All the latest fun for your little one
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The benefits of block play & young children

In my opinion blocks are one of the most important toys any young child should have in their playroom.  Blocks are a teacher’s best friend and every classroom should have an endless supply of blocks in every colour, shape and size.  There are a host of possibilities and benefits to be gained from it! 1. Imagination – Through block play children are free to follow their own ideas as they embark on a voyage of discovery or share in the development of their friends’ creations. 2. Self-expression – Children can express themselves through their play, creations and discoveries, a form of communication that’s particularly valuable for bilingual or non-verbal children. 3. Problem-solving – Blocks offer a great platform to develop problem-solving and reasoning skills. This can be deliberate, with children consciously working to develop a solution, or as a natural consequence of play, as they learn first-hand what does and what does not work. 4. Mathematics – Due to the many shapes, sizes and colours on offer, blocks offer ample opportunity for children to practise important maths skills, covering measurement, number, symmetry, balance and estimation. By comparing shapes and sizes, creating patterns or providing measuring and weighing tools, we can can extend play and exploration. 5. Physical development – Block play promotes the development of spatial awareness and develops hand-eye coordination and mid-line crossing as children reach for, lift, move and build with blocks, strengthening their fingers, hands and arms. 6. Creativity – Blocks are loose parts, meaning children are free to combine and recombine them in countless ways. Parents or teachers can add alternative resources such as dough, small world characters or paint and pencils to further extend opportunities for creativity. 7. Science – Through the exploration of cause and effect and experimentation, children are able to develop their problem-solving skills, test hypotheses and practise scientific reasoning. Blocks help them to become familiar with balance, weight, spatial awareness and gravity. 8. Self-esteem – Children can take risks in their block play, helping them to discover that they have independent ideas. Children experience a sense of achievement as they ‘have a go’, creating and developing something new and unique. 9. Problem solving – Block play allows children to co-construct and negotiate. They take turns, share materials and cooperate with others, forging new friendships. It also encourages self-reliance, increases attention span and develops their sense of self. 10. Communication & literacy – As children encounter new experiences through block play, there are countless opportunities for discussion and the development of new vocabulary. Social interaction with adults and peers unlocks further benefits, while using blocks can support story creation and collaborative storytelling. So what does mom have to say? My inquisitive one year old is learning at such an incredible pace, it’s amazing to see how much she takes in every day. Building blocks are a classic tool that helps children work on spatial reasoning, motor skills, hand-eye coordination and creativity, so I really wanted her to be exposed to them as early as possible. Mega Bloks toys are always made with good quality materials, so these blocks have a lovely feel. The vibrant colours keep my daughter engaged. She’s a bit too young to put the pieces together by herself, but her dad enjoys helping her, and I love watching the dad-daughter bonding as they play together. Cleaning up is quick and easy, and Emma has great fun throwing the blocks into the storage bag that comes with the set. If you are looking for a gift for your young child, look no further than a set of Mega Bloks! They stand the test of time; they are durable and are easy to disinfect and sanitise.  Mega Bloks are available to purchase from Takealot so don’t delay – add them to your cart or Christmas wishlist

Hartskind

We love the Disney/PIXAR Toy Story – Emperor Zurg

Emperor Zurg (also known as the Evil Emperor Zurg or simply Zurg); is the sworn enemy of the Galactic Alliance and the archenemy of Buzz Lightyear in the Toy Story movies. He forms part of the gang that make up the “cool” must- have Toy Story toys.  If your child loves Toys Story as much as my 4-year-old son, the Emperor, being one of the “bad guys” must be in their Toy Story collection.  He is the perfect size for action storytelling play; recreating favourite movie scenes will not be the same without him.  This figure’s head, arms, hands and elbows are able to bend and move and he is positioned on three wheels, making his movement across the floor look very realistic and intimidating to fellow toy story characters.  Fantasy/make-believe play is something that comes naturally for young children when allowed and given the opportunity to set their imaginations free! When your child engages in pretend (or dramatic) play, he is actively experimenting with the social and emotional roles of life. … When your child pretends to be different characters, he has the experience of “walking in someone else’s shoes,” which helps teach the important moral development skill of empathy. One of the key reasons why children should play is to develop their imagination and cognitive strength and should always be encouraged by parents. 

