Pregnancy & Baby - Parenting Hub

What is HELLP?

Pregnancy and the arrival of a new baby is a time of great excitement and joy for expectant parents. However, occasionally there can be complications, which is why pregnant moms should have regular health checks and be aware of any unusual symptoms that may develop. Over the past few years, there has been discussion around a condition known as HELLP Syndrome. It’s a life-threatening complication in pregnancy that can be difficult to diagnose. We reached out to Dr Morgan Mkhatshwa, Head of Operations at Bonitas Medical Fund and his clinical team, to get some answers and advice about HELLP. What is HELLP Syndrome? HELLP (Haemolysis, Elevated Liver enzymes, Low Platelet count) Syndrome usually develops before the 37th week of pregnancy but can occur shortly after delivery. It’s a serious complication that affects the blood and liver. H = Haemolysis is the breakdown of red blood cells that carry oxygen from lungs to the rest of the body. EL= Elevated liver enzymes. High levels of these chemicals in the blood can be a sign of liver problems. LP = Low platelet count. Platelets are little fragments of blood cells that help with blood clotting. A low platelet count can lead to serious bleeding. What causes HELLP? ‘We don’t know what causes HELLP syndrome,’ says Dr Mkhatshwa, ‘however, you are at risk if you have pre-eclampsia or eclampsia.’ About 1 to 2 in 10 pregnant women (10 to 20 percent) with pre-eclampsia or eclampsia develop HELLP. Pre-eclampsia is caused by high blood pressure. It usually starts after the 20th week of pregnancy or giving birth. Eclampsia is when pre-eclampsia is uncontrolled and causes seizures. Many women are diagnosed with pre-eclampsia before they have HELLP which is a more severe form of pre-eclampsia. What are the symptoms / signs of HELLP? You may feel tired, have pain in the upper right part of the belly, bad headaches and nausea or vomiting. You may also experience swelling, especially of the face and hands and blurry vision. Some women develop HELLP suddenly, without having any signs or symptoms. If you have any signs of HELLP Syndrome, call your medical practitioner, emergency services or go to a hospital emergency room for medical care right away. How is HELLP diagnosed? To find out if you have HELLP Syndrome, your healthcare provider will do a physical exam to check for: Belly pain or soreness, especially in the upper right side An enlarged liver High blood pressure Swelling in your legs Other tests could include: Blood tests to check your liver enzyme levels, lactate dehydrogenase and full blood and platelet count with a peripheral smear Urinalysis to check for protein in the urine A CT scan to see if there’s bleeding in your liver Non-stress test or ultrasound to check your baby’s health. A non-stress test checks your baby’s heart rate, in the womb, to see how the heart rate changes when your baby moves. This test is to make sure your baby’s getting enough oxygen. Ultrasound uses sound waves and a computer screen to show a picture of your baby inside the womb Is HELLP painful? Symptoms of HELLP include serious pain just below the ribs, or the upper right side of the chest area (where the liver is), shoulder pain or pain when breathing. How is HELLP treated? You may be given medication to control your blood pressure and prevent seizures or you may require a blood transfusion to treat anaemia and low platelet levels. Early birth may be necessary because HELLP complications can get worse and harm both you and your baby – either through an induced labour or by C-Section depending on the health assessment results of the baby. How does it impact the baby? Infants born to mothers with HELLP Syndrome may have a variety of birth injuries: Intrauterine growth restriction (IUGR) or severe respiratory distress. Are there long term effects of HELLP? A history of HELLP Syndrome means you are at increased risk for recurrent pre-eclampsia and HELLP Syndrome as well as increased long-term morbidities, particularly depression and chronic hypertension. Can HELLP develop after childbirth? Yes, up to 30% of all patients who develop HELLP Syndrome do so after giving birth, typically within 48 hours. Can I have another baby after HELLP syndrome? If you had HELLP in a previous pregnancy, regardless of the time of onset, you have a greater risk for developing it in future pregnancies. ‘The condition is serious but rare’, stresses Dr Mkhatshwa. ‘Throughout your pregnancy it’s important to understand the changes your body is going through and to discuss any unusual pain or symptoms with your medical practitioner. This will ensure you receive the right help especially if you develop a complication and make the pregnancy and birth the joyous event it should be!’

October 20, 2025

10 Surprising Uses for Nipple Cream That Moms Swear By

Think nipple cream is only for breastfeeding moms? Think again. Across South Africa, women (and even some men) are discovering that the humble little tube hiding in the baby aisle is actually a multi-purpose lifesaver. The magic ingredient? Lanolin — a natural wax derived from sheep’s wool that locks in moisture and helps skin heal. It’s the powerhouse behind many trusted nipple creams. “South Africans love a product that can do more than one job,” says Karen Van Rensburg, spokesperson for Sanosan South Africa. “Lanolin is one of those ingredients that’s stood the test of time because it’s safe, gentle, and surprisingly versatile. Moms swear by it long after the breastfeeding chapter ends.” So, what else can you do with lanolin nipple cream besides soothing sore nursing nipples? Here are 10 surprising uses that might just make you toss a tube into every handbag, nappy bag, and bathroom drawer. 1. Dry, Cracked Lips Move over lip balm — lanolin is richer and longer lasting. A tiny dab keeps lips soft and flake-free, even in the Highveld’s dry winters, or the Cape’s windy summers. 2. Nappy Rash Relief Gentle enough for a newborn’s skin, lanolin helps soothe redness and creates a protective barrier against wet nappies. 3. Cuticle & Hand Rescue Massage a bit into ragged cuticles or dry hands before bed and wake up with salon-soft results. 4. Stretch Mark Support Regular use can help keep skin supple during pregnancy or weight changes — a must-have for moms-to-be. 5. Cracked Heel Fix Tired feet? Apply before slipping on socks at night. By morning, heels feel noticeably smoother. 6. Sunburn Soother That unexpected Cape Town beach day burn? Lanolin locks in hydration to calm the sting. 7. Chafing Relief Runners, cyclists and gym-goers use lanolin to prevent friction and soothe irritated skin. 8. Eyebrow & Flyaway Tamer A smidge brushed through brows or hair smooths down unruly strands without stiffness. 9. Minor Skin Irritations From windburn on your cheeks to those rough patches on elbows, lanolin helps restore skin’s moisture barrier. 10. Makeup Hack Many makeup artists use lanolin as a dewy highlighter on cheekbones or to revive dry mascara in a pinch. Lanolin is especially loved because it’s gentle, natural, and safe for even the most delicate skin. Unlike many multi-purpose balms, it’s also fragrance-free and hypoallergenic — meaning the whole family can use it. “It’s the ultimate multi-tasker in a tube,” says Van Rensburg. “Once you start experimenting with it, you realise there’s almost nothing it can’t do.” Sanosan Mama Nipple Salve contains just 100% pure, natural Lanolin, without parabens or fragrances. Dermatologically tested, it’s safe for both mom and baby, with no need to rinse before feeding. Available from Clicks Baby and Online stores, takealot.com, Makro Online and medhealthsup.com Sanosan focuses on natural ingredients and gentle formulas for healthy skin. Using active ingredients specially tailored to your baby’s skin, natural milk protein is the central ingredient in Sanosan and is especially nourishing. More than 90 % of the ingredients are of natural origin such as organic olive oil, and the formulations are biodegradable. Safety first: all products are clinically tested and are free from parabens, silicones, paraffins, SLS / SLES and phenoxyethanol. For more info visit sanosan.co.za

October 17, 2025

Can Moms Really Afford to Breastfeed?

