Baby - Parenting Hub

THE LATEST NEWS TO HELP YOU with your journey

Why Less Is More When It Comes To Understanding Newborn Skin

A baby’s skin is delicate, unique, and still developing — and sometimes, too much care can do more harm than good. Newborn skin: soft, squishy, and oh-so-kissable. But behind that perfect glow is something many new parents don’t know — a baby’s skin barrier is still a work in progress, and it needs a very different kind of care from ours. “People assume baby skin is just miniature adult skin — but that couldn’t be further from the truth,” says Karen Van Resnburg, brand manager at Sanosan South Africa. “It’s thinner, more sensitive, and far more vulnerable to damage.” Understanding how baby skin functions is the first step to protecting it — and when it comes to keeping it healthy, the golden rule is simple: less is more. At birth, a baby’s skin is still adjusting to life outside the womb. For nine months, they’ve been cocooned in a perfectly warm, moist environment. Once exposed to air, their skin must start regulating temperature, absorbing moisture, and defending against germs — all on its own. Here’s what makes baby skin so different: Newborns don’t get dirty the way adults do. They’re not running around, sweating, or exposed to pollution. Yet many parents instinctively reach for soaps, bubble baths, and wipes multiple times a day — thinking more cleaning equals better care. “The truth is, over-washing can strip a baby’s skin of natural oils and disrupt the protective barrier,” explains Karen. “This can lead to dryness, irritation, and in some cases, conditions like eczema.” Moisturising can be helpful — especially if the skin is dry or flaky — but it’s easy to overdo it. Slathering on thick lotions too often can clog tiny pores or interfere with the skin’s natural development. “Unless your baby’s skin is visibly dry or a healthcare professional has advised it, daily moisturising isn’t always necessary,” says Karen. “The key is to be gentle, responsive, and not overly reactive to every change in your baby’s skin.” How to support the skin barrier — simply and safely Most importantly, parents should know that a little goes a long way. Newborn skin is designed to adapt and strengthen over time. In many cases, it simply needs space to do what it’s naturally built to do. “So much of early parenting is driven by love and a desire to protect,” says Karen. “But when it comes to your baby’s skin, protection sometimes means stepping back — and letting nature take the lead.” Newborn skin care doesn’t need to be complicated. With a bit of knowledge and a less-is-more approach, you can help your baby develop strong, healthy skin — one gentle step at a time. Sanosan focuses on natural ingredients and gentle formulas for healthy skin. Using active ingredients specially tailored to your baby’s skin, natural milk protein is the central ingredient in Sanosan and is especially nourishing. More than 90 % of the ingredients are of natural origin such as organic olive oil, and the formulations are biodegradable. Safety first: all products are clinically tested and are free from parabens, silicones, paraffins, SLS / SLES and phenoxyethanol. For more info visit https://sanosan.co.za Sanosan is available from Clicks Baby and Online stores, takealot.com, Makro Online and https://medhealthsup.com

September 26, 2025

Booster Seats – The Forgotten Step in Child Passenger Safety

Too Big for a Car Seat? Not Yet. The Safety Step Parents Are Skipping They may look big enough to drive around like the grown-ups – but children aged 4 to 12 are often driving unprotected. As South Africa marks Child Passenger Safety Week from 21 to 27 September, experts are urging parents not to skip one of the most crucial, and often overlooked, stages of car safety: the booster seat. “Many parents see the move from a car seat to a seatbelt as a milestone of independence,” says Debbie Billson, from Maxi-Cosi. “But the reality is, a standard seatbelt is not built for a child’s body. Skipping the booster step puts children at serious risk.” South African law currently mandates car seats only for children under the age of 3. But that leaves a dangerous gap. Children between ages 4 and 12, who are too big for toddler seats but too small for adult seatbelts, are often left unprotected. Booster seats are specially designed to fill that gap. They lift the child up so that the vehicle’s seatbelt sits correctly across the hips and shoulder – not dangerously across the stomach or neck. “A poorly positioned seatbelt can cause devastating internal or spinal injuries in a crash,” explains Billson. “With a booster, the same belt becomes a life-saving safety feature.” The Numbers Speak for Themselves Despite this, booster seat usage remains low in South Africa – largely due to lack of awareness and outdated assumptions that seatbelts alone are “good enough.” Children should continue to use a booster seat until they reach a height of 150 cm – typically around 10 to 12 years old. Many children under this height are simply not developed enough for a seatbelt to fit safely on its own. If the lap belt rides up on the tummy or the shoulder belt cuts across the neck, your child still needs a booster seat! Modern vehicles are built with safety in mind, but they’re designed around adult bodies. That’s why Kelston Motor Group, a proud campaign partner, is raising awareness about the importance of proper child restraints – even in the safest cars. “Booster seats aren’t optional; they’re an essential step in every child’s journey to safer travel,” says Peter McNaughton, Managing Director of Kelston Motor Group. “Any child under 150 cm tall still needs a booster seat – no matter how grown-up they look.” Child Passenger Safety Week (21–27 September) is the perfect time to check your child’s car seat setup. Because when it comes to keeping your child safe on the road, there’s no such thing as skipping a step. For more information, please visit: https://maxicosisa.co.za/news/child-passenger-safety/

September 25, 2025

Sleep Solutions for Newborns and Parents

Sleep is one of the biggest challenges new parents face. Newborns have tiny stomachs, unpredictable schedules, and developing circadian rhythms, which means sleepless nights are normal—but there are strategies that can make a difference for both baby and parents. Here’s a practical guide to help your family get more rest while keeping your newborn safe and content. 1. Understand Newborn Sleep Patterns 2. Establish a Safe Sleep Environment 3. Encourage Day-Night Awareness 4. Feeding and Sleep 5. Create a Bedtime Routine Even in the first months, gentle routines can signal sleep: 6. Parents’ Sleep Strategies 7. When to Seek Help Some sleep difficulties may need guidance: Final Thoughts Newborn sleep is unpredictable, but understanding patterns, creating a safe environment, and establishing gentle routines can make a significant difference. Remember, short stretches of sleep are normal in the early months—focus on consistency, safety, and self-care. Over time, both babies and parents can enjoy more restful nights. Sources:

September 24, 2025

Postpartum bleeding – what is normal?

Giving birth to your baby after 9 months can be a relieving, beautiful and exciting experience. Postpartum your body will still be going through adjustments for a while, and as you care for your new baby, you’ll need to remember to take care of yourself as well. Postpartum bleeding, also known as lochia, is normal after both vaginal and c-section births, however, it is best to know what is and isn’t common in post birth bleeding. Normal postpartum bleeding Lochia is similar to menstruation in the way in which it is made up of blood and tissue, it’s just heavier and longer lasting – it should stop between 4 and 6 weeks after giving birth. Initially, your bleeding will be heavy. This first phase of postpartum bleeding is known as lochia rubra and you’ll experience this in the first 3 to 4 days. Bleeding will be red to reddy brown and you may have small clots. In the next few days after birth your lochia will decrease in volume. Lochia serosa lasts 4 to 10 days and during this period your blood will darken in colour and become more watery. Blood clots should get smaller and disappear. Finally you’ll experience lochia alba, which usually lasts about another 1 to 2 weeks, but can be up to 28 days. Discharge will be yellowy white in colour, you may see pinkish or brown stains on some days. There should be no smell other than what you would experience during a normal period – a strong odor can be a sign of an infection. When to reach out to your doctor Even though lochia is normal, if you are bleeding heavily this can indicate that you have a postpartum haemorrhage. If your bleeding is heavy a week after birth, you experience fever or chills, a tender abdomen or foul-smelling discharge, you’ll need to seek medical assistance.