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Why we love the Laugh & Learn® Magic Colour Mixing Bowl from Fisher-Price®

We love any toy that can strengthen a young child’s developmental skills and the Laugh & Learn® Magic Colour Mixing Bowl from Fisher-Price® does exactly that!   Once again Fisher-Price® have outdone themselves!  Not only is the Laugh & Learn® Magic Colour Mixing Bowl super cute to look at but it is really fun too! Let’s dive straight into the features: The Laugh & Learn® Magic Colour Mixing Bowl knows when your little baker places the ingredients that comes with the set, into the bowl and rewards each movement of the child.  This works both ways, either putting the ingredients into the bowl or taking them out. What a delightful feature! With six removable ‘ingredient’ play pieces, two buttons that activate more fun songs and sounds, and an adorable light-up face, this sweet baking toy is deliciously fun! Fisher-Price® Laugh & Learn® Magic Color Mixing Bowl introduces everyday items to your little one whilst encouraging interactive play, they are introduced to important educational concepts like shapes. Colours and numbers.  With each action, colourful lights, music, sound and learning phases will keep your toddler really engaged. From new phrases being introduced, the alphabet and learning numbers, your toddler will be baking for hours with this new addition to the Fisher-Price® family.  Strengthen your toddlers fine motor skills through grasping and moving pieces in and out of the mixing bowl whilst introducing them to fun cause and effect skills as they figure out how to activate the bowl and music.  Where development comes into play™ Early Academics: Sung songs and phrases introduce your baby to the alphabet, colours, numbers, and more!  Fine Motor Skills: Grasping and moving the play pieces in and out of the mixing bowl helps strengthen your baby’s dexterity and hand-eye coordination The Laugh & Learn® Magic Colour Mixing Bowl from Fisher-Price® comes with 6 removable play pieces, the items are BPA-free and suited for babies ages 6-36 months old. So does this get Emma’s Parents Approval… oh yes it does!  Here is what mom had to say about it: Emma has reached the age where she loves trying to put things into containers and boxes, rather than just pulling things out. The Fisher-Price Laugh & Learn Magic Color Mixing Bowl is perfect to keep her engaged with fun items and rewarding sounds. The toy plays the jazziest “ABC” song I’ve heard in a musical toy, I love watching my little dancer tap her feet to the beat! I did find that she had put her shoes, comb and oversized plush toy into the bowl as well, so I’m sure it’s sparking her creativity as she learns what fits!

Hartskind

Imaginext GKG77 Mega bite shark

My 4-year-old and I were both super excited when we received a big box containing the Mega bite shark! I knew I was going to love what was inside just by looking at the beautiful sturdy packaging. His face lit up as soon as we opened the box. Inside, a mega shark with big teeth and a fierce expression!  Included in the box is a shark cage and a diver with a detachable air tank and a harpoon.  It was clear that this was not your ordinary shark toy! When the shark is rolled back and forth on the wheels underneath its body, the shark literally comes alive! The neck rocks from side to side, the mouth opens and close and the flippers move, mimicking a real shark’s movement! This feature is super cool and left my son and myself, absolutely mesmerised. He immediately started assembling the diver and attached the diver’s feet to the sharks back and rolled the “swimming” shark all over the house. Later he had the diver inside the shark’s mouth and had fun opening and closing its big teeth chomping away at the diver.  He continued creating all sorts of action-packed scenarios and invented stories and ideas, later adding seashells and sand to create an underwater scene.  The only disappointing thing is that the shark is not intended for water use.  I am super excited about the thought that went into this toy as it inspires creativity, grows imagination and helps children to develop their storytelling skills.  This set also encourages social interaction for older toddlers and children who begin playing with friends or siblings and sharing ideas. It provides an opportunity for children to practice and develop social skills simply by being with and talking to each other about their game. It boosts development of problem solving and self-regulation skills, learning to share and respect ideas of others.  A really awesome gift idea for young toddlers and children! Product Available for purchase: https://www.toysrus.co.za/catalog/product/view/id/67127/s/webname/category/5498/

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FISHER-PRICE INVITES YOU ON A TRIP DOWN MEMORY LANE WITH THE POP ART-NOSTALGIA-PACKED ‘FISHER-PRICE TOY MUSEUM’

