South African matriculants, school leavers and students can register now to attend The Knowledge Trust Career Expo, hosted for the first time entirely on the WhatsApp platform. Expo visitors who have completed the expo’s career guidance journey, unlock access to apply for the more than 140 bursaries, valued at over R20 million. They also have access to more than 20 education institutions, who will be hosting stands at the expo, as well as a wide variety of career guidance, learnership and job opportunities.
The expo, which runs for three months focusing on different topics each month, can be accessed for free by South African youth. For November, the theme is Education and participants can register to connect with educators, training providers and organisations who sponsor young talent. The expo features a variety of pathways across six different expo halls: business and management; media and communication; science, technology, engineering and maths; health and wellness; tourism and hospitality; and arts, humanities and education.
For the current Matric cohort, the event’s ground-breaking use of the WhatsApp platform enables them to easily co-ordinate browsing the virtual education and employment expo halls with their study and exam timetables, from home, simply via their devices. For school-leavers and students, it enables them to scout for serious study opportunities, bursaries and sponsorships without incurring any travel spend or major data costs. In addition to accessing the bounty of bursaries, participants have the option to apply for Standard Bank student loans via the WhatsApp bot. Young South Africans can register here to access The Knowledge Trust Career Expo on WhatsApp.
Jaryd Raizon, Africa Director of The Knowledge Trust says, “This expo was designed for youth as a free tool they can explore within the comfort of their homes. At a time when so many other events have been disrupted due to the pandemic, it was vital to provide youth with access to career guidance, education and job opportunities, at scale through affordable technology. At the same time, ensuring Matrics and school-leavers are not further compromised due to COVID-19.”
JobStarter, a career coaching platform, is one of the partners at The Knowledge Trust Career Expo. Executive Director, Marguerite van Niekerk highlights why learners and students should participate:
Learners and Matrics – “Taking the first step to planning for your future can feel rather daunting, even frightening. To know what your next step should be, you need to know what options are available to you because it is important to match your skills, interests and values to study and career pathways that work well for you. Career Expos like this one are important tools for you to use to discover what’s out there in the world of work and to explore options that suit you. You are likely to gain insights into careers you haven’t known about or considered.”
School-leavers and Students – “The job market is constantly and rapidly changing, and so are the skills-sets that employers need. The Knowledge Trust Career Expo will provide you with wonderful opportunities to gain insights into different industries and a deeper understanding about your interests, skills and values. It’s an experience that helps you understand who you are and what you have to offer, which is a crucial first step in your job-seeking journey. This, in turn, helps you create a better CV and stand out in interviews.”
Van Niekerk concludes, “My top tip is to explore every booth in every hall. Don’t follow your preconceived ideas about study or work that might interest you. Keep an open mind and check out all the options. You never know what you might learn about yourself or the world of work that could shift your career trajectory in more fulfilling and rewarding ways.”
Unilever’s LevelUp initiative is an exciting feature of the expo this November. The youth empowerment programme will give expo participants access to training modules that will enable them to strengthen their CV as well as build their skills and experience. LevelUp teaches the basics of personal branding, helps to develop digital skills and offers a range of activities that promote work-readiness. Lisa Andrews, HR Director Talent & Organisation at Unilever says, “Collaborations and partnerships are critical in growing and developing Africa’s youth and we are proud to partner with The Knowledge Trust on such an innovative and purpose driven initiative”
Registration for The Knowledge Trust Career Expo via WhatsApp is free here
Parenting Hub is one of South Africa’s largest online lifestyle magazines, targeted toward Parents.
We understand that there are many aspects that encompass a Mother, Father or Child and strive toward providing resources and services that accommodates this.
Our content is aimed to inform and educate families on issues starting from pregnancy through to the challenges of the teen-age years.
It’s a Saturday morning at a bustling shopping mall in Johannesburg. Little Thando, full of curiosity, wanders off while his mom browses the toy aisle. In seconds, panic sets in — that heart-stopping moment every parent dreads. But unlike most stories, this one ends differently. Thando’s mom opens the Freedom 2 app, taps “Locate”, and within moments, she sees his exact position — just outside a nearby store. Relief floods over her as she spots him, still holding his ice cream, completely unaware of the worry he caused.