September 22, 2025

Bonding with Your Baby: Tips for New Moms and Dads

The early days of parenthood are filled with awe, excitement, and sometimes uncertainty. Bonding with your baby is more than just cuddles—it’s the foundation for a secure attachment, emotional development, and long-term well-being. Both moms and dads play a critical role in creating strong, nurturing connections with their little ones. Here are practical ways to strengthen that bond while supporting your baby’s growth. 1. Skin-to-Skin Contact Skin-to-skin contact is one of the most effective ways to bond with your newborn: 2. Eye Contact and Talking Even newborns benefit from verbal and visual interaction: 3. Gentle Touch and Massage Touch is a powerful bonding tool: 4. Shared Activities Both parents can participate in activities that strengthen connections: 5. Create a Routine Babies thrive on predictability, and routines foster secure attachment: 6. Include Both Parents Bonding is not limited to moms: 7. Mind Your Wellbeing A happy, healthy parent is better able to bond: Final Thoughts Bonding with your baby is a journey that grows every day. Through touch, eye contact, routines, and shared activities, both moms and dads can create a secure foundation for emotional and social development. Remember, it’s not about perfection—small, consistent acts of love, attention, and presence make the biggest impact. Sources:

September 18, 2025

The Powerful Influence of a Mother on a Child’s Development

From the first heartbeat, a mother’s presence offers warmth, safety, and guidance. In those crucial early years—especially the first 1,000 days when a child’s brain and emotional wiring are rapidly forming—the influence of mothers and maternal figures can help shape how children learn and who they become. Across South Africa and beyond, mothers and female caregivers are often the first teachers, role models, and nurturers that children encounter. Their presence anchors childhood in stability, empathy, and love. “We often talk about education starting at school, but it truly begins at home—often in the lap of a mother, grandmother, or aunt,” says Ursula Assis, Managing Director of Dibber International Preschools South Africa. “These early experiences, wrapped in care and routine, shape how children view themselves and the world around them. That is why our approach to early education deeply values the role of mothers and matriarchs as co-educators.” Mothers are often the emotional epicentre of a child’s world. From a warm hug after a tumble to bedtime lullabies passed down through generations, maternal figures provide children with emotional safety, an essential condition for healthy development. Children learn empathy, resilience, and self-confidence when a mother validates emotions or responds with kindness. Early Learning Starts with Mum The influence of mothers on child development often begins with simple, everyday interactions. Singing a folk song in Afrikaans, preparing meals together, or helping with counting games in isiXhosa—these early moments spark language skills, curiosity, and a love of learning. Mothers have laid the foundations for cognitive and social development before formal schooling begins. Whether it’s allowing a toddler to choose their outfit or encouraging them to share their ideas, mothers empower children to be heard. This nurtures independence and helps children build a strong sense of identity. In South African homes, where many mothers juggle work, parenting, and community responsibilities, their ability to balance strength with softness is a profound model for young children. In homes filled with laughter, traditions, and story-sharing, maternal figures quietly shape a child’s understanding of values—respect for elders, sharing with others, and standing up for what’s right. These lessons are often passed down during ordinary routines, becoming extraordinary building blocks of a child’s moral compass. Extended Family: A Collective of Care While mothers hold a special role, South African children are often raised by a robust network of women—grandmothers, sisters, aunts, and caregivers—each contributing in unique ways. This shared responsibility is a celebration of ubuntu, reinforcing a child’s sense of belonging, community, and connection. Dibber honours the vital role of mothers and strong female figures in a child’s early years. The preschool’s educators work hand-in-hand with families, ensuring that what begins at home is nurtured in its classrooms. When a child feels loved, safe, and seen, the learning never really stops. It only grows stronger.

September 16, 2025

New Dad’s roles

The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Know that it’s normal to have fears – there is no simple way to prepare for parenthood and all new parents (yes Moms too!) have some concerns or fears about their new role. Learn as much as you can about your baby’s daily routine and offer to help out with activities you are comfortable doing. Make “Daddy Time” a special time every day by spending one-on-one time talking, reading or singing to the baby – work with Mom to build these activities into the daily routine. Offer to attend your baby’s doctors’ visits whenever possible – it helps you learn about your baby and provides a second set of ears to hear what the doctor has to say. Be actively involved in providing a safe environment for the baby – help keep an eye out for safety hazards. Make sure your baby is never exposed to second-hand smoke and has a drug free place to live. Be gentle with the baby – never shake your baby or toss them in the air. Be mindful of how you talk and act around the baby – a gentle voice and kind gestures are always best. Support from Mom to Dad The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Ask Mom to teach you to do things you may not know how to do yet – this way you can help out and support her as you learn about your new baby. Once you’re comfortable, offer to watch the baby so Mom can get some extra rest – this gives you time with the baby while supporting Mom as well. Take care of yourself, get regular check-ups and exercise daily – work to stay healthy for the newest member of the family. Set a good example and keep smoking and drugs out of your baby’s home. Talk with Mom about how she feels about herself after her pregnancy – she may need your support and encouragement to resume intimacy and sex since things like her self-image and her body may have changed. Treat Mom to small gifts and simple gestures that tell her that you care about her – these will help her understand that she is still special to you even if she is feeling tired and her self-image has changed. Emotional aspects for Dad The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Especially in the first few weeks after birth, use compassion when dealing with both Mom and baby. They both have just been through a difficult experience and your compassion will go a long way in supporting them as they move into the next part of their journey. You may often find yourself in new and challenging situations where you have the choice to either laugh or cry – choose humour, it helps everyone survive and thrive during challenging times. Life doesn’t always prepare us for our role as a parent so as a new Dad you will often find yourself in new situations with no rulebook – rise to the occasion by using your creativity and imagination to overcome new challenges. Remember that patience is a virtue – this is especially true when you have a newborn, so remember to slow down, take a deep breath and relax before you react to trying situations. Always keep in mind that much of what you are doing in the early days after the birth of your baby is a form of service for both baby and Mom – don’t see it as a negative, rather see it as a time for you to develop a new leadership role as you offer yourself in service to others. Dad comforting a crying baby The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. As a first step, always make sure your baby has been fed and changed and that they are comfortable – if so then go on to the next steps to soothe them. Swaddling: holding a baby close can help them feel more secure, so snuggle them in a soft blanket. Side/Stomach: holding your baby on their side or stomach may help calm them. Shhh: making this noise often helps sooth your baby. Sucking: is very comforting for your baby, so if it’s not feeding time, give them a pacifier to suck on. Swinging: gentle movement is often soothing to a baby, so gently rock them in your arms or put them safely in an infant swing. Remember that even though it may be frustrating, it’s important for you to be patient and gentle with your baby. Use this time to bond with your baby and allow Mom a much-needed break from her role as a caregiver. Getting Dad involved The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Talk with Dad about his thoughts, feelings and concerns regarding his role in caring for your newborn – this will help you understand his comfort level. Get Dad involved in your baby’s care – he may need help in learning how to hold the baby or change diapers so include him in as many of the day-to-day activities as you can. Have Dad help with a night feeding when possible – if you are breast feeding consider pumping a feeding ahead so he can take one feeding for you during the night. Have him talk, read or sing to the baby every day – build these activities into your baby’s daily routine. Involve Dad in doctors’ appointments whenever possible. Ask Dad

September 15, 2025

Create Magical Moments for Your Little Ones with StickyThings

Why Stickythings Delights Parenting Hub’s Audience At Parenting Hub, you’re part of a supportive, hands-on community of parents who value creativity, connection, and practicality. From pram-friendly walks to enrichment meetups, the focus is always on meaningful, child-centric experiences. That’s why decorating nurseries, play areas, and home learning spaces matters, not only for looks but for nurturing little imaginations. Stickythings.co.za brings your child’s world to life with stylish, easy-to-apply wall stickers, murals, decals and wallpaper. Moms love how it transforms everyday spaces into memories. What Parents Can Discover 1. Playroom Wonders & Nursery Enchantment Transform your child’s space into a dreamy forest, educational alphabet adventure, or pastel paradise. Choose from thoughtfully designed motifs like the Woodland Forest Wall Art Sticker featuring a majestic tree that towers over 2 meters to spark storytelling and cozy vibes. StickyThings Transform your child’s space into a dreamy forest, educational alphabet adventure, or pastel paradise. Choose from thoughtfully designed motifs like the Woodland Forest Wall Art Sticker featuring a majestic tree that towers over 2 meters to spark storytelling and cozy vibes. StickyThings 2. Custom Creations for Your Unique Family Moments Got a ‘first steps’ milestone or a favourite nursery rhyme? Stickythings offers custom designs, decals and murals tailored to your family’s story. It’s a heartfelt way to mark milestones on your own terms. StickyThings 3. Safe, Stylish, and Stress-Free Worried about fuss? The FAQ covers all the questions parents ask: yes we can help with installation, and yes wall art can be removed cleanly, so you’re decorating worry-free. StickyThings Your Parenting Hub Mom-to-Mom Guide As a savvy Parenting Hub parent, you know the power of purposeful design: environments that bring joy, encourage play, and create great photo ops for memories and milestone sharing. Stickythings helps you: See it in action: Head over to your favourites and the gallery at stickythings.co.za to explore ready-made collections and custom magic. Let your heart and your home grow together. Request a quote or consult with the friendly Stickythings team today!