Fisher-Price, the leading baby and infant pre-school brand across the world, is throwing open the virtual doors to its brand new Fisher-Price Toy Museum –  the first-of-its-kind experience which digitally showcases classic Fisher-Pricetoys from the past nine decades in a colourful and fun exhibition especially created and curated for Instagram. In what is being dubbed the ultimate trip down memory lane for people of all ages, the grand opening of the Fisher-Price Toy Museum will be on 16October where visitors to the official Fisher-Price Instagram page will be able to rekindle their relationship with some of  their favourite Fisher-Price toys through a colourful and interactive exhibition of images and videos.  Today, the world-famous toy company has released 9 images to select press outlets to preview what visitors to the museum can expect to see when they log on. At the museum, the legacy of Fisher-Price toys will be on full display. In honour of the brand’s anniversary year, the museum will feature more than 90 different exhibits that will be organised by decade, enabling visitors to easily locate the vintage toys from their childhood.  The launch collection will include a variety of classic products creatively designed by artist and designer Leila Fakouri, who focused on keeping the toys as the star of each environment while incorporating dimensions and textures to create an authentic museum feel.  Specific exhibits include Snoopy Sniffer, which launched in 1938, and sits atop a fabricated slice of blueberry pie, the iconic Roller Skates, which were first introduced in 1983, and are showcased in a miniature roller skating rink complete with the wood paneled flooring and carpeted walls, and the Soothe & Glow Seahorse, which launched in 2008, and is displayed underwater in an aquarium setting.  Artist and designer Leila Fakouri says: “These toys were designed and created in a variety of time periods spanning almost a century. Each decade has its own style, colours, vibe and nostalgic memories. I focused on bringing this to life by curating a beautiful and complex variety of installations that reflect the visual language of each time.” “The Fisher-Price Toy Museum was inspired by the idea that, whether you were born in the 1950s, 1980s or 2000s, everyone has a memory of their favorite childhood toy, and many of those are from Fisher-Price,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel. “The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments.” Fisher-Price are partnering with Time Out across Europe for the launch of the Virtual Toy Museum. Creative content will be produced for 7 markets including London, Paris, Barcelona, Rome, Berlin, Istanbul, Athens encouraging parents to visit the Fisher-Price Toy Museum on Instagram and revisit the decade they grew up in. The content hosted on Time Out will include digital features and social campaigns.  Celebrating a 90-year milestone since its early founding in June 1930. The pioneering US based company, which has been a staple in millions of happy childhoods and has a rich history of innovation, was the first to use and term the phrase ‘Preschool Toys’ (1934), the first to create licensed toys and one of the first companies to make coding available to preschool kids with the introduction of the award-winning Code-A-Pillar (2016).  In 2020, during the global COVID pandemic, Fisher-Price released a special edition line of collectible action figures and Little People Community Champions called the #ThankYouHeroes where all net proceeds go to charities supporting COVID efforts. The company recently launched a new multi-year, 360-degree marketing campaign titled, “Let’s Be Kids,” that celebrates seeing the world as kids see it, with optimism and humour whilst also extending an open invitation to grown-ups to grow-down and rediscover the joy of playtime. 

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Introducing the Thomas & Friends™ Cassia Crane & Cargo Set

Did you know that Thomas & Friends™ is an exciting spin-off of Thomas the Tank Engine which was first published in 1945?!  Who doesn’t love the Thomas & Friends™ TV show?!  Fisher-Price just have that special knack for bringing fun learning activities to children of all ages.  With their history of introducing fun learning activities to babies and children, you can’t go wrong with purchasing Fisher-Price toys for your kids.  Their superior quality has seen many Fisher-Price toys being passed down through the generations. Now your preschooler will get the chance to relive some of their favourite moments from the Thomas & Friends™ TV show with this exciting train set from Fisher-Price. Thomas wants to be a Really Useful Engine and help deliver a load of avocados to the docks, but he needs help from his good friend, Cassia. Preschoolers can use the toy crane to grab and load the barrels onto the engine’s cargo car, then flip the switch to send Thomas racing around the railway tracks to make the delivery!  This TrackMaster™ battery-powered motorised engine, toy crane, and track pieces are all compatible with other TrackMaster™ track sets for limitless adventures. What’s really cool is that you buy additional track sets which are sold separately and your little train-driver can expand his delivery route. Special Features of this set include : Cassia the crane gets to help Thomas load up and deliver his cargo with this Thomas & Friends™ play-set Crane spins 360 degrees with real-working claw for grabbing, lifting, and loading cargo Send the battery-powered train racing around the railway track to deliver the barrels of avocados to the docks (Motorised engine compatible with all TrackMaster™ and Wood tracks; additional tracks sold separately) Includes Cassia, Thomas motorised engine with cargo car, dock pieces, barrels, and 7 track pieces (Compatible with all TrackMaster™ tracks; additional tracks sold separately.) For preschool children ages 3 years and older

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The Fisher-Price® Puppy & Zebra Walkers