Let’s face it—new parents already juggle a million things, and the idea of breastfeeding on top of work, finances, and life can feel completely overwhelming. In South Africa, the laws say mums should get support. But do the laws match reality? And can moms genuinely afford to breastfeed? South African law gives new moms four consecutive months of maternity leave—usually starting around one month before the due date and extending to three months after the birth. It’s illegal to return to work within the first six weeks, unless a healthcare provider says you’re ready. However—here’s the kicker—employers aren’t required to pay salaries during this time unless it’s in your contract or a company policy. Instead, moms can apply for benefits from the Unemployment Insurance Fund (UIF).[1] UIF payouts range between 38% and 60% of your salary, depending on how much you contributed before leave[2]. Meanwhile, the application process can take 3–8 weeks, and you must reapply every month while on leave. The law also entitles mothers to two paid 30-minute breastfeeding or expressing breaks per day—on top of lunch or tea breaks—for the first six months of a baby’s life. And employers are encouraged to provide a private, hygienic space for this purpose[3]. But the reality often falls short. Many women return to work within three months due to financial strain. The lack of proper lactation facilities, supportive workplace policies, or even awareness of these rights means many stop breastfeeding entirely. Even worse, domestic and informal workers—who often need the most support—are the least likely to access maternity protections.[4] South African moms are advised to exclusively breastfeed for six months, in line with WHO guidelines. Yet the statistics tell the real story: only around 32% of babies under six months are exclusively breastfed, averaging less than three months of breastfeeding overall[5]. These low rates are linked to higher risks of malnutrition, diarrhoea, pneumonia, and even infant mortality. Even in the system’s imperfect current state, here are some practical tips from Sr Londe – independent midwife and Vital Baby’s trusted advisor – to help moms make breastfeeding work: Breastfeeding isn’t just about health—it benefits business too. Breastfed babies are generally healthier, meaning less absenteeism, more productivity, and better staff retention. Plus, it contributes to broader goals like gender equality, economic inclusion, and improved child development outcomes. Here’s the bottom line: Can moms in South Africa afford to breastfeed? Legally, yes—but practically, it’s often an uphill battle. Gaps in pay, awareness, infrastructure, and enforcement mean many moms return to work too soon. But with proactive planning, workplace conversations, and community support, breastfeeding while working is absolutely doable. [1] https://www.news24.com/Life/What-the-law-says-about-maternity-leave-UIF-and-going-back-to-work-20150826 [2] https://www.bbrief.co.za/2025/08/05/employee-maternity-leave-pay/ [3] https://www.news24.com/Life/What-the-law-says-about-maternity-leave-UIF-and-going-back-to-work-20150826 [4] https://www.saffarazzi.com/news/no-proper-maternity-pay-or-leave-for-domestic-workers-in-south-africa/ [5] https://internationalbreastfeedingjournal.biomedcentral.com/articles/10.1186/s13006-024-00634-z

October 15, 2025

Interactive learning to promote water safety among children

Water Safety Charts – interactive learning to promote water safety among children With 250 children drowning in pools every year, teaching water safety at home is of paramount importance. A drowning child makes no noise. There are no cries for help, no splashing, no waving arms. You have mere seconds to get to the child in time, and more often than not, an adult won’t get there in time. A tried and tested method is to adopt different layers of safety to protect children. Make the primary layer a safety cover such as SA’s leading safety cover, the PowerPlastics Solid Safety Cover, which creates a childproof barrier over the pool and comes with certification. Another layer is child-friendly education, and it is an opportunity to create new games and interactive play. Creating a water safety chart that children will love involves combining engaging visuals, simple language, and interactive elements. Here’s a structured approach to designing such a chart: Design elements – bright and colourful graphics Use vibrant colours and fun illustrations to capture children’s attention. Images of children swimming, wearing life jackets, or playing safely near water can make the chart visually appealing. Simple and clear messages Include straightforward safety rules written in large, easy-to-read fonts. Examples of rules to feature: “Always swim with an adult.” “No running near the pool.” “No playing on the pool cover” “Cover the pool after swimming.” Essential water safety rules List fundamental safety tips in a way that’s easy for children to remember. You might consider using rhymes or catchy phrases to enhance recall: “Look before you leap!” “Stay where you can see!” “Mom, swim with me!” “No buddy, no swim.” Illustrative scenarios Create sections that depict various water environments (like pools, lakes, and oceans) with specific safety tips relevant to each setting. Always show a pool with a solid safety cover on it, so a pool cover becomes as normal as seatbelts in cars. Ask them questions about what characters should do to stay safe, making the learning process fun and relatable. This helps children relate the rules to real-life situations and understand that a pool cover should always be a part of everyday life. Child participation Engage children in the chart creation process by allowing them to contribute their drawings or ideas for rules. This involvement fosters ownership and makes them more likely to remember the information. Strategic placement Place the chart in visible areas such as bathrooms, playrooms, or near swimming pools, ensuring it is at the child’s eye level for easy reference. Incorporate storytelling Use storytelling techniques alongside the chart by creating stories that illustrate water safety scenarios, making learning more relatable and memorable. Games and activities Develop games related to water safety that can be played alongside using the chart. (See the other articles in this series for a full list of games.) By combining these elements, you can make the lessons enjoyable for children, helping them learn essential safety practices effectively while having fun. It is not a once-off exercise. Reinforce learning by revisiting water safety lessons through discussions, games, or story time to ensure that the information remains fresh in their minds. Be open and honest with children about drowning and what happens in just seconds. Let PowerPlastics Pool Covers watch your child when you can’t. Learn more about the bestselling safety pool cover at https://powerplastics.co.za/product-category/pool-covers/safety-covers/

October 15, 2025

Due soon? What to include in your hospital bag

With your due date fast approaching, this is a very exciting, yet stressful time for most moms to be. Here is a great list of what to pack for the big day! Ideally, you should have your bag ready to go by 36 to 37weeks, apart from the last minute grabs such as your tooth brush and phone charger. Please see our extensive list of the essential items and also items to make you feel more comfortable for mom and baby (and dad, of course!) Baby Car seat – Many hospitals won’t let you leave without one. Please make sure you know how to strap baby properly into the seat and the seat is secure in the car. Safety first! A going home outfit: It’s important to keep baby skin to skin (this means no clothes on baby; only a nappy) for as long as possible, as this promotes growth, bonding and a calming period for you and your baby. When it’s time to go home, pack different outfits in different sizes as you don’t know how big or small baby will be. Aim for an outfit in Newborn sizes, and 0-3 months. Don’t forget a beanie or socks if the weather is cold. Blankets or Muslin wrap to keep baby nice and cosy. Bottles – If you are going into the hospital knowing you are going to bottle feed, take your bottles with. The hospital usually supplies the formula, but if you have a preferred brand, take some along. If breastfeeding doesn’t work for you, don’t stress! The nurses will provide the bottles and formula. Nappies and wipes to keep baby clean and dry. The nurses in the hospital will show you how to change baby if you are a first time mom. Mom Your medical aid information, your pre authorization/ doctors forms, your ID card and all other important documents you may need. Keep this safely in a folder all together to avoid any stress. A robe or dressing gown – This is such a handy item to have to cover up and make you feel comfortable Pyjama’s that button down at the front – If you are breastfeeding it’s a lot easier to undo the buttons than lift your top continuously. Comfortable, soft and loose pants such as lights weight shorts, stretchy leggings or sleep pants are ideal. Maternity pads and disposable breast pads. Nursing bras are also wonderful and offers great support for breastfeeding moms. Slippers or slip in shoes. Your feet may be a little swollen after delivery, so don’t feel bad leaving the hospital in the snuggest and easiest pair of shoes you can slip into. Slipper socks also work great. Cotton underwear, preferably in a dark or black colour. One that fits you well but rises above the uterus. This is good for moms who have a caesarean section and natural birth as it offers support and doesn’t cause pain along the wound site. Nipple cream – If you’re planning on breastfeeding, your nipples will be happy you are being so proactive. Toiletries – You will want to brush your hair and have a shower after baby has arrived. Take your shampoo, face cream, lotion and body wash, as well as your toothbrush and toothpaste. Deodorant, lip balm and extra hair ties are also a great items to have on hand. Cell phone charger – Because your phone will be full of photos of your new addition to your family. Water bottle and snacks. Take a reusable water bottle as its very important to keep hydrated during and post-delivery. Snack on dried fruit and wine gums to keep your sugar up and to give you energy (with permission from your midwife or doctor of course) A magazine or book, your laptop or some music. Labour may sometimes become a little long. It’s good to keep busy. Most hospitals and birthing clinics supply towels, pillows and blankets. If you have a favourite, take yours along to the hospital. A set of clothes to go home in. Your make up bag and straightener or curling iron. While you won’t be focused on looking great during labour, you may want to take some photos after the birth of your little one. Get someone to help you and make you feel good about yourself (and the great work you’ve just done!) Dad/Birthing partner Camera – Take photos! Lots of them. This is a great job for dad to do during birth. It will make them feel a lot more involved. Snacks: Another great job for dad. Full his bag with plenty of snacks and treats that you can both enjoy during your stay. Comfortable clothes – As he may be sitting with you for quite some time, let him pack some tracksuit pants, t shirts, slippers and hoodies. Extra underwear is also a winner if he is staying overnight. Chargers – For phones, laptops and cameras. The longer the wire, the better, as most plug outlets are likely to be far from you. Toiletries – He may want to freshen up during the course of your stay. Many private hospitals offer you a baby bag when you are admitted for delivery. This is a great item and will contain most, if not all baby’s toiletries such as soap and creams. If you forget something, it’s not the end of the world. The nurses may be able to help or someone can go to the shop for you. All baby ideally needs is a clean nappy, milk, and most importantly, you.

