Favourite Things

Furby Boom Takes Playtime To A New Level Of Learning And Fun

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A global sensation following its 1998 debut, the FURBY brand has solidified its place in pop culture history. Prima Toys South Africa is proud to announce the follow up to the FURBY craze, the creature with a ‘mind of its own’ – FURBY BOOM.

Once again revolutionising digitally-integrated play, surprising and delighting fans of all ages, FURBY BOOM is the state of the art progression that features all the ‘magic’ and personality of its predecessor with twice the content.

The new FURBY BOOM combines physical and digital play for a fun type of entertainment experience including the ability to hatch digital FURBLING friends.

The FURBY BOOM creature takes kids on a digital adventure via their mobile device as they raise, care for and play games with their playmate.

As owners play with and care for their FURBY BOOM friend they will earn colorful virtual eggs that in time will each hatch and become a FURBLING virtual friend. Both owners and FURBY BOOM can feed, play, and interact with the virtual FURBLING creatures who speak both English and FURBISH.

Most game play incorporates both physical and digital activity such as “Furball,” a soccer style game where the FURBY BOOM creature and the FURBLING virtual friend ‘kick’ a soccer ball back and forth on an onscreen ‘field.’ Fans will be able to collect over 50 eggs within the FURBY BOOM app by and eventually build a FURBY BOOM city. Eggs can be earned through game play within the app, exchanged among other FURBY BOOM owners, and a few surprises to be announced later in the year that will utilize QR codes. Through game play, FURBY BOOM owners can also earn FURBUCKS virtual currency which can be used to enhance their FURBY BOOM city.

Using the new, free FURBY BOOM app owners can personalize, interact with, and care for their new furry friend. An interactive dashboard feature monitors the well being of your FURBY BOOM creature including its happiness, hunger, and cleanliness levels. Each app can monitor wellness levels for multiple creatures at one time! As owners engage with the app, their FURBY BOOM friend will react. If the dashboard indicates that it’s time for a cleaning, users can access the app’s shower feature and watch as FURBY BOOM physically reacts to the ‘temperature’ of the water!

The FURBY BOOM creature also features an enhanced memory function that will allow it to remember the other FURBY BOOM friends it encounters. The personality of each FURBY BOOM is shaped by how you play with it, with the possibility of five brand new personalities to evolve. Owners can ‘get to know’ their new friend through all new LCD eye animations that express the ‘emotions’ of one of the new personalities of the FURBY BOOM creature.

At launch FURBY BOOM will be available in six fashion forward pattern combinations including waves, stripes and zigzag designs. The free FURBY BOOM app will be available for download at the App Store and Google Play. The FURBY BOOM app is not required for FURBY BOOM play.   FURBY BOOM requires four “AA” batteries, not included.

FURBY BOOM is available at most major retailers nationwide at the recommended retail price of R1600.00

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