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Parenting Hub

Purity get’s baby Emma’s stamp of approval

Purity has become a trusted household name in Emma’s house, with mom and dad giving it their seal of approval.  With so many products on the market, it is difficult to know which brands you can safely trust.  Established in 1924, Purity has built credibility, developing and refining their wide range of products. Emma’s parents have been using the Purity range since her birth and certainly won’t be swopping anytime soon. “We just love that Purity offers us a perfect range of products to use for Emma, that is easily accessible whether we choose to purchase in the supermarket, or online.” We love the fragrance as it is not overpowering and gives Emma that new born smell (every mother’s dream) Even as little Emma is getting bigger now, it is nice to have a brand that works, keeping her skin soft and moisturised even in the harsh elements that South Africa experiences. Purity is a trusted name when it comes to baby care and I’ve been using their products since my daughter was born. I love that the range covers everything from bathing to bum cream. My daughter was born with a full head of hair which she never lost, so the de-tangling shampoo has helped a lot! Using purity products, she smells great, has never had a day’s happy rash and always feels as soft as a baby should. Their new range features no parabens, sulphates or colorants which is just what we are looking for to keep Emma’s skin healthy!  Here is a short extract from Purity on their new and improved range: “PURITY’s has a comprehensive range of products suitable for the entire family. Starting your pregnancy journey with their Nipple Cream and Stretch Mark Cream proven to decrease the appearance of stretch marks within 4 weeks of use. The Petroleum Jelly with moisture control and Aqueous Creams range with 48-hour moisturisation protects the most delicate skin.  The PURITY’s Toiletries launch is a culmination of two years’ worth of research and development. We reviewed local and international trends.  We spoke to parents to get a deeper understanding of their needs and challenges when it came to the care and protection of their children’s delicate hair and skin. We were also guided by our Panel of Experts which includes a dermatologist, a paediatrician, and an allergist in developing a range of Toiletries that meet parents and their babies’ needs. At PURITY we want to partner with parents along their journey. We believe that our range of specially developed Toiletries are a step in the right direction of helping little ones reach their full potential,” says Managing Director of Tiger Brand’s Baby Division, Mpho Toolo The new PURITY range, now available in retail stores, provides only the best, gentle and effective care products by offering an enriching formula for mom, dad and baby. “ Don’t forget to enter this month’s giveaway to win BIG with our favourite Brand… Purity

My Breastpump

Sore nipples are often a reason that mothers stop breastfeeding

Breastfeeding should be a comfortable and rewarding experience and it is so sad when this is not achieved because of lack of support or sore nipples. Sore nipples are often a reason that mothers stop breastfeeding. Try to picture feeding your child but being in agony the whole time. It is terrible. I do not think that many people understand how painful these can be. I have heard them described as having hundreds of needles pushing into them or as if sandpaper is being rubbed on the tip of the nipple. Nipples can be damaged in different ways including redness, small cracks to deep cracks with severe nipple trauma. This type of damage is excruciating, and no one should ever have to endure such pain. What can be done about it and how can we improve a mother’s breastfeeding experience? The good news is that if you have sore nipples there are a few ways that Ameda can assist to help the nipples heal while the mother is learning how to improve her breastfeeding. The first thing that needs to be checked is the latch. Latch simply means how the baby is attached to the breast. The most common reason for sore nipples is a shallow latch. This is when the baby only has the tip of the nipple in his/her mouth. This will cause pain and damage to the nipple. When a baby has good attachment to the breast, the mother’s nipple will go all the way to the back of the baby’s mouth. To find out how far back this is use your tongue. Move it from your front teeth backwards over your hard pallet until it feels soft. This is your soft palate and is how far back a deep latch should go. Hence the name deep latch. The tops signs to look for that show a deep latch are  Lips flanged out- Wide gaping mouth to accommodate the areolar and nipple A symmetric latch- More areolar visible above the baby’s top lip Tummy to Mummy- Baby’s ears, shoulders, and hips inline. If baby is too far away from the breast it makes it very difficult to get a deep latch.  Chin on breast- By placing the baby’s chin on the breast , it helps to tilt the baby’s head upwards which in turns helps to open the baby’s throat for easier swallowing  Have a listen and watch- Active suckling and swallowing are good indicators of milk transfer The nipple should stay the same shape before and after a feed. If the nipple has a white line or changes shape this means that the baby’s tongue/ gums are putting pressure on your nipple which can result in pain.  What can be done if a mother has sore or painful nipples? Firstly, contact a lactation consultant to assist with a latch and to assess for other issues that may cause the pain Nipple shields can be used as a temporary “band-aid” to help the nipple heal while still direct feeding off it. When purchasing a nipple shield it is important to know how to fit it correctly as you can get different sizes: 16mm, 20mm and 24mm. Sizing is important as you need to have a comfortable fit. It is also important to put the nipple shield on correctly so that the nipple is drawn up into the cap of the shield. This will allow the baby to latch on to the shield with a deep latch. You also need to look for a nipple shield that is ultra-thin. Like the Ameda Silicone nipple shields this allows for maximum stimulation in the baby’s mouth. This is important as thick nipple shields can reduce a mothers milk supply and then she may need to pump after each feed to ensure that her breasts have been emptied.  Nipple shields are also used with baby’s that have tongue ties. The shield helps to protect the nipple before the baby can have a tongue tie correction. For more information about nipple shields ComfortGel® HydroGel Pads. These are an amazing aid to help damaged nipples heal. They give instant relief and help to sooth sore nipples. They help create a moist wound environment that is recommended for optimal wound care. Pads fit discreetly and securely inside most nursing bras for extra cushioning and protection from rubbing against clothing while healing. Long life, pads can be rinsed and reused for as long as 6 days. Nipple Shells help to keep fabric friction away for any damaged nipples in between feeds. The shells allow the nipples to have air movement and can collect any dripping milk. This helps to prevent thrush and other infections which can cause other issues like mastitis.  An added benefit of the Ameda Duo Shells is that they also can be used to help pull out inverted nipples in a gentle way. Triple Zero Lanolin cream is 100% pure lanolin and is great to have in your maternity bag  when you go to hospital. The lanolin helps to sooth nipples and does not need to be washed off while baby feeds.  You can also use your breast pump to let your nipples heal while keeping up your milk supply. It is so important to find a breast pump that fits you well. The Ameda range of breast pumps have seven different size flanges making sure that you will be able to find your best fit. This is important because you do not want your flange to be too tight fitting and rub on your nipple. It is reassuring that with Ameda mothers can get help if breastfeeding is painful for them. It is also great to know that sore nipples do not necessarily mean that it is the end of a mothers breastfeeding journey.  If a mother with sore nipples can allow her nipples to heal properly while working on getting her latch deeper, she will be able to change her journey from discomfort to a much more satisfying, comfortable

Parenting Hub

Purity toiletries introduces their purest formulation yet!

Introducing PURITY Toiletries range, with the trusted expertise from Elizabeth Anne’s. Clinically tested to ensure it is mild and gentle, PURITY provides only the best, gentle, and effective products for parents and their little one. Free from sulphates, parabens and colourants, and Consultant Dermatologist and Paediatrician approved, ensuring your little one’s skin and hair are protected and cared for throughout their journey of a lifetime. Launching  11 September  2020, PURITY’s panel of experts will host a discussion on the significance of the improved formulation, pertinent issues around parenting and PURITY as a longstanding, reliable brand.  Part of the panel will be Clinical Psychologist, Jenny Perkel; Registered Nurse, Midwife and Childbirth Educator, Lynne Bluff and Specialist Paediatrician and Certified Allergist Dr Thulja Trikamjee.  As host, media personality and mom, Jo-Ann Strauss, will lead the panel, which will inform, support and engage both moms and dads in their parenting milestones.  The panellists will discuss the importance of PURITY’s improved range with no parabens, sulphates and colourants for sensitive skin. The types of skin conditions that babies may experience vary. Guidance will be given on how to identify, treat and prevent particular conditions. This will give light to understanding the delicacy of their baby’s skin and how they can better care of and nourish it, through clinically tested products. PURITY’s has a comprehensive range of products suitable for the entire family. Starting your pregnancy journey with their Nipple Cream and Stretch Mark Cream proven to decrease the appearance of stretch marks within 4 weeks of use. The Petroleum Jelly with moisture control and Aqueous Creams range with 48-hour moisturisation protects the most delicate skin.  PURITY Soap Bars free from sulphates, colourants and with a non-allergenic fragrance gently cleanse and moisturise little hands and bodies.  With a tear-free formulation PURITY’s Shampoo and Bath range is perfect for bath-time splashes. Treat little one to a after bath massage with PURITY’s moisturizing Oil range keeping little one’s skin smooth and cared for to enjoy many more cuddles. Keep baby comfy and fresh all day with PURITY’s Baby Powder Range which absorbs excess moisture without drying out little one’s delicate skin.  Help prevent, soothe, and protect your little one from nappy rash with PURITY’s Bum range enriched with Zinc Oxide, and with the new spray format it is easy to apply and mess free.  PURITY’s Laundry range is great for cleaning and protecting baby’s delicate clothes and blankets. The Laundry Wash, Stain Remover and Fabric Conditioner, are tough on stains and gentle on the fabrics as its free from chlorine & colourants. Their Disinfectant Solution is specially formulated to kill up to 99.99% of germs. It is chlorine and colourant free thus safe to use to cleanse bottles, teats, soothers, toys, surfaces and other objects which come to contact with your baby. PURITY also offers product ranges in: Fragrance Free for sensitive skins; Good Nights for bedtime calming, with non-allergenic fragrance Fresh range, suitable for the whole family with non-allergenic fragrance  “The PURITY’s Toiletries launch is a culmination of two years’ worth of research and development. We reviewed local and international trends.  We spoke to parents to get a deeper understanding of their needs and challenges when it came to the care and protection of their children’s delicate hair and skin. We were also guided by our Panel of Experts which includes a dermatologist, a paediatrician, and an allergist in developing a range of Toiletries that meet parents and their babies’ needs. At PURITY we want to partner with parents along their journey. We believe that our range of specially developed Toiletries are a step in the right direction of helping little ones reach their full potential,” says Managing Director of Tiger Brand’s Baby Division, Mpho Toolo The new PURITY range, now available in retail stores, provides only the best, gentle and effective care products by offering an enriching formula for mom, dad and baby. 