When you think of educational toys, Fisher-Price® is the first name that comes to mind.  Fisher-Price® have been around for 90 years, it’s not surprising that they lead the way in developing educational toys that children around the world just love! As part of the Laugh & Learn® & the Smart Stages™ from Fisher-Price® come the fun learning Puppy & Zebra Walkers.  Usually babies start pulling themselves up on furniture at around six months and up.  Through their interactions with you, they show you when they just want to be up on two legs walking around.  Fisher-Price® Puppy & Zebra Walkers are the perfect toy to buy for them at this time. With exciting hands-on activities that encourage phrases and support your little one whilst they take their first steps. These walkers will have your toddler booming with confidence in no time!   Let the Fisher-Price® Puppy & Zebra Walkers introduce your toddler to the alphabet, shapes, colours, counting and so much more!  Build those muscles and perfect balance! The Fisher-Price® Puppy & Zebra walker will encourage your baby to reach for and interact with various entertaining activities thus building enough strength to get them to pull themselves up to stand and eventually walk behind the walker.. what a fun way to help them learn to balance themselves perfectly! Be delighted as your little one learns how to activate the music and phrases by pressing buttons or pushing the walker along. They see that their actions can make fun things happen—hey, that’s cause & effect! 2 ways to play as baby grows: sit & play or stand & walk! Push Puppy along for fun music & encouraging phrases 7 hands-on activities! Light-up piano keys & nose, roller, spinner, flip page & more! 75+ songs, sounds & phrases introduce the alphabet, shapes, colours, numbers & more Learning content changes with baby’s age & stage with Smart Stages™ technology

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Chicco Move & Grow XXL Fantasy Play Mat

Chicco is committed not only to developing senses, cognitive skills and good sleep in their toy ranges, they also have taken fitness and movement into consideration when it comes to babies. Many babies live a sedentary life for the first year and ultimately we as parents would like to see our kids move more and grow healthily. The Chicco Move & Grow range of toys is especially designed to get babies as young as 3 months moving around – at a rate that compliments their personal growth. One of the best ways to get babies moving and discovering their bodies early is with a play mat. A simple mat has been used for generations to allow babies to wriggle and crawl around on whilst either playing with toys or practising tummy time, play mats are a safe and comfy way for baby to learn how to use their bodies. Chicco now introduce the first extra-large playmat so that baby can take up as much space as they like, either at home or outdoors on picnics. The Move & Grow XXL Fantasy play mat is 140x90cm in size and has two rings to conveniently pack up and store after play time. The pattern has been designed by child psychologists in the Chicco Observatory in Como, Italy to help engage, stimulate and entertain baby as they come to realise their colours, animals and numbers. The mats are available in a bright primary coloured pattern or a pink-dominant pattern. The Chicco Move & Grow XXL Fantasy Play Mat is available now at Takealot, Loot, The Kid Zone, Babanino and other retailers

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Chicco Smart2Play 2-in1 Stacking Cups & Sort & Beat Cube

Chicco has been revolutionising children’s play time for years with small, but effective adjustments to their toy-making thought process by incorporating actions that encourage children to use their cognitive skills to play helps develop the brain and help babies learn problem-solving skills fast.  The Smart2Play range is essentially a developmental range from Chicco that aims at bringing that little something else to children’s playtime. Two new items for 2020 include the 2-in1 Stacking Cups and the Sort & Beat Cube. Stacking Cups have been a firm favourite with children for generations and the basic learning skills that are applied whilst stacking from biggest to smallest, in correct numerical numbers helps baby learn early about puzzle-solving and numbers. With 2 games to play, the stacking cups will keep babies entertained from as young as 6 months, for a long time to come. The Sort & Beat Cube is a large cube puzzle that teaches children about shapes, and cause and effect. Suitable from 1 years of age, the cube has two games to play that will develop their cognitive skills, logical association and hand-eye co-ordination. An amusing and creative experience, the shape-sorting on the sides of the cube and hammering activity of the 2 coloured balls keeps baby laughing whilst learning. The Chicco Smart2Play 2-in1 stacking Cups and Sort & Beat Cube are both available now at Takealot, Loot, The Kid Zone, Babanino and other retailers

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Mattel Unveils #ThankYouHeroes Program From Barbie® supporting the Children’s Hospital Trust (CHT)

