UCOOK has teamed up with Kath Megaw, one of South Africa’s leading Paediatric Dieticians, to create a range of frozen kids’ meals. The new UCOOK Frozen Kids range launches with six meals and two pizza options with more to come, each boasting the promise of No-Nonsense Goodness to ensure that children get the required quantities of essential vitamins and minerals from a large quantity of hidden vegetables in every dish. The meals are suitable for children from the toddler to pre-teen years.
South Africa’s favourite meal-kit delivery company moved into the frozen meals category in October 2020 with a range of UCOOK Craft Meals, aimed at offering convenience to time-pressed customers. With this new expansion into the frozen kids category, UCOOK plans to make their customers’ lives easier than ever before.
Kath Megaw says that as the mother of an ex-fussy eater, she inherently understands the concerns that parents of picky or fussy eaters face. “Making sure that your child eats a balanced diet and consumes the required amount of fruits, vegetables, vitamins and minerals can be difficult and lead to stressful mealtimes,” says Megaw. “Now you can rest assured that your child is eating a healthy balanced meal, which means saving time on dinner-time battles and having to prepare a number of different options.”
No-Nonsense Goodness is UCOOK’s promise to parents that their kids will get the benefits of nutritious ingredients crucial for development without compromising on the flavour they love. The UCOOK range has no added preservatives, sugars, sweeteners, artificial colourants or flavours and no added MSG. Each meal has a specially crafted blend of hidden vegetables, with some meals consisting of up to 74% fruits and vegetables. Each meal has an added bespoke Vitamin B pre-mix (B1, B2, B3, B6, B12 and Folic Acid) to boost the vitamin content.
Sarah Hewitt, head of new product development at UCOOK, says that nutrition and immunity are directly related, and in a climate where both topics are particularly high on the consumer agenda, healthy eating is an imperative for all family members. “Following the launch of our range of baby foods, and then the UCOOK Frozen Craft Meals range, it occurred to us that to best serve the needs of our primary consumer, we needed to provide a solution for family members of all ages.”
“We’re thrilled to work alongside Kath once again and bring these delicious meals to life as part of the UCOOK range of products,” says Hewitt.
Megaw says that she’s often asked about the freezing process and how it affects meals. “Blast freezing preserves all the nutrients in the meal until such time as you choose to heat it up. Following the correct reheating instructions on the pack will ensure that there is no mineral loss or diminishing of the delicious flavours.”
The new UCOOK Kids Frozen range launches with the following meals:
- UCOOK Kids Mac & Cheese
- UCOOK Kids Beef Lasagne
- UCOOK Kids Beef Rump Bites & Root Veg Mash
- UCOOK Kids Chicken & Broccoli Bake
- UCOOK Kids Mushroom Bites & Root Veggie Mash
- UCOOK Kids Spaghetti Bolognese
- UCOOK Kids Double Cheese Mini Pizzas
- UCOOK Kids Bacon and Cheese Mini Pizzas
To explore the range and order your first taste, visit www.ucook.co.za.
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