In a country like South Africa, where safety is always top of mind, the Freedom 2 isn’t just a gadget — it’s peace of mind on your child’s wrist. With increasing concerns about public safety, this smartwatch gives parents a practical way to stay connected and prevent tragedy before it happens.
✅ Why the Freedom 2 is a Must-Have
If you’re looking to give your child both freedom and safety, the Freedom 2 by Fabulously Fit is a standout. Designed with parents and kids in mind, this smart watch blends advanced technology with kid-friendly features — providing peace of mind for you and fun for them.
1. Stay Connected Anytime, Anywhere
With full 4G support, the Freedom 2 enables 2-way voice calls, video calls, text messaging, and even WhatsApp — letting your child reach you instantly, and you keep tabs on them with ease.
2. Precision GPS Tracking for Added Safety
This smartwatch uses GPS + AGPS + LBS + WiFi to track your child’s position with 5–15 metre accuracy. Set up geo-fences — get alerts when your child enters or leaves a safe zone. Review their route playback. Activate an SOS alert if they need help. All this gives you real-time confidence.
3. Dual Cameras, Smart Tools & Kid-Friendly Features
Your child can snap photos or make video calls with a dual-camera setup. The watch also includes smart tools: WhatsApp, MP4 player, voice recorder, class-schedule tracker, math games — blending safety with learning and fun.
4. Durable Performance & Long Battery Life
Built on Android 4.4 with 2 GB RAM + 4 GB ROM, a Nano-SIM slot for connectivity, and a robust 1 000 mAh polymer battery. It also features a 1.69″ IPS colour touchscreen (240×280 pixels) and modes for vibration, voice or silent notification — ideal for in-class use without distraction.
5. Designed with Kids in Mind
A “No Disturb” mode ensures the watch won’t interrupt learning time. A pedometer and sleep monitor support wellness tracking. Remote monitor and remote shutdown features let you discreetly check that everything’s okay.
🎯 Why It Matters for Your Family
Modern parenting comes with a tough dilemma — you want your child to stay connected and safe, but you don’t want to hand them a smartphone too soon. Too much screen time, access to social media, and unrestricted internet exposure can harm focus, sleep, and emotional wellbeing.
The Freedom 2 offers the perfect balance. It gives parents the ability to call, message, and locate their child instantly — without placing a smartphone in their hands. Your child gets independence and responsibility; you get reassurance and control. It’s connection with boundaries — the healthy middle ground every family needs.
🛍 Get Yours Now
Available in Blue, Pink, and Black, the Freedom 2 is ready to become your child’s everyday companion.
Parenting Hub is one of South Africa’s largest online lifestyle magazines, targeted toward Parents.
We understand that there are many aspects that encompass a Mother, Father or Child and strive toward providing resources and services that accommodates this.
Our content is aimed to inform and educate families on issues starting from pregnancy through to the challenges of the teen-age years.
Most parents are very aware that too much screen time for young children isn’t a good thing, but many are just as uncertain about what exactly the problem is and, importantly, how time can be more constructively spent without it becoming an additional daily burden adding to the stress of the adults.
“Taking the guesswork out of quality family interaction, which also assists in the development of the child, is half the battle won,” says Barbara Eaton, Academic Development Advisor for the Pre-Primary Schools Division at ADvTECH, Africa’s largest private education provider.
Eaton says parents who rely on some screen time to get a bit of a breather shouldn’t feel guilty, but adds that they should ensure they also spend time every day connecting with their children through activities. Activities, which are both fun and will aid the cementing of the skills they will require for reading success in future, can be woven into the daily routine.
“We are constantly researching improved methods of teaching foundational reading skills from Grade 000,” says Eaton.
“Research into the reading brain indicates that 40% of children learn to read easily, but 40% of children are at risk and 20% at severe risk. Over twenty thousand studies of children failing at reading in the USA indicated that the bottom 40% of readers lack phonemic awareness, which is the ability to hear, identify and manipulate individual phonemes – the smallest unit of sound in the spoken word.”
Eaton says the human brain is wired for developing spoken language which is why, with good personal interaction, babies develop speech from an early age without intentional teaching.
“But there is no automatic brain wiring for reading and spelling, so all aspects of these skills need to be taught systematically and explicitly. Modern life has increasingly seen young children spend significant amounts of time in front of screens, which focus their brains on visual more than auditory content.