Mattel South Africa announced today that, as part of its Barbie #ThankYouHeroes programme, it will donate a Barbie doll for each eligible career doll purchased from ToysRUs stores nation-wide. This initiative taking place from the 3rd of August 2020 to the 31st of August 2020, is aiming to donate about 1500 dolls to the Children’s Hospital Trust (CHT). The CHT is an NPO that raises funds to advance child healthcare through the Red Cross War Memorial Children’s Hospital. From upgrades to its buildings and facilities, to the implementation of several projects and programmes and upskilling of medical professionals from across Africa. The Barbie #ThankYouHeroes programme is part of Mattel’s broader “Play it Forward” platform, which focuses on leveraging Mattel brands to give back to communities in times of need.  The ‘buy a doll, donate a doll’ initiative will see dolls handed over to the Red Cross War Memorial Children’s Hospital will then be distributed to patients diagnosed with the corona virus. The aim is to bring joy and encourage children to aspire to become whatever they would like to be in the world. “As Barbie highlights role models to inspire the limitless potential in the next generation, we are proud to launch a programme celebrating the real-life heroes working on the frontlines and supporting their families,” said Lisa McKnight, SVP and Global Head of Barbie and Dolls, Mattel. With 200 careers and counting, Barbie celebrates inclusivity and diversity through its dolls which show girls that they can be anything that their heart’s desire”. “We want to do our part to give back and inspire today’s kids to take after their heroes one day”, she adds. “The children who receive care at the Red Cross War Memorial Children’s Hospital often remind us the value of resilience and no matter how awful they feel, they will share a smile and find a way to crawl into our hearts. Several children have been through a very tough time and receiving a gift will bring joy to their lives. We sincerely appreciate the support and cannot wait to share the gifts with them”, says CEO of the CHT, Chantel Cooper.  About Mattel Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends™ and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at www.mattel.com. About The Children’s Hospital Trust The Children’s Hospital Trust was established in 1994 to fundraise for the Red Cross War Memorial Children’s Hospital and in 2011 expanded its reach to fundraise for paediatric healthcare in the Western Cape and beyond. Since 1994, the Trust has proudly assisted the Hospital to upgrade its buildings and equipment and to develop its professional staff. 100% of all donations go directly to the Hospital and prioritised paediatric healthcare needs, and not a single cent is spent on administration costs. The Trust is a non-profit organisation that relies on the benevolence of donors to realise its aims and objectives. It enjoys a record of sound financial administration and good governance, but whilst it has raised funds to address many pressing needs, much has yet to be done. www.childrenshospitaltrust.org.za. About The Red Cross War Memorial Children’s Hospital  The Red Cross War Memorial Children’s Hospital was built in 1956 and remains a cornerstone of child healthcare in Southern Africa. The Hospital is the first stand-alone tertiary hospital in sub-Saharan Africa, dedicated entirely to children and manages 250 000 patient visits each year. Most of these patients are from poor and marginalised communities and one third are younger than a year. The Hospital’s patients are referred from the Western Cape, the rest of South Africa and our continent. The Hospital provides training to paediatric healthcare professionals from the entire sub-continent and does important research into the illnesses of childhood, which has global impact.

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Nattou Piu Piu Octopus

Nattou is one of the softest, most luxurious plush labels in the world. Known for being as cuddly as it can get, their range of newborn toys are without a doubt, pure joy for any baby.

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1 Toy 10 ways to play

As lock down enters its second month most Moms and Dads are staring blankly in a daze thinking of another idea to entertain the busy toddler.

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How to boost baby’s development with appropriate toys

As parents we always want the best for our children and so we strive to do the right thing to ensure our children grow and develop into well rounded little humans. Experts say toys are one thing parents could use to improve brain development, but do we really know what kind toys to use for this purpose?

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FIRST DREAMS LULLABY SHEEP

The First Dreams range features pastel pink and blue variants of a series of toys that are all fundamentally multi-tech driven, with gorgeous aesthetic and cleverly thought-out practicality.

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DISNEY BABY MINNIE & MICKEY FIRST ABILITIES PLUSH DOLL

Christmas is just around the corner and choosing a toy that will not only entertain, but also help develop young minds has become more important to parents than ever when deciding what to get the little ones.

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Review: The Official Elf on the Shelf Range