September 10, 2025

Reasons why your baby is crying

The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. If your baby is crying, the first step is trying to figure out the reason. Some of the most common reasons why a baby is crying are: Hunger is usually the first thing you should think of – they may give other signs first like rooting, fussing, smacking their lips and putting their hands to their lips. A dirty diaper – many infants don’t like a wet or dirty diaper, so changing their diaper when they cry is a simple thing you can do to help calm them. In need of sleep – babies may not just nod off to sleep when they are tired, they may get fussy and cry, so after feeding and changing diapers you may want to try soothing activities like finding a quiet place, holding them close and rocking them to help them get to sleep. Wanting to be held – babies like to be cuddled, so if you have tried all of the above tips without success it could be that your baby just wants you to hold and cuddle them; also talk in a soft voice or sing softly. Tummy troubles – babies can develop gas pains, colic, constipation, milk allergies and other conditions that make them cry; if this happens often talk with your doctor about ways you can soothe their tummy. Needing to burp – a trapped gas bubble in your baby’s stomach can make them uncomfortable, so if they are crying after a feeding, try burping them to see if that helps. Additional reasons are mentioned in the following tip. Additional reasons why your baby is crying The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. In addition to the reasons mentioned in the previous tip, the following are reasons why your baby may be crying: Temperature troubles – babies will often cry if they are too cold, this may happen when you are changing them or washing them; it can also happen if they are too hot, though this is less common. Little irritations – babies are very sensitive to small discomforts like a hair wrapped around a finger or toe, scratchy clothing or being placed in the wrong position, so look for little discomforts if the big things don’t appear to be the cause of their distress. Teething – newborns don’t have teeth coming in but sometimes their teeth will move around under the gums causing them discomfort; their teeth won’t usually start to come in until they are about 4-7 months; a cold washcloth and gentle pressure on their gums may be soothing. Over stimulation – newborns can’t always process all the things that are going on around them, so if you think your baby may be suffering from too much stimulation take them to a quiet spot away from bright lights, hold them close and soothe them until they can calm down. Not enough stimulation – some babies are outgoing and like to see what’s going on around them, so if you think this is your baby’s issue try carrying them in a sling, front carrier or backpack so they can get the extra stimulation they need. Not feeling well – if you’ve met all your baby’s basic needs and they are still crying and fussy they could be coming down with something, so keep a close eye on them, check their temperature if you think they might have a fever and contact your doctor if needed. Things to try to comfort a crying baby The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Sucking is soothing for a baby and can lower their heart rate and relax their stomach, so give them a pacifier or a clean finger to suck on when nothing else seems to stop their crying. Babies are used to being warm and secure in the womb so when all else fails try imitating that experience by swaddling them and holding them securely or carry them with you in a sling. Some babies respond well to sound and movement, so try putting on some music and dancing with them – gently of course! Try white noise – often babies like noises that mimic the whooshing sounds they heard before they were born, so try running the vacuum cleaner, a fan or the water faucet or use a recording of a water fountain, a gurgling stream or waves. A change of scenery can sometimes help, so dress your baby appropriately and step outside your front door; walk around slowly and talk in a soothing tone. Get them moving – babies like motion so try carrying them around or take them for a ride in the stroller or the car; sometime this will work when nothing else seems to help. Massage may be helpful for some babies – don’t worry about knowing the right movements, just try a soft, gentle massage in a warm place free from drafts. Start all over again – sometimes it’s helpful just to start at the top of the list again; change their diaper, hold them close, feed them if their hungry and see if something works the second time around. If you ever think your baby is in distress because of a health-related issue don’t hesitate to contact your doctor. No question is ever “dumb” if it involves the wellbeing of your baby! Feeling frustrated when a baby won’t stop crying The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Keep in mind that crying won’t hurt your baby, they may just need a release so let them cry. Put your baby down and let

September 8, 2025

Tuning Into Sound: How Your Baby Hears You in the Womb

One of the most magical parts of pregnancy is knowing that your baby is already learning about the world before they’re even born. While we often think of touch as the earliest sense to develop, many parents are surprised to discover just how early hearing plays a role in connecting you to your little one. When Does Hearing Develop in the Womb? By around 18 weeks of pregnancy, your baby’s ears have started forming and connecting to the brain. By 25 weeks, they begin responding to sounds. At first, the womb is a muffled, watery world, but by the third trimester, your baby can hear your voice, your heartbeat, and even muffled outside sounds like music or a sibling’s laughter. By the time you reach the final weeks of pregnancy, your baby’s auditory system is fine-tuned enough to recognize your voice! This early familiarity is why newborns often calm when they hear their mother or father speak. It’s a sound they already know and love. Why Sound Matters Before Birth Sound isn’t just background noise for your baby, it’s a vital part of their neurological development. Research shows that prenatal exposure to voices and music helps babies: Your voice is actively helping wire their brain for future communication. How Parents Can Stimulate Their Baby’s Hearing in Utero Encouraging healthy hearing development is simpler than you might think. Here are some gentle, bonding ways to nurture your baby’s auditory world: Newborns show a preference for the language and even the accent or dialect they heard most in the womb, your daily conversations are shaping their early listening skills! Caring for Your Baby’s Hearing During Pregnancy While sound exposure is important, protecting your baby’s delicate hearing begins long before birth. A few tips: Beyond Birth: Supporting Lifelong Hearing Health After your baby arrives, those early familiar sounds continue to comfort and connect them. But remember, even healthy newborns should have their hearing checked. Early detection of hearing difficulties can make a life-changing difference in speech, learning, and development. At NB Hearing and Balance, we’re passionate about supporting families from the very start. Whether you’re curious about your baby’s in-utero hearing, preparing for their first hearing screening, or seeking guidance on lifelong hearing health, our caring team is here to help. The Sweet Sound of Connection Every time you talk, sing, or read to your baby during pregnancy, you’re doing more than bonding. You’re laying the foundation for their language, learning, and emotional connection with you. And that’s something worth tuning into. Learn more about hearing development and schedule a consultation with one of our audiologists. We have various locations throughout Cape Town.

September 3, 2025

From Doubt to Confidence: How a Simple Device Could Have Changed My Breastfeeding Journey

When I became a mom for the first time, I thought breastfeeding would just happen naturally. But the reality was different. My baby would scream after almost every feed, and at just two weeks old, a close family member told my mom that she didn’t think my milk was “any good.” She urged my mom to convince me to take my baby to a nurse, saying, “New moms should think about their baby, not themselves.” Her words crushed me. I refused to go, but for days I lived in silent doubt, questioning whether I was failing my son. Was my milk not enough? Was I starving him without realising it? Then came his scheduled follow-up appointment. To my shock (and relief) he had gained more weight than required on nothing but my breastmilk. Looking back, I often think: if I’d had the MyLee Milk Sensing Device then, I wouldn’t have wasted those days feeling like a failure. I would have had proof; clear, objective reassurance that my milk was nourishing him. I would have trusted myself more. And that’s why I feel so passionate about bringing this technology to other moms. Why Moms Doubt Themselves I now know I wasn’t alone. Studies show that the most common reason moms stop breastfeeding earlier than they want to is due to milk supply-related concerns. Sometimes supply is absolutely fine, but doubt creeps in, while in other cases there may be genuine risks that are best addressed early. Either way, these concerns are real and deserve both attention and support. The truth is, the early days matter more than we often realise. The Crucial First Five Days Recent research published in Breastfeeding Medicine (July 2025, Academy of Breastfeeding Medicine’s special issue) highlights just how important the first five to six days postpartum are. This window is when your body goes through secretory activation — the transition from colostrum to mature milk and the process of building volume. If this process is delayed or impaired, it can affect long-term breastfeeding outcomes. On the flip side, when secretory activation happens on time and milk volume comes in effectively, moms are much more likely to meet their breastfeeding goals. The problem? Until now, there’s been no simple way for mothers at home to know if their supply is on track. That’s where the MyLee Milk Sensing Device changes everything. Awarded as the Breastfeeding Support Product of the Year at the 2024 Baby Innovation Awards, MyLee is developed by MyMilk Lab and available locally through Mommy Material. This small handheld device brings cutting-edge lactation monitoring to moms at home. With just a few drops of milk (even colostrum), the device uses unique conductivity-based technology to analyse biomarkers that reflect electrolyte levels, particularly sodium, which research has shown is strongly linked to lactation progress. This provides real-time insights into whether milk production is progressing as it should. This technology, once only available in research or NICU settings, is now accessible to everyday mothers. Instead of relying on guesswork or worry, moms can finally get answers. Imagine knowing just days after birth whether your milk is on track. Imagine the confidence of being reassured, or the relief of catching a potential issue early enough to get the right support. Backed by Global Research This isn’t just marketing hype. MyLee was highlighted in a 2025 review in Breastfeeding Medicine exploring new point-of-care techniques to support breastfeeding. Here’s what leading experts are saying: As Dr. Angela Lang, Director of Clinical Education at Medela, summarises: “By removing the guesswork and providing targeted recommendations, we empower mothers to take control of their lactation journey.” That empowerment is exactly what MyLee delivers. A New Era of Personalised Breastfeeding Support Every mother and every milk supply is unique. Some moms may only need to pump six times a day, while others may need eight. Generic advice doesn’t always fit and can even cause more stress. MyLee allows breastfeeding professionals to give personalised guidance based on each mom’s unique milk biochemistry. That means targeted recommendations, timely interventions when needed, and reassurance when everything is progressing just fine. It’s not about adding pressure. It’s about removing doubt. It’s about giving moms confidence. From NICUs to Living Rooms Much of the global conversation around milk biomarkers and early monitoring has focused on NICUs and preterm babies, but the truth is that these tools are just as valuable for mothers of full-term, healthy newborns. Every mom deserves to feel confident in her milk supply. MyLee brings the same science-based insights used in specialised care settings straight into everyday homes. More Than Just One Device Breastfeeding is one of the most natural things in the world, but it isn’t always easy. For too many moms, doubt creeps in at the very moment when reassurance is needed most. The MyLee Milk Sensing Device offers a new way forward; turning uncertainty into confidence, and helping moms trust their bodies again. Because when mothers feel supported, babies thrive; and that is what truly matters. Learn more about MyLee and our full range at www.mommymaterial.co.za or join our community on Instagram @mommymaterialsa.