Bonitas – innovation, life stages and quality care

Physical touch & newborns – why is this so important

The birth of your baby is a beautiful and special moment in both of your lives. You may be wondering about your newborn’s senses, while they are born with all necessary senses, some are less precise than others and develop as your baby grows. Physical touch is an important aspect of your child’s growth, coming from your womb, where they are tightly cocooned in your womb. Skin to skin contact offers benefits to both you and your baby, and touch is one of the senses that can help comfort your baby, making them feel more secure and helping strengthen the bond between the two of you. Why is touch important? Touch enables your baby to learn more about the world, bond with their mother and learn communication skills, as touch and body language will be the first way that you can ‘speak’ to one another. Breastfeeding is an important part of this, as your baby then spends time in her mother’s arms. The benefits of touch goes beyond the physical. Contact between mom and baby has been shown to lower cortisol levels, which in turn benefits the functioning of the immune system.  Children that are deprived of touch can be more aggressive with other conduct disorder problems. What is swaddling? Coming from a tightly packed womb, you’ll find that your baby is comforted by touch and close cuddles. Swaddling your baby in a blanket is also another technique that you can use on young babies to help them feel more secure, as it stops them from upsetting themselves from their own startle reflex. It’s important that your newborn finds their new world a comfortable and soothing place. Swaddling is an old technique, and beyond helping your little one feel safe and secure, your baby is likely to sleep better and will be kept nice and cosy in their blanket. If you decide to swaddle your baby it’s best to do so from birth, as opposed to introducing it when they are older as this can increase the risk of Sudden Infant Death Syndrome. Using the proper techniques when swaddling is also important, as incorrect wrapping can lead to issues.

Vital Baby

Vital Baby: What to look for in a breast pad

For moms who have decided to breastfeed, breast pads are a real God-send. While they may not be necessary in the first few days after baby’s birth, they will play an important role when your milk comes in. Leaking is very common; a woman’s breasts may leak when she hears a baby cry, or when baby’s next feeding time approaches. It is also common and normal for one of your breasts to leak milk while you are busy feeding with the other. This is because your “let down” reflex happens in both breasts at the same time. It takes some time for breast milk to become regulated, so you can expect to use breast pads for the first few months after giving birth. What are breast pads? Breast pads, also known as nursing pads, are placed inside your bra, and serve the purpose of absorbing excess milk that may leak between feeds. They prevent milk from staining your clothing. There are various shapes and sizes available, and some are reuseable, whilst others are disposable. No matter what type you choose, the most important factor to consider is comfort. Your breast pad should be contoured to fit snugly against your body. A flat circular breast pad will bunch up in your bra. Breast pads should be soft and absorbent, and allow your skin to breathe. It’s important not to trap moisture around the nipple, as this can lead to irritation or even yeast infections. As such, breast pads should be changed regularly.  vital baby® NURTURE™ ultra comfort breast pads help keep you dry by absorbing breast milk that may leak between feeds.  They have self-adhesive tabs to secure each breast pad discreetly onto the inside of your bra, preventing embarrassing leaks from showing through your clothing. We’re sure you’ll agree, vital baby® NURTURE™ ultra comfort breast pads are one of the best breast pads available to mums. The vital baby® NURTURE™ ultra comfort breast pads are shaped to provide comfort and absorbency, locking in wetness away from your nipple, helping to avoid irritation and infection. The vital baby® NURTURE™ ultra comfort breast pads have: • An absorbent layer to help keep you dry and comfortable day and night. • Double sticky tabs for security and to help prevent slipping. • A crinkle-free 3D contour for a natural comfortable fit. • Soft and breathable fabric with a backing that’s waterproofed to help wick moisture away from the skin. • Individually packaged for hygiene. For hygiene and comfort, we recommend that breast pads are replaced regularly. RSP: R103.02 (56pk) / R23.55 (6pk) Vital Baby products are available at: Clicks, Babies R Us, Baby City and online at Babies Africa, Loot and Takealot.  Learn more about Vital Baby on www.vitalbaby.co.za or follow them on social media @vitalbabysa. 

Philips Avent

Expert top tips for new mums on how to comfortably express milk for baby

The ability to express breast milk is invaluable in supporting and prolonging breastfeeding with today’s busy lifestyles. Of course breastfeeding is all your baby needs, but many moms need or choose to express their milk at times to give them more flexibility. In the very early days expressing can help new moms get over any early hurdles they may face as they establish breastfeeding, and then later on, mom’s breast milk can be given by bottle if she cannot be there for a feed.  Many moms find expressing comes easily, whereas some need more practice to get started. Here are my tips for successful expressing: Practice makes perfect – or certainly improves how easily you can express! Try at the same time every day for a few days. After baby’s first feed of the day is a good time Stimulate the let-down reflex before you start to pump if the milk does not flow very easily. Do this by having a warm bath or shower or placing warm flannels over the breast and then gently massage the breast with the flat of the hand. Expressing from one side whilst feeding from the other is effective as the baby is doing the job of stimulating let-down for you! Having sterilized and assembled the pump, place the pump centrally on the breast. The design of the Philips AVENT Comfort manual breast pump (RSP R1000,55) means that you don’t have to lean forward and can sit in a more comfortable position. Begin to pump gently and increase the amount of suction as far as is comfortable If using a manual pump, depress the lever as far as is comfortable; hold for a second or two, release then repeat. Find a rhythm which feels natural – you are trying to mimic your baby suckling at the breast in order for your milk to begin to flow. The comfort petals on the Philips AVENT Comfort manual breast pump gently massage the breast during expressing to help milk flow. When your milk begins to flow, slow down the pumping rhythm a little to suit you Continue pumping until the milk flow ceases then swap to the other side. When flow on the second side ceases, return to the first It may be helpful to continue to gently massage the breast towards the nipple throughout, as this could help with let-down The reason why you are expressing will determine how long you carry on for and/or how much milk is expressed Successful expressing depends on various factors – being relaxed, comfortable and unhurried are very important. However do be aware that many moms express less from their breast than the baby would take at that time. Most babies feed more quickly and take more volume of milk than the same time spent pumping. Don’t be disheartened if you express less than you’d hoped. With practice you’ll find what works for you. Available at Baby City, Toys R Us, Baby Boom, Dis-Chem and Clicks as well as online at www.takelot.com, www.babiesrus.co.za, www.loot.co.za and www.babiesafrica.com. 

Prima Baby

Baby Moments Bath Products and Cuddle & Bubble Bath

Bath-time is always fun for babies, but ensuring their delicate skin is looked after is usually a parents concern. Chicco imports the finest selection of baby grooming products from Italy – all of which have been vigorously tested in the Chicco Observatory Lab in Como, Italy, by top doctors, paediatricians, dentists, psychologists and even parents. The Baby Moments bath range of products consists of 8 amazing products that are one of the top-selling baby bath products lines in Europe. Consisting of a wide variety of products from No-tears shampoo, Full body and hair wash, Body wash, Body lotion, Rich cream, Massage oil, Nappy cream and even an alcohol-free Perfumed Water, this luxurious line of products uses only the finest ingredients, ensuring that it remains completely hypoallergenic. Fully dermalogically-tested, the range uses natural products such as rich bran and almond oil for deep nourishment. Baby Moments is also one of very few commercially available bath lines that is not tested on animals. The Cuddle & Bubble free standing bath set is one of Chicco’s best-selling furniture units. A complete spa for your baby, the unit consists of 2 sized baths, with a changing tray, shelving for storage and a water pitcher. Adjustable to your height as the standing parent, the bath also easily folds away to blend well with apartment living. Cuddle & Bubble is available at Baby City stores, www.Takealot.com , www.Loot.co.za , www.babanino.com and www.thekidzone.co.za

