Baby - Parenting Hub

THE LATEST NEWS TO HELP YOU with your journey

Why do I need to stimulate my baby from a young age

Parents to be, have the unique opportunity to create a better brain for their unborn child from day one. When a baby is born she born with unlimited potential but the experiences she has in her life will determine the outcome of that potential. Experience = learning. No experience = no learning. Lots of experience = optimal learning. Your unborn children will face many different challenges to you. In all likelihood they will be working in fields that have not even been developed yet. You will have very little knowledge of what they are doing, as it will not be part of your frame of reference. We as parents need to equip them with the best tool (a ready brain) to deal with this onslaught. There are very simple things that you as a parent can do to help ensure that your child is equipped to deal with the challenges that may face her. In order for you to understand this we need to go back and look at the brain. The brain is made up of three layers (Triune model) these layers have a window of opportunity to develop to their full potential. A window of opportunity is just this brief period that we have for optimum development of that part of the brain. The first layer is the primal survival brain – the fight or flight centre of the brain. The next layer is our emotional brain – here we learn to love and care and feel. The last layer is the thinking brain or the cortex. The first window of opportunity is during the first 14 months from birth; during this time we need to stimulate the survival brain in order to create strong muscles so that we can send messages to them that they will respond to in the correct way. We do this through encouraging movement. Once we stimulate the senses the message has to travel via neurochemical pathways (roots) to the muscles to react. How do we create these neurochemical pathways in the brain? By allowing our babies freedom to move and explore. Nothing is more detrimental to a child’s development than being cooped up in a chair or stroller for the better part of the day. Simply by stimulating the senses through massage and exposing them to different experiences during these crucial 14 months, you are creating the networks (roots) that she will need to help her learn and help her reach her full potential. By repeating the actions you are creating the insulation (myelin) that makes it permanent. Repetition is good for a child, it is how they learn. The next window of opportunity is from 14 months to 4 years and during this time your child will be working on the emotional brain. This area of the brain processes feelings and emotions. This is the glue that holds the survival brain and the cortex together. We have to keep our emotional bucket full in order for learning to take place. Only between 4 and 11 years will the thought processes be laid down. This is the area of the brain that focuses on language, creativity, thought etc. As parents we can create a whole brain experience with an excellent root system that allows messages to come through easily to the brain just by stimulating our children. It is imperative to enrich a child’s brain with as much experiences as possible during these windows of opportunity.

November 25, 2025

Four Questions to Ask Before You Discipline

In my work with parents and teachers on solving behavior challenges with children, I help them identify the problem, possible causes of the behavior, and then possible solutions for eliminating it. My goal is to send the adults away with a few simple step-by-step techniques they can implement immediately to bring about quick change at home or in the classroom. Here are four key questions to ask yourself to help you identify a current behavior issue and some common sense solutions to solve them. QUESTION # 1: Why can’t the behavior occur? Adults react unnecessarily when children behave in ways that annoy or embarrass the adult, or add more chaos to their already stressed state of mind. Adults also react in this manner in response to feelings of fear that the child may fall down or get hurt in some fashion. Stop before you react unnecessarily and ask yourself, “What is the worst that could happen if I don’t react?,” or “Why can’t my child do what she’s doing at the moment?” Let go of the urge to control everything and everybody. Avoid arranging the outcomes of everyone’s behavior. QUESTION # 2: How would the child know not to behave this way? Children see the world from a different perspective than adults, and adults unfairly assume or expect children to see it from theirs. Carefully examine the models that your children have around them to learn from and be sure to set good examples that teach what you want them to learn. Encouraging a child to read frequently, for example, works best when they see the adult reading, too. Create agreements ahead of time and set up rules before activities begin, not in the middle of them. Yes, this will require you as a caregiver to think ahead and predict behavior situations that could be challenging. QUESTION # 3: What unmet needs might the child be demonstrating? In many instances, both children and adults demonstrate surprising behaviors as a way of getting unmet needs satisfied. The little boy constantly drawing may be exhibiting his need to draw and create. Creating appropriate opportunities for him to draw and color may be all that is necessary to eliminate the problem. Giving a bossy child the opportunity to lead family activities may satisfy his need to be in charge. And relaxing over a tween or teen’s experiments with her appearance that doesn’t endanger her will satisfy her need to explore her own identity in a healthy way. Have you ever behaved in curious ways to satisfy any unmet needs of your own? QUESTION # 4: Is there a purpose to this behavior for the child? Both children and adults find ways to act out to create more purpose in their life. The little boy picking the fights with his brother discovered that it brought his busy grandmother into the room in hopes of her taking his side. The little girl who had once again become a baby was most likely responding to the jealousy she may have felt of having to share her parents with her new sibling. And my own son found a new way to annoy others by experimenting with sounds he could make with his voice. Before you get angry and behave badly as a caregiver, step back for one moment, take a deep breath, and ask yourself these four questions. Perhaps the answers they offer may allow you to see the behaviour differently and provide you with an opportunity to choose an alternate response that will get you more effective results. Behavior is usually a result of what has been learned through imitation or getting unmet needs or purpose satisfied. Avoid the urge to react and think of ways you can be proactive instead to avoid or eliminate challenging behaviours.

November 21, 2025

Kangaroo care and its benefits

You may have heard the terms “skin-to-skin” or “kangaroo care” when it comes to interacting with a newborn baby. It refers to the amazing benefits that have been found when a mother has the opportunity to place their newborn baby skin-to-skin straight after birth. It also refers to skin-to-skin contact during the newborn phase from both mother and father. Of course, birth can be an unpredictable time – and that includes the need for doctors or nurses to have to handle your baby immediately after birth for medical reasons or for the baby to be placed in an incubator. If these things occur, skin-to-skin does not have an expiry date when it comes to your baby and can take place as soon as it is medically safe to. Here are just some of the scientifically proven benefits of kangaroo care: Skin-to-skin contact helps regulate a baby’s temperature. When mom/dad and baby are skin to skin, the parent’s chest temperature adjusts to warm up a cool baby, or cool down a too-warm baby. This phenomenon is called “thermal synchrony.” Skin-to-skin contact increases the paternal bond. One study followed mothers and babies who experienced skin-to-skin contact right after delivery compared to mothers who only viewed their child briefly immediately after birth. Days later the mothers who had skin-to-skin contact were shown to be more comfortable caring for and handling their babies. One year later those same mothers were found to touch, hold and interact with their children more. Skin-to-skin contact can help keep heart and breathing rates stable. Newborns panic when they are separated from their mother immediately after birth. That separation causes stress, which can increase both heart and breathing rates. Being skin to skin with their mother reduces stress and helps keep a baby’s heart rate and breathing normal. Babies cry less when they are skin to skin with their parent. Being close to their parents is natural for babies. Studies show that babies cry less when skin to skin with their mothers than babies who have been separated from mom. Human touch is an integral part of brain development. Touch and movement have been shown to be the basic building blocks for brain and social development. Early skin-to-skin contact helps to set a pattern for continued holding, carrying and touching. Moms who have early skin-to-skin contact breastfeed more and longer. When babies are placed skin-to-skin on their mother after delivery, research has shown that they follow a series of steps to familiarise themselves with their mother, eventually making their way to the breast on their own to begin breastfeeding. The research results are so strong, in fact, that the American Academy of Pediatrics now recommends that immediately after delivery all healthy infants be placed in direct skin-to-skin contact with their mothers as soon as possible and at least for the first hour. How to Hold Your Baby Skin to Skin: Find some good times throughout the day when skin-to-skin works best for you, your baby, and your partner. This might be during feedings (whether by breast or bottle), right before a bath, or just before putting pyjamas on for bedtime. Place your baby in a nappy only. Moms remove your bra. Hold your baby directly against your bare chest. Make sure your baby’s head is turned to the side, so he or she can easily breathe, and hold your baby close enough for you to kiss the top of their head. Your body will keep them warm. It’s fine to drape a thin blanket over your baby’s back. All you need to do after that is sit quietly and enjoy being close and together.

November 20, 2025

How Safe Are Teething Gels?

Every baby is different but common symptoms associated with teething include, mild irritability, drooling, low-grade fever and loss of appetite. If your baby is inconsolable or has a high fever chances are this is not due to teething. Teething should not make your baby very sick but rather very unhappy.

November 19, 2025

Why should I breastfeed my baby, and what if this is not an option?

Breastfeeding is important to your baby’s health and is the safest and healthiest thing that you can feed your little one. It is recommended by the American Academy of Pediatrics (AAP) you should feed your baby exclusively with breastmilk for the first six months. Unfortunately, some moms can’t breastfeed due to medical or health reasons. Read on if you want to know the benefits of breastfeeding, or if you can’t breastfeed your baby, here are some healthy alternatives. What are the benefits of breastfeeding? Breastfeeding is the perfect way to get all the nutrients needed to your baby, as well as being a special bonding experience between mom and child. Breast milk is optimally suited to babies providing all the right nutrients, vitamins and minerals, being easily digestible and helping protect your baby by providing important antibodies. Baby’s who are breastfed have less ear infections, issues with diarrhea and respiratory issues. Benefits of breastfeeding include lowering your baby’s chance of getting infections and breastmilk can also help lower instances of asthma and eczema, and is thought to lower the risk of diabetes as well. Not only is breastfeeding good for your baby, but it’s also good for you. It helps your bond with your baby as your body releases the hormone oxytocin, which helps your uterus reduce to its pre-pregnancy size as well as lowers stress levels. And it’s an added bonus is that breast milk is cost effective and easily available. The only thing lacking from breast milk is vitamin D, and you can supplement this to your little one from birth. What are alternatives if I can’t breastfeed? Sadly some moms aren’t able to breastfeed their babies due to not having enough breastmilk supply, being on medication that could damage their baby’s health and, infectious diseases such as HIV. Although it’s hard not to be able to breastfeed, remember this won’t stop you bonding with or providing nutrients for your baby. The best alternative to your own breast milk is donated breast milk. However, if you are struggling to find adequate supply you can make use of baby formulas. In South Africa, the South African Breastmilk Reserve and Milk Matters supports breastfeeding moms through the provision of donated milk. SABR focuses on helping premature babies under the age of 14 days, and Milk Matters supports babies in neonatal intensive care units (NICUs) in the Western Cape.

