Advice Column, Pregnancy, Pregnancy & Baby

Four changes you can expect from your skin during pregnancy

  • Parenting Hub
  • Category Advice Column, Pregnancy, Pregnancy & Baby

Pregnancy is a time of excitement and anticipation, but it’s not without its ups and downs. A woman’s body goes through major changes throughout her pregnancy journey. Some of these changes are obvious and expected, while others may catch you by surprise.

It’s a well-known fact that facial skin undergoes changes during pregnancy due to fluctuating hormones and increased sebum production, but did you know that the skin on the rest of the body (in particularly the tummy!) undergoes significant changes too?

From stretch marks, to dryness, to uneven skin tone, there are plenty of changes bound to occur throughout pregnancy and post-natal, but mums don’t have to face these challenges alone.

Happy Event has been nourishing women’s skin for over 50 years, treating stretch marks, dryness and various other skincare concerns related to pregnancy. Experts in pregnancy, antenatal and post-natal skincare, Happy Event offers a variety of skincare products containing pure olive oil to nourish and protect skin throughout the pregnancy journey.

Happy Event is proud to introduce a new product to their line-up, created specifically to treat the common skincare challenges that may arise during pregnancy:

Stretch marks

Stretch marks are not exclusive to pregnancy, but they are very common among pregnant women. They occur when skin is stretched (for example when putting on weight, during puberty or with a growing pregnant belly), and are the result of tiny tears in the dermis (the middle layer of skin). There are many factors that contribute to the severity of stretch marks, including genetics, the skin’s elasticity, hormones and lifestyle. Over time, they will fade from dark red or purple to a light silvery or grey-white shade. Stretch marks are more easily prevented than cured, and may be minimised by daily application of nourishing body lotions, creams or oils that help increase the skin’s elasticity.


It is very common for skin to get dry and even flaky during pregnancy. Hormonal changes may reduce the skin’s oil production, which is responsible for natural moisturisation. The skin’s hydrolipidic barrier is easily influenced by hormonal fluctuations and may weaken, allowing water to naturally evaporate faster, resulting in dry skin. Dryness can be treated by applying a good quality moisturising product twice a day and by avoiding hot showers or baths (hot water may lead to dryness – opt for lukewarm instead).


Itchiness and dryness go hand-in-hand and many women experience itchiness on their growing tummy during pregnancy. When skin is excessively dry or flaky, it may lead to irritation and discomfort. And the more you scratch, the itchier it becomes. The best way to manage itchiness is to minimise dryness by moisturising the skin often.

Uneven skin tone

An increase in hormones may lead to changes in the skin’s pigmentation. Many women develop pigmentation on their facial skin (also known as the “mask of pregnancy”), while others may develop uneven skin tone on their bodies. Existing pigmentation such as freckles may become darker during pregnancy and for some women, darkened areas may remain darkened post pregnancy.

Help is at hand

With so many bodily changes taking place simultaneously, it’s natural for expecting mums to feel overwhelmed. Happy Event takes the stress out of pregnancy skin by providing mums with trusted skincare products specifically designed to care for the skin during pregnancy and after the baby’s birth.

And now, they’re proud to introduce the newest addition in their range, the newly-launched Happy Event 100% Natural Body Oil. A powerful blend of olive, argan, marula, baobab and oat oils, this 100% natural body oil was formulated to minimize and treat stretch marks, uneven skin tone, scars and dry skin.

The formula is vegan, cruelty-free and housed in a 100% recycled plastic bottle and carton made from recycled materials. It is free from artificial fragrances and naturally fragranced with lavender essential oil.

Happy Event 100% Natural Body Oil is a safe, nourishing oil that can be used all over to boost and lock in moisture as well as treat some of the concerns associated with pregnancy skin.

Learn more at

Follow Happy Event on social media:

Facebook: Happy Event

Instagram: @happyeventskincare_sa

About the author

Related Posts


  • Allaine Marais November 29, 2023 at 6:19 am

    Happy Event was my go to for all my pregnancies. It really does live up to its standard. My skin was amazing during pregnancy ❤️

  • Robynn Paul November 29, 2023 at 8:51 am

    I can’t believe I didn’t use this brand sooner. I tried it with my latest pregnancy and loved the results. Still using it now post pregnancy.


Leave a Reply

Leave a Reply

Your email address will not be published.