October 13, 2025

A father’s (unofficial, but honest) guide to pregnancy

Pregnancy is often described as a time of joy, anticipation and transformation, but for many fathers-to-be it can also feel like uncharted territory. While expectant mothers are the focus of much of the medical care and attention, partners play a vital role throughout the journey. Understanding the changes, both physical and emotional, that accompany pregnancy can help fathers provide meaningful support and strengthen the bond with both mother and baby. For men who have never navigated pregnancy before, the experience can feel overwhelming. Questions about how to help, what to expect and how to prepare for fatherhood often arise, sometimes quietly and without clear answers. While every pregnancy is unique, one constant remains: the presence of a supportive partner can make a measurable difference to the well-being of both mother and child. Research has shown that women who feel emotionally supported during pregnancy are less likely to experience complications such as antenatal depression, which can affect long-term family health. The first step is simply being present. Medical appointments, antenatal classes and routine check-ups are not just for mothers. When fathers attend, they signal that the journey is shared. Listening carefully to health professionals, asking questions and offering encouragement can ease anxiety. For many women, pregnancy brings dramatic physical changes that can be uncomfortable and sometimes frightening. When a partner acknowledges these changes without judgement and offers practical help, from preparing meals to sharing household responsibilities, it lightens the load and fosters trust. Pregnancy also brings emotional shifts that may be less visible. Hormonal changes can influence mood, but so too can the anticipation of birth and the realities of a growing family. Fathers who learn to listen without rushing to solve every problem often provide the greatest comfort. Sometimes the most valuable support lies in simply asking, “How are you feeling today?” and being ready to listen. For fathers, pregnancy is also a time of personal adjustment. The prospect of becoming a parent can stir up excitement, but also fears about responsibility, financial pressures and changing relationships. Talking openly with a partner about these concerns is important, but fathers should also recognise the value of peer support. Speaking with other new or experienced fathers, joining a prenatal group or even seeking professional guidance can provide reassurance and practical ideas. In South Africa, where extended family networks often remain strong, reaching out to relatives who have walked the path before can be an invaluable source of wisdom. As pregnancy progresses, fathers can prepare by learning about labour and delivery. Many hospitals and clinics offer courses on what to expect in the delivery room. These sessions not only demystify the process but also teach techniques such as breathing exercises, massage and ways to offer reassurance during labour. A father who understands what is happening is less likely to feel powerless and more likely to be a calming presence when it matters most. Bonding with the baby can begin long before birth. Talking to the unborn child, reading aloud, or even playing gentle music can help create a sense of connection. Ultrasound scans, where available, often make the pregnancy feel more real, allowing fathers to visualise the life they are preparing to welcome. For many men, the first kick felt beneath a hand placed gently on the mother’s stomach is a transformative moment. Practical preparation is another cornerstone. From setting up a safe sleeping space for the baby to understanding the basics of nappies, feeding and car seat installation, fathers who take an active role reduce the burden on their partners and signal that parenting is a shared responsibility. These actions may seem small, but they lay the groundwork for an involved fatherhood that benefits the whole family. The journey of pregnancy is not without challenges. There may be complications, unexpected medical advice or moments of stress that test patience. Fathers are not expected to have all the answers. What matters most is a willingness to learn, adapt and remain a steady presence. Encouraging healthy habits such as balanced meals, exercise where appropriate and adequate rest supports both mother and baby. Pregnancy, in many ways, is as much about partnership as it is about birth. When fathers engage with openness and commitment, they contribute not only to the health of their child but also to the strength of their relationship. The months leading up to birth are an opportunity to grow together, to share fears and hopes, and to establish patterns of care that will carry into the first years of parenthood. For fathers, the guide to pregnancy is not found in a single manual but in everyday actions: listening, supporting, preparing and being present. Each step taken with intention lays the foundation for a family that begins not only with the arrival of a child, but with the shared journey of bringing that child into the world.

October 10, 2025

Putting together your birth plan

As you enter your third trimester you’ll have probably done a fair bit of research on the birth process (if this is your first) and may have a good idea of what you want before, during and after delivery. There are many options and opinions, from whether or not you want pain medication to how many people you would like supporting you. However, trying to keep track of your choices during labour may be tricky, which is why you’d put together a birth plan. So what exactly is it and how do you put one together? Why should I put together a birth plan? Your birth plan is your choices or preferences before, during and after labour and delivery. While things may not always go according to plan, having your preferences written down and communicated means you, your midwives and doctor have a more mutual understanding. However, if your pregnancy doesn’t go accordingly, you need to be prepared to make adjustments on the day. What should be in my birth plan? Your birth plan is how you’d like everything would go in the best-case scenario. Your birth plan will also have to take into consideration what is available at the hospital or place where you are giving birth. Some birth plans are very basic, just outlining a simple overview, whereas others may be far more detailed and in-depth. The choice is yours. Typically a birth plan will include before, during and after labour and birth preferences. Such as who you want to assist you during birth, whether or not you want any pain medication, you birthing positions, and requests for newborn care, such as skin-to-skin time. How can I learn more about the birth process? If you feel like you need to top up your birthing knowledge before putting together a plan they are a few ways you can go about this. Joining antenatal classes are a good way to learn more and to meet other women in your position. Chatting to friends or family who has been through the birthing process themselves is another good way to see what would work best for you. If you and your partner are having a baby together, keep them in the loop as well. Find out what they expect during labour and you can chat about what you want, and what role you see them playing in the process.

October 6, 2025

How to Maintain a Healthy Routine During Pregnancy

Pregnancy is a transformative journey, bringing excitement, anticipation, and new responsibilities. Maintaining a healthy routine during this time not only supports your physical and mental well-being but also promotes optimal growth and development for your baby. A balanced routine helps manage energy levels, mood swings, and common pregnancy discomforts. Here’s a guide to creating a sustainable and nourishing routine throughout your pregnancy. 1. Prioritise Balanced Nutrition Eating well is foundational: 2. Incorporate Regular, Safe Exercise Exercise has physical and mental benefits during pregnancy: 3. Establish a Sleep Routine Quality sleep supports both mother and baby: 4. Manage Stress and Mental Well-being Pregnancy hormones can intensify stress and mood changes: 5. Routine Medical Checkups Regular prenatal visits are critical: 6. Organise Your Day Structure creates balance and predictability: 7. Stay Educated and Inspired Knowledge empowers confident parenting: Final Thoughts A healthy routine during pregnancy is about balance, not perfection. Prioritising nutrition, gentle movement, quality sleep, stress management, and medical care ensures both mother and baby thrive. By creating a structured yet flexible routine, expectant parents can navigate pregnancy with confidence, comfort, and joy. Sources:

September 26, 2025

Why Less Is More When It Comes To Understanding Newborn Skin

A baby’s skin is delicate, unique, and still developing — and sometimes, too much care can do more harm than good. Newborn skin: soft, squishy, and oh-so-kissable. But behind that perfect glow is something many new parents don’t know — a baby’s skin barrier is still a work in progress, and it needs a very different kind of care from ours. “People assume baby skin is just miniature adult skin — but that couldn’t be further from the truth,” says Karen Van Resnburg, brand manager at Sanosan South Africa. “It’s thinner, more sensitive, and far more vulnerable to damage.” Understanding how baby skin functions is the first step to protecting it — and when it comes to keeping it healthy, the golden rule is simple: less is more. At birth, a baby’s skin is still adjusting to life outside the womb. For nine months, they’ve been cocooned in a perfectly warm, moist environment. Once exposed to air, their skin must start regulating temperature, absorbing moisture, and defending against germs — all on its own. Here’s what makes baby skin so different: Newborns don’t get dirty the way adults do. They’re not running around, sweating, or exposed to pollution. Yet many parents instinctively reach for soaps, bubble baths, and wipes multiple times a day — thinking more cleaning equals better care. “The truth is, over-washing can strip a baby’s skin of natural oils and disrupt the protective barrier,” explains Karen. “This can lead to dryness, irritation, and in some cases, conditions like eczema.” Moisturising can be helpful — especially if the skin is dry or flaky — but it’s easy to overdo it. Slathering on thick lotions too often can clog tiny pores or interfere with the skin’s natural development. “Unless your baby’s skin is visibly dry or a healthcare professional has advised it, daily moisturising isn’t always necessary,” says Karen. “The key is to be gentle, responsive, and not overly reactive to every change in your baby’s skin.” How to support the skin barrier — simply and safely Most importantly, parents should know that a little goes a long way. Newborn skin is designed to adapt and strengthen over time. In many cases, it simply needs space to do what it’s naturally built to do. “So much of early parenting is driven by love and a desire to protect,” says Karen. “But when it comes to your baby’s skin, protection sometimes means stepping back — and letting nature take the lead.” Newborn skin care doesn’t need to be complicated. With a bit of knowledge and a less-is-more approach, you can help your baby develop strong, healthy skin — one gentle step at a time. Sanosan focuses on natural ingredients and gentle formulas for healthy skin. Using active ingredients specially tailored to your baby’s skin, natural milk protein is the central ingredient in Sanosan and is especially nourishing. More than 90 % of the ingredients are of natural origin such as organic olive oil, and the formulations are biodegradable. Safety first: all products are clinically tested and are free from parabens, silicones, paraffins, SLS / SLES and phenoxyethanol. For more info visit https://sanosan.co.za Sanosan is available from Clicks Baby and Online stores, takealot.com, Makro Online and https://medhealthsup.com