Philips Avent

Make Breastfeeding Easier with Philips AVENT’s Breast Care Accessories

With Breastfeeding Week taking place during 1-7 August, Philips AVENT is sharing their top breastfeeding accessories designed to support you through every step of your breastfeeding journey. Whether you want to develop your milk supply, take care of your breasts, or simply fit more into your day, Philips AVENT breast care accessories make breastfeeding easier. Give your breasts excellent care You might experience a few bumps in the road in the early days. Having the right tools to soothe and protect your breasts makes it easier to stay comfortable and continue breastfeeding. Philips AVENT Nipple Shields – helping you to breastfeed for longer Philips AVENT nipple shields (RSP R183, 60) made of ultra-fine, soft, odourless, taste-free silicone protects sore or cracked nipples during breastfeeding. It provides an easy latch on for your baby and is shaped to allow skin contact with baby.  Philips AVENT Niplette – a simple, effective solution for inverted nipples Inverted or non-protractile nipples affect up to 10% of women, causing psychological distress and making breast feeding difficult for mother and baby. The suckling action of the baby should draw out the nipple. If not, the Niplette (RSP R1678, 38) is a simple, comfortable solution that can help. The device makes it possible for women with flat or inverted nipples to comfortably breastfeed without the need for invasive surgery. It consists of a transparent nipple mould with a sealing flange, attached to a valve and a syringe port.  Philips AVENT Washable Breast Pads – Cotton Lace- comfort with confidence Developed with breastfeeding expert, Vicky Scott, Philips AVENT Washable Breast Pads (RSP R298, 59) have a brushed cotton lining which is soft and gentle and features an absorbent layer which draws moisture away from the skin behind a leak-proof liner.  The breast pads have a contoured shape that allows you to discretely wear them under your clothing with adhesive tape to keep the breasts in place. The pads are individually wrapped for extra hygiene. Philips AVENT Comfort Breast Shell Set – Comfort and protection The ultra-soft Philips AVENT breast shells (RSP R384, 71) are worn inside your bra to protect your nipples from chafing and to collect excess breast milk when feeding or using a breast pump. Ventilated shells- protect sore or cracked nipples and help them heal more quickly. Their gentle pressure helps relieve engorgement and the holes allow air to circulate.  They come with ultrasoft silicone backing cushions.  Find more flexibility Whether you’re going back to work, or just want to fit a little extra into your day, there are easy ways to keep giving your baby the benefits of breast milk when you can’t be there. Philips AVENT Breast milk storage cups – store breast milk securely Express, transport, store and feed your breast milk efficiently, with Philips AVENT storage cups (RSP R445, 88). Sterilise and reuse the storage cups with the Philips AVENT pump or teats—one system, many options! Stackable cups and lids make for an organised fridge and freezer. Write-on cups and lids to track easy dates & contents. The breast milk storage cups are BPA free and easy to clean.  Philips AVENT Breastmilk Storage Bags – Ultimate protection for your breastmilk Philips AVENT breastmilk storage bags (RSP R213, 44) made out of BPA free material provide safe and secure storage for your precious breastmilk. They can be stored in the fridge or freezer and are pre-sterilized for immediate use. The wide opening allows for easy filling and pouring whilst the sturdy design of the bag enables it to be self-standing. Bags can be laid flat for easy storage too.  Available at Baby City, Toys R Us, Baby Boom, Dis-Chem and Clicks as well as online at www.takelot.com, www.babiesrus.co.za and www.babiesafrica.com.

Child's Farm

Ensure your little one’s hair health during winter with Childs Farm

Childs Farm has no apostrophe; it’s named after the founder’s farm. All Childs Farm products are subject to clinical safety testing and independent user testing; full details available upon request. Who is Childs Farm? Launched in 2011 by Mum of two Joanna Jensen, Childs Farm is the second largest baby & child toiletries brand in the UK.  Childs Farm products uses naturally derived ingredients and essential oils to produce a range of mild, kind and delicious smelling toiletries that cares for the hair and skin of newborns and upwards. None of the products contains parabens, SLSs, mineral oils or artificial colours. Childs Farm is a member of the Vegan Society, and all Childs Farm products are suitable for vegans, with the exception of the hair conditioner and detangler, which both contain honey. Childs Farm has been awarded the Leaping Bunny certification which confirms that none of the ingredients or finished products are tested on animals. Dermatologist and paediatrician approved, all Childs Farm products are put through extensive clinical tests and user trials to make sure everyone can use them – even those with sensitive skin and is also safe for people who may be prone to eczema.

My Breastpump

9 top tips to increase your breast milk supply

If you need to increase your milk supply due your baby being hospitalised, try these 9 tips below. Having a baby during this pandemic is very stressful and even more complicated when your baby is hospitalised in Neonatal ICU (NICU). Some mothers of premature babies are reporting that they have less time (in some cases only 1 hour per day) to spend with their little one. This affects their ability to bond and their breast milk supply. Many hospitals are not allowing Kangaroo Care, which is know to help with bonding and increasing milk supply. The wearing of masks, gloves and aprons can create an additional barrier to bonding. My Breastpump has compiled a list of tips that can assist you in increasing your milk supply as well as bonding better with your baby.  Here are some tips to help you bond better with your baby and help you to increase your milk supply while expressing; Rent a hospital grade breast pumpand express at least 8 times in 24 hours. Your body needs to know that there is a baby who needs breastmilk. Therefore, you need to pump as often as you would be feeding your baby directly. If you are not able to rent a hospital grade breast pump, try to get a double electric breast pump. The double electric breast pumps help you to save time by expressing both breast at the same time. They have also been found to increase your milk supply because both breasts are stimulated at the same time.  Use heat and massage to help to “wake up” your breast. The warmth and massage help with your letdown and start your milk to flow. A great way to do this is to use a small baby’s bottle with warm water. Pour water into the bottle so that the temperature is hot but comfortable, make sure that the lid is closed tightly. Roll the bottle from the base of your breast to the nipple, use some pressure but make sure that this is a comfortable movement. Massage all the way around your breast. You can also use your hand, fist or finger to gently massage your breasts. After a few minutes you can start using your pump. If you are very new to pumping you might want to repeat the heat and massage during your expressing.  Have a picture or video of your baby. Being able to see and think about your baby really helps to boost your milk product. If your baby is hospitalised and you are not able to hold or sit next to your baby, looking at a video or hearing your baby is another way that you can focus your attention on your child and making breast milk. By watching your baby you are able to remove all other thoughts and worries.  Practice hands on pumping. Hands on pumping is done while or just after you have used your electric breast pump. You also massage the breast and squeeze it gently to help move the milk out of the breast. This helps to remove more milk and also the milk with the higher fat content which is great for your babies weight gain.  Practice kangaroo care as soon as possible. You may need to wait until you are home or just before you leave the hospital before you can do kangaroo care, but as soon as you are able  do as much as possible. Kangaroo are is when you have your baby in nothing but a nappy and they are lying directly on your chest. There they are comfortable, can hear your heartbeat and breathing and are kept the perfect temperature.  This is so important for bonding and your baby and knows you from when he was in the womb and you are able to smell see and hear your baby. Not only is kangaroo care good for bonding it is also very good at increasing you milk supply.  Get a bonding heart or two.  Bonding hearts are made from fabric. They help your baby to smell you when you leave the hospital. How it works is that you wash and iron the heart and place in a clean ziplock bag. Once you are inside the NICU you place it on your chest. The heart will absorbed your smell. Just before you leave, you place the bonding heart inside your baby’s cot. Your baby will then smell you instead of the hospital disinfectants. It is a lovely way of leaving some of your love with your baby.  Ask the hospital for breastmilk storage containers. Most hospital will have disposable breast milk storage bottle that you can take home and sterilise to bring back to the hospital. Make sure that you label your milk with your baby’s name and date.  Find a support group. You will need extra support during this time and it is best to be able to talk to other mothers are also NICU moms be it current or past. They will be able to listen to you and help you understanding what the doctors are saying. Manage your expectations. As the saying goes “Rome was not built in a day” and the same is with breast feeding.  For the first few days your baby only needs a few mls of breast milk and this slowly increases. You should find that your milk supply will be ahead of your baby’s needs. If using a hospital grade breast pump, following the tips above and express 8 or more times a day. You should expect your milk to reach about 500ml between day 5 and 7. This will help to get your milk supply to its full potential within the next few weeks.  Expressing full time is a lot of work and it does take time, but it can also be so rewarding. Once your baby is strong enough to latch directly you will have a strong milk supply which can make your breast-feeding journey so much easier.  Please let us know

Prima Baby

Chicco Oral Hygiene Collection

Baby grooming is not only essential for their looks, but also their health. Chicco imports the finest selection of baby grooming products from Italy – all of which have been vigorously tested in the Chicco Observatory Lab in Como, Italy, by top doctors, paediatricians, dentists, psychologists and even parents. Oral and dental hygiene is vital for babies. Understanding the importance of brushing teeth from as young as when milk teeth start appearing is a guaranteed way to ensure that later on in like they will always prioritise this basic hygiene need. Chicco has three great products for babies to get enthusiastic about brushing from very young. Chicco Toothpaste is one of the best-loved toothpaste brands for babies. With xylitol instead of sugar, the two great flavours of strawberry and Apple/Banana make it a delicious part of grooming, while the non-abrasive formula will prevent any damage to tiny teeth and gums. Chicco also import two types of toothbrushes – one manual, and one electric. The manual toothbrush offers soft-bristles and a non-slip grip that parents can initially assist baby with brushing, only to have them take over as they get older. And new to Chicco’s grooming range in 2020 is the Electric Toothbrush. With fantastic plaque removal efficacy, the soft-bristled brush does all the work for them, whilst ensuring a deep clean. The Electric Toothbrush comes with batteries and a spare head. All products are available at Baby City stores, www.Takealot.com , www.Loot.co.za , www.babanino.com and www.thekidzone.co.za