September 2, 2025

The surprising secret to building brains: it starts with a song!

We all know that young children, especially toddlers, love to make a noise. Whether it’s banging pots, humming tunes or clapping hands. But did you know that all that musical play is actually helping to shape their brains? Music education in the younger years isn’t just fun, it’s incredibly powerful for developing auditory processing and listening skills. Sponge brains At this stage of development, toddlers are soaking up sound like little sponges. Their brains are learning how to pick out patterns, differentiate tones, and follow rhythms. These are all the things that are crucial for listening, understanding language, and eventually reading. When they participate in music activities like singing songs, tapping along to a beat, or moving to rhythms, they’re strengthening neural pathways that support focus, memory, and sound discrimination. From clapping a rhythm to learning to read For example, clapping to a steady beat or echoing a simple melody helps toddlers learn how to listen closely, anticipate what comes next, and stay engaged. These are the very same skills they’ll need in the classroom later on when they’re learning to follow directions, concentrate, and communicate. Plus, music offers a joyful, gentle way to learn and practice these skills. There’s no test, no “wrong” answer — just fun and connection. Beaters in the air! Our small group music classes also build social skills. We encourage our little RHYMERS to connect with others, take turns, and respond to social cues through sound, which is another win for early listening development. Music supports brain development In short, giving your young child regular access to music is one of the simplest (and most fun!) ways to support their brain development. So grab a shaker, turn up your favourite music, and have fun together — you’re not just making memories, you’re building lifelong skills. Enjoy some of our unique Wriggle and Rhyme musical stories – more info HERE. Available to stream on your favourite music streaming platform. Musical resources Find us at www.wriggleandrhyme.co.za or on Facebook and Instagram @wrigglerhyme

August 21, 2025

The Powerful Benefits of Delaying the Cutting of the Umbilical Cord

In the precious moments after birth, there’s a quiet yet powerful transition taking place—baby’s journey from womb to world. One gentle, yet profoundly impactful choice parents can make during this time is to delay clamping and cutting the umbilical cord. What is delayed cord clamping? Delayed cord clamping simply means waiting before clamping and cutting the umbilical cord—typically 1 to 5 minutes after birth, or until the cord stops pulsating. Why wait? The benefits are remarkable: Things to consider: Delayed clamping is generally safe for both vaginal and cesarean births. However, it’s always important to discuss your birth preferences with your healthcare provider and include it in your birth plan. As your baby receives this final gift from the placenta, you too deserve care rooted in love and healing. Aphrodite’s Garden Mama Care Gift Set Thoughtfully curated to honour the strength and sensitivity of new motherhood, this all-natural set supports you through birth and postpartum recovery—with plant-based, chemical-free care. What’s inside: A heartfelt gift for every birthing journey. Shop now at www.aphroditesgarden.co.za

August 15, 2025

The Unspoken Struggles of Postpartum Skin – How to Restore Hydration and Elasticity After Birth

Hormonal acne, dryness, pigmentation — new moms face more than sleepless nights. Stretch marks and sleepless nights aren’t the only things women face after giving birth. For many new mothers, the postpartum period brings a whole new set of challenges — and one of the least talked about is what happens to your skin. “Postpartum skin issues are incredibly common, yet so few people talk about them,” says a spokesperson for Sanosan, the trusted baby and mother skincare brand known for its high-quality products with a focus on natural ingredients. “New moms are often surprised by how dramatically their skin changes — from dry, flaky patches and pigmentation, to oiliness and breakouts that make them feel like they’re going through puberty again.” It all comes down to hormones. During pregnancy, elevated levels of oestrogen and progesterone help your skin look and feel great — often giving rise to the famous “pregnancy glow”. But once your baby is born and hormone levels plummet, your skin can be left feeling dull, dry, and irritated. Here are some of the most common skin changes postpartum: While you can’t control your hormones, you can take steps to support your skin’s recovery. According to Sanosan, the key is gentle care and hydration. “Many new moms are tempted to use harsh scrubs or active ingredients to ‘fix’ their skin quickly, but this often makes things worse. Your skin needs time, nourishment, and support — just like the rest of your body after birth.” Here are a few expert-approved tips: Perhaps the most important message for new moms? You are not alone. Too often, women feel guilty for caring about how they look after birth. But wanting to feel comfortable in your skin again doesn’t make you vain — it’s part of healing. Taking care of your skin can be a small but powerful act of self-care in a time that’s otherwise all about giving. So whether it’s dryness, dark spots or stubborn breakouts — know that it’s normal. With the right care, your skin will find its balance again. Now available in South Africa, Sanosan is a German family-owned company specializing in baby, mama, and kid skincare products, focusing on natural ingredients and gentle formulas for healthy skin. They emphasize quality, safety, and sustainability in their products, aiming to provide the best care for babies, children, and mothers. Using active ingredients specially tailored to your baby’s skin, natural milk protein is the central ingredient in Sanosan and is especially nourishing. More than 90 % of the ingredients are of natural origin such as organic olive oil, and the formulations are biodegradable. Safety first: all products are clinically tested and are free from parabens, silicones, paraffins, SLS / SLES and phenoxyethanol. Sanosan is available from Clicks Baby and Online stores, takealot.com, Makro Online

August 15, 2025

Dads – how can you make a difference in Mom and Baby’s breastfeeding journey

Breastfeeding may be a mother’s role, but fathers have a powerful part to play — from late-night bottle prep to emotional support. There’s a long-held stereotype that breastfeeding is a one-woman job. But ask any mother who’s done it — and she’ll tell you the truth: breastfeeding might be a solo act in practice, but it takes a team to make it work. More South African families are starting to understand the importance of active dad involvement in the breastfeeding journey — and the results are healthier babies, more confident moms, and stronger parent partnerships. “Breastfeeding doesn’t just impact the baby and the mother — it shapes the family dynamic,” says Sr Londe, independent midwife and trusted advisor for Vital Baby. “When dads step in to support the process, it creates a ripple effect of encouragement and connection.” While only moms can do the actual feeding (unless they’re expressing), the success andsustainability of breastfeeding often depend on the dad’s support. Research shows that when fathers are informed, present, and positive about breastfeeding, mothers are more likely to start breastfeeding, feel confident doing it, and continue for longer. In fact, a study published in the Journal of Human Lactation found that mothers were twice as likely to continue breastfeeding at six months if they felt supported by their partners. So, what does a supportive breastfeeding dad look like? It’s not about doing it all — it’s about being there, in big and small ways: Encouraging her when it gets tough Breastfeeding can be physically and emotionally challenging — especially in the first few weeks. Dads can help by listening without judgement, offering words of encouragement, and reminding her of the bigger picture when it feels overwhelming. Taking care of the little things Changing nappies, soothing the baby after feeds, sterilising bottles or breast pumps, and handling burping — these seemingly small actions allow mom to focus on feeding and recovery. Getting informed “Men don’t have to guess their way through it,” says Sr Londe. “Learn about how breastfeeding works, understand what mom is going through, and show her she’s not alone.” That means attending antenatal classes, reading up, or simply asking questions. Helping with night feeds If baby is bottle-fed with expressed milk or formula at times, dads can take the night shift or early morning feed. It’s a game-changer for sleep and helps fathers bond with their babies. It’s time to ditch the outdated narrative that dads only come into their own once the baby is weaned. Today’s fathers are embracing nurturing roles from day one, and brands like Vital Baby are encouraging this shift with products and support that empower dads to show up — confidently and hands-on. “The more we normalise the role of dads in early feeding and baby care, the more we support families as a whole,” says Sr Londe. “Breastfeeding is not a women-only world — it’s a family journey.” Being present, proactive, and positive — these are the hallmarks of modern fatherhood. And in the world of breastfeeding, that presence can mean the difference between isolation and teamwork. So to all the dads wondering how to help: Your role is vital. Your support is powerful. Your presence is enough.