November 14, 2025

Unlocking Imagination and Development Through Play: Why Parents Love PLAYMOBIL

In a world where screens are everywhere, finding toys that spark imagination and encourage real, hands-on play is priceless. That’s where PLAYMOBIL comes in — a timeless favourite that has been inspiring storytelling and creativity for generations. A World of Imagination in Every Set At its heart, PLAYMOBIL is a system of imaginative, role-playing toys centred around the brand’s signature 7.5 cm smiling figure — perfectly sized for little hands. Each figure’s simple design invites children to project their own emotions and stories, turning playtime into endless adventures. Unlike traditional construction toys, PLAYMOBIL focuses on storytelling and role-playing. Each set, whether it’s a bustling city, a space mission, or a pirate ship, encourages children to dive straight into imaginative worlds. The detailed accessories, working features, and realistic designs make every story feel alive — from a horse galloping across a ranch to a firetruck racing to the rescue. Why PLAYMOBIL Stands Out PLAYMOBIL sets are known for their realistic details and durable quality. Made from child-safe, non-toxic ABS plastic, the figures and accessories are built to last, ensuring years of creative play. Even better, PLAYMOBIL has taken a step toward sustainability — since 2024, PLAYMOBIL Junior toys have been made from 90% plant-based materials, and all packaging uses recycled cardboard and paper. But beyond the quality, what truly makes PLAYMOBIL special is how it nurtures a child’s development through play. The Power of Role Play PLAYMOBIL understands that play is more than fun — it’s how children learn about the world around them. Role-playing encourages children to experiment, express themselves, and build essential life skills. Through imaginative play, kids learn to cooperate, share, and take turns, all while building confidence and problem-solving abilities. Here’s how PLAYMOBIL supports every stage of a child’s growth: By acting out everyday scenarios — from visiting the doctor to having a picnic — children learn how to communicate, cooperate, and lead. Playing together fosters teamwork and empathy as they take on different roles. PLAYMOBIL play promotes language development, logic, and creativity. Whether children are explaining what’s happening in their story or solving a make-believe problem, they’re strengthening key thinking and communication skills. Imaginative play allows children to explore emotions safely. They can act out feelings like excitement, frustration, or kindness — building self-expression, self-control, and confidence along the way. From placing tiny accessories to moving figures around a detailed playset, PLAYMOBIL enhances fine motor coordination and hand-eye precision. Learning Through Everyday Adventures One of the most valuable aspects of PLAYMOBIL is how it lets children act out real-world experiences in a safe, creative way. Pretending to order food at a restaurant, visit the doctor, or call for help in an emergency gives them a sense of understanding and control over their world. For parents, these play sessions can become “incidental learning” moments — gentle opportunities to teach positive behaviours and life lessons. Imagine your child’s PLAYMOBIL figures wanting the same toy: “They both want the same toy — what can they do?” It’s a chance to guide your child through problem-solving, sharing, and empathy in a natural, engaging way. Timeless, Quality Play — Screen-Free In essence, PLAYMOBIL gives children something every parent wants for them — a space to imagine, explore, and grow. With endless themes to choose from and no “right” way to play, kids can create new worlds and stories every single day. It’s creativity without limits — and fun that lasts a lifetime. Because with PLAYMOBIL, the story is always theirs to tell. PLAYMOBIL — Inspiring Imagination Through Play. Available at Toy Kingdom, Takealot, select Hamleys and your favourite independent toy store. For a complete list of stores where you can find Playmobil visit www.playmobil.co.za. Sign up at www.playmobil.co.za for their regular newsletters and get up to date information on new product releases.

November 11, 2025

Decoding Baby Eczema

For many South African parents, few things are more stressful than watching their baby’s delicate skin flare up with redness, dryness, or tiny itchy patches. Baby eczema, also called atopic dermatitis, affects up to 1 in 5 children worldwide — and while it’s common, it can leave parents feeling worried and overwhelmed. But the good news is, with the right skincare routine, baby eczema is manageable. And no, it doesn’t mean your little one will always struggle with sensitive skin. “Parents are often surprised to learn that baby eczema is not a sign that they’re doing something wrong,” says Karen Van Rensburg, spokesperson for Sanosan South Africa. “It’s a common skin condition linked to an underdeveloped skin barrier, and the key is to protect and strengthen that barrier with gentle care.” Baby eczema usually shows up between two and six months of age. It can appear on the face, behind the ears, on the arms, legs, or even the chest. The skin becomes dry, red, itchy and, in some cases, scaly. “Triggers vary,” explains Van Rensburg. “It could be heat, dry air, soaps with harsh ingredients, or even certain fabrics. Understanding what sparks your baby’s flare-ups is an important step in managing the condition.” So what can parents do at home? Here are some dermatologist-approved tips: 1. Keep baths short and sweet Stick to lukewarm water and limit bath time to 5–10 minutes. Avoid bubble baths and fragranced soaps. 2. Moisturise immediately after bathing Lock in hydration by applying a fragrance-free, gentle moisturiser while your baby’s skin is still slightly damp. 3. Choose your products wisely Opt for creams specifically designed for sensitive baby skin. Look for formulas enriched with natural oils, chamomile, or panthenol — like those found in Sanosan’s baby skincare range. 4. Watch the wardrobe Dress your baby in soft, breathable cotton and avoid scratchy fabrics like wool. Always wash new clothes before wearing. 5. Spot and soothe flare-ups early At the first sign of redness or irritation, apply a gentle, protective cream to calm the skin. 6. Don’t overheat the room Babies with eczema are often sensitive to heat. Keep the nursery cool and use a humidifier if the air feels very dry. 7. See a healthcare professional when needed If the rash is severe, infected, or your baby seems very uncomfortable, always seek medical advice. “Parents sometimes think stronger products will ‘fix’ eczema faster,” says Van Rensburg. “But baby skin is incredibly delicate. Harsh ingredients strip away natural oils and make things worse. Gentle, consistent care is far more effective in the long run.” Baby eczema can feel daunting, but with the right care and patience, most little ones outgrow it as their skin barrier matures. In the meantime, gentle skincare, lots of cuddles, and a watchful eye on triggers can make the world of difference. “Think of it as supporting your baby’s skin while it learns to protect itself,” Van Rensburg adds. “You’re not just treating eczema — you’re helping build a healthy foundation for life.” Sanosan focuses on natural ingredients and gentle formulas for healthy skin. Using active ingredients specially tailored to your baby’s skin, natural milk protein is the central ingredient in Sanosan and is especially nourishing. More than 90 % of the ingredients are of natural origin such as organic olive oil, and the formulations are biodegradable. Safety first: all products are clinically tested and are free from parabens, silicones, paraffins, SLS / SLES and phenoxyethanol. For more info visit sanosan.co.za

November 11, 2025

Making Play Meaningful: Simple Ways to Connect and Support Your Baby’s Development Through Everyday Moments