Bonitas – innovation, life stages and quality care

Stimulating your baby’s senses

The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Believe it or not your baby will learn a lot in their first year of life. One way you can help them learn is to provide stimulation for them in different forms. This can be done in a variety of ways such as stimulating their vision and hearing or through touch and movement. Remember to spend some time every day working to help your baby explore the world around them. Stimulating your baby’s visionThe following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Make eye contact with your baby during times when their eyes are open. Look them right in the eye. They recognize faces very early in life, especially yours! This helps them develop their memory. Use a mirror to let your baby stare at his or herself. They will enjoy looking at “another” baby and watching the movements it makes. Stick out your tongue for your baby or make funny faces. Starting at 2 days old newborns can begin to mimic simple facial movements as they begin to develop problem solving skills. Hold up two pictures for your baby to look at. They should be similar, but with some sort of difference between the two – maybe one has a house and the other doesn’t. Even young babies will look back and forth between the two to try and figure out the difference between them. This can help them develop letter recognition and reading skills later on. Stimulating your baby with laughing and singingThe following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Find ways to get your baby laughing. This can be through methods like gentle tickling, blowing on their arms and tummy, or making funny faces. As they get older you can joke around more too. Laughter is great for babies! Sing songs to your baby. Learn as many as you can or make up your own words to songs you already know. Play music to your baby. This can be Bach or Mozart or even the Beatles. Learning music rhythms may help them learn math skills later on. Talk away. In other words, have a silly, fun conversation with your baby. Chat away and pause at places where your baby would speak in the conversation. As your baby grows, they will learn to start chatting to fill in the spaces you leave. Be sure to make eye contact and smile a lot! Play peek-a-boo, it’s great for getting babies to giggle and laugh – it also teaches them that objects can disappear and then come back. Physical activities for your babyThe following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Turn yourself into a playground by lying on the floor and letting your baby crawl all over you. This will help boost their problem-solving skills and coordination. Teach them to move to music. You can teach them to do the twist, twist and shout or even twirl like a ballerina. This helps them develop skills like balance and coordination as well as a sense of rhythm. Create an obstacle course by laying toys, boxes or sofa cushions on the floor and then show your baby how to crawl over and around or under the items. This helps with problem-solving, strength and coordination. Play pick-up by allowing them to drop toys or pieces of wadded up paper off their highchair into a bucket or other safe container. This helps them learn and explore the laws of gravity. Newborn hearingThe following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Newborns can hear immediately upon birth and are able to distinguish their mother’s voice above all else. If your baby does not seem to react to your voice or does not startle with a loud noise, be sure to tell your paediatrician.

Philips Avent

How to successfully breast and bottle feed to ensure baby receives all the breast milk he needs for the best start in life

The latest recommendations are to offer your baby nothing but breast for at least 6 months, for the healthiest start.  Many new mothers quite rightly relish this special time when their most important job is to feed and care for their child, and can easily commit to being there for every single feed. They may rely on having the lifestyle and support systems to enable them to do that, however, this isn’t easy for all moms.  Not all moms can be there for every feed, or they may choose to have a more flexible method of feeding, but which still ensures their baby has 100% breast milk even if she is not there to give the feed herself. Expressing breast milk is easier and more comfortable than ever, and storage of milk in the freezer is safe and efficient. First things first though – if you want your baby to take both breast and bottle it’s vital that you concentrate on getting breastfeeding off to a great start first and establishing a good milk supply. It’s vital that breastfeeding is your baby’s first and preferred method of feeding. It’s important that he learns the technique of feeding from the breast, and that you establish your milk supply to suit your baby’s needs. Expressing too much too soon can interfere with that, and introducing a bottle to your baby too soon may interfere with his breastfeeding.  You both need time to establish that, and it normally takes around a month or so.  It works well to start expressing after the first couple of weeks or so, when you feel ready. In the morning, after your baby’s first feed is a good time as many moms find they have extra milk first thing. Try every morning, and freeze this milk for use later. Some moms find expressing easy, others need to get used to it – practice really does help! You may express a small amount at first, but do it every day, for 20 minutes or so and see how you get on. It helps to be comfortable, relaxed and unhurried – after a bath or shower is ideal at first, being in the right frame of mind is important to allow the milk to flow! The Philips AVENT Comfort manual breast pump (RSP R1000,55) has features which improve comfort even more – it’s simple to use, allows a natural sitting position, and has a soft, warm massage cushion to aid milk flow.  Collecting and storing your milk is easy with the Breast milk Storage Containers (RSP R445, 88) which fit onto the breast pump and go in the fridge or freezer. It’s possible to fit the bottle teat straight onto the container to feed baby, or you can transfer the milk to a bottle. How often you feed baby your milk from a bottle will depend on your needs and lifestyle. Many fathers enjoy the nurturing and bonding experience of feeding their baby – this might give mom a break too for an early night or a night out! Having the option of giving a bottle means that if you are going somewhere with your baby where you would rather not breastfeed then you don’t need to.  Here are some important things to remember when feeding your baby from both breast and bottle: Establish breastfeeding first before introducing a bottle Keep breastfeeding as baby’s main feeding method Never miss a feed – you will need to express milk more or less around the time baby is taking his feed from a bottle. Leaving yourself uncomfortably full can lead to problems like mastitis and can reduce your milk supply Some babies refuse to take a bottle if you wait until 3 or 4 months to introduce it. If you know that you want your baby to be able to take a bottle at some point (for example when you return to work) then introduce it earlier and keep it as a regular feature alongside breastfeeding If your baby shows any signs of favoring the bottle, stop using it for a few days to protect breastfeeding Breastfed babies can be used to a fast milk flow so be aware of the flow of the teat you are using so he doesn’t get too frustrated Available at Baby City, Toys R Us, Baby Boom, Dis-Chem and Clicks as well as online at www.takelot.com, www.babiesrus.co.za, www.loot.co.za and www.babiesafrica.com.   

Prima Baby

Happy Hands Manicure Set

Baby grooming is not only essential for their looks, but also their health. Chicco imports the finest selection of baby grooming products from Italy – all of which have been vigorously tested in the Chicco Observatory Lab in Como, Italy, by top doctors, paediatricians, dentists, psychologists and even parents. Chicco introduce more grooming products than ever before in 2020 and one of the latest and most popular new items is the Happy Hands Manicure Set. A complete manicure set designed with tiny hands in mind, this self-containing set consists of a pair of rounded-blade nail scissors with blade protector, a small emery board, a nail clipper and a soft-bristled nail brush. Perfect for baby shower gifting or as a way to spoil your little one by treating them to their very own nail care set, Happy Hands is a fantastic way to get babies aware from a very young age that hand hygiene is vital to healthy living. Happy Hands is available at Baby City stores, www.Takealot.com , www.Loot.co.za , www.babanino.com and www.thekidzone.co.za

Parenting Hub

Is your child’s vaccinations up-to-date?

Maintaining vaccination services amid COVID-19 As the world works to develop a vaccine against the novel coronavirus, health-care capacities are stretched in response to COVID-19 pandemic, and in some cases, vaccination services may have been disrupted.1,2 The coronavirus outbreak serves as a valuable reminder of the important role vaccination plays in protection from infectious disease.2 During the COVID-19 pandemic, parents should be made aware that it is vital that routine vaccination of children is maintained.1 Vaccine-preventable diseases are severe and can be life-threatening3 and vulnerable children who have missed vaccinations during the restrictions of lockdown should be prioritised.1 “One can only imagine the devastation of an outbreak of a vaccine preventable disease (VPD) such as whooping cough or polio superimposed on a pandemic where healthcare resources and facilities are already under strain due to COVID-19,” says Dr Nasiha Soofie, Country Medical Head for the Vaccines Unit and Exports Market at Sanofi Pasteur. Preventing life-threatening disease through vaccination Vaccination protects children and adults from serious but preventable diseases.4 Decisions to delay or not to give a child their vaccinations can result in outbreaks of diseases such as measles, polio, hepatitis and more!4,5 As the response to COVID-19 continues, the World Health Organisation (WHO) recommends that, in order to minimise other infectious disease outbreaks and loss of life, urgent catch-up vaccinations should be allowed in places where services have been disrupted.1 The prevailing recommendation is that parents and caregivers should continue to vaccinate their children in line with national policies.1 No child should be denied vaccination without serious thought as to the consequences, both for the child and the community.3,6 Vaccination is a right for all South Africans, regardless of age or economic status.3,6,7 National statistics Despite profound improvements in the South African vaccination programme over the years, vaccination coverage for preventable diseases remains sub-optimal at 74 %.8 Vaccine preventable diseases still kill more than half a million children under 5 years of age in Africa every year.8 In practice it means children are missing out on life-saving vaccinations and families still have loved ones that suffer illness, disability and even death from diseases that we have the knowledge and the tools to prevent.9 Diseases such diphtheria, measles, pertussis (whooping cough), polio, tetanus and tuberculosis (TB) can be prevented!9 Parents and caregivers need to understand the importance of vaccination and the role they play in the vaccination of their children.9 No child, regardless of where they live or their economic status, should be left vulnerable to vaccine-preventable diseases.9 Current advice: During April 2020, the World Health Organisation issued a warning that shutting down vaccination services during the COVID-19 pandemic could result in increased numbers of susceptible individuals and raise the likelihood of outbreak-prone vaccine preventable diseases.1 The true value of vaccines Vaccination is a simple and effective way of protecting people against harmful diseases before they come into contact with them.10 Although some diseases may have become uncommon, the viruses or bacteria that cause them, continue to circulate in some or all parts of the world. This has never been more relevant than now, with COVID-19 illustrating just how easily infectious diseases cross borders and infect anyone.10,11 Measles can cause deafness and death.4 Polio can cause permanent disability.4 Hepatitis B can cause liver damage and cancer.4 These diseases are preventable!4 Globally, the vaccination motto is to leave no-one behind. “A world where everyone, everywhere, at every age, fully benefits from vaccines for good health and well-being.”7 [World Health Organisation] Don’t let your child suffer the consequences of a preventable disease.6 Contact your local clinic or ask your doctor for advice. Vaccination is an investment in tomorrow’s society.12 Vaccine-preventable diseases are often disabling, impair child growth and development, and prevent children from achieving their full potential.12 A child who is not vaccinated is very likely to get measles, whooping cough and many other diseases. Children who survive these diseases are weakened and may not grow well. They may even be permanently disabled. By choosing not to vaccinate your child, their physical and cognitive development is at risk.12 Vaccination programmes that prevent infectious diseases in childhood allow children to participate fully in their education, preparing them to become healthy adults.12 Healthy children tend to achieve better educationally and to have better cognitive function.7,12 Community health: why prevention is better than cure.3 The burden of ill health and impaired development in children can have a knock-on effect in the community.12 Childhood diseases, such as mumps and chickenpox, can lead to serious complications in adulthood.12 Childhood vaccination therefore is not only necessary to protect our young children but also can provide protection to adults and the elderly (including pregnant women and unborn babies) through prevention of transmission from the younger individuals.12 By ensuring your child is vaccinated, you will contribute to your community’s universal health.7 Do not delay vaccines. There is no benefit to delaying vaccinations.3 Parents who refuse or delay vaccines not only leave their children susceptible to preventable infections, but also make their communities vulnerable to outbreaks of these diseases.3 The World Health Organisation lists “Vaccine hesitancy” – the reluctance or refusal to vaccinate despite the availability of vaccines – as one of the top 10 global health threats of 2019!13 Measles, for example, has seen a 30 % increase in cases globally.13 Some countries that were close to eliminating this disease have seen a resurgence, with vaccine hesitancy listed as one of the causes.13 On-time vaccination throughout childhood is essential because it helps provide immunity before children are exposed to potentially life-threatening diseases.3 Vaccines are tested to ensure that they are well tolerated and effective for children to receive at the recommended ages, with no known benefit or spreading out or delaying vaccinations at any timepoint.3 By choosing not to vaccinate your child, their physical and cognitive development could be at risk.12 Vaccination programmes that prevent infectious diseases in childhood allow children to participate fully in their education, preparing them to become healthy adults. Healthy children tend to achieve better educationally and to have better cognitive function.12 Don’t delay, vaccinate today! Questions and Answers How do vaccines work? Vaccines stimulate the body’s own immune system to protect the person against infection or