August 13, 2025

Calming Eczema-Prone Skin

Whether you’re an eczema veteran or newbie, E45 – an expert in dry, itchy skin – has a tailored solution to keep your body feeling calm, hydrated, and comfortable. What is Eczema? Eczema is a family of inflammatory skin conditions that bring along itchiness, dryness, rashes, scaly patches, blisters, and even skin infections.1a There are seven types of eczema: atopic dermatitis, contact dermatitis, dyshidrotic eczema, nummular eczema, seborrheic dermatitis, and stasis dermatitis.1b For many people with eczema, the term “flare-up” is all too familiar. It’s used to describe those frustrating periods when symptoms intensify and are prolonged.1c Atopic Eczema Atopic eczema is the most common type of eczema and can be persistent and frustrating to manage.2a It’s especially common in children, often making an appearance before their first birthday, although adults can develop it for the first time later in life as well.2b While atopic eczema is a long-term (chronic) condition, there’s good news – it doesn’t always stick around forever. Many children experience significant improvement as they grow, and in some cases, eczema may even clear completely over time.2c How to Treat Eczema-prone skin Eczema is like that overdramatic friend who insists on making everything about them. Change your laundry detergent? Cue the full-blown tantrum. Step outside on a breezy day? Here comes the fiery protest. Dare to enjoy a long, steamy shower? Unacceptable! While it is true that eczema can be unpredictable, keeping your skin moisturised can make all the difference.6 The Link Between Eczema and Skin Hydration Healthy skin feels soft and supple thanks to its water content.3aTo maintain that smooth, hydrated feel, the top layer of skin needs at least 10 % water, with an ideal range of 20 – 35 %.3b To lock in moisture, the skin’s sebaceous glands produce sebum – a natural mix of fatty acids, sugars, and waxes – which forms a protective barrier against water loss.3c People with eczema have a weakened skin barrier, making their skin more prone to dryness, irritation, and allergens.4a This barrier weakness is partly due to lower levels of ceramides, natural lipids that help lock in moisture and protect against irritants.4b When the skin’s barrier is compromised, allergens and irritants can penetrate more easily, triggering inflammation, itchiness, and flare-ups.4c E45 Cream5a, with its rich emollient action5b, is more than just a moisturiser – it’s an intensely hydrating solution for managing a wide range of dry skin conditions, including eczema.5c Suitable for the whole family (including babies and children5d). This fragrance-free and non-greasy formula5e contains Medilan,5f a medical grade, highly purified and hypoallergenic form of lanolin, light liquid paraffin5g, and white soft paraffin5h that work together to lock in moisture and keep skin hydrated. E45 Cream is available in 50g, 125g, 500g tub, and 500g pump, simply apply twice a day or as needed for relief.5 Final Thoughts With daily use of E45 Cream, you can soothe, protect, and strengthen eczema-prone body skin. Stick to the routine, and you’ll be well on your way to keeping flare-ups at bay and feeling more comfortable in your skin every day. For more information and references, visit E45 and join the conversations on Facebook, YouTube, Tik Tok and Instagram. E45’s range of products are available from selected independent pharmacies, Clicks and Dis-Chem stores. The range is also available from Takealot. Keep a look out for the new packaging designs which will be filtering into stores shortly. 17.02.2025.1000001298. February 2025.

August 1, 2025

Early Education Milestones Every Parent Should Know

Watching your child grow and learn is one of the most rewarding parts of parenting. Early education milestones provide helpful markers to understand your child’s development and ensure they’re on track with skills they’ll need in school and life. While every child develops at their own pace, knowing typical milestones can guide you in supporting your child’s learning journey—and alert you early if extra help is needed. Here’s an overview of key early education milestones from birth to age five: Birth to 12 Months: Foundations of Learning 1 to 2 Years: Exploring and Communicating 2 to 3 Years: Building Independence 3 to 4 Years: Developing Skills 4 to 5 Years: Ready for School Tips for Supporting Milestones at Home: When to Seek Help If you notice your child is consistently missing several milestones or seems to struggle with basic skills, consider discussing your concerns with a paediatrician or early childhood specialist. Early intervention can make a significant difference. Final Thought: Knowing early education milestones empowers you as a parent to provide the best support for your child’s growth. Celebrate their unique journey, and enjoy the adventure of learning together! 📚 Sources:

July 29, 2025

Winter Listening: Outdoor Sound Play for Children’s Growth

When we think of listening, we often imagine quiet, focused moments indoors — reading a story, following instructions, or singing a lullaby. But in reality, the world outside offers one of the richest soundscapes for nurturing a child’s listening development. Even in winter, perhaps especially in winter, nature becomes an immersive sensory classroom. It’s just a matter of tuning in. Winter is not silent. It whispers and whooshes. It crunches and drips. It hums, howls, and hovers with stillness, all of which offer rich opportunities for children to engage in listening, sensory play, and early auditory training. At NB Hearing and Balance, we believe in supporting children’s hearing health in a holistic way, and the outdoor environment provides a meaningful, natural space to help develop listening skills while encouraging curiosity and movement. Why Listening is More Than Hearing For young children, listening is an active process. It involves detecting sounds, distinguishing between them, interpreting what they mean, and learning to respond appropriately. These skills form the foundation of communication, learning, and social development. In children with normal hearing and those using hearing aids or cochlear implants, auditory training supports the brain’s ability to process and make sense of sound. One powerful way to build these skills is through sensory-rich environments, and winter landscapes, despite the chill, are full of unique sensory invitations. From the sound of boots crunching on frosted grass to the distant rumble of thunderclouds, every auditory encounter is a chance for growth. The Soundscape of Winter: A Natural Playground for the Ears Let’s take a closer (or rather, a deeper) listen to the sounds of winter. You may be surprised how much is happening when you pause to hear it: When we frame these everyday moments as meaningful listening experiences, we’re not just going for a walk; we’re participating in auditory learning. Linking Nature Sounds to Sensory Play Sensory play is essential to early development. It helps build nerve connections in the brain, supports language development, and promotes fine and gross motor skills. Importantly, it also fosters mindfulness and emotional regulation. By incorporating listening into sensory play outdoors, parents and educators can encourage whole-child development. Try some of these activities: The Role of Listening in Auditory Training Children with hearing difficulties, whether permanent or temporary, benefit greatly from intentional auditory training. Outdoor sound-based play can be part of a structured approach to developing these skills. The unpredictable nature of outdoor environments challenges children to listen carefully and adapt to new sound patterns, supporting the development of auditory memory and attention. For children using hearing aids or cochlear implants, caregivers can: At NB Hearing and Balance, we work closely with parents to personalise listening goals based on each child’s developmental needs and hearing profile. The environment, indoors and out, becomes part of the therapeutic toolkit. Tips for Safe and Successful Winter Listening Play Listening is Learning — Wherever You Are Winter’s soundscape may be subtle, but it’s filled with opportunity. When we bring children outside and guide them to listen with curiosity, we’re nurturing not just hearing, but awareness, attention, language, and joy. At NB Hearing and Balance, we advocate for natural and engaging ways to support your child’s auditory development. If you have concerns about your child’s hearing, speech, or sensory responsiveness, contact our team — we’re here to help you navigate the journey toward stronger listening, inside and out. Give us a calll, we are conveniently located in Cape Town, we help families connect through sound from Fish Hoek, to Hout Bay, Wynberg, to Sea Point, and the Durbanville surrounds.

July 16, 2025

Breastfeeding tips

Symptoms you may experience when not breastfeeding The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Care for your breasts when not breastfeeding The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Try ice packs on your breast for 15-20 minutes at a time. If ice doesn’t help, try using a warm washcloth on your breasts. Wear a well-fitting bra that is not too tight. Let your baby nurse at your breasts for a few minutes at a time. Ask your doctor about methods to help release a small amount of milk from your breasts, which may relieve some of the discomfort. Contact your doctor if you have any questions or concerns or you develop chills, or a fever and your breasts are still uncomfortable and swollen after 1-2 days. Benefits of breastfeeding The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Breastfeeding is a skill and can take time to learn; don’t get discouraged if it’s not easy for you at first. Breastfeeding educators are available and can be helpful in overcoming some of the hurdles. Choosing to breastfeed your child provides many benefits for both you and your baby. Some of these include: How to breastfeed The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Some simple tips on how to breastfeed: Keeping your breasts healthy The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Keeping your breasts healthy during breastfeeding is important. Here are some things to watch for:

July 14, 2025

The Gentle Beginnings: Why Starting Preschool from 4 Months Can Nurture Lifelong Growth