September 26, 2025

Booster Seats – The Forgotten Step in Child Passenger Safety

Too Big for a Car Seat? Not Yet. The Safety Step Parents Are Skipping They may look big enough to drive around like the grown-ups – but children aged 4 to 12 are often driving unprotected. As South Africa marks Child Passenger Safety Week from 21 to 27 September, experts are urging parents not to skip one of the most crucial, and often overlooked, stages of car safety: the booster seat. “Many parents see the move from a car seat to a seatbelt as a milestone of independence,” says Debbie Billson, from Maxi-Cosi. “But the reality is, a standard seatbelt is not built for a child’s body. Skipping the booster step puts children at serious risk.” South African law currently mandates car seats only for children under the age of 3. But that leaves a dangerous gap. Children between ages 4 and 12, who are too big for toddler seats but too small for adult seatbelts, are often left unprotected. Booster seats are specially designed to fill that gap. They lift the child up so that the vehicle’s seatbelt sits correctly across the hips and shoulder – not dangerously across the stomach or neck. “A poorly positioned seatbelt can cause devastating internal or spinal injuries in a crash,” explains Billson. “With a booster, the same belt becomes a life-saving safety feature.” The Numbers Speak for Themselves Despite this, booster seat usage remains low in South Africa – largely due to lack of awareness and outdated assumptions that seatbelts alone are “good enough.” Children should continue to use a booster seat until they reach a height of 150 cm – typically around 10 to 12 years old. Many children under this height are simply not developed enough for a seatbelt to fit safely on its own. If the lap belt rides up on the tummy or the shoulder belt cuts across the neck, your child still needs a booster seat! Modern vehicles are built with safety in mind, but they’re designed around adult bodies. That’s why Kelston Motor Group, a proud campaign partner, is raising awareness about the importance of proper child restraints – even in the safest cars. “Booster seats aren’t optional; they’re an essential step in every child’s journey to safer travel,” says Peter McNaughton, Managing Director of Kelston Motor Group. “Any child under 150 cm tall still needs a booster seat – no matter how grown-up they look.” Child Passenger Safety Week (21–27 September) is the perfect time to check your child’s car seat setup. Because when it comes to keeping your child safe on the road, there’s no such thing as skipping a step. For more information, please visit: https://maxicosisa.co.za/news/child-passenger-safety/

September 25, 2025

Sleep Solutions for Newborns and Parents

Sleep is one of the biggest challenges new parents face. Newborns have tiny stomachs, unpredictable schedules, and developing circadian rhythms, which means sleepless nights are normal—but there are strategies that can make a difference for both baby and parents. Here’s a practical guide to help your family get more rest while keeping your newborn safe and content. 1. Understand Newborn Sleep Patterns 2. Establish a Safe Sleep Environment 3. Encourage Day-Night Awareness 4. Feeding and Sleep 5. Create a Bedtime Routine Even in the first months, gentle routines can signal sleep: 6. Parents’ Sleep Strategies 7. When to Seek Help Some sleep difficulties may need guidance: Final Thoughts Newborn sleep is unpredictable, but understanding patterns, creating a safe environment, and establishing gentle routines can make a significant difference. Remember, short stretches of sleep are normal in the early months—focus on consistency, safety, and self-care. Over time, both babies and parents can enjoy more restful nights. Sources:

September 24, 2025

Lesser-Known Pregnancy Risks That Need To Be Discussed

Pregnancy is often painted as a glowing, joyful time — but behind the baby bump and excitement, many expectant mothers in South Africa are quietly facing health risks that go unnoticed, undiagnosed, and untreated. “While most women know the basics of pregnancy care, there are lesser-known risks that can have serious consequences for both mom and baby,” says Sr Londe, an independent midwife and Vital Baby’s trusted advisor, working with families across South Africa. “And too often, they’re only picked up when things go wrong.” From vitamin deficiencies to high blood pressure and undetected anaemia, these “silent risks” are more common than you might think — and they’re especially relevant in the South African context. 1. Vitamin D Deficiency – The Hidden Threat You’d think a sunny country like South Africa wouldn’t have to worry about Vitamin D levels — but studies show that up to 80% of South African women are deficient during pregnancy, especially those with darker skin tones or limited sun exposure. Vitamin D is essential for calcium absorption and foetal bone development. Low levels have been linked to gestational diabetes, low birth weight, and even developmental delays after birth. Most women don’t know they’re deficient because symptoms like fatigue and mood swings are brushed off as ‘normal pregnancy symptoms’, but it’s worth testing and supplementing if necessary. 2. Pregnancy Hypertension – Not Just a Late-Pregnancy Problem High blood pressure in pregnancy (also called gestational hypertension or pre-eclampsia) is a growing concern, especially in women over 35, first-time moms, or those with underlying conditions. In South Africa, pre-eclampsia is one of the leading causes of maternal mortality, according to data from the Department of Health. Symptoms can include swelling, headaches, or visual disturbances — but often, there are no early warning signs at all. That’s why regular blood pressure checks at every antenatal visit are so critical. “Hypertension doesn’t just affect the mother,” warns Sr Londe. “It can limit blood flow to the baby, leading to premature birth or growth issues.” 3. Anaemia – Common, but Often Ignored Iron-deficiency anaemia is one of the most prevalent nutritional conditions in pregnant South African women — yet it’s often overlooked as just being “tired” or “run-down.” Anaemia can increase the risk of preterm labour, low birth weight, and even postnatal depression. “Many women assume exhaustion is just part of pregnancy,” says Sr Londe, “but if you’re struggling to get through the day, can’t catch your breath, or feel dizzy often — it’s worth checking your iron levels.” While some of these risks may sound worrying, the good news is they are easily manageable with the right support. The key is awareness, routine checks, and not brushing off how you feel. Pregnancy isn’t just about baby scans and cravings — it’s also a time of massive change for a woman’s body. And while many risks fly under the radar, they don’t have to be scary. “When moms are informed, they’re empowered,” says Sr Londe. “A healthy pregnancy starts with understanding your body, trusting your instincts, and never being afraid to ask questions.” Because when it comes to pregnancy health in South Africa, it’s not just about what’s obvious — it’s about what’s overlooked, so discuss any changes and concerns with your healthcare provider to ensure a healthy, safe pregnancy. Join Sr Londe for the monthly Ask The Midwife Live on Vital Baby South Africa’s Instagram account to get support and advice on pregnancy, birthing, and the postpartum time.

September 22, 2025

Postpartum bleeding – what is normal?

Giving birth to your baby after 9 months can be a relieving, beautiful and exciting experience. Postpartum your body will still be going through adjustments for a while, and as you care for your new baby, you’ll need to remember to take care of yourself as well. Postpartum bleeding, also known as lochia, is normal after both vaginal and c-section births, however, it is best to know what is and isn’t common in post birth bleeding. Normal postpartum bleeding Lochia is similar to menstruation in the way in which it is made up of blood and tissue, it’s just heavier and longer lasting – it should stop between 4 and 6 weeks after giving birth. Initially, your bleeding will be heavy. This first phase of postpartum bleeding is known as lochia rubra and you’ll experience this in the first 3 to 4 days. Bleeding will be red to reddy brown and you may have small clots. In the next few days after birth your lochia will decrease in volume. Lochia serosa lasts 4 to 10 days and during this period your blood will darken in colour and become more watery. Blood clots should get smaller and disappear. Finally you’ll experience lochia alba, which usually lasts about another 1 to 2 weeks, but can be up to 28 days. Discharge will be yellowy white in colour, you may see pinkish or brown stains on some days. There should be no smell other than what you would experience during a normal period – a strong odor can be a sign of an infection. When to reach out to your doctor Even though lochia is normal, if you are bleeding heavily this can indicate that you have a postpartum haemorrhage. If your bleeding is heavy a week after birth, you experience fever or chills, a tender abdomen or foul-smelling discharge, you’ll need to seek medical assistance.