Parenting Hub

BREASTFEEDING & COVID-19: BUSTING THE MYTHS

We’ve had an overload of fake news over the past pandemic months.  One of the most damaging falsehoods to emerge has been that COVID-19 + moms can transmit the virus through breastmilk to their little ones, and should stop breastfeeding.    Spokesperson for ADSA (The Association for Dietetics in South Africa), Andiswa Ngqaka, a registered dietitian says, “There are anecdotes from various countries indicating that this misinformation is causing moms to avoid breastfeeding during the pandemic. While some may see infant formula as a ‘safer alternative’ during this time, this is not the case. Breastmilk is the safest and most nutritious food for babies, and COVID-19 does not change that.” There is no evidence of COVID-19 transmission through breastmilk As the medical profession’s foremost experts in nutrition, registered dietitians are constantly keeping up to date with the latest scientific evidence. Worldwide, there is currently no evidence that breastfed babies have been infected by mothers who have tested positive to COVID-19. Andiswa explains, “The WHO cites one study where there was a detection of non-infectious COVID-19 viral RNA in breastmilk, and this is definitely not the same thing as finding viable and infective virus.  Therefore, there is unanimous agreement across international health organisations that moms can have complete peace of mind breastfeeding their children through the pandemic, even if they are COVID-19 + or suspect they might be infected.  The benefits of skin-to-skin contact with your baby and breastfeeding as normal are overwhelmingly immune-boosting and protective of your baby’s health.” Lisanne du Plessis, Associate Professor at Stellenbosch University and ADSA spokesperson, gives her top 5 tips for breastfeeding moms during the pandemic: Mothers should breastfeed on demand, whenever baby wants to breastfeed, day and night. Breastfeed exclusively for 6 months. Breastmilk provides all the food and water that babies need during this time. Breastmilk also protects babies against sickness or infection. Do not give any other food or liquids to babies, not even water, during the first 6 months of life. Even during very hot weather, breastmilk will satisfy babies’ thirst. Giving babies under 6 months anything other than breastmilk will cause them to suckle less, will reduce the amount of breastmilk that a mother produces and may make babies sick. Practice hygienic measures to protect moms and babies against COVID-19 and other harmful bacteria and viruses in our environments. Breastfeeding is food security for babies Breastfeeding from birth supports the healthy development of babies and plays an important role in prevention of all forms of childhood malnutrition including wasting, stunting, obesity and underweight and micronutrient deficiencies.  Breastmilk protects against many infections including COVID-19. At a time when many South African families are facing serious food shortages, breastmilk provides complete food security for babies under 6 months, and boosts nutrition and health for other young ones.  Breastfeeding saves on the food budget, making more money available to feed the family.  When it comes to food, you can’t get anything safer, more convenient and more economical than breastmilk. “It would make good sense to see a boost in breastfeeding across South Africa at this time,” says Lisanne. What precautions should a COVID-19 + mom take? The WHO provides the following breastfeeding guidelines if you suspect or know you have COVID-19:  Wash hands frequently with soap and water for at least 20 seconds or use alcohol-based hand rub and especially before touching the baby; Wear a medical mask during any contact with the baby, including while feeding; Sneeze or cough into a tissue. Then dispose of it immediately and wash hands for at least 20 seconds again; Routinely clean and disinfect surfaces that you have touched. It is vital that partners, family and friends support breastfeeding moms who may be COVID-19 infected.  They need to understand that there is no evidence that the virus is transmitted through breastmilk, and that by continuing breastfeeding, the mother is doing the best she can do to protect her baby from COVID-19. What should happen if you’re just too ill to breastfeed? Andiswa says, “If you’re too ill to breastfeed, try to express your milk for your baby and give it with a clean cup or spoon and cup. Expressing breastmilk is important to sustain your milk production so that you can carry on breastfeeding when you recover.  If you can’t express your breastmilk, you can consider donor human milk.  Wet nursing is another option if culturally acceptable to you.  Your last option would be to provide a breastmilk substitute. Reunite with your baby as soon as your recover. Get support if you need help re-lactating and bonding with your baby.” Get Messages for Mothers – M4M A global pandemic is certainly not the easiest time to be a new mom and the mom of young children.  Mothering babies and small children is often an isolating experience at the best of times, so now, with social distancing and staying-at-home, you may need to make some extra efforts to ensure you are well-supported at this critical parenting time. Grow Great, a campaign to prevent stunting by 2030, partnered with other NGOs Embrace, ilifa labantwana and the Perinatal Mental Health Project, to launch Messages4Mothers, a new digital platform to connect with South African moms during the pandemic. Messages for Mothers can be accessed at M4M or you can connect with Grow Great on social media @GrowGreatza on both Twitter and Facebook.  Grow Great Communications Specialist, Duduzile Mkhize says, “Some of the biggest concerns for mothers are around how they can safely continue to breastfeed their children while dealing with COVID-19.  Some mothers are essential workers and they worry about how they can continue to keep their families safe. Mothers of small children worry about taking them for immunisations as they fear clinics might not be safe. Pregnant mothers who have to go for checks ups also worry about this. COVID-19 lockdown has caused a lot of anxiety for many people, so many mothers ask questions about how to cope with anxiety and depression.” You’re not alone  On a daily basis,

Philips Avent

Breastfeeding Week 8 – starting solids

Well done on continuing to breastfeed your baby!  By this stage many babies are becoming a little more efficient and may be taking less time to feed. This doesn’t mean your baby is taking less milk, just that he is getting bigger and stronger and you are becoming more confident and releasing your milk well. At this stage many babies also start to sleep longer at night if they are feeding regularly and well during the day. Feeding during the night is good for milk supply but it doesn’t mean your baby has to be up and about! Keep the lights low, keep the night time atmosphere and put your baby back down as soon as he has finished feeding. Most babies need to feed once or twice at night until they start on solid foods at around 6 months old. You may now also be feeling more confident about feeding your baby outside the home. Babies love to get out and see the world and it’s great for mum too. As your baby becomes more of an expert feeder you can be more relaxed about your feeding position so practice some ‘on the go’ feeding positions at home first to boost your confidence. Mothers all over the world are keen to breastfeed their babies, and the more that mums are seen feeding their babies out and about the more commonplace it will become again so get out there! As your baby grows, he will go through ‘growth spurts’ and this means that he will need you to produce more milk to meet his needs. Babies who are going through a growth spurt may appear to be hungry and unsatisfied with feeds. It can take a couple of days but allowing your baby to suckle more frequently and for longer is the best way to increase your supply again and take you both on to the next stage. Sometimes mums feel less confident in their body’s ability and might offer formula milk instead – be patient if you can and give your body a chance to ‘catch up’ with your baby. We know from research that low milk supply is one of the main reasons why mothers stop breastfeeding at this stage. Managing growth spurts when they happen is an important way to continue breastfeeding for longer. Having a supply of breast milk in the freezer for those times when your baby is having a growth spurt and you have been feeding all day, is a great way to satisfy your baby’s hunger and give you a chance to rest. If you are going back to work at 3 months it is important to think about your baby’s feeds now. By starting to express and store milk regularly once breastfeeding is established you give yourself more flexibility as you and your baby get used to the new routine. Introducing a bottle (even just once a day or every other day) to your baby by about 8 weeks means he is less likely to refuse to take it when you need him to. It’s a good idea to talk to your manager or colleagues before you go back and find out where you can go in private to express and store your milk while you are at work. In many countries, employers have a responsibility to make this provision so do look into this.  At around 6 months of age your baby may show signs of being ready for other foods as well as milk. Continue to offer your usual breastfeeds, or formula feeds if you are not breastfeeding, and introduce simple foods like fruits, vegetables and cereals first. Moving onto solids is an exciting time, a big step to take, and there is lots of good advice on introducing foods at the right time, and different approaches, either pureeing food or following baby-led weaning.  Philips AVENT products are available at Baby City, Toys R Us, Baby Boom, Dis-Chem and Clicks as well as online at www.takelot.com, www.babiesrus.co.za, www.loot.co.za and www.babiesafrica.com.  

