Embracing fun from day one is easy when you’re focusing on key milestones and Winning the First Year. From the first giggle to those wobbly first steps, every moment in a baby’s first year is a building block for lifelong learning. Fisher-Price understands that play is more than just fun—it’s essential for development. With toys that support cognitive, sensory, and motor skill growth, parents can turn everyday moments into meaningful learning experiences. Because seeing little ones thrive is easy because the Happiest Childhood Starts Here:
Fisher-Price Glow And Grow Kick & Play Piano Gym Baby Playmat (Age 0 – 36 months)
Get your little one moving, grooving (and learning) with the Glow and Grow Kick & Play Piano Gym from Fisher-Price. This soft baby activity mat features a high contrast toy arch with 10 linkable toys. The removable piano with 5 light up keys features a multi-coloured light show and has 4 musical settings that grow with baby from newborn to toddler. With 3 Smart Stages learning levels, and a bonus freestyle mode with real piano notes, you can keep things fresh and fun as your little virtuoso goes from lay and play and tummy time to sitting up and making music!
RSP: R 1489.99
Fisher-Price Soothe ‘n Snuggle Otter (Age 0+)
The Fisher-Price® Soothe ‘n Snuggle Otter is a unique plush soother that helps comfort your baby just like you do. The soother’s soft textures, up to 30 minutes of calming music, sound effects and soft lights, and gentle rhythmic motion engage your baby’s developing tactile, visual, and auditory senses while helping to promote relaxation. The otter’s sweet face, calming motion, super snuggly fabrics, and satiny tail help comfort your baby, giving them a sense of security.
RSP: R719.99
Fisher-Price Plush Smart Stages Laugh & Learn Puppy (Age 6 – 36 months)
Say hello to your baby’s first best friend! Puppy is soft, cuddly, and he’s ready to make sure learning fun never ends. He responds to your baby’s touch with exciting sing-along songs and phrases that introduce more than 100 first words, parts of the body, colours, shapes and more! And because every baby develops at their own pace, Puppy comes with Smart Stages™ technology, so you can choose the level that’s best for your child. There are a variety of songs, sounds and phrases within each of the three levels of play. And Puppy’s light-up, multicolour heart even twinkles along to the music!
RSP: R749.99
The Fisher-Price® Rock-a-Stack®
This toy offers classic stacking fun for your baby. They will love grasping, holding, shaking and exploring the five colourful rings. This helps develop fine motor skills and gross motor skills as baby grasps, shakes, and stacks the rings. Babies can stack the rings on the post, then bat at the wobbly base to make it rock back and forth. Stacking helps them develop hand-eye coordination and introduces them to the concept of relative size as they learn to sort and stack from biggest to smallest!
RSP: R219.99
Fisher-Price Baby’s First Blocks Set
Open a bucket of fun for your baby with the Baby’s First Blocks set from Fisher-Price. These chunky, colourful blocks help introduce colours and shapes as babies sort, stack and drop the blocks through the slots in the bucket lid. Empty the bucket to start the fun over again and again! And with an easy-carry handle, you can take Baby’s First Blocks wherever you and your tiny tot go! All that block-grasping and shape-sorting play helps strengthen your baby’s hand-eye coordination and dexterity while enhancing their problem-solving skills.
RSP: R295.99
Winning the First Year is all about celebrating every giggle, every discovery, and every milestone, big or small. With Fisher-Price, parents can feel confident that they’re not just choosing toys but tools that nurture growth, spark curiosity, and make learning fun. Whether it’s tummy time, or those first steps, the right companion can turn every stage into a joyful achievement. Because when play leads the way, you’ll know that the Happiest Childhood starts here.
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pregnancy through to the challenges of the teen-age years.
