Hello Mr Price Baby: Your new store for everything baby and kids!

Mr Price Baby has launched, offering you a whole new world of baby: a one-stop shop with every need sorted!

“Since launching baby clothing in November 2020, we saw the need to give parents even more of the unbelievable value we are known for. After two years of thorough market research, talking to parents and soon-to-be moms, we have designed a store experience to make parenting affordable and convenient for all South Africans. As you would expect from Mr Price, the new concept will differentiate from competitors through its famous fashion-value formula. Further differentiators include an in-store shopping experience that is tailored to the baby and toddler shopper as a one-stop destination, and a digital platform with the same features that has made Mr Price the most visited South African fashion retailer.” – Donovan Baney, Managing Director of Mr Price.

Mr Price Baby will be with parents every step of the way offering a wide assortment of products and major baby brands across changing, personal care, bath, travel, drinking, sleep, feeding, play and clothing for babies (0-24 months) and kids (1-7 years). You’ll be able to shop everything from prams and car seats to nappies, toys, baby food and so many more essentials.

“Mr Price Baby is a major milestone for us being the people’s value champion with so much potential to grow.” – Donovan Baney, Managing Director of Mr Price.

You can find our standalone Mr Price Baby stores in Eastgate Shopping Centre, Menlyn Shopping Centre, Mitchells Plain Promenade Mall, Carnival Mall, Parow Centre and Pine Crest Centre. You can shop a selection of product in the Mr Price Kids stores at Carlton Centre, Mall of Africa and Midlands Mall, as well as in the following Mr Price stores: Benoni Lakeside Mall, Cavendish, Fourways Mall, Golden Walk Shopping Centre and Nelspruit Riverside Mall. 

Added convenience includes a kiosk in selected stores where customers can shop online with the option of door-to-door delivery or click & collect at their nearest store or create a baby gift registry. 

Our full assortment will also be available to shop online at mrprice.com and on the Mr Price app.

Follow us @mrpricebaby on Instagram and Facebook

Official hashtag: #mrpricebaby 

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