Parenting Hub

Only one-third of infants under six months are exclusively breastfed in South Africa

Breast milk is the best food for babies. The World Health Organization (WHO) recommends exclusive breastfeeding for the first six months of an infant’s life, and continued breastfeeding with complementary foods for up to two years of age. Key findings in the most recent World Health Organisation report and South Africa Demographic and Health Survey showed that South Africa has one of the lowest breastfeeding rates in the world, with only 32% of women breastfeeding infants under the age of six months.  While exclusive breastfeeding in the first six months of a baby’s life has steadily increased in South Africa over the past decade, the country still has a long way to reach global targets, according to Health Minister Dr Zwelini Mkhize, who addressed the media and public during World Breastfeeding Awareness Week in 2019. Why not all mothers breastfeed  There are many contributing factors to these statistics. While breastfeeding is beneficial for both mothers and babies, many women in South Africa cannot, should not, or choose not to breastfeed. The reasons might include the following factors:  The mother needs to take certain medication that is incompatible with breastfeeding. The mother has an infectious disease. The mother needs to undergo a medical treatment that isn’t safe while she’s breastfeeding.  The baby is unable to breastfeed (galactosemia). The mother is dependent on illegal drugs. True low breast milk supply, which is usually the result of an underlying condition such as polycystic ovary syndrome, hypothyroidism, breast surgery, radiation treatment or insufficient glandular tissue. The mother needs to return to work. Although breastfeeding provides much more than just nutrition, for women who experience any of the above and cannot breastfeed exclusively, and where donor breast milk is not feasible, infant milk formula is considered an effective alternative. (A registered healthcare professional should always be consulted.)  Why we are what we eat (and drink) All humans have a microbiome, which is a population of trillions of microorganisms, also called microbiota or microbes², bustling inside and outside our bodies. Each person has an entirely unique network of microbiota determined by their DNA. We’re first exposed to microorganisms when we’re babies, during delivery in the birth canal and through breast milk.  In a healthy person, these microbiota live peacefully in large numbers in the small and large intestines (gut), and throughout the body.3 Microbes in our gut influence much more than just digestion: good intestinal bacteria play a crucial role in maintaining our immune systems and fighting off infections and disease.4 The composition of these microbes is shaped mainly by our diet. How goat milk compares with human milk  Breast milk is the best food for babies, but where breastfeeding is not possible, research shows that goat milk measures up well.  The Global Outlook & Forecast 2019–2024 on Goat Milk Powder by Arizton reported that, when comparing nutritional content between human breast milk, powdered goat milk and powdered cow milk, the goat milk is the best alternative to human breast milk. Breast milk contains a fatty acid called ß-palmitate, high levels of which can positively influence gut health, growth and comfort of infants. ß-palmitate is also found in high levels in goat milk-based formula. Human milk also contains an abundant supply and diverse array of oligosaccharides, which have significantly beneficial prebiotic properties for breastfed infants. (Prebiotics help to stimulate, grow and maintain beneficial gut bacteria.5) Oligosaccharides help to establish and maintain healthy intestines, support the immune system and protect against gastrointestinal infections.6  The milk of goats contains the highest amount of oligosaccharides amongst all of the domestic animals. Studies continue to show that oligosaccharides present in goat milk-based infant formula have strong prebiotic and anti-infection properties and may help protect against gastrointestinal infections to the infant7, and enhance immune function.8 Most types of milk contain both A1-type β-casein protein and A2-type β-casein protein. There is evidence that type A1 of β-casein may be more likely to cause digestive issues, inflammatory or allergic reactions, resulting in diarrhoea and abdominal cramping among infants.  Goat milk mostly contains type A2 β-casein, and therefore tends to be more easily digested by infants. It is the relatively low amount of A1 β-casein protein in goats’ milk that helps to form the softer curd in the stomach and makes it more digestible. Furthermore, while the fat content of goat milk is similar to that of cow milk, the fat globules are up to 75% smaller, and this may make them easier to digest. 9,10 For these reasons, goat milk powder solutions are growing in popularity among consumers all over the world.  World Breastfeeding Week is an opportunity to reflect on the challenges faced by mothers when it comes to feeding their babies. Many mothers feel judged and attacked on the subject of breastfeeding, from undergoing scrutiny when breastfeeding in public, to being made to feel ‘less than’ if they can’t or don’t breastfeed. It is vital to bring awareness of this cause to the public, educate about the contributing factors for why some women can’t breastfeed, and provide information on the best milk alternatives. For more information on the nutritional and lifestyle benefits of goat milk powder or to connect with nutritional consultant Megan Pentz-Kluyts RD (SA), send an email to susan@hatchco.co.za.  

Prima Baby

Chicco Hairbrush & Comb and Chicco Nail Scissors

Baby grooming is not only essential for their looks, but also their health. Chicco imports the finest selection of baby grooming products from Italy – all of which have been vigorously tested in the Chicco Observatory Lab in Como, Italy, by top doctors, paediatricians, dentists, psychologists and even parents. One of the most common baby features is wispy, fine hair – a potential bed-head disaster. Keep their hair tangle-free with the Chicco Brush & Comb combo. A duo pack consisting of a soft-bristled hair brush, made from natural fibres with a non-slip handle and a round-edged comb, to be gentle, yet effective on babys soft scalp. Another great product that babies will need from newborn is a pair of nail scissors, perfectly sized for little hands. With rounded blades and a blade protector, they make cutting finger-nails easy and painless. Both products are available in either pink or blue and for sale at Baby City stores, www.Takealot.com , www.Loot.co.za , www.babanino.com and www.thekidzone.co.za

Parenting Hub

Food security for children starts at the breast – support breastfeeding

South Africa has one of the lowest breastfeeding rates in the world. Not because women do not understand the importance of breastfeeding for their children but because women face a hostile environment to care for their children. This World Breastfeeding Week, observed from 01 to 07 August, the South African Civil Society for Women’s, Adolescents’ and Children’s Health (SACSoWACH) are focusing on creating an environment that enables and supports women to breastfeed successfully. Due to our current global crises, with the engulfing COVID-19 pandemic and the subsequent economic crash, women are bearing the brunt of job losses. Female-headed households, especially, are experiencing a financial shock,1 adding to the burden of finding food for their families and caring for their children. In South Africa, nearly one in two households are headed by women, skewing the need to provide unfairly on mothers. South Africa is known as ‘the fatherless nation’ as it has one of the highest numbers of absent fathers in the world. It is estimated that nine million children in South Africa grow up without fathers.2,3 In a recent media report, even our Springbok captain has had to call on men to support and eradicate the scourge of abuse and violence against women.4 Breastfeeding is excellent for infants and young children as a food source, for immunity and for neurocognitive development, and emotional self-regulation.5 “The first step to creating a supportive and safe environment for women and children is the essential provision of food for pregnant women and breastfeeding mothers. Safety and protection for moms, as the life-carrier and carer of children, is non-negotiable,” explains Dr Tshepo Motsepe, First Lady of South Africa, patron of the Coalition, passionate breastfeeding activist and humanitarian. The high rates of violence in South Africa cannot be ignored. Breastfeeding is associated with less violence in societies.5 Research also shows that 80% of rapists are the product of absent fathers.3 Young men who grow up without involved fathers are more likely to develop ‘hyper-masculine’ behaviours such as aggression and emotional instabilities. In contrast, young women are more likely to develop lower self-esteem and become victims of violence.3 Many hungry and stunted children live in fatherless homes1 where suicide is more likely in these individuals.3 “We need fathers and empowered men to step up and invest in the future of our society. Children are our future; the outcomes we want for tomorrow begins with what we do today. We call on all men to set an example and provide emotional and financial support, as far as possible, for the family and breastfeeding partners. This will help women to breastfeed exclusively and relieve them of the pressure to return to work too early,” explains Patrick Shivuri, Maternal and Child Health Programme Manager from Save the Children and a father himself. “Food security for infants and young children starts at the breast. Breastmilk is a living food; it protects against many infections that include COVID-19. If we want to protect children’s health, we need to protect and support their mothers,” adds Dr Chantell Witten, nutrition lead for SACSoWACH and lecturer at the University of the Free State. This has never been more relevant in a time when food is scarce and financial resources constrained. “Reducing Gender-Based Violence starts with protecting, promoting and supporting breastfeeding mothers at all cost. Paternal presence both emotionally and financially is a long-term investment for a healthy and less violent South Africa,” ends Precious Robinson, SACSOWACH chairperson and health advocate from Right to Care. In celebration of World Breastfeeding Week, SACSoWACH will host a breastfeeding dialogue on Thursday, 06 August 2020. The discussion will be live-streamed on their website; please visit www.sacsowach.org.za to find out more and sign up.