This amazing tradition was introduced by Carol to her family.  Santa’s Scout Elf has the job of reporting to Santa whilst encouraging children to watch their behaviour because he is there, in the home, watching them and reporting back to Santa.  Her children were also encouraged to talk to their Scout Elf every day so that they can be sure that he will take their messages back to Santa every night. Now in her new book, Elf on the Self – A Christmas Tradition, Carol shares the story of how Santa knows if little ones have been naughty or nice.  Written in the first person by one of Santa’s Scout Elves, makes it more credible for little ones to relate to.  He tells children to give him a name which allows him to start his mission – that of reporting back to Santa.  Written also in rhyming format, makes reading the story fun and helps children to not only be good but to do small acts of kindness each day.  Find him every day when he gets back from Santa, as he will always be in a new spot. (By Carol V Aebersold & chanda A Bell with Illustrations by Coe Steinwart) Parents can make it a game for children to see who can find him and to come up with unique and inventive places within the home for their children to find him.  One rule to follow is don’t touch him, because he will lose his magic and then cannot report back to Santa.  But he’ll listen to them so they can tell him anything and he’ll report back to Santa. The night before Christmas his mission ends and he goes back to Santa to spend the rest of the year.  What’s great about the book too is that there is place at the end for your little ones to record when this tradition started in your family. Don’t forget that you can choose between a girl or boy elf… adopt a new family tradition this holiday season! Elf Pets: An Artic Fox Tradition This beautifully illustrated book tells the story of a magical fox that plants snow around the world on the roof tops of all the houses and magical lights in the sky. Create magic when The Arctic Fox provides a path for Santa while he delivers gifts to the children all over the world.   When some children stop singing the Christmas song, Santa brings out the little fox cubs to gift those children with their magical snow kept in their necklace collars, it keeps the children believe and the magic is alive.  All in all your little one will enjoy the ENTIRE Elf on the Shelf experience. Keep the magic alive and bring a little joy to your Christmas this year. Claus Couture Collection Make your Elf on the Shelf look stylish this Christmas. ‘Claus Couture Collection’ provides 7 ongoing outfits, that turn your Christmas from glim to glam! One of the outfits include a rockin’  Christmas tree guitar, awesome glasses that’ll drive every elf crazy, and a ‘Christmas rocks’ sweater for your Christmas jam sessions! The Scout Elves work so hard they need a good night’s rest.  Imagine having your child place out a bed each night for your Elf to catch a small nap! You can buy your Elf on the Shelf, a little bed to keep him warm and energised.  Included is his own personal teddy to keep him company. Keep the magic alive by ensuring that your Elf is kept comfortable this holiday season. Available to purchase at: Takealot.com Toy Kingdom Hamleys Toy Zone Toys r Us

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V-Tech Baby Pull & Pop Aeroplane

Time flies when you’re having fun with V-Tech baby! A highly interactive toy, the Pull & Pop Aeroplane provides hours of fun for curious children from 6 months upwards. Cute songs all written for adventures in the sky create a sing-along environment ,while small challenges given by the toy will keep little minds working hard whilst having the most fun ever.  With over 70 songs, melodies, sounds and phrases controlled by 3 large colourful buttons, the plane also has a bead popping function and a rotating propeller. An all-round excellent motor skill development toy. With an automatic shut off, baby won’t waste batteries if they fall asleep during play. All V-Tech Baby toys are available at Babies R Us, Takealot, Loot, The Kid Zone and selected Kids Emporium stores.

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Sensory Play and the importance in brain development

We may not realise but our little baby starts to use their sense of touch to explore their world around them even from inside the womb. They do this by touching Moms womb, sucking their fingers and playing with their toes. Don’t forget the sound your voices were their first introduction to the sense of hearing.

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V-Tech Baby Snooze & Soothe Elephant

An adorable bedtime buddy, the hi-tech elephant plays calming music and sounds as well as nature sounds to send baby off to sleep easily. A glowing star-shaped tummy button provides a soft diffused night light. Tactile stimulation is also encouraged through expressions such as ‘Hug Me’. The elephant surface is even machine washable. With an automatic shut off, baby won’t waste batteries if they fall asleep during play.

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V-Tech Baby Sleepy Glow Bear

V-Tech Baby Sleepy Glow Bear is a 25cm plush bear with a soft glowing tummy that provides the ultimate comfort to your little one during nap time. With advanced tech features, Sleepy Glow Bear introduces loving phrases and plays melodies and sing-along songs. There is also a nature sounds button that helps children learn the sounds of the natural world they live in. Timer plays up to 30 minutes of music.  Over 70 songs, melodies and phrases are available in this one-of-a-kind toy. With an automatic shut off, baby won’t waste batteries if they fall asleep during play. All V-Tech Baby toys are available at Babies R Us, Takealot, Loot, The Kid Zone and selected Kids Emporium stores.

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V-Tech Baby Little Friendlies Magical Discovery Mirror

Learn and discover with the V-Tech Baby Little Friendlies Magical Discovery Mirror.  Press the star button to magically see a lion and monkey appear on the mirror – almost like a TV. Enjoy music and nature sounds as well as expressions and songs while developing motor skills with the hanging star, butterfly and roller ball. An all-round engaging and fun experience from newborn upwards.  Hangs on the side of cot or can be held by baby during playtime. With an automatic shut off, baby won’t waste batteries if they fall asleep during play. All V-Tech Baby toys are available at Babies R Us, Takealot, Loot, The Kid Zone and selected Kids Emporium stores.