Picture this: the kettle is boiling, your baby is wriggling on the mat, and you start humming a tune without thinking. They look up, catch your eye, and smile. In that tiny moment, something extraordinary is happening inside their brain. What’s happening in that shared glance is pure brain magic. When your baby locks eyes with you and responds to your tune, their brain is busy wiring up networks for language, emotional regulation, and social connection. The rhythm of your voice activates their auditory and emotional centres, while the shared gaze triggers the “social brain” – regions like the prefrontal cortex and temporal areas that help us understand and respond to others. At the same time, tiny bursts of oxytocin (the bonding hormone) strengthen feelings of safety and connection. These repeated micro-moments literally shape how their brain grows – laying the foundations for communication, trust, and learning later on. So that simple sing-song moment isn’t small at all; it’s brain-building in action. The most powerful developmental tools aren’t found in expensive toys or perfectly planned sensory activities. They’re tucked into your daily routines — the nappy changes, the kitchen chats, the songs you hum in the car. As a neurodevelopmental paediatrician, I see it every day: everyday moments build extraordinary children, if they are deliberate and consistent. Its similar to “focusses” on the working muscle group in the gym. Setting an intention for an interaction rather than mindlessly rolling through routines makes all the difference. And with little ones it’s so easy – you just to switch on your awareness. Why Everyday Moments Matter From birth, your baby’s brain is making millions of new connections every second. These connections strengthen through repeated, emotionally warm experiences. When you respond to your baby’s gaze, mirror their coos, or share a laugh, you’re not just bonding – you’re laying down the neural architecture for everything that follows. These early interactions shape circuits for social connection, language, sensory processing, and self-regulation. They form the brain’s blueprint for how to love, learn, and engage with the world. The Four Developmental Domains Play is not a single skill – it’s the intersection of multiple areas of development. Understanding these domains helps parents notice growth in the everyday. Turning the Ordinary into Extraordinary 1. Talk Your Day Your voice is your baby’s favourite sound. Narrate what you’re doing in a warm, rhythmic tone. “I’m opening the cupboard. Here’s the red cup!” This simple running commentary builds vocabulary and helps your baby make sense of their world. 2. Pause and Wait After a sound, expression, or gesture — stop. Give your baby a beat to respond with a coo, a smile, a gaze. These back-and-forth forms the foundation of conversation. The pause is where the magic happens. 3. Everyday Objects are the Best Toys A spoon becomes a drumstick. A box, a racing car. A towel, a game of peek‑a‑boo. When you follow your baby’s curiosity, you’re sparking problem‑solving, motor skills, and creativity – no batteries required. 4. Engage All the Senses Let your baby feel warm water, smell cinnamon, watch leaves dance in the wind. These safe, predictable sensory adventures teach the brain how to organise information – a critical skill for emotional regulation and attention later on. 5. Routines as Rituals Bedtime, feeding, getting dressed – these can become emotional anchors. A little rhyme, a predictable song, the same gentle sequence each time. Repetition isn’t boring for a baby – it’s how their brain wires for security and learning. When to Play: Natural Windows You don’t need hour‑long sessions or complicated setups. The magic is in short, meaningful bursts sprinkled through the day: Two or three minutes of attuned, joyful interaction repeated throughout the day creates a powerful cumulative effect. Connection Over Perfection Babies don’t need flashcards. They need you. Your face, your voice, your presence. Some days will be messy. You’ll be tired. You’ll miss moments. That’s okay, and it’s the most appropriate developmental mirror for your little one. Through your normal range of emotions, your child will learn to be comfortable with the full spectrum of what it means to be human. What matters is the overall pattern of warmth and responsiveness, even when we are not our best selves. Regulated variability keeps babies interested. Take-Home Tips In Summary Every cuddle, glance, song, and playful moment is sculpting your baby’s brain. When play is woven into daily life, it becomes effortless, and profoundly impactful. You don’t have to do more. You just have to be present.

November 10, 2025

Co-Sleeping, Cribs, or Sleep Training — What Works Best?

If there’s one topic guaranteed to spark debate at every baby shower, moms-and-tots group, or family WhatsApp chat, it’s sleep. Should babies co-sleep in the family bed? Should they start in a crib from day one? And what about sleep training — is it kind, or is it cruel? Ask ten parents, and you’ll likely get ten different answers. But what do the experts say, and how do these choices affect a baby’s development long-term? “Sleep is such an emotional subject because it affects the whole family,” says Sr Londe, independent midwife and trusted advisor to Vital Baby South Africa. “There’s no one-size-fits-all solution. What’s important is balancing safety, bonding, and rest — for both baby and parents.” Option 1: Co-Sleeping Co-sleeping — sharing a bed with your baby — is popular worldwide, especially in cultures that value close family bonds. Many parents say it makes night feeds easier and helps babies feel secure. Pros: Promotes bonding, easier breastfeeding, may help babies settle faster.Cons: Safety concerns (risk of suffocation or overheating), disrupted sleep for parents, harder to transition baby to their own bed later. Sr Londe explains: “If parents choose to co-sleep, it’s vital to follow safety guidelines — like keeping pillows and blankets away from the baby and ensuring no one in the bed has consumed alcohol or medication that causes drowsiness.” Option 2: Crib or Cot Sleeping Many sleep experts recommend placing babies in their own crib or cot in the parents’ room for the first six months. This offers closeness without the risks of bed-sharing. Pros: Lower risk of suffocation, easier for parents to move freely, sets early sleep boundaries.Cons: Night feeds may feel more disruptive, some babies resist being apart from mom. “Room-sharing in a crib is a safe and balanced choice,” says Sr Londe. “It allows for quick response at night while giving baby a dedicated, safe sleep space.” Option 3: Sleep Training Sleep training methods range from gentle routines (like bedtime rituals and gradual settling) to structured approaches (like controlled crying). The goal is to help babies learn to fall asleep on their own. Pros: Can improve sleep quality for the whole family, helps babies develop self-soothing skills.Cons: Controversial, as some parents worry about stress or attachment issues. Sr Londe notes: “When done gently and consistently, sleep training can be effective and doesn’t damage the parent-child bond. It’s about finding the right approach for your baby’s temperament and your family’s values.” Here’s the secret: there is no single “best” method. What works for one family may be unthinkable for another. The golden rules? “Parents often feel pressured by what they read online or hear from relatives,” says Sr Londe. “But the truth is, the best sleep method is the one that keeps baby safe and allows your family to function with as much rest as possible.” Research shows that babies can thrive whether they co-sleep, crib-sleep, or sleep-train — as long as their emotional and physical needs are met. What matters most is a loving, responsive environment. “Don’t get stuck in the comparison game,” Sr Londe adds. “Your baby’s sleep journey will be unique — and that’s okay.”

November 10, 2025

Physical Touch & Newborns- Why is this so Important

The birth of your baby is a beautiful and special moment in both of your lives. You may be wondering about your newborn’s senses, while they are born with all necessary senses, some are less precise than others and develop as your baby grows. Physical touch is an important aspect of your child’s growth, coming from your womb, where they are tightly cocooned in your womb. Skin to skin contact offers benefits to both you and your baby, and touch is one of the senses that can help comfort your baby, making them feel more secure and helping strengthen the bond between the two of you. Why is touch important? Touch enables your baby to learn more about the world, bond with their mother and learn communication skills, as touch and body language will be the first way that you can ‘speak’ to one another. Breastfeeding is an important part of this, as your baby then spends time in her mother’s arms. The benefits of touch goes beyond the physical. Contact between mom and baby has been shown to lower cortisol levels, which in turn benefits the functioning of the immune system. Children that are deprived of touch can be more aggressive with other conduct disorder problems. What is swaddling? Coming from a tightly packed womb, you’ll find that your baby is comforted by touch and close cuddles. Swaddling your baby in a blanket is also another technique that you can use on young babies to help them feel more secure, as it stops them from upsetting themselves from their own startle reflex. It’s important that your newborn finds their new world a comfortable and soothing place. Swaddling is an old technique, and beyond helping your little one feel safe and secure, your baby is likely to sleep better and will be kept nice and cosy in their blanket. If you decide to swaddle your baby it’s best to do so from birth, as opposed to introducing it when they are older as this can increase the risk of Sudden Infant Death Syndrome. Using the proper techniques when swaddling is also important, as incorrect wrapping can lead to issues.

November 7, 2025

Child drowning prevention – using the layers of safety method to prevent accidents

It’s summer and children love nothing more than spending the day in the pool. But while pool time means fun and laughter, it also comes with an important responsibility for parents. Keeping everyone safe is far harder than one would think, as one must be fully focused on the pool at all times with no lapse in supervision. Even being distracted by a phone call or message can make the difference between life and death in a drowning situation. PowerPlastics Pool Covers promotes the layers of safety method because when it comes to children and water, one layer is never enough. 1. The primary layer: The PowerPlastics Solid Safety Cover This is your number one defence against accidental drownings. The PowerPlastics Solid Safety Cover creates a complete physical barrier over the pool, strong enough to support the weight of two adults and a child. That means even if a little one wanders near the pool, they’re safe from falling in. Your pets are kept safe too. Unlike nets or fences, this cover completely seals off the water, keeping it out of sight and out of reach. It’s also easy to use thanks to a ratchet fastening system that makes covering and uncovering your pool quick and simple. And if convenience is your thing, the cover can be semi-automated with a motorised VektorPro rollup station. This safety cover comes with certification, in line with local SABS standards SANS 10134. 2. The Supporting Layers Even with the best child safety cover, it’s smart to add extra barriers. Responsible supervision. No matter how many safety measures you have in place, adult supervision is a non-negotiable. Always know where your children are when the pool is open. For every two children in the pool, have one adult supervising. The more children, the more supervisors needed. Be aware that children’s pool parties are high-risk events. Make sure the children know who is supervising, especially when there are multiple people swimming and around the pool. They need to know who to call if anyone is in trouble. Wear a distinctive hat – a good way for a child to find someone in a hurry. Fencing: A sturdy pool fence and gate around your pool area can form a third layer. Reminder – installation matters Proper installation of your solid safety cover is key. PowerPlastics Pool Covers has the expertise to ensure the fitted cover performs exactly as it should. So as you plan your summer days and social gatherings around the pool, make sure pool safety is at the top of your checklist. With the right layers in place, you can relax knowing your family is protected. Learn more about South Africa’s leading safety cover here https://powerplastics.co.za/product-category/pool-covers/safety-covers/