Vital Baby

What you need to know about combination feeding

During the early days after the birth, parents are faced with many new decisions and experiences.  One of the most important decisions for parents is whether to breast or bottle-feed, and sometimes that is an option they cannot be in control of. For mums who choose to bottle feed because they want to, or because they find it difficult to breast feed, they are then faced with conflicting advice on how to prepare a bottle correctly. The World Health Organisation (WHO) is the ideal place to find the latest guidelines. Many mums, if they can, feel the best option is to combine breast and bottle-feeding. Some mums may decide to offer exclusively breast milk, by expressing, and then giving their partner, carer or grandparent the opportunity to feed baby by bottle; others may choose to combine breastfeeding with formula milk. How much at which stage? A baby can be bottle fed with expressed breast milk, milk formula or a combination of both. If milk formula feeding feels best for mum and baby, start with little and often, spacing out to fewer, bigger bottles as they develop and grow. There is no single answer as to how much milk formula baby will need, as it depends on their appetite. The general recommendation is to feed baby whenever they seem hungry, keeping an eye on wet nappies and weight gain to ensure they are taking on enough milk. How to make up a feed Warm milk is a breeding ground for bacteria, so milk formula should be made up freshly, as and when needed. Breast milk can be stored in the fridge for up to 24 hours or up to 6 months in a freezer. After feeding, always throw any remaining milk away. Never re-heat or re-use it. Combining bottle & breast Some mums may not be able to breastfeed exclusively, or choose to introduce a bottle for some feeds – especially when returning to work. When introducing milk formula, starting gradually gives mum’s body and baby time to adapt. Myth busting At first, bottle feeding may seem complicated, with many confusing messages.  With a bit of planning, the whole process can be stress-free and enjoyable for parents and babies. With bottle feeding, a routine can be established sooner than on-demand breastfeeding, as you can easily tell how much milk a baby is taking on. Although bottle feeding does need more time to sterilise bottles and prepare milk, the main benefit of bottle and combination feeding is that partners or carers can take turns with feeds, allowing for more bonding time with baby and to give mum a rest. Vital Baby’s NURTURE™ range comprises a range of breastfeeding accessories including an electric and manual breast pump, breast pads, sterilisers, breast milk storage bags and bottles.   Follow Vital Baby on social media: @vitalbabysa Vital Baby products are available at Clicks, Babies R Us, Loot, Baby City, Takealot and at www.babiesafrica.com. 

All4Woman

5 Benefits of breastfeeding – for moms and babies

According to the Association for Dietetics in South Africa (ADSA) breastfeeding wherever and whenever a baby gets hungry is perfectly legal and deserves to be fully supported. In contrast, shaming moms into desperately breastfeeding their babies or expressing breastmilk in cold toilet cubicles and cramped cars in parking lots is not supportive of moms or their children.

Vital Baby

Tips for keeping coughs and colds away

Winter is an incredibly beautiful season. Apart from the inconvenience that the seasonal weather can bring, in a country where drinking water is often scarce, the rain is always welcome! Less welcome, however are the germs and nasties that creep into our homes. With people coughing and spluttering all around us during winter, it’s important to step up our own personal hygiene. This rings particularly true in the current circumstances we find ourselves in. With Covid-19 still very much a part of our daily lives, keeping germs at bay, is now more important than ever.  What can you do to prevent catching a cold or flu this winter?  Wash hands religiously With the number of people catching the flu virus at an all-time high, it’s important to keep the spread of germs to a minimum. Wash your hands regularly – particularly after a cough or sneeze, with warm, soapy water for at least 20 seconds. Also, keep hand sanitiser gel and wipes within easy reach if necessary. Vital Baby’s Hygiene Hand & Face Wipes (R35.00) are great to keep in the car, at home and in your handbag. They’re gentle enough to use on baby’s face, and effective at removing germs and dirt. Cough into elbows This is one that both adults and kids can adopt. Encourage coughing and sneezing into the elbow crease rather than hands. Sneezing into hands can spread germs even more as we use them to do so much. Make up a silly song If your child doesn’t like washing their hands for long, or with soap, make it fun. Make up a silly song or find one on the internet that encourages them to do it thoroughly. For example, make up words to the tune of ‘Row your boat’ such as: Wash, wash, wash your hands, make them nice and clean, scrub the germs and wash them off, dry them in between. Get rid of the snot Help to clear little noses using a nasal decongester. This handy little device helps to remove snot quickly, efficiently when they are sniffling and unable to do it themselves. Sterilise after use to make sure it remains hygienic. Stay active Staying active and taking regular exercise can also boost your immune system. Encourage your child to play outside, take them to a park, or head to an activity centre where they can tear around without worrying about the weather. Watch out for fevers If your child has caught a cold, keep an eye on their general health. Take their temperature regularly and their body temperature seems hotter than normal, offer the correct dosage of children’s paracetamol and ibuprofen to keep their temperature under control. Try to focus on fruit and veg We all know that eating a balanced diet packed full of fruit and veggies can give our immune system a boost. During the winter months, try to sneak even more into your child’s diet. If they reject it, hide them in their favourite meals or sauces. Get enough rest Ok, ok, so if you’re a parent, don’t laugh at this suggestion! We know that sleep might be something that you struggle to get enough of, but it really does affect wellbeing. If you think your child is coming down with something, cancel some plans and encourage them to get plenty of downtime. Take the idea on board for yourself too; switch off your phone and try to get an early night. Even an hour extra can really help with your own energy levels. We hope that you manage to stay healthy this winter! Follow Vital Baby on social media: @vitalbabysa Vital Baby products are available at Clicks, Babies R Us, Loot, Baby City, Takealot and at www.babiesafrica.com. 

ChildSafe

Keeping children safe from burn this winter

Winter is the time when children are most at risk to burns. Again, now, during Lockdown families are mostly at home and parents, grandparents and adults in the family will need to take special care of the children to prevent burns and other injuries. There is a lot hotter food and drink around and generally trying to stay warm with heaters and fires. All potential risks for burns in children. Young children can be burned very quickly, and this often happens when an adult is present, so it is important to be alert. Last year, the Red Cross War Memorial Children’s Hospital alone, treated 880 children for burns, the most common (715 children) was caused by hot liquids (such as hot water, drinks and food), followed by flames (55 cases), which are caused by fires. A further 57 children were treated for touching or coming into contact with very hot surfaces such as heaters and hotplates on stoves. “Most burn injuries can be avoided. Most of the burns happen in the home, specifically the kitchen. A first step to preventing burns is to make sure that the home environment is safe. Children are not always able to know when something is dangerous, so parents can start by checking every room in the house for possible burn risks to children. In the kitchen eg making sure that hanging kettle cords are properly secured and out of a child’s reach. Kettles are a major cause of hot water burns, which is traumatic and can be debilitating for the child.” said Yolande Baker, Executive Director of ChildSafe. Here are a few safety tips to keep ourselves and our children safe while staying warm during the winter season. Kitchen area  The family kitchen is a high risk area for child injuries, where hot drinks and food are prepared. Kettles need special attention and should be placed at the back of the counter, with kettle cords behind the kettle, close to the electricity socket. The kettle cord should not be left hanging over the edge of the counter top. Pulled kettle cords and fallen kettles with boiling water are the cause of up to 12 child burn admissions per month to Burns Unit. A Kettle Strap can be used to prevent pulled kettle cords. Also, we discourage holding a child while cooking. Instead, we urge you to rather move a high chair in the kitchen within reach or sight before you start or place them in a playpen. Then talk to your children so they know what is going on. It is a great way to spend time together. Matches and lighters are not toys; please place them out of children’s reach.  Most hot water burns occur when toddlers grab hot tea and coffee mugs, especially when sitting on mother’s lap, or when sitting at the table. To prevent hot water burns from tea/coffee mugs, parents should not drink hot liquids and hold a child on their laps at the same time. These injuries happen in a flash and should be anticipated to be prevented.  Test the temperature of food heated in microwave before feeding children. The stove and electrical hot plates are high risk areas – hands and little fingers are easily burnt if children are given access to stoves in use. Pots on the stove should have handles turned to the back at all times to prevent being pulled over.  Toasters are potentially dangerous, and should only be used by adults. Recently, a 12year old boy was burnt when he stuck a knife in a toaster to release bread. Put clothes irons out of reach after use – we cannot see when the iron is hot – rather shake the creases from your washing than use an iron. Never leave children unsupervised in the kitchen. Living room  Plugs should not be overloaded; heaters and open grate fires need to be guarded. Electrical burns and electrocution can occur whenever exposed wires and open plugs are accessible. To prevent electrical burns, electrical installations must follow legal guidelines. Illegal connections and exposed electricity wires can be hazardous. Bathroom Baby bath and buckets used for washing are also high risk for burns. Most toddlers enjoy bathing and may climb into the bath ahead of mother being ready for bath time. To prepare a bath, cold water should be poured into the bath first, and then hot water added to comfort level. The water temperature can be tested with an elbow to indicate safety of the water.  Children should never be left unsupervised in the bath, drowning can occur in shallow water. Teach children which taps are for hot water, and which for cold. The bath, baby bath tub and buckets should be emptied immediately after use. Outside The braai area is the most common at risk area for burns. After cooking is finished, the braai fire should be put out with water. Frequent burn injuries of the feet occur from ground-level fires, which are extinguished with sand, when coals remain hot but flames have died down – now children play in the area and run over the coals without recognizing the danger.  Also outside, storage of swimming pool chemicals, paraffin and paint thinners, all need lock-up space for safety. Petrol, paraffin and oil fires can be put out with sand, or a fire extinguisher. Teach your children to stop, drop and roll if their clothes have caught alight. Fireworks can be hazardous and should only be lighted in a designated controlled area under adult supervision. Finally, always use candles safely. We recommend using a recycled large glass, with dry sand and a household candle cut in half. Never leave candles burning when you go to bed, or leave the room. When there is a fire inside your home: Warn people inside the house to get out safely. Help people to get out and stay out of harm’s way. If there is a lot of smoke, crawl out below the smoke to escape the fire. Where possible,