September 22, 2025

Bonding with Your Baby: Tips for New Moms and Dads

The early days of parenthood are filled with awe, excitement, and sometimes uncertainty. Bonding with your baby is more than just cuddles—it’s the foundation for a secure attachment, emotional development, and long-term well-being. Both moms and dads play a critical role in creating strong, nurturing connections with their little ones. Here are practical ways to strengthen that bond while supporting your baby’s growth. 1. Skin-to-Skin Contact Skin-to-skin contact is one of the most effective ways to bond with your newborn: 2. Eye Contact and Talking Even newborns benefit from verbal and visual interaction: 3. Gentle Touch and Massage Touch is a powerful bonding tool: 4. Shared Activities Both parents can participate in activities that strengthen connections: 5. Create a Routine Babies thrive on predictability, and routines foster secure attachment: 6. Include Both Parents Bonding is not limited to moms: 7. Mind Your Wellbeing A happy, healthy parent is better able to bond: Final Thoughts Bonding with your baby is a journey that grows every day. Through touch, eye contact, routines, and shared activities, both moms and dads can create a secure foundation for emotional and social development. Remember, it’s not about perfection—small, consistent acts of love, attention, and presence make the biggest impact. Sources:

September 18, 2025

First-Time Parent Survival Guide: What No One Tells You

Becoming a parent for the first time is one of life’s most thrilling yet overwhelming experiences. From sleepless nights to endless diaper changes, first-time parents quickly realise that while advice is plentiful, the real challenges—and joys—often go unsaid. This guide offers honest, practical tips to help new parents navigate the early months with confidence, patience, and a touch of humour. 1. Sleep Will Be a Luxury One of the biggest shocks for new parents is sleep deprivation: 2. Feeding Challenges Are Normal Whether breastfeeding, formula feeding, or a combination: 3. Embrace the Mess First-time parents often feel the pressure to maintain a perfect home: 4. Baby Doesn’t Come with Instructions Every child is unique: 5. Mental Health Matters Postpartum can be challenging: 6. Practical Tips for Survival 7. Celebrate the Small Wins First-time parenting is full of little victories: Recognising and celebrating these wins builds confidence and reduces stress. Final Thoughts Being a first-time parent is a rollercoaster ride of love, exhaustion, joy, and learning. There is no perfect way to do it, and much of parenting is about adapting, experimenting, and enjoying the journey. Trust yourself, ask for support, and don’t forget to celebrate the little moments—they add up to a lifetime of cherished memories. Sources:

September 17, 2025

The Powerful Influence of a Mother on a Child’s Development

From the first heartbeat, a mother’s presence offers warmth, safety, and guidance. In those crucial early years—especially the first 1,000 days when a child’s brain and emotional wiring are rapidly forming—the influence of mothers and maternal figures can help shape how children learn and who they become. Across South Africa and beyond, mothers and female caregivers are often the first teachers, role models, and nurturers that children encounter. Their presence anchors childhood in stability, empathy, and love. “We often talk about education starting at school, but it truly begins at home—often in the lap of a mother, grandmother, or aunt,” says Ursula Assis, Managing Director of Dibber International Preschools South Africa. “These early experiences, wrapped in care and routine, shape how children view themselves and the world around them. That is why our approach to early education deeply values the role of mothers and matriarchs as co-educators.” Mothers are often the emotional epicentre of a child’s world. From a warm hug after a tumble to bedtime lullabies passed down through generations, maternal figures provide children with emotional safety, an essential condition for healthy development. Children learn empathy, resilience, and self-confidence when a mother validates emotions or responds with kindness. Early Learning Starts with Mum The influence of mothers on child development often begins with simple, everyday interactions. Singing a folk song in Afrikaans, preparing meals together, or helping with counting games in isiXhosa—these early moments spark language skills, curiosity, and a love of learning. Mothers have laid the foundations for cognitive and social development before formal schooling begins. Whether it’s allowing a toddler to choose their outfit or encouraging them to share their ideas, mothers empower children to be heard. This nurtures independence and helps children build a strong sense of identity. In South African homes, where many mothers juggle work, parenting, and community responsibilities, their ability to balance strength with softness is a profound model for young children. In homes filled with laughter, traditions, and story-sharing, maternal figures quietly shape a child’s understanding of values—respect for elders, sharing with others, and standing up for what’s right. These lessons are often passed down during ordinary routines, becoming extraordinary building blocks of a child’s moral compass. Extended Family: A Collective of Care While mothers hold a special role, South African children are often raised by a robust network of women—grandmothers, sisters, aunts, and caregivers—each contributing in unique ways. This shared responsibility is a celebration of ubuntu, reinforcing a child’s sense of belonging, community, and connection. Dibber honours the vital role of mothers and strong female figures in a child’s early years. The preschool’s educators work hand-in-hand with families, ensuring that what begins at home is nurtured in its classrooms. When a child feels loved, safe, and seen, the learning never really stops. It only grows stronger.

September 16, 2025

New Dad’s roles

The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Know that it’s normal to have fears – there is no simple way to prepare for parenthood and all new parents (yes Moms too!) have some concerns or fears about their new role. Learn as much as you can about your baby’s daily routine and offer to help out with activities you are comfortable doing. Make “Daddy Time” a special time every day by spending one-on-one time talking, reading or singing to the baby – work with Mom to build these activities into the daily routine. Offer to attend your baby’s doctors’ visits whenever possible – it helps you learn about your baby and provides a second set of ears to hear what the doctor has to say. Be actively involved in providing a safe environment for the baby – help keep an eye out for safety hazards. Make sure your baby is never exposed to second-hand smoke and has a drug free place to live. Be gentle with the baby – never shake your baby or toss them in the air. Be mindful of how you talk and act around the baby – a gentle voice and kind gestures are always best. Support from Mom to Dad The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Ask Mom to teach you to do things you may not know how to do yet – this way you can help out and support her as you learn about your new baby. Once you’re comfortable, offer to watch the baby so Mom can get some extra rest – this gives you time with the baby while supporting Mom as well. Take care of yourself, get regular check-ups and exercise daily – work to stay healthy for the newest member of the family. Set a good example and keep smoking and drugs out of your baby’s home. Talk with Mom about how she feels about herself after her pregnancy – she may need your support and encouragement to resume intimacy and sex since things like her self-image and her body may have changed. Treat Mom to small gifts and simple gestures that tell her that you care about her – these will help her understand that she is still special to you even if she is feeling tired and her self-image has changed. Emotional aspects for Dad The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Especially in the first few weeks after birth, use compassion when dealing with both Mom and baby. They both have just been through a difficult experience and your compassion will go a long way in supporting them as they move into the next part of their journey. You may often find yourself in new and challenging situations where you have the choice to either laugh or cry – choose humour, it helps everyone survive and thrive during challenging times. Life doesn’t always prepare us for our role as a parent so as a new Dad you will often find yourself in new situations with no rulebook – rise to the occasion by using your creativity and imagination to overcome new challenges. Remember that patience is a virtue – this is especially true when you have a newborn, so remember to slow down, take a deep breath and relax before you react to trying situations. Always keep in mind that much of what you are doing in the early days after the birth of your baby is a form of service for both baby and Mom – don’t see it as a negative, rather see it as a time for you to develop a new leadership role as you offer yourself in service to others. Dad comforting a crying baby The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. As a first step, always make sure your baby has been fed and changed and that they are comfortable – if so then go on to the next steps to soothe them. Swaddling: holding a baby close can help them feel more secure, so snuggle them in a soft blanket. Side/Stomach: holding your baby on their side or stomach may help calm them. Shhh: making this noise often helps sooth your baby. Sucking: is very comforting for your baby, so if it’s not feeding time, give them a pacifier to suck on. Swinging: gentle movement is often soothing to a baby, so gently rock them in your arms or put them safely in an infant swing. Remember that even though it may be frustrating, it’s important for you to be patient and gentle with your baby. Use this time to bond with your baby and allow Mom a much-needed break from her role as a caregiver. Getting Dad involved The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Talk with Dad about his thoughts, feelings and concerns regarding his role in caring for your newborn – this will help you understand his comfort level. Get Dad involved in your baby’s care – he may need help in learning how to hold the baby or change diapers so include him in as many of the day-to-day activities as you can. Have Dad help with a night feeding when possible – if you are breast feeding consider pumping a feeding ahead so he can take one feeding for you during the night. Have him talk, read or sing to the baby every day – build these activities into your baby’s daily routine. Involve Dad in doctors’ appointments whenever possible. Ask Dad

September 15, 2025

Preparing Your Home for a New Baby: A Room-by-Room Checklist

Welcoming a new baby into your home is one of life’s most exciting moments—but it can also feel overwhelming. From cribs to bottles to baby-proofing, there’s a lot to think about. A room-by-room checklist can help you stay organised, reduce stress, and ensure your home is ready for your little one’s arrival. 1. Nursery The nursery is the baby’s safe haven, so make sure it’s ready and comfortable: 2. Bedroom Parents will spend a lot of time here, especially during nighttime feeds: 3. Bathroom Bathing and hygiene are key for baby and parent convenience: 4. Kitchen Feeding time can be hectic, so prep your kitchen for efficiency: 5. Living Areas Make your home baby-friendly and safe: 6. Laundry & Storage Babies generate a lot of laundry! Final Tips for a Stress-Free Home By preparing your home thoughtfully, you’ll create a safe, comfortable, and welcoming environment for your newborn—and enjoy a little peace of mind as you settle into life with your new bundle of joy. Sources:

September 11, 2025

Create Magical Moments for Your Little Ones with StickyThings

Why Stickythings Delights Parenting Hub’s Audience At Parenting Hub, you’re part of a supportive, hands-on community of parents who value creativity, connection, and practicality. From pram-friendly walks to enrichment meetups, the focus is always on meaningful, child-centric experiences. That’s why decorating nurseries, play areas, and home learning spaces matters, not only for looks but for nurturing little imaginations. Stickythings.co.za brings your child’s world to life with stylish, easy-to-apply wall stickers, murals, decals and wallpaper. Moms love how it transforms everyday spaces into memories. What Parents Can Discover 1. Playroom Wonders & Nursery Enchantment Transform your child’s space into a dreamy forest, educational alphabet adventure, or pastel paradise. Choose from thoughtfully designed motifs like the Woodland Forest Wall Art Sticker featuring a majestic tree that towers over 2 meters to spark storytelling and cozy vibes. StickyThings Transform your child’s space into a dreamy forest, educational alphabet adventure, or pastel paradise. Choose from thoughtfully designed motifs like the Woodland Forest Wall Art Sticker featuring a majestic tree that towers over 2 meters to spark storytelling and cozy vibes. StickyThings 2. Custom Creations for Your Unique Family Moments Got a ‘first steps’ milestone or a favourite nursery rhyme? Stickythings offers custom designs, decals and murals tailored to your family’s story. It’s a heartfelt way to mark milestones on your own terms. StickyThings 3. Safe, Stylish, and Stress-Free Worried about fuss? The FAQ covers all the questions parents ask: yes we can help with installation, and yes wall art can be removed cleanly, so you’re decorating worry-free. StickyThings Your Parenting Hub Mom-to-Mom Guide As a savvy Parenting Hub parent, you know the power of purposeful design: environments that bring joy, encourage play, and create great photo ops for memories and milestone sharing. Stickythings helps you: See it in action: Head over to your favourites and the gallery at stickythings.co.za to explore ready-made collections and custom magic. Let your heart and your home grow together. Request a quote or consult with the friendly Stickythings team today!

September 10, 2025

Reasons why your baby is crying

The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. If your baby is crying, the first step is trying to figure out the reason. Some of the most common reasons why a baby is crying are: Hunger is usually the first thing you should think of – they may give other signs first like rooting, fussing, smacking their lips and putting their hands to their lips. A dirty diaper – many infants don’t like a wet or dirty diaper, so changing their diaper when they cry is a simple thing you can do to help calm them. In need of sleep – babies may not just nod off to sleep when they are tired, they may get fussy and cry, so after feeding and changing diapers you may want to try soothing activities like finding a quiet place, holding them close and rocking them to help them get to sleep. Wanting to be held – babies like to be cuddled, so if you have tried all of the above tips without success it could be that your baby just wants you to hold and cuddle them; also talk in a soft voice or sing softly. Tummy troubles – babies can develop gas pains, colic, constipation, milk allergies and other conditions that make them cry; if this happens often talk with your doctor about ways you can soothe their tummy. Needing to burp – a trapped gas bubble in your baby’s stomach can make them uncomfortable, so if they are crying after a feeding, try burping them to see if that helps. Additional reasons are mentioned in the following tip. Additional reasons why your baby is crying The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. In addition to the reasons mentioned in the previous tip, the following are reasons why your baby may be crying: Temperature troubles – babies will often cry if they are too cold, this may happen when you are changing them or washing them; it can also happen if they are too hot, though this is less common. Little irritations – babies are very sensitive to small discomforts like a hair wrapped around a finger or toe, scratchy clothing or being placed in the wrong position, so look for little discomforts if the big things don’t appear to be the cause of their distress. Teething – newborns don’t have teeth coming in but sometimes their teeth will move around under the gums causing them discomfort; their teeth won’t usually start to come in until they are about 4-7 months; a cold washcloth and gentle pressure on their gums may be soothing. Over stimulation – newborns can’t always process all the things that are going on around them, so if you think your baby may be suffering from too much stimulation take them to a quiet spot away from bright lights, hold them close and soothe them until they can calm down. Not enough stimulation – some babies are outgoing and like to see what’s going on around them, so if you think this is your baby’s issue try carrying them in a sling, front carrier or backpack so they can get the extra stimulation they need. Not feeling well – if you’ve met all your baby’s basic needs and they are still crying and fussy they could be coming down with something, so keep a close eye on them, check their temperature if you think they might have a fever and contact your doctor if needed. Things to try to comfort a crying baby The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Sucking is soothing for a baby and can lower their heart rate and relax their stomach, so give them a pacifier or a clean finger to suck on when nothing else seems to stop their crying. Babies are used to being warm and secure in the womb so when all else fails try imitating that experience by swaddling them and holding them securely or carry them with you in a sling. Some babies respond well to sound and movement, so try putting on some music and dancing with them – gently of course! Try white noise – often babies like noises that mimic the whooshing sounds they heard before they were born, so try running the vacuum cleaner, a fan or the water faucet or use a recording of a water fountain, a gurgling stream or waves. A change of scenery can sometimes help, so dress your baby appropriately and step outside your front door; walk around slowly and talk in a soothing tone. Get them moving – babies like motion so try carrying them around or take them for a ride in the stroller or the car; sometime this will work when nothing else seems to help. Massage may be helpful for some babies – don’t worry about knowing the right movements, just try a soft, gentle massage in a warm place free from drafts. Start all over again – sometimes it’s helpful just to start at the top of the list again; change their diaper, hold them close, feed them if their hungry and see if something works the second time around. If you ever think your baby is in distress because of a health-related issue don’t hesitate to contact your doctor. No question is ever “dumb” if it involves the wellbeing of your baby! Feeling frustrated when a baby won’t stop crying The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Keep in mind that crying won’t hurt your baby, they may just need a release so let them cry. Put your baby down and let

September 8, 2025

Tuning Into Sound: How Your Baby Hears You in the Womb

One of the most magical parts of pregnancy is knowing that your baby is already learning about the world before they’re even born. While we often think of touch as the earliest sense to develop, many parents are surprised to discover just how early hearing plays a role in connecting you to your little one. When Does Hearing Develop in the Womb? By around 18 weeks of pregnancy, your baby’s ears have started forming and connecting to the brain. By 25 weeks, they begin responding to sounds. At first, the womb is a muffled, watery world, but by the third trimester, your baby can hear your voice, your heartbeat, and even muffled outside sounds like music or a sibling’s laughter. By the time you reach the final weeks of pregnancy, your baby’s auditory system is fine-tuned enough to recognize your voice! This early familiarity is why newborns often calm when they hear their mother or father speak. It’s a sound they already know and love. Why Sound Matters Before Birth Sound isn’t just background noise for your baby, it’s a vital part of their neurological development. Research shows that prenatal exposure to voices and music helps babies: Your voice is actively helping wire their brain for future communication. How Parents Can Stimulate Their Baby’s Hearing in Utero Encouraging healthy hearing development is simpler than you might think. Here are some gentle, bonding ways to nurture your baby’s auditory world: Newborns show a preference for the language and even the accent or dialect they heard most in the womb, your daily conversations are shaping their early listening skills! Caring for Your Baby’s Hearing During Pregnancy While sound exposure is important, protecting your baby’s delicate hearing begins long before birth. A few tips: Beyond Birth: Supporting Lifelong Hearing Health After your baby arrives, those early familiar sounds continue to comfort and connect them. But remember, even healthy newborns should have their hearing checked. Early detection of hearing difficulties can make a life-changing difference in speech, learning, and development. At NB Hearing and Balance, we’re passionate about supporting families from the very start. Whether you’re curious about your baby’s in-utero hearing, preparing for their first hearing screening, or seeking guidance on lifelong hearing health, our caring team is here to help. The Sweet Sound of Connection Every time you talk, sing, or read to your baby during pregnancy, you’re doing more than bonding. You’re laying the foundation for their language, learning, and emotional connection with you. And that’s something worth tuning into. Learn more about hearing development and schedule a consultation with one of our audiologists. We have various locations throughout Cape Town.