November 4, 2025

10 Surprising Uses for Nipple Cream That Moms Swear By

Think nipple cream is only for breastfeeding moms? Think again. Across South Africa, women (and even some men) are discovering that the humble little tube hiding in the baby aisle is actually a multi-purpose lifesaver. The magic ingredient? Lanolin — a natural wax derived from sheep’s wool that locks in moisture and helps skin heal. It’s the powerhouse behind many trusted nipple creams. “South Africans love a product that can do more than one job,” says Karen Van Rensburg, spokesperson for Sanosan South Africa. “Lanolin is one of those ingredients that’s stood the test of time because it’s safe, gentle, and surprisingly versatile. Moms swear by it long after the breastfeeding chapter ends.” So, what else can you do with lanolin nipple cream besides soothing sore nursing nipples? Here are 10 surprising uses that might just make you toss a tube into every handbag, nappy bag, and bathroom drawer. 1. Dry, Cracked Lips Move over lip balm — lanolin is richer and longer lasting. A tiny dab keeps lips soft and flake-free, even in the Highveld’s dry winters, or the Cape’s windy summers. 2. Nappy Rash Relief Gentle enough for a newborn’s skin, lanolin helps soothe redness and creates a protective barrier against wet nappies. 3. Cuticle & Hand Rescue Massage a bit into ragged cuticles or dry hands before bed and wake up with salon-soft results. 4. Stretch Mark Support Regular use can help keep skin supple during pregnancy or weight changes — a must-have for moms-to-be. 5. Cracked Heel Fix Tired feet? Apply before slipping on socks at night. By morning, heels feel noticeably smoother. 6. Sunburn Soother That unexpected Cape Town beach day burn? Lanolin locks in hydration to calm the sting. 7. Chafing Relief Runners, cyclists and gym-goers use lanolin to prevent friction and soothe irritated skin. 8. Eyebrow & Flyaway Tamer A smidge brushed through brows or hair smooths down unruly strands without stiffness. 9. Minor Skin Irritations From windburn on your cheeks to those rough patches on elbows, lanolin helps restore skin’s moisture barrier. 10. Makeup Hack Many makeup artists use lanolin as a dewy highlighter on cheekbones or to revive dry mascara in a pinch. Lanolin is especially loved because it’s gentle, natural, and safe for even the most delicate skin. Unlike many multi-purpose balms, it’s also fragrance-free and hypoallergenic — meaning the whole family can use it. “It’s the ultimate multi-tasker in a tube,” says Van Rensburg. “Once you start experimenting with it, you realise there’s almost nothing it can’t do.” Sanosan Mama Nipple Salve contains just 100% pure, natural Lanolin, without parabens or fragrances. Dermatologically tested, it’s safe for both mom and baby, with no need to rinse before feeding. Available from Clicks Baby and Online stores, takealot.com, Makro Online and medhealthsup.com Sanosan focuses on natural ingredients and gentle formulas for healthy skin. Using active ingredients specially tailored to your baby’s skin, natural milk protein is the central ingredient in Sanosan and is especially nourishing. More than 90 % of the ingredients are of natural origin such as organic olive oil, and the formulations are biodegradable. Safety first: all products are clinically tested and are free from parabens, silicones, paraffins, SLS / SLES and phenoxyethanol. For more info visit sanosan.co.za

October 17, 2025

Can Moms Really Afford to Breastfeed?

Let’s face it—new parents already juggle a million things, and the idea of breastfeeding on top of work, finances, and life can feel completely overwhelming. In South Africa, the laws say mums should get support. But do the laws match reality? And can moms genuinely afford to breastfeed? South African law gives new moms four consecutive months of maternity leave—usually starting around one month before the due date and extending to three months after the birth. It’s illegal to return to work within the first six weeks, unless a healthcare provider says you’re ready. However—here’s the kicker—employers aren’t required to pay salaries during this time unless it’s in your contract or a company policy. Instead, moms can apply for benefits from the Unemployment Insurance Fund (UIF).[1] UIF payouts range between 38% and 60% of your salary, depending on how much you contributed before leave[2]. Meanwhile, the application process can take 3–8 weeks, and you must reapply every month while on leave. The law also entitles mothers to two paid 30-minute breastfeeding or expressing breaks per day—on top of lunch or tea breaks—for the first six months of a baby’s life. And employers are encouraged to provide a private, hygienic space for this purpose[3]. But the reality often falls short. Many women return to work within three months due to financial strain. The lack of proper lactation facilities, supportive workplace policies, or even awareness of these rights means many stop breastfeeding entirely. Even worse, domestic and informal workers—who often need the most support—are the least likely to access maternity protections.[4] South African moms are advised to exclusively breastfeed for six months, in line with WHO guidelines. Yet the statistics tell the real story: only around 32% of babies under six months are exclusively breastfed, averaging less than three months of breastfeeding overall[5]. These low rates are linked to higher risks of malnutrition, diarrhoea, pneumonia, and even infant mortality. Even in the system’s imperfect current state, here are some practical tips from Sr Londe – independent midwife and Vital Baby’s trusted advisor – to help moms make breastfeeding work: Breastfeeding isn’t just about health—it benefits business too. Breastfed babies are generally healthier, meaning less absenteeism, more productivity, and better staff retention. Plus, it contributes to broader goals like gender equality, economic inclusion, and improved child development outcomes. Here’s the bottom line: Can moms in South Africa afford to breastfeed? Legally, yes—but practically, it’s often an uphill battle. Gaps in pay, awareness, infrastructure, and enforcement mean many moms return to work too soon. But with proactive planning, workplace conversations, and community support, breastfeeding while working is absolutely doable. [1] https://www.news24.com/Life/What-the-law-says-about-maternity-leave-UIF-and-going-back-to-work-20150826 [2] https://www.bbrief.co.za/2025/08/05/employee-maternity-leave-pay/ [3] https://www.news24.com/Life/What-the-law-says-about-maternity-leave-UIF-and-going-back-to-work-20150826 [4] https://www.saffarazzi.com/news/no-proper-maternity-pay-or-leave-for-domestic-workers-in-south-africa/ [5] https://internationalbreastfeedingjournal.biomedcentral.com/articles/10.1186/s13006-024-00634-z

October 15, 2025

Interactive learning to promote water safety among children

Water Safety Charts – interactive learning to promote water safety among children With 250 children drowning in pools every year, teaching water safety at home is of paramount importance. A drowning child makes no noise. There are no cries for help, no splashing, no waving arms. You have mere seconds to get to the child in time, and more often than not, an adult won’t get there in time. A tried and tested method is to adopt different layers of safety to protect children. Make the primary layer a safety cover such as SA’s leading safety cover, the PowerPlastics Solid Safety Cover, which creates a childproof barrier over the pool and comes with certification. Another layer is child-friendly education, and it is an opportunity to create new games and interactive play. Creating a water safety chart that children will love involves combining engaging visuals, simple language, and interactive elements. Here’s a structured approach to designing such a chart: Design elements – bright and colourful graphics Use vibrant colours and fun illustrations to capture children’s attention. Images of children swimming, wearing life jackets, or playing safely near water can make the chart visually appealing. Simple and clear messages Include straightforward safety rules written in large, easy-to-read fonts. Examples of rules to feature: “Always swim with an adult.” “No running near the pool.” “No playing on the pool cover” “Cover the pool after swimming.” Essential water safety rules List fundamental safety tips in a way that’s easy for children to remember. You might consider using rhymes or catchy phrases to enhance recall: “Look before you leap!” “Stay where you can see!” “Mom, swim with me!” “No buddy, no swim.” Illustrative scenarios Create sections that depict various water environments (like pools, lakes, and oceans) with specific safety tips relevant to each setting. Always show a pool with a solid safety cover on it, so a pool cover becomes as normal as seatbelts in cars. Ask them questions about what characters should do to stay safe, making the learning process fun and relatable. This helps children relate the rules to real-life situations and understand that a pool cover should always be a part of everyday life. Child participation Engage children in the chart creation process by allowing them to contribute their drawings or ideas for rules. This involvement fosters ownership and makes them more likely to remember the information. Strategic placement Place the chart in visible areas such as bathrooms, playrooms, or near swimming pools, ensuring it is at the child’s eye level for easy reference. Incorporate storytelling Use storytelling techniques alongside the chart by creating stories that illustrate water safety scenarios, making learning more relatable and memorable. Games and activities Develop games related to water safety that can be played alongside using the chart. (See the other articles in this series for a full list of games.) By combining these elements, you can make the lessons enjoyable for children, helping them learn essential safety practices effectively while having fun. It is not a once-off exercise. Reinforce learning by revisiting water safety lessons through discussions, games, or story time to ensure that the information remains fresh in their minds. Be open and honest with children about drowning and what happens in just seconds. Let PowerPlastics Pool Covers watch your child when you can’t. Learn more about the bestselling safety pool cover at https://powerplastics.co.za/product-category/pool-covers/safety-covers/