At Lotus Preschool and Aftercare, we understand that sending your baby to school at 4 months is a major decision. We know it requires careful thought. It is natural to feel a mix of emotions—excitement, concern, and curiosity. What truly matters is choosing a safe, nurturing space. This space should guarantee your baby is loved and supported. They should be gently guided through the earliest stages of development. A Strong Foundation Starts Early The first year of life is full of rapid growth. During these early months, your baby is already learning how to trust, communicate, explore, and feel secure. Brain development is at its most dynamic, forming over a million neural connections every second. Early exposure to rich, responsive environments has long term benefits for cognitive, emotional, and physical development. At Lotus, our infant program is carefully designed to offer a peaceful and loving environment. Babies from 4 months old are free to explore safely. They can develop at their own pace. Our caregivers are trained in early childhood care. They follow the Montessori philosophy. This ensures each child receives personalised attention, love, and encouragement. The Benefits of Montessori Schooling from 4 Months The Montessori approach is based on the belief that even the youngest children can learn. They are capable of growing in remarkable ways. Dr. Maria Montessori recognised that the earliest years of life are not only foundational but transformative. Here is what Montessori offers your baby from 4 months: As Dr. Maria Montessori said,“The greatness of the human personality begins at the hour of birth.” We honour this belief in everything we do. We create spaces that support the unique development of each child from the very beginning. Emotional and Social Growth Through Connection In our infant environment, babies experience warm, consistent interactions with loving caregivers. These interactions help them feel secure and loved while also beginning to understand early social cues. Babies also watch and connect with other infants, promoting social development and empathy in age appropriate ways. Establishing Routines and Gentle Structure Predictable routines help babies feel safe and settled. While we always follow each baby’s individual feeding and sleeping needs, we gently introduce consistent rhythms to the day. This helps promote restful sleep, self regulation, and a sense of comfort and security. A Strong Partnership with Parents We view ourselves as your partner in parenting. Lotus offers open communication, regular updates, and ongoing support to guarantee your peace of mind. We know how precious these early months are, and we walk alongside you to support both you and your child. We support your return to work with care and empathy. We also offer flexibility. You can trust the environment where your child is safe, loved, and thriving. Referrals and Further Reading If you are considering enrolling your baby in preschool and would like to explore the benefits further, we recommend the following resources: You are welcome to visit Lotus Preschool and Aftercare. You can watch our infant environment. Meet our caring staff and ask any questions you have. In Closing: A Loving First Step Into Lifelong Learning Sending your baby to preschool from 4 months is not about rushing development. It is about embracing it. It is about giving your child the opportunity to explore and grow. Your child will feel safe in a space filled with love, learning, and respectful care. At Lotus Preschool and Aftercare, we offer more than just early education. We offer a foundation for confidence, curiosity, and lifelong growth—beginning with the very first step. We invite you to take that step with us.

July 11, 2025

Neonatal jaundice, what is it and what happens if my baby is born with it?

Jaundice is a yellow discolouration of a baby’s eyes and skin and is fairly common in newborn babies. Although it may be alarming to you to see your newborn baby with a slightly yellowish tint, thankfully, most cases of jaundice are considered normal and will go away on their own. You may be wondering why your baby may be born with this condition, or what treatments are available if your little-one has jaundice – read on, we outline the causes and common treatments thereof. Why would my baby have neonatal jaundice? Babies are born with neonatal jaundice when they have excess levels of unconjugated bilirubin in their blood. Bilirubin is a yellowy substance which comes from the breakdown of red blood cells, however, baby’s livers sometimes can’t break this substance down fast enough, giving their eyes and skin a yellow tint. When your baby is born they will be checked for jaundice, as high levels of bilirubin can lead to more serious problems. A baby is more likely to get neonatal jaundice if they are born premature, have a different blood type to their mother or are being breastfed. Babies who are breastfed can develop jaundice if they don’t get enough breastmilk, due to trouble feeding. What happens if my baby has neonatal jaundice? If your baby has jaundice, this will typically be seen in the second or third day of being born. Sometimes jaundice will go away on its own and other times it will need to be treated. If your baby is struggling to breastfeed it’s important that he be breastfed more often, or even receive formula as a supplement during this time. Phototherapy (light therapy) can also be used to help your baby. Light can turn the bilirubin into a form that can easily pass out the body. If the jaundice is very bad, your baby may receive a blood transfusion which will quickly lower bilirubin levels.

July 7, 2025

Seasonal Skin Challenges for Newborns: What Every New Mom Should Know

Becoming a mom is a beautiful experience – but it can also be overwhelming, especially when your newborn’s soft, delicate skin suddenly starts to act up. From dry patches and heat rash to unexplained redness, seasonal changes can bring a whole new set of skin challenges for your little one. According to Sanosan, a skincare brand specially formulated for babies, understanding how the different seasons affect your baby’s skin is the first step to keeping them comfortable and protected all year round. A newborn’s skin is about 30% thinner than adult skin. That means it loses moisture more easily and reacts faster to environmental changes like cold, heat, humidity, and even the wind. Each season comes with its own challenges – but the good news is that there are simple ways to protect your baby’s skin through it all. In colder months, the drop in humidity and the use of heaters can strip your baby’s skin of its natural moisture, leading to dry, flaky, or even cracked skin. Babies may also experience chapped cheeks or lips, especially if exposed to cold winds. What helps: When temperatures rise, so do the chances of heat rash – those tiny red bumps that show up in the folds of your baby’s skin. This is caused by blocked sweat glands and is most common in the neck, armpits, and nappy area. What helps: The in-between seasons can be tricky. One day it’s sunny and dry, the next it’s windy and cool. Pollen, dust, and other allergens are also more active in spring, which may cause mild skin irritation or flare-ups in babies with sensitive skin. What helps: Sanosan emphasises the importance of using skincare products that are specifically made for babies. “Adult lotions or harsh soaps can do more harm than good. Look for dermatologically tested, pH-balanced baby products that are free from parabens, silicones, and artificial fragrances. Sanosan products, for example, are formulated with natural ingredients like hydrolysed milk protein and organic olive oil to nurture and protect delicate baby skin.” Most skin concerns in newborns are harmless and will clear up with proper care. But if you notice signs of infection, persistent rash, swelling, or your baby seems unusually fussy or uncomfortable, it’s best to check with your paediatrician. As a new mom, it’s easy to second-guess yourself, especially when your baby’s skin doesn’t look picture-perfect. Just remember – a few bumps, flakes, or rashes are completely normal. With the right knowledge and gentle care, you can help your baby stay happy and comfortable in every season.

July 3, 2025

How Social Media is Changing the Way South African Parents Raise Their Babies

The impact of Instagram and TikTok parenting trends on real-life parenting It used to be that new parents turned to their own moms, a baby book, or the clinic sister for advice. Today? It’s more likely they’re scrolling Instagram or TikTok for tips on breastfeeding, sleep training, or that oh-so-perfect nappy caddy. While social media has opened up a world of support and information for new moms and dads, it’s also changing the parenting landscape – sometimes for better, and sometimes for worse. “We’re seeing a shift in how South African parents approach raising their babies,” says Sr Londe, independent midwife and spokesperson for Vital Baby, a brand focused on supporting real, everyday parenting. “Social media gives parents access to a global village of advice, hacks, and product recommendations – but it can also lead to comparison, pressure, and even confusion about what’s best for their baby.” Platforms like Instagram and TikTok are full of aesthetic nursery tours, toddler lunchbox ideas, and clever parenting hacks. Hashtags like #newmomlife, #gentleparenting, or #mumtok generate millions of views. While many of these videos are made by well-meaning parents sharing what works for them, they can unintentionally set unrealistic expectations. “There’s nothing wrong with watching other moms for inspiration,” says Sr Londe. “But every child – and every parent – is different. Social media doesn’t always show the tough moments: the sleepless nights, the tantrums, or the mental load of parenting.” Not all of it is negative. For many new parents, especially in isolated or rural areas, parenting influencers and online groups provide a vital sense of community. From breastfeeding tips to baby-led weaning videos and postpartum mental health discussions, social media has helped normalise many once-taboo parenting topics. It’s also allowed South African parents to learn from others around the world – and realise that challenges like colic, sleep regression, or picky eating are universal. “We love how social media has helped parents feel less alone,” adds Sr Londe. “With our monthly collaboration ‘Ask The Midwife Live’ on Vital Baby’s Instagram, we are creating a great platform for expecting and new parents to get reliable advice and support.” The constant highlight reel of perfectly dressed babies and spotless homes can leave new parents feeling like they’re falling short. It’s easy to forget that behind every adorable baby milestone video, there may be a mountain of laundry, a crying fit, or a mom who hasn’t had coffee yet. Social media can also lead to information overload, with conflicting advice on everything from sleep training methods to first foods. “As a brand, Vital Baby always encourages parents to do what feels right for them,” says Sr Londe. “There’s no one-size-fits-all when it comes to raising babies. Trust your instincts and don’t let social media make you feel like you’re not enough.” So how can parents benefit from social media without letting it overwhelm them? Vital Baby, known for its award-winning range of weaning, feeding, hygiene, and sleep products, believes in supporting real parenting – messy, beautiful, exhausting, and rewarding. Whether you found them in a shop or saw them in a mom’s TikTok video, the focus remains the same: practical products for real families. “We believe there’s no right way to parent, just your way,” Sr Londe concludes. “And no matter what the algorithm says – you’re doing just fine.” Catch Sr Londe live monthly on @vitalbabysa