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BABY SENSES MULTI-CLOTHS

Multi-cloth toys are a great way to get a very young child using their sensory skills. A soft, easy-to-hold cloth with different textures, colours and shapes attached, they are available in 3 adorable characters – Molly Cuddly Turtle, Arthur Funny Dino and Daisy Cuddly Butterfly. All unisex and completely safe for even the youngest of children, Chicco’s Baby Senses multi-cloths are available across South Africa now at Takealot, Babies R Us, Loot, Kids Emporium and selected Pick and Pays.

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BABY SENSES ANIMAL THEATRE AND FINGER PUPPET

Chicco’s Baby Senses range of toy is a developmentally engaging range of colourful toys that range from simple multi-cloths to rattles, teethers, puzzles and much, much more. All designed with early development in mind, the range is bright and stimulating and offers a toy for every stage of your child’s first year.

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BABY SENSES VIBRATING MONKEY RATTLE AND GIRAFFE RATTLE

Baby Senses Vibrating Monkey Rattle and Giraffe Rattle are two of the cutest and most entertaining baby rattles on the market right now. Baby Senses is a developmental range of colourful toys that engage and stimulate children from as young as three months and the two rattles are both engaging with features such as teething rings, crinkly textures and a vibration on the Vibrating Monkeys leg. Soft enough to even cuddle, the two rattles are ideal to stimulate curiosity and bright enough to engage baby’s vision.

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BABY SENSES MRS GIRAFFE STROLLER ROPE TOY

Chicco’s Baby Senses range of toy is a developmentally engaging range of colourful toys that range from simple multi-cloths to rattles, teethers, puzzles and much, much more. All designed with early development in mind, the range is bright and stimulating and offers a toy for every stage of your child’s first year.

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INTRODUCING NERF FORTNITE – THE ONLY WAY TO PLAY FORTNITE IN REAL LIFE

Calling all NERF Nation fans, gear up and get ready as NERF FORTNITE hits South Africa.  Hasbro has teamed up with Epic Games to introduce a range of officially licensed NERF and SUPER SOAKER blasters inspired by the FORTNITE Battle Royale video game.  The NERF FORTNITE blasters immerse fans into the player-versus-player action of the game, allowing them to play out the Battle Royale in a real-world setting, complete with blasters and accessories that replicate the exciting onscreen battles FORTNITE is known for. The NERF X FORTNITE range include official NERF darts, designed for distance, tested and approved for performance and quality, and constructed of foam with flexible, hollow tips. The FORTNITE themed NERF blaster range is the only way to play FORTNITE In Real Life.  The range isavailable from Takealot.com, Makro, Toys R Us, ToyZone, Toy Kingdom, Game and Checkers.  The full range includes:  NERF ELITE FORTNITE AR-L Blaster features motorised dart blasting. Power up the motor with the acceleration button and pull the trigger to shoot one dart. It comes with a 10-dart clip and 20 Official NERF ELITE FORTNITE darts, enough to fully load the clip and give you 10 backup darts for reloading. Flip up the two sights on the top of the blaster to align your shot. Drop into indoor and outdoor FORTNITE action with this motorised, dart-firing NERF ELITE FORTNITE blaster! Batteries required – not included.  NERF ELITE FORTNITE SP-L Blaster has a detachable barrel to customise for different ways to play. Attach the barrel for distance targeting; remove the barrel when you need a more compact look for smaller play areas or when you need to move fast and stay mobile. The FORTNITE SP-L blaster has an internal clip with a three-dart capacity, so you can load three darts in a row before it’s time to reload. Insert darts, prime, and pull the trigger to fire.   NERF SUPER SOAKER FORTNITE TS-R Water Blaster.  Extend the FORTNITE fantasy into the backyard and drench the competition with pump-action soakage. This NERF SUPER SOAKER water blaster holds up to one liter of water. It’s easy to fill and easy to fire. Open the cap to fill the tank, then move the pump-handle back and forth to overwhelm opponents with massive waves of water. Tag opponents with a powerful storm from the NERF SUPER SOAKER FORTNITE TS-R water blaster!  Blast into big fun with the NERF MICROSHOTS FORTNITE series of collectible, mini-sized NERF toy blasters. Blasters in this assortment include replicas of the FORTNITE TS blaster, FORTNITE RL blaster and FORTNITE Llama blaster, inspired by the iconic purple pinata loot box used in the popular FORTNITE video game. Each MICROSHOTS blaster includes two official NERF ELITE darts and fires one dart at a time with hand-powered action. Look for the MICROSHOTS series of micro-sized blasters for collecting and playing. Each sold separately.N Join the Nerf Nation @NerfSouthAfrica on Facebook and @NerfNationSA on Instagram –  check out the Nerf Nation Social Show (with Zach King) on YouTube for more exciting Nerf Nation fun.  *Nerf and all related properties are trademarks of Hasbro. Use only official Nerf darts designed for this product.  Epic, Epic Games, and Fortnite and their related logos are registered trademarks of Epic Games, Inc. in the USA (Reg. U.S. Pat. & Tm. Off.) and elsewhere.