Vital Baby

The wonders of breast milk

We’ve been told it’s the most nutritious fluid on Earth. Some even refer to it as “liquid gold.” But what is it about breast milk that makes it so unique and special? We take a deeper look. The first 1000 days of your baby’s life, from the first day of your pregnancy up to two years of life, represent a critical period of growth and development. It gives us parents an opportunity to provide an environment that will help support life-long health. This includes the nutrition a baby receives during this period, which can have a resounding impact. The most complete form of nutrition for infants – breast milk – offers a range of benefits for health, growth, immunity, and development. The World Health Organization recommends breastfeeding exclusively for at least six months (and even up to two years and beyond) because of the long-lasting benefits of breastfeeding for both you and your baby. Many studies, whether focusing on the properties of the milk itself or its effects on babies’ short and long-term health, confirm the significance of these recommendations. Breast not only is the “best” for both you and baby, but it’s also the norm – it’s how our babies have been fed since the beginning of time. One of the most important decisions you can make during these first 1000 days of your baby’s life is to choose to breastfeed your baby. What exactly is in breastmilk? It’s a unique nutritional source that is easy to digest and provides the perfect balance of protein, fat, carbohydrates, and nutrients to promote the growth and development of your baby.  In the first few days after giving birth, the body produces a special kind of breastmilk known as “colostrum.” Thick and yellowish in colour, colostrum is very nutritious and is rich in antibodies that help baby fight off infections and bacteria. It also helps baby’s digestive tract develop, helping it prepare to digest breast milk. After a few days, mom’s breast milk comes through, which is runnier than colostrum, and whiter in colour.  Breastmilk contains hundreds of invaluable substances in human milk – probably more that have yet to be identified – including: Antibodies and white blood cells Probiotics (as many as 600 different species!) Hormones Growth factors Antibacterial properties Oligosaccharides (special carbohydrates that encourage the growth of friendly bacteria in the digestive system) Long chain polyunsaturated fatty acids (important for the development of their brain, eyes and nervous system) Cytokines (special proteins involved in cell communication and immune system formation) and many, many more. Breastfeeding not only provides your baby with tailored nutrition, but it’s available on demand, day or night, and it’s free of charge! The health benefits go well beyond convenience and cost, however, and will have a far-reaching impact on both you and your baby long after the breastfeeding journey has ended. Health benefits of breastfeeding for your baby Scientific research suggests a substantial number of potential health benefits from breastfeeding.  These benefits include: Decreased rates of sudden infant death syndrome in the first year of life (an effect that becomes even stronger when breastfeeding is exclusive). Lower post neonatal infant mortality rates (a reduction of approximately 21% in the U.S.). Decreased risk of baby developing eczema, asthma, and food allergies later in life. Slightly enhanced performance on tests of cognitive development. Lower incidence of infectious diseases, such as diarrhoea, pneumonia, ear infections, respiratory tract illness bacterial meningitis, urinary tract infection, bacteraemia, necrotizing enterocolitis, and late onset sepsis in preterm infants. Improved dental health with less risk of tooth decay. Reduction of the risk of obesity later in life when exclusively breastfed for at least 4 months. Decreased rates of type 1 and type 2 diabetes mellitus, lymphoma, leukaemia and Hodgkin disease in older children and adults. And if this wasn’t enough, breastfeeding also exposes your baby – through the milk you’re producing – to the varying tastes and flavour profiles of the foods you eat, which can influence food acceptance and preferences when they themselves begin to eat food, and throughout their lifetime as well. Are there any circumstances in which breast milk can be harmful to your baby? Yes, there are a few circumstances in which breast milk may pose a danger to a baby, but these are directly related to the health of the mother. If a mother is taking prescription medication, for example, the medication may affect the baby via the mom’s breast milk. Illegal drugs are extremely harmful to babies, and if a mom is taking them, they can be transmitted to baby via breast milk too. Certain health conditions in the mother may also make her breast milk unsuitable for her baby. These include: HIV / AIDS, active tuberculosis, certain cancers and chemotherapy. Regular colds, flus or minor health problems should not pose any risks. If you are taking medication, or have any serious health conditions, chat to your doctor about the possibility of breastfeeding to ensure the safety of your baby. Health benefits of breastfeeding for you Your baby isn’t the only one who benefits from breastfeeding. The health benefits for the mama (you!) are also significant and include: A unique and powerful physical and emotional connection between you and your baby – breastfeeding is the one parenting behaviour only the mother can do. A non-verbal communication and bond with your baby that only grows to support an ever more intimate and effortless mutual exchange, especially if you stay present while nursing with lots of touching, talking, singing, and eye contact. Stimulation of your body to produce antibodies in your milk which in turn helps your baby stay well or recover faster if sick. Help with your return to your pre-pregnancy weight by increasing your energy requirements, promoting the mobilization of fat stores, and quickens your uterus to contract to its pre-pregnancy size. Decreased risk of breast cancer and ovarian cancer. Possibly decreased risk of hip fractures and osteoporosis in the post-menopausal period. Delay the return of your menstrual

Prima Baby

Chicco Warmy Plate

Chicco, global leaders in all things baby for over 62 years, continue to bring innovation and convenience to parenting. A full 360 degree approach to parenting, Chicco continues to provide quality products from Italy to all corners of the globe, including South Africa.

Vital Baby

The truth about sterilising and hygiene

Health and hygiene are two issues all parents really care about and they’re top of our list too.  Let’s face it, caring for a baby and creating a hygienic environment can feel never-ending.  With the right equipment, some common sense and a routine, these tasks become second nature and you can feel confident that baby will be safe at home or when out and about. Cleaning & cleansing – regularly wiping surfaces and washing baby equipment is a great habit to get into once baby has arrived. In particular, make sure that any areas used to prepare bottles or food are clean. Sterilising – baby feeding equipment, breast pumps and soothers should all be sterilised until your baby is 12 months, as milk can harbour harmful bacteria which could make your little one sick.  There are many different sterilising options out there, from cold water, microwave and electric to new UV sterilisation, which can even clean soothers, teethers and small toys. It’s really important to sterilise baby’s feeding equipment to protect your baby’s developing immune system from potentially harmful bacteria.  To sterilise effectively, ensure that all bottles, teats and accessories are disassembled and washed thoroughly with warm soapy water and rinsed clean before sterilising.  Ensure you re-assemble items with clean hands or sterilised tongs if you can and always on a clean surface too. As a general rule, as soon as a steriliser is opened, the contents inside are no longer sterile. The Vital Baby Nurture 2 In 1 Combination Steriliser (R390.00) has been designed to give you ultimate convenience and peace of mind, killing 99.9% bacteria to keep your baby healthy and happy. This microwave and cold water steriliser combination offers total flexibility depending on your needs. It keeps contents sterile for a full 24 hours when the lid is kept closed. This is really useful, so you can always have a sterile bottle close to hand. You can choose to sterilise in either the microwave with only water using steam for a chemical free clean, or using the cold water method with sterilising solution added. The large capacity holds up to four wide neck bottles, teats, collars, caps and tongs. This steriliser is also suitable for standard neck bottles and accessories such as breast pumps and their components, soothers and teethers. It can be easily stored in the microwave when not in use and can be easily transported when travelling with baby. Sterilising time is just four minutes in the microwave (based on an 850W microwave). Changing time – always make sure baby is changed on a wipe-clean mat where possible and remember good hand hygiene. Wash hands thoroughly after each change and dispose of dirty nappies using secured nappy bags or a special nappy bin.  Germs – germs are all around and as baby grows he/she will want to chew most things! While exposure to germs can be a good thing (and is also completely inevitable!), you don’t want your baby to be exposed to the really harmful ones. Limit their exposure by maintaining a high standard of hygiene in the home.  Follow Vital Baby on social media: @vitalbabysa Vital Baby products are available at Clicks, Babies R Us, Loot, Baby City, Takealot and at www.babiesafrica.com. 

Prima Baby

Nattou Buddiez

Nattou is one of the softest, most luxurious plush labels in the world. Known for being as cuddly as it can get, their range of newborn toys are without a doubt, pure joy for any baby.

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