Hub
The Oops Stacking Black Sets, promote creativity, imagination and learning in your child with the...
Advice Column

Lullaby Sheep

  • February 18, 2019
  • Prima Baby
Advice Column

First Dreams Baby Bear

  • February 11, 2019
  • Prima Baby
Advice Column

First Dreams Mobiles

  • February 4, 2019
  • Prima Baby
Advice Column

Chicco Baby Moments Bath Range

  • January 30, 2019
  • Prima Baby
Advice Column

CHICCO RELEASES THE AWARD-WINNING BABY…

  • January 28, 2019
  • Prima Baby