September 3, 2025

MiniMi is changing gender reveals in SA

Gender reveals are exciting, and many parents want early answers. MiniMi offers a safe, fast, and accurate way to know your baby’s gender from 10 weeks. Gender reveals are more popular than ever, and they’ve become an exciting milestone for expectant parents. But what many people don’t see behind the balloon popping and cake reveals is the growing desire for early, reliable answers about their baby’s gender. MiniMi is a safe, accurate, and fast way to find out your baby’s gender from as early as 10 weeks into pregnancy. Why gender reveals have taken off From intimate family moments to elaborate parties, gender reveals are now a celebrated part of the pregnancy journey for many parents. Social media has certainly played a role but so has the emotional connection that comes with knowing your baby’s gender early in the journey. Parents often say that finding out the gender makes the experience feel more real – it allows them to bond with baby, dream, plan and prepare. And with more people sharing their journeys online, the excitement is contagious. How MiniMi works The MiniMi Early Fetal Sex Test is 98% accurate and works by analysing a small sample of blood from a simple blood draw from the mother’s arm. It can be done from 10 weeks of pregnancy, looking for fragments of the baby’s DNA which are present in the mother’s blood. If a Y-chromosome is detected, it indicates that the unborn baby is a male, and if no Y-chromosome is found, it is a female. Appointments are booked online and the test can be taken at selected Dischem Baby City Mom & Baby Clinics countrywide – click here for a list of available clinics in your area. Results are emailed to the parents, or a recipient on your choice, such as a friend, or party planner, and are available within 5 working days from when the sample reaches our laboratory in Johannesburg. Why Next Biosciences launched South Africa’s first early fetal sex test Before now, South African parents have relied on ultrasound prenatal scans from 16 weeks to determine their baby’s gender, which often can’t be confirmed with 100% certainty, especially if the baby’s position makes it difficult to see clearly. On the other hand, international testing comes with high costs, long turnaround times, and added logistical challenges. MiniMi has changed that. By offering this test locally, we’re making early gender discovery more accessible, affordable, and reliable for South African families, with faster results and local support. Whether you’re planning a gender reveal party or simply want to connect with your baby sooner, MiniMi brings science and celebration together. No invasive procedures. No long waits. Just peace of mind. Book your MiniMi test today – click here Contact us: [email protected] Tel: 011 697-2900

September 2, 2025

From Doubt to Confidence: How a Simple Device Could Have Changed My Breastfeeding Journey

When I became a mom for the first time, I thought breastfeeding would just happen naturally. But the reality was different. My baby would scream after almost every feed, and at just two weeks old, a close family member told my mom that she didn’t think my milk was “any good.” She urged my mom to convince me to take my baby to a nurse, saying, “New moms should think about their baby, not themselves.” Her words crushed me. I refused to go, but for days I lived in silent doubt, questioning whether I was failing my son. Was my milk not enough? Was I starving him without realising it? Then came his scheduled follow-up appointment. To my shock (and relief) he had gained more weight than required on nothing but my breastmilk. Looking back, I often think: if I’d had the MyLee Milk Sensing Device then, I wouldn’t have wasted those days feeling like a failure. I would have had proof; clear, objective reassurance that my milk was nourishing him. I would have trusted myself more. And that’s why I feel so passionate about bringing this technology to other moms. Why Moms Doubt Themselves I now know I wasn’t alone. Studies show that the most common reason moms stop breastfeeding earlier than they want to is due to milk supply-related concerns. Sometimes supply is absolutely fine, but doubt creeps in, while in other cases there may be genuine risks that are best addressed early. Either way, these concerns are real and deserve both attention and support. The truth is, the early days matter more than we often realise. The Crucial First Five Days Recent research published in Breastfeeding Medicine (July 2025, Academy of Breastfeeding Medicine’s special issue) highlights just how important the first five to six days postpartum are. This window is when your body goes through secretory activation — the transition from colostrum to mature milk and the process of building volume. If this process is delayed or impaired, it can affect long-term breastfeeding outcomes. On the flip side, when secretory activation happens on time and milk volume comes in effectively, moms are much more likely to meet their breastfeeding goals. The problem? Until now, there’s been no simple way for mothers at home to know if their supply is on track. That’s where the MyLee Milk Sensing Device changes everything. Awarded as the Breastfeeding Support Product of the Year at the 2024 Baby Innovation Awards, MyLee is developed by MyMilk Lab and available locally through Mommy Material. This small handheld device brings cutting-edge lactation monitoring to moms at home. With just a few drops of milk (even colostrum), the device uses unique conductivity-based technology to analyse biomarkers that reflect electrolyte levels, particularly sodium, which research has shown is strongly linked to lactation progress. This provides real-time insights into whether milk production is progressing as it should. This technology, once only available in research or NICU settings, is now accessible to everyday mothers. Instead of relying on guesswork or worry, moms can finally get answers. Imagine knowing just days after birth whether your milk is on track. Imagine the confidence of being reassured, or the relief of catching a potential issue early enough to get the right support. Backed by Global Research This isn’t just marketing hype. MyLee was highlighted in a 2025 review in Breastfeeding Medicine exploring new point-of-care techniques to support breastfeeding. Here’s what leading experts are saying: As Dr. Angela Lang, Director of Clinical Education at Medela, summarises: “By removing the guesswork and providing targeted recommendations, we empower mothers to take control of their lactation journey.” That empowerment is exactly what MyLee delivers. A New Era of Personalised Breastfeeding Support Every mother and every milk supply is unique. Some moms may only need to pump six times a day, while others may need eight. Generic advice doesn’t always fit and can even cause more stress. MyLee allows breastfeeding professionals to give personalised guidance based on each mom’s unique milk biochemistry. That means targeted recommendations, timely interventions when needed, and reassurance when everything is progressing just fine. It’s not about adding pressure. It’s about removing doubt. It’s about giving moms confidence. From NICUs to Living Rooms Much of the global conversation around milk biomarkers and early monitoring has focused on NICUs and preterm babies, but the truth is that these tools are just as valuable for mothers of full-term, healthy newborns. Every mom deserves to feel confident in her milk supply. MyLee brings the same science-based insights used in specialised care settings straight into everyday homes. More Than Just One Device Breastfeeding is one of the most natural things in the world, but it isn’t always easy. For too many moms, doubt creeps in at the very moment when reassurance is needed most. The MyLee Milk Sensing Device offers a new way forward; turning uncertainty into confidence, and helping moms trust their bodies again. Because when mothers feel supported, babies thrive; and that is what truly matters. Learn more about MyLee and our full range at www.mommymaterial.co.za or join our community on Instagram @mommymaterialsa.

September 2, 2025

The future of your child’s health starts today

You can’t predict the future – but you can prepare for it with Netcells. Discover this once-in-a-lifetime opportunity to protect your family’s health. Now is an opportune moment to explore the incredible value held within a simple resource: umbilical cord blood. Amidst the wonder of welcoming a newborn into the world, parents are often unaware of the lifesaving potential contained within cord blood and tissue, which are stem cells. Cord blood, collected from the umbilical cord at birth, is rich in haematopoietic stem cells, which have the unique ability to develop into various types of blood cells that are usually produced by one’s bone marrow. This invaluable resource holds promise for future potential medical treatments. Stem cells are the building blocks of life, possessing the remarkable ability to repair and regenerate damaged tissues and organs. Cord blood, specifically, can be used to help treatment over 80 blood-related diseases, including certain cancers, blood disorders, immune deficiencies, and more. Collecting stem cells at birth is easy, painless and a lot less invasive than collecting them later in life. These cells can be stored and preserved for many years, ready to be utilised if the child needs it in the future. They hold the potential to treat not only the child from whom they were collected but also family members who are a match, making them a precious resource for the entire family. Next Biosciences is the longest internationally accredited cord blood bank in South Africa, having stored 22 000+ samples since 2005. We believe education is pivotal in empowering families to make informed decisions about cord blood banking. Discussing this topic with healthcare providers during pregnancy, visiting our stands at baby-related events and expos can provide invaluable insights and guidance. At Next Biosciences we also offer four lab tours a year at our laboratory in Midrand (next is Saturday, 6 September 2025 – RSVP here), as well as one-on-one lab tours during the week. Understanding the process, benefits, and limitations of cord blood banking is essential for making a well-informed choice. For more information on stem cell banking, click here. Contact us at: [email protected] Tel: 011 697-2900

September 1, 2025

Everything you need to know about having a miscarriage

Deciding to become a mom, or even finding out by chance that you’re pregnant can be an exciting time in your life. However, sometimes you will spontaneously lose the embryo before 20 weeks and this is known as a miscarriage. You may be wondering what causes a miscarriage and how to notice the symptoms and signs of one. What is a miscarriage and what causes them? Miscarriages are defined as the spontaneous ending of a pregnancy before 20 weeks. Miscarriages can both be emotionally and physically painful to deal with, but it is thought (according to the NHS) that 1 in 8 pregnancies end in miscarriage, with many happening before a woman notices that she has missed her period (meaning she probably won’t even know that she’s been pregnant. American Pregnancy Association (APA) states that the most common cause of miscarriage is an embryo that is genetically abnormal, which can be either genetic or spontaneous. However, miscarriages can be caused by underlying health conditions such as diabetes, or poor lifestyle choices, such as drug use and drinking. Maternal age is also a contributing risk factor, as women over 35 have higher chances of pregnancy loss. How do I know if I ‘m having a miscarriage? Symptoms of a miscarriage can be similar to that of your menstrual period. You may experience cramps and abdominal and back pain, as well as bleeding which can vary from light spotting to heavy discharge. It is normal to have pain and bleeding after a miscarriage, and these period-pain type signs should stop after two weeks. If you experience heavy bleeding, fever or chills be sure to seek professional help as you could have an infection. Unfortunately, the miscarriage process can’t be reversed and if you think you are having a miscarriage you should speak to your doctor about how to manage it. Can I have a normal pregnancy after having a miscarriage? Many women may worry that having a miscarriage may affect their chances of getting pregnant again – however, many women have healthy pregnancies after miscarriage. Most doctors recommend waiting a period of time before trying again, so speak to your health care provider about the best way forward.