July 2, 2025

A Guide to Winning the First Year & Reaching Baby’s Developmental Milestones

Embracing fun from day one is easy when you’re focusing on key milestones and Winning the First Year. From the first giggle to those wobbly first steps, every moment in a baby’s first year is a building block for lifelong learning. Fisher-Price understands that play is more than just fun—it’s essential for development. With toys that support cognitive, sensory, and motor skill growth, parents can turn everyday moments into meaningful learning experiences. Because seeing little ones thrive is easy because the Happiest Childhood Starts Here: Fisher-Price Glow And Grow Kick & Play Piano Gym Baby Playmat (Age 0 – 36 months) Get your little one moving, grooving (and learning) with the Glow and Grow Kick & Play Piano Gym from Fisher-Price. This soft baby activity mat features a high contrast toy arch with 10 linkable toys. The removable piano with 5 light up keys features a multi-coloured light show and has 4 musical settings that grow with baby from newborn to toddler. With 3 Smart Stages learning levels, and a bonus freestyle mode with real piano notes, you can keep things fresh and fun as your little virtuoso goes from lay and play and tummy time to sitting up and making music! RSP: R 1489.99 Fisher-Price Soothe ‘n Snuggle Otter (Age 0+) The Fisher-Price® Soothe ‘n Snuggle Otter is a unique plush soother that helps comfort your baby just like you do. The soother’s soft textures, up to 30 minutes of calming music, sound effects and soft lights, and gentle rhythmic motion engage your baby’s developing tactile, visual, and auditory senses while helping to promote relaxation. The otter’s sweet face, calming motion, super snuggly fabrics, and satiny tail help comfort your baby, giving them a sense of security. RSP: R719.99 Fisher-Price Plush Smart Stages Laugh & Learn Puppy (Age 6 – 36 months) Say hello to your baby’s first best friend! Puppy is soft, cuddly, and he’s ready to make sure learning fun never ends. He responds to your baby’s touch with exciting sing-along songs and phrases that introduce more than 100 first words, parts of the body, colours, shapes and more! And because every baby develops at their own pace, Puppy comes with Smart Stages™ technology, so you can choose the level that’s best for your child. There are a variety of songs, sounds and phrases within each of the three levels of play. And Puppy’s light-up, multicolour heart even twinkles along to the music! RSP: R749.99 The Fisher-Price® Rock-a-Stack® This toy offers classic stacking fun for your baby. They will love grasping, holding, shaking and exploring the five colourful rings. This helps develop fine motor skills and gross motor skills as baby grasps, shakes, and stacks the rings. Babies can stack the rings on the post, then bat at the wobbly base to make it rock back and forth. Stacking helps them develop hand-eye coordination and introduces them to the concept of relative size as they learn to sort and stack from biggest to smallest! RSP: R219.99 Fisher-Price Baby’s First Blocks Set Open a bucket of fun for your baby with the Baby’s First Blocks set from Fisher-Price. These chunky, colourful blocks help introduce colours and shapes as babies sort, stack and drop the blocks through the slots in the bucket lid. Empty the bucket to start the fun over again and again! And with an easy-carry handle, you can take Baby’s First Blocks wherever you and your tiny tot go! All that block-grasping and shape-sorting play helps strengthen your baby’s hand-eye coordination and dexterity while enhancing their problem-solving skills. RSP: R295.99 Winning the First Year is all about celebrating every giggle, every discovery, and every milestone, big or small. With Fisher-Price, parents can feel confident that they’re not just choosing toys but tools that nurture growth, spark curiosity, and make learning fun. Whether it’s tummy time, or those first steps, the right companion can turn every stage into a joyful achievement. Because when play leads the way, you’ll know that the Happiest Childhood starts here.

July 2, 2025

How Parenting Has Changed Since the 90s (and What’s Stayed the Same)

Parenting in the 1990s looks quite different from the experience of today’s moms and dads, yet some core values remain timeless. From the rise of technology to evolving social norms, the journey of raising children reflects both dramatic changes and enduring constants. 📺 What’s Changed Since the 90s? ⏳ What’s Stayed the Same? 🛠️ Tips for Modern Parents Sources:

June 30, 2025

Sleep Regression: What It Really Looks Like (and How to Cope)

Your baby was finally sleeping through the night… and then suddenly, you’re back to hourly wake-ups, nap battles, and early-morning cries. Welcome to the frustrating — but completely normal — world of sleep regressions. But what exactly is a sleep regression? Why do they happen? And how can you survive them without losing your mind (or your sleep)? Let’s break it down. 🍼 What Is a Sleep Regression? A sleep regression is a period when a baby or toddler who was sleeping well suddenly starts waking up more often, resisting naps, or struggling to settle. These phases are usually temporary but can feel endless when you’re in the thick of them. Sleep regressions typically coincide with major developmental leaps, such as: “Sleep regressions aren’t setbacks — they’re signs your baby’s brain is growing,” says Dr. Harvey Karp, paediatrician and author of The Happiest Baby on the Block. 🧠 When Do Sleep Regressions Happen? While every child is different, these are the most common ages: Each regression can last anywhere from a few days to a few weeks. 🔁 What Sleep Regression Looks Like Signs include: It can feel like you’re back to square one — but it’s temporary. 💡 How to Cope (and Help Your Child Through It) 1. 🕰️ Stick to Routines Children thrive on predictability. Keep bedtime and nap time routines consistent to signal when it’s time to sleep. 2. 🧸 Offer Comfort, But Don’t Create New Sleep Crutches It’s okay to offer extra cuddles, but try not to introduce habits you’ll have to break later (like feeding to sleep or staying in the room for hours). 3. 💤 Prioritise Sleep — Even If It’s Messy Don’t skip naps or push bedtime later hoping for longer night sleep. Over-tiredness can make things worse. 4. 🎧 Use White Noise Helps block out distractions and soothes overstimulated little brains. 5. 🧠 Remember: This Is a Phase You’re not doing anything wrong. Regression is part of the process. ✨ What About Sleep Training? If you’ve already done sleep training, a regression doesn’t undo your hard work. Stay consistent and confident — your child remembers the routine. If you haven’t done sleep training, a regression may not be the best time to start. Wait until things stabilise. 🧠 A Word on You Sleep regressions affect parents too. You may feel exhausted, defeated, and impatient — and that’s valid. Make small changes to protect your own sleep: This is a temporary blip in a long journey. Sources:

June 11, 2025

Sensory Play with Everyday Kitchen Items: Learning Through the Senses

Sensory play is more than just messy fun — it’s one of the most powerful ways babies and young children learn about the world. And the best part? You don’t need expensive toys or specialised kits. Your kitchen is a treasure trove of textures, smells, sounds, and experiences that stimulate developing brains. From dry pasta to measuring cups, everyday kitchen items can become learning tools that support motor skills, language development, and creativity — all while keeping little hands busy. 🍽️ Why Sensory Play Matters Sensory play activates the five senses (touch, taste, sight, smell, and sound) and lays the foundation for: According to research from the Zero to Three Foundation, children who engage in sensory-rich play are better able to concentrate, self-soothe, and adapt to new experiences. It’s learning through doing — and the brain loves it. 🧂 Everyday Kitchen Items for Sensory Play Here’s how you can create safe, fun sensory play at home using what you already have: 🥣 Dry Ingredients 🥄 Utensils 🧊 Temperature Play 🧴 Liquids 🥫 Noisy Fun 🧼 Safety First 🧠 Benefits by Age 👩‍🍳 Bonus Ideas: Kitchen-Themed Sensory Bins Try themed sensory bins with a story or goal: 🎯 Learning Made Simple (and Fun) Your kitchen is more than a place to prepare meals — it’s a playground for your child’s development. By turning ordinary ingredients into sensory adventures, you’re nurturing their curiosity, calming their nervous systems, and setting the stage for lifelong learning. Sources:

June 6, 2025

The power of nursery rhymes in growing young brains!