October 15, 2025

Why Less Is More When It Comes To Understanding Newborn Skin

A baby’s skin is delicate, unique, and still developing — and sometimes, too much care can do more harm than good. Newborn skin: soft, squishy, and oh-so-kissable. But behind that perfect glow is something many new parents don’t know — a baby’s skin barrier is still a work in progress, and it needs a very different kind of care from ours. “People assume baby skin is just miniature adult skin — but that couldn’t be further from the truth,” says Karen Van Resnburg, brand manager at Sanosan South Africa. “It’s thinner, more sensitive, and far more vulnerable to damage.” Understanding how baby skin functions is the first step to protecting it — and when it comes to keeping it healthy, the golden rule is simple: less is more. At birth, a baby’s skin is still adjusting to life outside the womb. For nine months, they’ve been cocooned in a perfectly warm, moist environment. Once exposed to air, their skin must start regulating temperature, absorbing moisture, and defending against germs — all on its own. Here’s what makes baby skin so different: Newborns don’t get dirty the way adults do. They’re not running around, sweating, or exposed to pollution. Yet many parents instinctively reach for soaps, bubble baths, and wipes multiple times a day — thinking more cleaning equals better care. “The truth is, over-washing can strip a baby’s skin of natural oils and disrupt the protective barrier,” explains Karen. “This can lead to dryness, irritation, and in some cases, conditions like eczema.” Moisturising can be helpful — especially if the skin is dry or flaky — but it’s easy to overdo it. Slathering on thick lotions too often can clog tiny pores or interfere with the skin’s natural development. “Unless your baby’s skin is visibly dry or a healthcare professional has advised it, daily moisturising isn’t always necessary,” says Karen. “The key is to be gentle, responsive, and not overly reactive to every change in your baby’s skin.” How to support the skin barrier — simply and safely Most importantly, parents should know that a little goes a long way. Newborn skin is designed to adapt and strengthen over time. In many cases, it simply needs space to do what it’s naturally built to do. “So much of early parenting is driven by love and a desire to protect,” says Karen. “But when it comes to your baby’s skin, protection sometimes means stepping back — and letting nature take the lead.” Newborn skin care doesn’t need to be complicated. With a bit of knowledge and a less-is-more approach, you can help your baby develop strong, healthy skin — one gentle step at a time. Sanosan focuses on natural ingredients and gentle formulas for healthy skin. Using active ingredients specially tailored to your baby’s skin, natural milk protein is the central ingredient in Sanosan and is especially nourishing. More than 90 % of the ingredients are of natural origin such as organic olive oil, and the formulations are biodegradable. Safety first: all products are clinically tested and are free from parabens, silicones, paraffins, SLS / SLES and phenoxyethanol. For more info visit https://sanosan.co.za Sanosan is available from Clicks Baby and Online stores, takealot.com, Makro Online and https://medhealthsup.com

September 26, 2025

Booster Seats – The Forgotten Step in Child Passenger Safety

Too Big for a Car Seat? Not Yet. The Safety Step Parents Are Skipping They may look big enough to drive around like the grown-ups – but children aged 4 to 12 are often driving unprotected. As South Africa marks Child Passenger Safety Week from 21 to 27 September, experts are urging parents not to skip one of the most crucial, and often overlooked, stages of car safety: the booster seat. “Many parents see the move from a car seat to a seatbelt as a milestone of independence,” says Debbie Billson, from Maxi-Cosi. “But the reality is, a standard seatbelt is not built for a child’s body. Skipping the booster step puts children at serious risk.” South African law currently mandates car seats only for children under the age of 3. But that leaves a dangerous gap. Children between ages 4 and 12, who are too big for toddler seats but too small for adult seatbelts, are often left unprotected. Booster seats are specially designed to fill that gap. They lift the child up so that the vehicle’s seatbelt sits correctly across the hips and shoulder – not dangerously across the stomach or neck. “A poorly positioned seatbelt can cause devastating internal or spinal injuries in a crash,” explains Billson. “With a booster, the same belt becomes a life-saving safety feature.” The Numbers Speak for Themselves Despite this, booster seat usage remains low in South Africa – largely due to lack of awareness and outdated assumptions that seatbelts alone are “good enough.” Children should continue to use a booster seat until they reach a height of 150 cm – typically around 10 to 12 years old. Many children under this height are simply not developed enough for a seatbelt to fit safely on its own. If the lap belt rides up on the tummy or the shoulder belt cuts across the neck, your child still needs a booster seat! Modern vehicles are built with safety in mind, but they’re designed around adult bodies. That’s why Kelston Motor Group, a proud campaign partner, is raising awareness about the importance of proper child restraints – even in the safest cars. “Booster seats aren’t optional; they’re an essential step in every child’s journey to safer travel,” says Peter McNaughton, Managing Director of Kelston Motor Group. “Any child under 150 cm tall still needs a booster seat – no matter how grown-up they look.” Child Passenger Safety Week (21–27 September) is the perfect time to check your child’s car seat setup. Because when it comes to keeping your child safe on the road, there’s no such thing as skipping a step. For more information, please visit: https://maxicosisa.co.za/news/child-passenger-safety/

September 25, 2025

Sleep Solutions for Newborns and Parents

Sleep is one of the biggest challenges new parents face. Newborns have tiny stomachs, unpredictable schedules, and developing circadian rhythms, which means sleepless nights are normal—but there are strategies that can make a difference for both baby and parents. Here’s a practical guide to help your family get more rest while keeping your newborn safe and content. 1. Understand Newborn Sleep Patterns 2. Establish a Safe Sleep Environment 3. Encourage Day-Night Awareness 4. Feeding and Sleep 5. Create a Bedtime Routine Even in the first months, gentle routines can signal sleep: 6. Parents’ Sleep Strategies 7. When to Seek Help Some sleep difficulties may need guidance: Final Thoughts Newborn sleep is unpredictable, but understanding patterns, creating a safe environment, and establishing gentle routines can make a significant difference. Remember, short stretches of sleep are normal in the early months—focus on consistency, safety, and self-care. Over time, both babies and parents can enjoy more restful nights. Sources:

September 24, 2025

Postpartum bleeding – what is normal?

Giving birth to your baby after 9 months can be a relieving, beautiful and exciting experience. Postpartum your body will still be going through adjustments for a while, and as you care for your new baby, you’ll need to remember to take care of yourself as well. Postpartum bleeding, also known as lochia, is normal after both vaginal and c-section births, however, it is best to know what is and isn’t common in post birth bleeding. Normal postpartum bleeding Lochia is similar to menstruation in the way in which it is made up of blood and tissue, it’s just heavier and longer lasting – it should stop between 4 and 6 weeks after giving birth. Initially, your bleeding will be heavy. This first phase of postpartum bleeding is known as lochia rubra and you’ll experience this in the first 3 to 4 days. Bleeding will be red to reddy brown and you may have small clots. In the next few days after birth your lochia will decrease in volume. Lochia serosa lasts 4 to 10 days and during this period your blood will darken in colour and become more watery. Blood clots should get smaller and disappear. Finally you’ll experience lochia alba, which usually lasts about another 1 to 2 weeks, but can be up to 28 days. Discharge will be yellowy white in colour, you may see pinkish or brown stains on some days. There should be no smell other than what you would experience during a normal period – a strong odor can be a sign of an infection. When to reach out to your doctor Even though lochia is normal, if you are bleeding heavily this can indicate that you have a postpartum haemorrhage. If your bleeding is heavy a week after birth, you experience fever or chills, a tender abdomen or foul-smelling discharge, you’ll need to seek medical assistance.

September 22, 2025

Bonding with Your Baby: Tips for New Moms and Dads

The early days of parenthood are filled with awe, excitement, and sometimes uncertainty. Bonding with your baby is more than just cuddles—it’s the foundation for a secure attachment, emotional development, and long-term well-being. Both moms and dads play a critical role in creating strong, nurturing connections with their little ones. Here are practical ways to strengthen that bond while supporting your baby’s growth. 1. Skin-to-Skin Contact Skin-to-skin contact is one of the most effective ways to bond with your newborn: 2. Eye Contact and Talking Even newborns benefit from verbal and visual interaction: 3. Gentle Touch and Massage Touch is a powerful bonding tool: 4. Shared Activities Both parents can participate in activities that strengthen connections: 5. Create a Routine Babies thrive on predictability, and routines foster secure attachment: 6. Include Both Parents Bonding is not limited to moms: 7. Mind Your Wellbeing A happy, healthy parent is better able to bond: Final Thoughts Bonding with your baby is a journey that grows every day. Through touch, eye contact, routines, and shared activities, both moms and dads can create a secure foundation for emotional and social development. Remember, it’s not about perfection—small, consistent acts of love, attention, and presence make the biggest impact. Sources:

September 18, 2025

The Powerful Influence of a Mother on a Child’s Development

From the first heartbeat, a mother’s presence offers warmth, safety, and guidance. In those crucial early years—especially the first 1,000 days when a child’s brain and emotional wiring are rapidly forming—the influence of mothers and maternal figures can help shape how children learn and who they become. Across South Africa and beyond, mothers and female caregivers are often the first teachers, role models, and nurturers that children encounter. Their presence anchors childhood in stability, empathy, and love. “We often talk about education starting at school, but it truly begins at home—often in the lap of a mother, grandmother, or aunt,” says Ursula Assis, Managing Director of Dibber International Preschools South Africa. “These early experiences, wrapped in care and routine, shape how children view themselves and the world around them. That is why our approach to early education deeply values the role of mothers and matriarchs as co-educators.” Mothers are often the emotional epicentre of a child’s world. From a warm hug after a tumble to bedtime lullabies passed down through generations, maternal figures provide children with emotional safety, an essential condition for healthy development. Children learn empathy, resilience, and self-confidence when a mother validates emotions or responds with kindness. Early Learning Starts with Mum The influence of mothers on child development often begins with simple, everyday interactions. Singing a folk song in Afrikaans, preparing meals together, or helping with counting games in isiXhosa—these early moments spark language skills, curiosity, and a love of learning. Mothers have laid the foundations for cognitive and social development before formal schooling begins. Whether it’s allowing a toddler to choose their outfit or encouraging them to share their ideas, mothers empower children to be heard. This nurtures independence and helps children build a strong sense of identity. In South African homes, where many mothers juggle work, parenting, and community responsibilities, their ability to balance strength with softness is a profound model for young children. In homes filled with laughter, traditions, and story-sharing, maternal figures quietly shape a child’s understanding of values—respect for elders, sharing with others, and standing up for what’s right. These lessons are often passed down during ordinary routines, becoming extraordinary building blocks of a child’s moral compass. Extended Family: A Collective of Care While mothers hold a special role, South African children are often raised by a robust network of women—grandmothers, sisters, aunts, and caregivers—each contributing in unique ways. This shared responsibility is a celebration of ubuntu, reinforcing a child’s sense of belonging, community, and connection. Dibber honours the vital role of mothers and strong female figures in a child’s early years. The preschool’s educators work hand-in-hand with families, ensuring that what begins at home is nurtured in its classrooms. When a child feels loved, safe, and seen, the learning never really stops. It only grows stronger.