September 1, 2025

Preparing your home for your baby

Waiting for you baby to arrive is both exciting and nerve wrecking. In order to mentally prepare yourself and your family, you can start getting your home ready for the newest addition of your household. The urge to get your home ready for your baby is also known as nesting, and it’ll normally happen near the end of your third trimester. If you are ready to start spring cleaning, here are some tips on how best to organise your home for little one. Have everything ready for your return from the hospital When you and your baby return from hospital you’ll probably be feeling tired and sore, so making sure your home is ready before you go into labour is a good idea. Food prep, cleaning and buying home supplies are all things that’ll become more difficult with a newborn. Meal prepping, having a stocked baby changing table and home essentials stock piled will all be things you’ll be glad to have done beforehand. Baby proofing your home Baby proofing your home can ideally start up to 3 months before your due date, as this will give you time for any projects that may take slightly longer. Cover all electrical sockets, get safety latches for cabinets and get rid of any loose or dangling cords. Not only can you take your time prepping your home, but you can also make sure that you are ready with baby essentials, such as a changing table, a baby monitor and newborn baby clothes. All things you don’t want to be looking for postpartum with a baby to look after. Don’t over do it Although it can be tempting to go full throttle with home adjustments there are certain things you should avoid to prevent injuring yourself. Don’t move large furniture, as your ligaments and tendons are softened by pregnancy hormones, making a strain or injury more likely. Avoid reaching too high, as this can put strain on your lower back (which may already be achy). Delegating to your family and friends eager to help will give you the opportunity to rest while making sure that your home is perfect for your newest addition.

August 22, 2025

The surprising secret to building brains: it starts with a song!

We all know that young children, especially toddlers, love to make a noise. Whether it’s banging pots, humming tunes or clapping hands. But did you know that all that musical play is actually helping to shape their brains? Music education in the younger years isn’t just fun, it’s incredibly powerful for developing auditory processing and listening skills. Sponge brains At this stage of development, toddlers are soaking up sound like little sponges. Their brains are learning how to pick out patterns, differentiate tones, and follow rhythms. These are all the things that are crucial for listening, understanding language, and eventually reading. When they participate in music activities like singing songs, tapping along to a beat, or moving to rhythms, they’re strengthening neural pathways that support focus, memory, and sound discrimination. From clapping a rhythm to learning to read For example, clapping to a steady beat or echoing a simple melody helps toddlers learn how to listen closely, anticipate what comes next, and stay engaged. These are the very same skills they’ll need in the classroom later on when they’re learning to follow directions, concentrate, and communicate. Plus, music offers a joyful, gentle way to learn and practice these skills. There’s no test, no “wrong” answer — just fun and connection. Beaters in the air! Our small group music classes also build social skills. We encourage our little RHYMERS to connect with others, take turns, and respond to social cues through sound, which is another win for early listening development. Music supports brain development In short, giving your young child regular access to music is one of the simplest (and most fun!) ways to support their brain development. So grab a shaker, turn up your favourite music, and have fun together — you’re not just making memories, you’re building lifelong skills. Enjoy some of our unique Wriggle and Rhyme musical stories – more info HERE. Available to stream on your favourite music streaming platform. Musical resources Find us at www.wriggleandrhyme.co.za or on Facebook and Instagram @wrigglerhyme

August 21, 2025

The Powerful Benefits of Delaying the Cutting of the Umbilical Cord

In the precious moments after birth, there’s a quiet yet powerful transition taking place—baby’s journey from womb to world. One gentle, yet profoundly impactful choice parents can make during this time is to delay clamping and cutting the umbilical cord. What is delayed cord clamping? Delayed cord clamping simply means waiting before clamping and cutting the umbilical cord—typically 1 to 5 minutes after birth, or until the cord stops pulsating. Why wait? The benefits are remarkable: Things to consider: Delayed clamping is generally safe for both vaginal and cesarean births. However, it’s always important to discuss your birth preferences with your healthcare provider and include it in your birth plan. As your baby receives this final gift from the placenta, you too deserve care rooted in love and healing. Aphrodite’s Garden Mama Care Gift Set Thoughtfully curated to honour the strength and sensitivity of new motherhood, this all-natural set supports you through birth and postpartum recovery—with plant-based, chemical-free care. What’s inside: A heartfelt gift for every birthing journey. Shop now at www.aphroditesgarden.co.za

August 15, 2025

The Unspoken Struggles of Postpartum Skin – How to Restore Hydration and Elasticity After Birth

Hormonal acne, dryness, pigmentation — new moms face more than sleepless nights. Stretch marks and sleepless nights aren’t the only things women face after giving birth. For many new mothers, the postpartum period brings a whole new set of challenges — and one of the least talked about is what happens to your skin. “Postpartum skin issues are incredibly common, yet so few people talk about them,” says a spokesperson for Sanosan, the trusted baby and mother skincare brand known for its high-quality products with a focus on natural ingredients. “New moms are often surprised by how dramatically their skin changes — from dry, flaky patches and pigmentation, to oiliness and breakouts that make them feel like they’re going through puberty again.” It all comes down to hormones. During pregnancy, elevated levels of oestrogen and progesterone help your skin look and feel great — often giving rise to the famous “pregnancy glow”. But once your baby is born and hormone levels plummet, your skin can be left feeling dull, dry, and irritated. Here are some of the most common skin changes postpartum: While you can’t control your hormones, you can take steps to support your skin’s recovery. According to Sanosan, the key is gentle care and hydration. “Many new moms are tempted to use harsh scrubs or active ingredients to ‘fix’ their skin quickly, but this often makes things worse. Your skin needs time, nourishment, and support — just like the rest of your body after birth.” Here are a few expert-approved tips: Perhaps the most important message for new moms? You are not alone. Too often, women feel guilty for caring about how they look after birth. But wanting to feel comfortable in your skin again doesn’t make you vain — it’s part of healing. Taking care of your skin can be a small but powerful act of self-care in a time that’s otherwise all about giving. So whether it’s dryness, dark spots or stubborn breakouts — know that it’s normal. With the right care, your skin will find its balance again. Now available in South Africa, Sanosan is a German family-owned company specializing in baby, mama, and kid skincare products, focusing on natural ingredients and gentle formulas for healthy skin. They emphasize quality, safety, and sustainability in their products, aiming to provide the best care for babies, children, and mothers. Using active ingredients specially tailored to your baby’s skin, natural milk protein is the central ingredient in Sanosan and is especially nourishing. More than 90 % of the ingredients are of natural origin such as organic olive oil, and the formulations are biodegradable. Safety first: all products are clinically tested and are free from parabens, silicones, paraffins, SLS / SLES and phenoxyethanol. Sanosan is available from Clicks Baby and Online stores, takealot.com, Makro Online

August 15, 2025

Should I be exercising while pregnant, and if so, how much?

For most exercise is a part of life, so it is natural to want to keep active for as long as possible while pregnant. You may wonder how much exercise you can keep doing as your baby develops, and what routine changes you’ll need to make as your baby grows bigger. If you have a complicated pregnancy or are dealing with a weak cervix, a low placenta or suffering from a heart condition, diabetes or asthma, it is best to consult with a doctor or health professional before putting together a pregnancy exercise plan. What are the benefits of exercise during pregnancy Improving overall health and wellness, exercise is a vital part of keeping you feeling your best and can help with backache caused by pregnancy, as well as prepare you for labour and delivery. If you were active before your pregnancy, you should be able to keep training with modifications made to your program. Exercises that are low impact and carry small risk of injury are best and you should be able to remain active until birth. Exercising during pregnancy can help boost your mood and energy levels, improve muscle tone, strength and lessen back pain. Exercise can also help reduce fatigue and stress, as well as help improve your sleep, all of which helps make your pregnancy easier on your body and mind. Staying fit can also help shorten your post delivery recovery time, however, getting back into exercise postpartum can be difficult and you should avoid pushing yourself too hard in the beginning. Exercising during pregnancy isn’t only good for your overall wellness, but studies show that it can also improve your baby’s health. What type of exercise should I be doing? During pregnancy it is important to keep tabs on how your body is feeling. If you have been exercising frequently pre-pregnancy it should be fine to continue to do so in moderation, however, if something feels strange or uncomfortable it is best to consult a health practitioner. Swimming, prenatal yoga and pilates, walking and water aerobics are all exercises that you can focus on during your pregnancy. Water activities are good as they give you buoyancy and put very little strain on your body, especially when you are close to giving birth. If you were an avid runner before, you should be able to continue into pregnancy with some alterations to your program. Exercise to avoid High impact sports with a risk of falling should be avoided. These include horse riding, mountain biking, downhill skiing. Contact sports, such as rugby, kickboxing and soccer are also preferable to avoid as there is a risk of being hit. Scuba diving is a big no-no as the baby has no protection against decompression sickness.

August 14, 2025

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