Nursery rhymes may seem simple, but they play a powerful role in the early development of young children. From “Twinkle Twinkle Little Star” to “Little Miss Muffet,” these catchy, rhythmic verses are more than just fun and games – they’re a foundational tool for learning. Language development One of the amazing benefits of nursery rhymes is language development. Their repetitive, rhythmic patterns help children recognise sounds, syllables, and words. Besides language development, these are also essential for reading readiness. As children learn nursery rhymes, they grow their vocabulary, and begin to understand sentence structure. Memory Nursery rhymes also support brain development. They enhance memory and recall skills through repetition. Rhymes like “Humpty Dumpty” introduce sequencing and story structure, which are critical thinking skills children will use throughout their lives. Growing and connecting Social and emotional growth is another area where nursery rhymes shine. Singing them together creates a shared experience, encouraging bonding between parents, caregivers, and children. These moments of connection build trust and a sense of security, both crucial for emotional well-being. The themes in many rhymes introduce children to emotions, relationships, and moral lessons in a gentle and age-appropriate way. Adding movement takes nursery rhymes to the next level! Physical development can also be boosted with nursery rhymes that incorporate movement, such as “Head, Shoulders, Knees and Toes.” These songs promote coordination, motor skills, and body awareness. A treasure chest Nursery rhymes are like a treasure chest packed with developmental benefits. They are an accessible, engaging, and enjoyable way to encourage learning and growth in young children. So next time you hear a familiar rhyme, remember: it’s not just a song – it’s a stepping stone to your child’s development! Enjoy some of your favourite Nursery Rhymes on our unique Wriggle and Rhyme musical stories – more info HERE. Available to stream on your favourite music streaming platform. Musical resources Find us at www.wriggleandrhyme.co.za or on Facebook and Instagram @wrigglerhyme

June 5, 2025

The Heart of the Home: Celebrating the Power of Motherhood in South African Culture

In South African culture, the idea of motherhood extends beyond biology. It lives in the hands that nurture, the voices that guide, and the hearts that care – regardless of titles or ties. Whether known as mama, rakgadi, mmane, makazi, or makhulu, the role of a mother is deeply rooted in our collective identity and family structures. “In our communities, motherhood is both a role and a responsibility, often shared across generations and families,” says Kelly Eyre, Quality and Pedagogical Lead at Dibber International Preschools South Africa. “This layered, relational view of caregiving supports children with a rich emotional foundation. It echoes our philosophy at Dibber—where learning begins with connection, trust, and care.” From rural villages to urban centres, mothers, grandmothers, and aunts provide stability, wisdom, and unconditional love. South Africa’s collective approach to parenting – where children are raised by entire families and communities – strengthens cultural ties and emotional well-being. These caregivers shape more than daily routines; they shape values, language, tradition, and identity. In various South African cultures, this caregiving role is deeply respected and uniquely expressed, for example: At Dibber, educators recognise the essential connection between home and preschool environments. Through Heart Culture™, Dibber creates learning spaces that mirror the warmth, care, and values instilled by mother figures at home. “We often see how children flourish when they are surrounded by empathy and emotional safety—qualities that so many mothers and caregivers naturally provide,” says Eyre. “Whether it’s a shared meal, a word of encouragement, or a quiet moment of listening, these everyday interactions shape confident, compassionate young learners.” By acknowledging and supporting the vital role of mothers and caregivers in early childhood, Dibber continues to honour the rich cultural fabric that defines South African families, and helps children thrive.

June 4, 2025

10 Skincare Secrets for Healthier-Looking Skin

Are you tired of playing the skincare guessing game where one day you’re slathering on a ‘miracle elixir’ and the next you’re puzzling over why your skin is itchy and dry? Drawing on 70 years of experience, E45 knows the real secrets to healthier, stronger skin. Here’s what your skin really needs. 1. Cleanse Gently We all want that clean, fresh feeling, but scrubbing your skin like it’s a casserole dish causes more harm than good. Harsh surfactants in many cleansers can double the trouble, breaking down skin proteins and lipids,1a leading to after-wash tightness, dryness, barrier damage, irritation, and even itch.1b The E45 Face Foaming Cleanser2 for everyday use is dermatologically testedand gentle on skin. Designed specifically for facial care, it’s perfect for dry, sensitive skin and even suitable for those prone to conditions like eczema and dermatitis.2 2. Don’t Skip Moisturising Your skin acts as a barrier, protecting against dryness, irritation, and infection.3a When that barrier’s damaged, moisture escapes.3b This can lead to issues like eczema and chronic skin conditions.3c Moisturisers help by restoring the skin barrier, locking in moisture, and replacing lost lipids.3d They also smooth fine lines and leave skin soft, calm, and healthy-looking.3e E45 Daily Lotion4 absorbs quickly, is free from added colours and fragrances, and delivers hydration that’s perfect for dry, sensitive skin – ideal for everyday use.Dermatologist-tested and enriched with glycerine, it keeps your skin soft and moisturised.4 3. Treat Dryness Dry skin can change your skin’s texture, turning it from soft and smooth to rough and uneven.5a It may feel itchy or even appear dull or slightly discoloured.5b Sometimes it shows up in small patches, but it can also affect larger areas, making your skin feel uncomfortable and more prone to irritation.5c If dryness is getting under your skin turn to E45 Cream’s6 emollient formula which soothes and supports conditions like ichthyosis, dermatitis, eczema, psoriasis, and even burns, especially around joints where dryness can restrict movement.6 4. Support Your Skin Barrier The skin barrier is a whole system made up of different protective roles, most of which take place in the outer layer of your skin.7a This barrier helps lock in moisture, defends against bacteria and allergens, shields you from UV damage, and reduces oxidative stress.7b When your skin’s barrier is in good shape, everything just works better. Your skin feels smooth, stretchy, and strong – it quietly sheds old cells, moves with you without cracking, and stays comfortable without feeling tight or fragile.7c E45 Hydrating Face Serum8 delivers, deep lasting hydration. An ideal moisturiser, it repairs the skin barrier, locks in moisture, and keeps skin healthy. It also supports collagen and elastin, maintaining their structure for smoother, and glowing skin. This serum also features microalgae and seawater for enhanced hydration, elasticity, and texture.8 5. Always Protect In The Daytime UVA and UVB rays may affect the skin in different ways, but both can do real damage.9a Without protection, they can harm the DNA in your skin cells, leading to mutations that increase the risk of skin cancer9b. The E45 Daily Protect Moisturiser10 delivers lasting hydration while fending off dryness.With SPF 30 and UVA/UVB filters, it’s your shield against sun damage and harsh environmental factors.Fast absorbing,it’s suitable for eczema-prone and atopic skin, and enriched with Vitamin E. E45 Daily Protect Moisturiser repairs and strengthens the skin barrier, keeping flakiness at bay.10 6. Make your night routine work harder Sleep is vital for your whole body and that includes your skin.11a At night, your skin shifts into repair mode, working to fix damage and rebuild cells.11b Replenish, hydrate, and soften your skin overnight with E45 Face Night Cream12. Enriched with Vitamin E, this restorative cream provides hydration after just one application and helps repair the skin barrier while you sleep. Packed with nourishing ingredients like Vitamin E, and dermatologically tested for sensitive skin, it also contains a of Macadamia Oil and Shea Butter to soothe dry skin.12 7. Be kind to sensitive skin Sensitive skin reacts more easily to things like products, weather, or stress.13a It often shows up as redness, itching, or a stinging feeling.13b E45 Moisturising Lotion14 is a light, fragrance-free formula suitable for your body, face, and hands.Clinically proven to soothe roughness, reduce redness, and minimise scaling and flaking.14 8. Keep Your Skincare Light When It Needs To Be E45 Rich 24hr Lotion15 offers long-lasting, deep hydration for dry and sensitive skin. Formulated with Evening Primrose Oil, it locks in moisture, leaving your skin soft and nourished all day. This fast-absorbing lotion is free from added colours and fragrances, making it gentle and suitable for everyday use.15 9. Don’t Forget The Small Stuff Lips don’t have oil glands, so they dry out and get chapped much more easily.16a They also get a lot of sun exposure, which makes them a common spot for sun damage and even skin cancers.16b Meet your go-to balm for chapped lips and dry rough areas. The E45 Lips & Dry Skin Balm17 provides targeted hydration, softening and nourishing dry, chapped lips and small dry skin areas. Suitable for use on your body, face, and hands, it’s perfect for the whole family. Enriched with highly lanolin, Vitamin E, and Beeswax, it helps lips and skin regenerate, leaving them smooth and comfortable.17 10. Keep IT SIMPLE. KEEP IT CONSISTENT. The biggest secret to healthy-looking skin? Doing the basics – and doing them regularly. It’s not about chasing trends or cramming your shelf with products. It’s about finding what works and sticking with it. Cleanse, moisturise, protect, repeat! Final Thoughts Every skin is different – but all skin deserves consistent care that works. E45 keeps it simple, with proven ingredients that heal, protect, and restore. From soothing dryness to strengthening your skin barrier, E45 helps you feel comfortable in your skin, every day. E45 products are suitable for dry, sensitive, and eczema-prone skin. For more information and references, visit E45 and join the conversations on Facebook, YouTube, Tik Tok and Instagram. E45‘s range of products are available

June 2, 2025

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.

Cookie	Duration	Description
_gat_gtag_UA_18530557_4	1 minute	No description
pron_ip	session	No description
pvc_visits[0]	1 day	This cookie is created by post-views-counter. This cookie is used to count the number of visits to a post. It also helps in preventing repeat views of a post by a visitor.
tk_ai	session	Gathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.