September 16, 2025

New Dad’s roles

The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Know that it’s normal to have fears – there is no simple way to prepare for parenthood and all new parents (yes Moms too!) have some concerns or fears about their new role. Learn as much as you can about your baby’s daily routine and offer to help out with activities you are comfortable doing. Make “Daddy Time” a special time every day by spending one-on-one time talking, reading or singing to the baby – work with Mom to build these activities into the daily routine. Offer to attend your baby’s doctors’ visits whenever possible – it helps you learn about your baby and provides a second set of ears to hear what the doctor has to say. Be actively involved in providing a safe environment for the baby – help keep an eye out for safety hazards. Make sure your baby is never exposed to second-hand smoke and has a drug free place to live. Be gentle with the baby – never shake your baby or toss them in the air. Be mindful of how you talk and act around the baby – a gentle voice and kind gestures are always best. Support from Mom to Dad The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Ask Mom to teach you to do things you may not know how to do yet – this way you can help out and support her as you learn about your new baby. Once you’re comfortable, offer to watch the baby so Mom can get some extra rest – this gives you time with the baby while supporting Mom as well. Take care of yourself, get regular check-ups and exercise daily – work to stay healthy for the newest member of the family. Set a good example and keep smoking and drugs out of your baby’s home. Talk with Mom about how she feels about herself after her pregnancy – she may need your support and encouragement to resume intimacy and sex since things like her self-image and her body may have changed. Treat Mom to small gifts and simple gestures that tell her that you care about her – these will help her understand that she is still special to you even if she is feeling tired and her self-image has changed. Emotional aspects for Dad The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Especially in the first few weeks after birth, use compassion when dealing with both Mom and baby. They both have just been through a difficult experience and your compassion will go a long way in supporting them as they move into the next part of their journey. You may often find yourself in new and challenging situations where you have the choice to either laugh or cry – choose humour, it helps everyone survive and thrive during challenging times. Life doesn’t always prepare us for our role as a parent so as a new Dad you will often find yourself in new situations with no rulebook – rise to the occasion by using your creativity and imagination to overcome new challenges. Remember that patience is a virtue – this is especially true when you have a newborn, so remember to slow down, take a deep breath and relax before you react to trying situations. Always keep in mind that much of what you are doing in the early days after the birth of your baby is a form of service for both baby and Mom – don’t see it as a negative, rather see it as a time for you to develop a new leadership role as you offer yourself in service to others. Dad comforting a crying baby The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. As a first step, always make sure your baby has been fed and changed and that they are comfortable – if so then go on to the next steps to soothe them. Swaddling: holding a baby close can help them feel more secure, so snuggle them in a soft blanket. Side/Stomach: holding your baby on their side or stomach may help calm them. Shhh: making this noise often helps sooth your baby. Sucking: is very comforting for your baby, so if it’s not feeding time, give them a pacifier to suck on. Swinging: gentle movement is often soothing to a baby, so gently rock them in your arms or put them safely in an infant swing. Remember that even though it may be frustrating, it’s important for you to be patient and gentle with your baby. Use this time to bond with your baby and allow Mom a much-needed break from her role as a caregiver. Getting Dad involved The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Talk with Dad about his thoughts, feelings and concerns regarding his role in caring for your newborn – this will help you understand his comfort level. Get Dad involved in your baby’s care – he may need help in learning how to hold the baby or change diapers so include him in as many of the day-to-day activities as you can. Have Dad help with a night feeding when possible – if you are breast feeding consider pumping a feeding ahead so he can take one feeding for you during the night. Have him talk, read or sing to the baby every day – build these activities into your baby’s daily routine. Involve Dad in doctors’ appointments whenever possible. Ask Dad

September 15, 2025

Create Magical Moments for Your Little Ones with StickyThings

Why Stickythings Delights Parenting Hub’s Audience At Parenting Hub, you’re part of a supportive, hands-on community of parents who value creativity, connection, and practicality. From pram-friendly walks to enrichment meetups, the focus is always on meaningful, child-centric experiences. That’s why decorating nurseries, play areas, and home learning spaces matters, not only for looks but for nurturing little imaginations. Stickythings.co.za brings your child’s world to life with stylish, easy-to-apply wall stickers, murals, decals and wallpaper. Moms love how it transforms everyday spaces into memories. What Parents Can Discover 1. Playroom Wonders & Nursery Enchantment Transform your child’s space into a dreamy forest, educational alphabet adventure, or pastel paradise. Choose from thoughtfully designed motifs like the Woodland Forest Wall Art Sticker featuring a majestic tree that towers over 2 meters to spark storytelling and cozy vibes. StickyThings Transform your child’s space into a dreamy forest, educational alphabet adventure, or pastel paradise. Choose from thoughtfully designed motifs like the Woodland Forest Wall Art Sticker featuring a majestic tree that towers over 2 meters to spark storytelling and cozy vibes. StickyThings 2. Custom Creations for Your Unique Family Moments Got a ‘first steps’ milestone or a favourite nursery rhyme? Stickythings offers custom designs, decals and murals tailored to your family’s story. It’s a heartfelt way to mark milestones on your own terms. StickyThings 3. Safe, Stylish, and Stress-Free Worried about fuss? The FAQ covers all the questions parents ask: yes we can help with installation, and yes wall art can be removed cleanly, so you’re decorating worry-free. StickyThings Your Parenting Hub Mom-to-Mom Guide As a savvy Parenting Hub parent, you know the power of purposeful design: environments that bring joy, encourage play, and create great photo ops for memories and milestone sharing. Stickythings helps you: See it in action: Head over to your favourites and the gallery at stickythings.co.za to explore ready-made collections and custom magic. Let your heart and your home grow together. Request a quote or consult with the friendly Stickythings team today!

September 10, 2025

Reasons why your baby is crying

The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. If your baby is crying, the first step is trying to figure out the reason. Some of the most common reasons why a baby is crying are: Hunger is usually the first thing you should think of – they may give other signs first like rooting, fussing, smacking their lips and putting their hands to their lips. A dirty diaper – many infants don’t like a wet or dirty diaper, so changing their diaper when they cry is a simple thing you can do to help calm them. In need of sleep – babies may not just nod off to sleep when they are tired, they may get fussy and cry, so after feeding and changing diapers you may want to try soothing activities like finding a quiet place, holding them close and rocking them to help them get to sleep. Wanting to be held – babies like to be cuddled, so if you have tried all of the above tips without success it could be that your baby just wants you to hold and cuddle them; also talk in a soft voice or sing softly. Tummy troubles – babies can develop gas pains, colic, constipation, milk allergies and other conditions that make them cry; if this happens often talk with your doctor about ways you can soothe their tummy. Needing to burp – a trapped gas bubble in your baby’s stomach can make them uncomfortable, so if they are crying after a feeding, try burping them to see if that helps. Additional reasons are mentioned in the following tip. Additional reasons why your baby is crying The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. In addition to the reasons mentioned in the previous tip, the following are reasons why your baby may be crying: Temperature troubles – babies will often cry if they are too cold, this may happen when you are changing them or washing them; it can also happen if they are too hot, though this is less common. Little irritations – babies are very sensitive to small discomforts like a hair wrapped around a finger or toe, scratchy clothing or being placed in the wrong position, so look for little discomforts if the big things don’t appear to be the cause of their distress. Teething – newborns don’t have teeth coming in but sometimes their teeth will move around under the gums causing them discomfort; their teeth won’t usually start to come in until they are about 4-7 months; a cold washcloth and gentle pressure on their gums may be soothing. Over stimulation – newborns can’t always process all the things that are going on around them, so if you think your baby may be suffering from too much stimulation take them to a quiet spot away from bright lights, hold them close and soothe them until they can calm down. Not enough stimulation – some babies are outgoing and like to see what’s going on around them, so if you think this is your baby’s issue try carrying them in a sling, front carrier or backpack so they can get the extra stimulation they need. Not feeling well – if you’ve met all your baby’s basic needs and they are still crying and fussy they could be coming down with something, so keep a close eye on them, check their temperature if you think they might have a fever and contact your doctor if needed. Things to try to comfort a crying baby The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Sucking is soothing for a baby and can lower their heart rate and relax their stomach, so give them a pacifier or a clean finger to suck on when nothing else seems to stop their crying. Babies are used to being warm and secure in the womb so when all else fails try imitating that experience by swaddling them and holding them securely or carry them with you in a sling. Some babies respond well to sound and movement, so try putting on some music and dancing with them – gently of course! Try white noise – often babies like noises that mimic the whooshing sounds they heard before they were born, so try running the vacuum cleaner, a fan or the water faucet or use a recording of a water fountain, a gurgling stream or waves. A change of scenery can sometimes help, so dress your baby appropriately and step outside your front door; walk around slowly and talk in a soothing tone. Get them moving – babies like motion so try carrying them around or take them for a ride in the stroller or the car; sometime this will work when nothing else seems to help. Massage may be helpful for some babies – don’t worry about knowing the right movements, just try a soft, gentle massage in a warm place free from drafts. Start all over again – sometimes it’s helpful just to start at the top of the list again; change their diaper, hold them close, feed them if their hungry and see if something works the second time around. If you ever think your baby is in distress because of a health-related issue don’t hesitate to contact your doctor. No question is ever “dumb” if it involves the wellbeing of your baby! Feeling frustrated when a baby won’t stop crying The following information is to be used as a guide to and at the discretion of the end-user and should not replace a doctor’s opinion. Keep in mind that crying won’t hurt your baby, they may just need a release so let them cry. Put your baby down and let