Parenting Hub

New Research on the Importance of Learning through Play

The LEGO Foundation and Sesame Workshop Highlights the Importance of Learning through Play in Parent-Child Relationships in South Africa in Celebration of World Play Day The ‘Play Every Day’ program empowered caregivers to effectively guide children in learning through play in South Africa In celebration of World Play Day, the LEGO Foundation and Sesame Workshop, the nonprofit organisation behind Takalani Sesame, announced the results of a multi-country research evaluation of Play Every Day, a program designed to shift parent and caregiver perceptions about the educational value of play and to encourage play that contributes to children’s early development and learning outcomes. The impact evaluation, conducted by an external evaluator, found significant changes in parents and caregivers’ perceptions of play and play-related behaviour, as well as improved confidence of parents and caregivers as play mentors for their children. Over the course of a 12-week intervention in low-resource communities in South Africa, India and Mexico, Sesame Workshop conducted weekly in-person play workshops or home visits, in addition to reminders utilising WhatsApp and other digital platforms and community events. The research in South Africa was conducted in IsiZulu, IsiXhosa and Sesotho in the communities of Orange Farm, Alexandra, Diepsloot and Braamfontein. Caregivers participating in the Play Every Day program in South Africa reported:  Increased frequency of play by 15% Increased confidence as “play mentors” for their children through quality play time, with an increase of 18% Increased confidence using recycled materials such as plastic bottles, cans, and cardboard rolls as play objects, with an increase of 19% in South Africa An increase of 19% in the ability to make everyday activities playful An 11% increase in the link between pretend play as a foundation for academic learning The research findings will inform the upcoming Takalani Sesame ‘Learning Through Play’ Initiative, which will reach millions of children and caregivers across South Africa through television, digital media, and targeted community engagement. The findings will also inform a USD $100 Million Humanitarian Play Programto support children affected by the Rohingya and Syrian refugee crises. The Play Every Day program empowered caregivers and children to learn together, rather than in parallel, providing valuable insights for the development of caregiver-child programming. “With such a large portion of the South African population being in low-resource settings, this research is invaluable and will guide Takalani Sesame programs in South Africa. We continue to educate caregivers and teachers on the benefits that Learning through Play provides, as one of the most powerful ways for children to learn, develop and overcome setbacks,” said Innocent Nkata, Managing Director of Sesame Workshop South Africa. The facilitated workshops, implemented through local community partners, provided primary caregivers with content that is easy to replicate at home to improve caregiver confidence in playful learning techniques and provide new ideas for engagement with children, such as building toys with recycled materials and playing pretend using everyday household items. To ensure culturally relevant and effective interventions, the 12-week intervention was preceded by three pilot phases between November 2016 and May 2018 that tested a variety of play activities, materials, and methods of facilitation for each country. “The LEGO Foundation is working to build a future in which learning through play helps all children grow into creative, engaged, life-long learners. Parents and other primary caregivers are fundamental to this aim as they are children’s first teachers and playmates. We are excited about the positive results from the Play Every Day program. We hope that these insights will inspire and empower primary caregivers in in South Africa to harness the power of learning through play,” said Kerry Kassen, LEGO Foundation Initiatives Lead for South Africa. The findings have been announced as we celebrate World Play Day on 28 May. To mark this important day, Sesame Workshop and the LEGO Foundation are partnering with Cotlands and Kagiso Trust to host an event at the Multipurpose Centre in Sasolburg on 1 June 2019. Takalani Sesame Muppets Zuzu and Kami will join over 300 children to highlight this year’s World Play Day theme, “Play is a right.” The event will feature songs, dancing, and play activities for children. “We’re deeply committed to bringing learning experiences to children across South Africa through Takalani Sesame, and we too believe that play is a right for all children,” adds Mr. Nkata. “This World Play Day, we have a lot to celebrate; with the new research findings, we will be able to build upon our work to ensure that every child has access to positive, playful experiences.”  Additional highlights from the Play Every Day impact evaluation can be found online here.

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