September 8, 2025

Tuning Into Sound: How Your Baby Hears You in the Womb

One of the most magical parts of pregnancy is knowing that your baby is already learning about the world before they’re even born. While we often think of touch as the earliest sense to develop, many parents are surprised to discover just how early hearing plays a role in connecting you to your little one. When Does Hearing Develop in the Womb? By around 18 weeks of pregnancy, your baby’s ears have started forming and connecting to the brain. By 25 weeks, they begin responding to sounds. At first, the womb is a muffled, watery world, but by the third trimester, your baby can hear your voice, your heartbeat, and even muffled outside sounds like music or a sibling’s laughter. By the time you reach the final weeks of pregnancy, your baby’s auditory system is fine-tuned enough to recognize your voice! This early familiarity is why newborns often calm when they hear their mother or father speak. It’s a sound they already know and love. Why Sound Matters Before Birth Sound isn’t just background noise for your baby, it’s a vital part of their neurological development. Research shows that prenatal exposure to voices and music helps babies: Your voice is actively helping wire their brain for future communication. How Parents Can Stimulate Their Baby’s Hearing in Utero Encouraging healthy hearing development is simpler than you might think. Here are some gentle, bonding ways to nurture your baby’s auditory world: Newborns show a preference for the language and even the accent or dialect they heard most in the womb, your daily conversations are shaping their early listening skills! Caring for Your Baby’s Hearing During Pregnancy While sound exposure is important, protecting your baby’s delicate hearing begins long before birth. A few tips: Beyond Birth: Supporting Lifelong Hearing Health After your baby arrives, those early familiar sounds continue to comfort and connect them. But remember, even healthy newborns should have their hearing checked. Early detection of hearing difficulties can make a life-changing difference in speech, learning, and development. At NB Hearing and Balance, we’re passionate about supporting families from the very start. Whether you’re curious about your baby’s in-utero hearing, preparing for their first hearing screening, or seeking guidance on lifelong hearing health, our caring team is here to help. The Sweet Sound of Connection Every time you talk, sing, or read to your baby during pregnancy, you’re doing more than bonding. You’re laying the foundation for their language, learning, and emotional connection with you. And that’s something worth tuning into. Learn more about hearing development and schedule a consultation with one of our audiologists. We have various locations throughout Cape Town.

September 3, 2025

From Doubt to Confidence: How a Simple Device Could Have Changed My Breastfeeding Journey

When I became a mom for the first time, I thought breastfeeding would just happen naturally. But the reality was different. My baby would scream after almost every feed, and at just two weeks old, a close family member told my mom that she didn’t think my milk was “any good.” She urged my mom to convince me to take my baby to a nurse, saying, “New moms should think about their baby, not themselves.” Her words crushed me. I refused to go, but for days I lived in silent doubt, questioning whether I was failing my son. Was my milk not enough? Was I starving him without realising it? Then came his scheduled follow-up appointment. To my shock (and relief) he had gained more weight than required on nothing but my breastmilk. Looking back, I often think: if I’d had the MyLee Milk Sensing Device then, I wouldn’t have wasted those days feeling like a failure. I would have had proof; clear, objective reassurance that my milk was nourishing him. I would have trusted myself more. And that’s why I feel so passionate about bringing this technology to other moms. Why Moms Doubt Themselves I now know I wasn’t alone. Studies show that the most common reason moms stop breastfeeding earlier than they want to is due to milk supply-related concerns. Sometimes supply is absolutely fine, but doubt creeps in, while in other cases there may be genuine risks that are best addressed early. Either way, these concerns are real and deserve both attention and support. The truth is, the early days matter more than we often realise. The Crucial First Five Days Recent research published in Breastfeeding Medicine (July 2025, Academy of Breastfeeding Medicine’s special issue) highlights just how important the first five to six days postpartum are. This window is when your body goes through secretory activation — the transition from colostrum to mature milk and the process of building volume. If this process is delayed or impaired, it can affect long-term breastfeeding outcomes. On the flip side, when secretory activation happens on time and milk volume comes in effectively, moms are much more likely to meet their breastfeeding goals. The problem? Until now, there’s been no simple way for mothers at home to know if their supply is on track. That’s where the MyLee Milk Sensing Device changes everything. Awarded as the Breastfeeding Support Product of the Year at the 2024 Baby Innovation Awards, MyLee is developed by MyMilk Lab and available locally through Mommy Material. This small handheld device brings cutting-edge lactation monitoring to moms at home. With just a few drops of milk (even colostrum), the device uses unique conductivity-based technology to analyse biomarkers that reflect electrolyte levels, particularly sodium, which research has shown is strongly linked to lactation progress. This provides real-time insights into whether milk production is progressing as it should. This technology, once only available in research or NICU settings, is now accessible to everyday mothers. Instead of relying on guesswork or worry, moms can finally get answers. Imagine knowing just days after birth whether your milk is on track. Imagine the confidence of being reassured, or the relief of catching a potential issue early enough to get the right support. Backed by Global Research This isn’t just marketing hype. MyLee was highlighted in a 2025 review in Breastfeeding Medicine exploring new point-of-care techniques to support breastfeeding. Here’s what leading experts are saying: As Dr. Angela Lang, Director of Clinical Education at Medela, summarises: “By removing the guesswork and providing targeted recommendations, we empower mothers to take control of their lactation journey.” That empowerment is exactly what MyLee delivers. A New Era of Personalised Breastfeeding Support Every mother and every milk supply is unique. Some moms may only need to pump six times a day, while others may need eight. Generic advice doesn’t always fit and can even cause more stress. MyLee allows breastfeeding professionals to give personalised guidance based on each mom’s unique milk biochemistry. That means targeted recommendations, timely interventions when needed, and reassurance when everything is progressing just fine. It’s not about adding pressure. It’s about removing doubt. It’s about giving moms confidence. From NICUs to Living Rooms Much of the global conversation around milk biomarkers and early monitoring has focused on NICUs and preterm babies, but the truth is that these tools are just as valuable for mothers of full-term, healthy newborns. Every mom deserves to feel confident in her milk supply. MyLee brings the same science-based insights used in specialised care settings straight into everyday homes. More Than Just One Device Breastfeeding is one of the most natural things in the world, but it isn’t always easy. For too many moms, doubt creeps in at the very moment when reassurance is needed most. The MyLee Milk Sensing Device offers a new way forward; turning uncertainty into confidence, and helping moms trust their bodies again. Because when mothers feel supported, babies thrive; and that is what truly matters. Learn more about MyLee and our full range at www.mommymaterial.co.za or join our community on Instagram @mommymaterialsa.

September 2, 2025

The surprising secret to building brains: it starts with a song!

We all know that young children, especially toddlers, love to make a noise. Whether it’s banging pots, humming tunes or clapping hands. But did you know that all that musical play is actually helping to shape their brains? Music education in the younger years isn’t just fun, it’s incredibly powerful for developing auditory processing and listening skills. Sponge brains At this stage of development, toddlers are soaking up sound like little sponges. Their brains are learning how to pick out patterns, differentiate tones, and follow rhythms. These are all the things that are crucial for listening, understanding language, and eventually reading. When they participate in music activities like singing songs, tapping along to a beat, or moving to rhythms, they’re strengthening neural pathways that support focus, memory, and sound discrimination. From clapping a rhythm to learning to read For example, clapping to a steady beat or echoing a simple melody helps toddlers learn how to listen closely, anticipate what comes next, and stay engaged. These are the very same skills they’ll need in the classroom later on when they’re learning to follow directions, concentrate, and communicate. Plus, music offers a joyful, gentle way to learn and practice these skills. There’s no test, no “wrong” answer — just fun and connection. Beaters in the air! Our small group music classes also build social skills. We encourage our little RHYMERS to connect with others, take turns, and respond to social cues through sound, which is another win for early listening development. Music supports brain development In short, giving your young child regular access to music is one of the simplest (and most fun!) ways to support their brain development. So grab a shaker, turn up your favourite music, and have fun together — you’re not just making memories, you’re building lifelong skills. Enjoy some of our unique Wriggle and Rhyme musical stories – more info HERE. Available to stream on your favourite music streaming platform. Musical resources Find us at www.wriggleandrhyme.co.za or on Facebook and Instagram @wrigglerhyme

August 21, 2025

The Powerful Benefits of Delaying the Cutting of the Umbilical Cord

In the precious moments after birth, there’s a quiet yet powerful transition taking place—baby’s journey from womb to world. One gentle, yet profoundly impactful choice parents can make during this time is to delay clamping and cutting the umbilical cord. What is delayed cord clamping? Delayed cord clamping simply means waiting before clamping and cutting the umbilical cord—typically 1 to 5 minutes after birth, or until the cord stops pulsating. Why wait? The benefits are remarkable: Things to consider: Delayed clamping is generally safe for both vaginal and cesarean births. However, it’s always important to discuss your birth preferences with your healthcare provider and include it in your birth plan. As your baby receives this final gift from the placenta, you too deserve care rooted in love and healing. Aphrodite’s Garden Mama Care Gift Set Thoughtfully curated to honour the strength and sensitivity of new motherhood, this all-natural set supports you through birth and postpartum recovery—with plant-based, chemical-free care. What’s inside: A heartfelt gift for every birthing journey. Shop now at www.aphroditesgarden.co.za

August 15, 2025

The Unspoken Struggles of Postpartum Skin – How to Restore Hydration and Elasticity After Birth

Hormonal acne, dryness, pigmentation — new moms face more than sleepless nights. Stretch marks and sleepless nights aren’t the only things women face after giving birth. For many new mothers, the postpartum period brings a whole new set of challenges — and one of the least talked about is what happens to your skin. “Postpartum skin issues are incredibly common, yet so few people talk about them,” says a spokesperson for Sanosan, the trusted baby and mother skincare brand known for its high-quality products with a focus on natural ingredients. “New moms are often surprised by how dramatically their skin changes — from dry, flaky patches and pigmentation, to oiliness and breakouts that make them feel like they’re going through puberty again.” It all comes down to hormones. During pregnancy, elevated levels of oestrogen and progesterone help your skin look and feel great — often giving rise to the famous “pregnancy glow”. But once your baby is born and hormone levels plummet, your skin can be left feeling dull, dry, and irritated. Here are some of the most common skin changes postpartum: While you can’t control your hormones, you can take steps to support your skin’s recovery. According to Sanosan, the key is gentle care and hydration. “Many new moms are tempted to use harsh scrubs or active ingredients to ‘fix’ their skin quickly, but this often makes things worse. Your skin needs time, nourishment, and support — just like the rest of your body after birth.” Here are a few expert-approved tips: Perhaps the most important message for new moms? You are not alone. Too often, women feel guilty for caring about how they look after birth. But wanting to feel comfortable in your skin again doesn’t make you vain — it’s part of healing. Taking care of your skin can be a small but powerful act of self-care in a time that’s otherwise all about giving. So whether it’s dryness, dark spots or stubborn breakouts — know that it’s normal. With the right care, your skin will find its balance again. Now available in South Africa, Sanosan is a German family-owned company specializing in baby, mama, and kid skincare products, focusing on natural ingredients and gentle formulas for healthy skin. They emphasize quality, safety, and sustainability in their products, aiming to provide the best care for babies, children, and mothers. Using active ingredients specially tailored to your baby’s skin, natural milk protein is the central ingredient in Sanosan and is especially nourishing. More than 90 % of the ingredients are of natural origin such as organic olive oil, and the formulations are biodegradable. Safety first: all products are clinically tested and are free from parabens, silicones, paraffins, SLS / SLES and phenoxyethanol. Sanosan is available from Clicks Baby and Online stores, takealot.com, Makro Online

August 15, 2025

Dads – how can you make a difference in Mom and Baby’s breastfeeding journey

Breastfeeding may be a mother’s role, but fathers have a powerful part to play — from late-night bottle prep to emotional support. There’s a long-held stereotype that breastfeeding is a one-woman job. But ask any mother who’s done it — and she’ll tell you the truth: breastfeeding might be a solo act in practice, but it takes a team to make it work. More South African families are starting to understand the importance of active dad involvement in the breastfeeding journey — and the results are healthier babies, more confident moms, and stronger parent partnerships. “Breastfeeding doesn’t just impact the baby and the mother — it shapes the family dynamic,” says Sr Londe, independent midwife and trusted advisor for Vital Baby. “When dads step in to support the process, it creates a ripple effect of encouragement and connection.” While only moms can do the actual feeding (unless they’re expressing), the success andsustainability of breastfeeding often depend on the dad’s support. Research shows that when fathers are informed, present, and positive about breastfeeding, mothers are more likely to start breastfeeding, feel confident doing it, and continue for longer. In fact, a study published in the Journal of Human Lactation found that mothers were twice as likely to continue breastfeeding at six months if they felt supported by their partners. So, what does a supportive breastfeeding dad look like? It’s not about doing it all — it’s about being there, in big and small ways: Encouraging her when it gets tough Breastfeeding can be physically and emotionally challenging — especially in the first few weeks. Dads can help by listening without judgement, offering words of encouragement, and reminding her of the bigger picture when it feels overwhelming. Taking care of the little things Changing nappies, soothing the baby after feeds, sterilising bottles or breast pumps, and handling burping — these seemingly small actions allow mom to focus on feeding and recovery. Getting informed “Men don’t have to guess their way through it,” says Sr Londe. “Learn about how breastfeeding works, understand what mom is going through, and show her she’s not alone.” That means attending antenatal classes, reading up, or simply asking questions. Helping with night feeds If baby is bottle-fed with expressed milk or formula at times, dads can take the night shift or early morning feed. It’s a game-changer for sleep and helps fathers bond with their babies. It’s time to ditch the outdated narrative that dads only come into their own once the baby is weaned. Today’s fathers are embracing nurturing roles from day one, and brands like Vital Baby are encouraging this shift with products and support that empower dads to show up — confidently and hands-on. “The more we normalise the role of dads in early feeding and baby care, the more we support families as a whole,” says Sr Londe. “Breastfeeding is not a women-only world — it’s a family journey.” Being present, proactive, and positive — these are the hallmarks of modern fatherhood. And in the world of breastfeeding, that presence can mean the difference between isolation and teamwork. So to all the dads wondering how to help: Your role is vital. Your support is powerful. Your presence is enough.

August 13, 2025

Calming Eczema-Prone Skin

Whether you’re an eczema veteran or newbie, E45 – an expert in dry, itchy skin – has a tailored solution to keep your body feeling calm, hydrated, and comfortable. What is Eczema? Eczema is a family of inflammatory skin conditions that bring along itchiness, dryness, rashes, scaly patches, blisters, and even skin infections.1a There are seven types of eczema: atopic dermatitis, contact dermatitis, dyshidrotic eczema, nummular eczema, seborrheic dermatitis, and stasis dermatitis.1b For many people with eczema, the term “flare-up” is all too familiar. It’s used to describe those frustrating periods when symptoms intensify and are prolonged.1c Atopic Eczema Atopic eczema is the most common type of eczema and can be persistent and frustrating to manage.2a It’s especially common in children, often making an appearance before their first birthday, although adults can develop it for the first time later in life as well.2b While atopic eczema is a long-term (chronic) condition, there’s good news – it doesn’t always stick around forever. Many children experience significant improvement as they grow, and in some cases, eczema may even clear completely over time.2c How to Treat Eczema-prone skin Eczema is like that overdramatic friend who insists on making everything about them. Change your laundry detergent? Cue the full-blown tantrum. Step outside on a breezy day? Here comes the fiery protest. Dare to enjoy a long, steamy shower? Unacceptable! While it is true that eczema can be unpredictable, keeping your skin moisturised can make all the difference.6 The Link Between Eczema and Skin Hydration Healthy skin feels soft and supple thanks to its water content.3aTo maintain that smooth, hydrated feel, the top layer of skin needs at least 10 % water, with an ideal range of 20 – 35 %.3b To lock in moisture, the skin’s sebaceous glands produce sebum – a natural mix of fatty acids, sugars, and waxes – which forms a protective barrier against water loss.3c People with eczema have a weakened skin barrier, making their skin more prone to dryness, irritation, and allergens.4a This barrier weakness is partly due to lower levels of ceramides, natural lipids that help lock in moisture and protect against irritants.4b When the skin’s barrier is compromised, allergens and irritants can penetrate more easily, triggering inflammation, itchiness, and flare-ups.4c E45 Cream5a, with its rich emollient action5b, is more than just a moisturiser – it’s an intensely hydrating solution for managing a wide range of dry skin conditions, including eczema.5c Suitable for the whole family (including babies and children5d). This fragrance-free and non-greasy formula5e contains Medilan,5f a medical grade, highly purified and hypoallergenic form of lanolin, light liquid paraffin5g, and white soft paraffin5h that work together to lock in moisture and keep skin hydrated. E45 Cream is available in 50g, 125g, 500g tub, and 500g pump, simply apply twice a day or as needed for relief.5 Final Thoughts With daily use of E45 Cream, you can soothe, protect, and strengthen eczema-prone body skin. Stick to the routine, and you’ll be well on your way to keeping flare-ups at bay and feeling more comfortable in your skin every day. For more information and references, visit E45 and join the conversations on Facebook, YouTube, Tik Tok and Instagram. E45’s range of products are available from selected independent pharmacies, Clicks and Dis-Chem stores. The range is also available from Takealot. Keep a look out for the new packaging designs which will be filtering into stores shortly. 17.02.2025.1000001298. February 2025.

August 1, 2025

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.

Cookie	Duration	Description
_gat_gtag_UA_18530557_4	1 minute	No description
pron_ip	session	No description
pvc_visits[0]	1 day	This cookie is created by post-views-counter. This cookie is used to count the number of visits to a post. It also helps in preventing repeat views of a post by a visitor.
tk_ai	session	Gathers information for WordPress by themselves, first party analytics tool about how WP services are used. A collection of internal metrics for user activity, used to improve user experience.