“The major problem with screen time is that much of the spoken content of what they watch is too fast and often indistinct, making them less likely to concentrate on it. This has impacted on the development of accurate listening skills.”
This all sounds quite negative, but the good news is that brain repair and the re-routing and development of neurons are possible and that with correct teaching, the children who would have learned to read easily will read at a higher level while the ‘at risk’ children will be able to read well.
So how can parents help their children?
1 – BY TALKING AND LISTENING
“In these days of digital media, we are talking less to each other and much of the communication taking place is instructive: ‘It’s time to bath. Pick up your clothes” etc. Instead, try to focus on generating discussions, for instance talk about the highs and lows of your day; introduce topics such as, ‘if you could do anything you wanted, what would it be and why’, ‘tell us about the best thing you saw today’.”
Eaton says it is important to ask open-ended questions (which don’t have a yes or no response), to elicit full answers. Dads are especially good at this!
2 – BY READING TO THEIR CHILD
Read both fiction and factual books from a very young age and join the library to give a wider choice. Choose quality stories that link to your child’s interests, not just Disney ones, Eaton advises.
“Let your child see you reading books and magazines. When you read a menu, shopping list, or road sign, involve your child and discuss how wonderful it is to be able to read and understand the information around you.”
3 – BY SINGING AND RECITING
Sing songs, recite rhymes together and read poems.
“Rhyming is such an important pre-reading skill, but fewer and fewer children learn any rhymes at home. Nursery rhymes are basically historical nonsense but children love them and they are easy to memorise,” Eaton says.
4 – PLAY WITH WORDS
Play with compound words – breaking popcorn into pop and corn, fishtank into fish and tank etc. They make good car games, and make a walk to the shops shorter and more fun. I Spy is another fun favourite but use the sound at the beginning of the word, not the name of the letter. Cat starts with ‘c’ not CEE.
Eaton says activities as listed above should be fun for adults and child, and should not become another chore for parents, but rather an easy, entertaining way to connect as they go through their usual routine in the morning and the evening.
Additionally, to build solid listening skills, parents should not repeat instructions and comments, as this programmes a child not to listen the first time.
“Parents should make eye contact (lower the phone!), and pay attention to what their child is saying so that they model the desired listening behaviour. Above all, be excited about your child’s developing language and literacy skills.
“Investing quality time in your children can be achieved by including them in daily routines. Complementing this time with activities such as the above can make a tremendous impact on setting a child on the path to their own personal academic excellence,” she says.
Parenting Hub is one of South Africa’s largest online lifestyle magazines, targeted toward Parents.
We understand that there are many aspects that encompass a Mother, Father or Child and strive toward providing resources and services that accommodates this.
Our content is aimed to inform and educate families on issues starting from pregnancy through to the challenges of the teen-age years.
As parents, we often think that because we once wrote Matric exams ourselves, we are perfectly capable of supporting our child through the biggest trial of their education so far. The trick however, is to be mindful of the vast generational gap that exists between our children and ourselves. Our kids are going to experience the upcoming Matric exams quite differently from the way we did. And if we’re going to be able to help them, we need to understand their generation as well as we possibly can.
The ABCs of Gen Z
Gen Z refers to those children/teenagers born between 1995 and 2009 and as with all other generations, this cohort has distinct strengths and weaknesses.
In broad strokes: the positive traits that Gen Z have on their side include higher IQs than Baby Boomers, greater ambition than Millennials and a well-developed sense of responsibility.
Gen Z are also the first generation to be been entirely digitally immersed and are often referred to as ‘Digital Natives’. They simply can’t imagine a world without smartphones, Google and WiFi (a kid with a device permanently in hand is something every Gen Z parent can relate to). Gen Z’ers prefer almost everything that is digitally presented and are highly adept at discovering and learning on their own.
A different kind of learning
For most parents, learning means sitting diligently at a desk poring over textbooks. However, your Gen Z child will most probably prefer to do a lot of studying for their Matric exams sprawled on the couch and watching videos of their favourite YouTube teachers. Gen Z’ers also have a tendency towards social learning and can readily turn an online chat with friends into a peer-learning classroom. “Parents of the current Matric cohort need a real understanding of how their child learns best,” says Lauren Martin, Counselling Psychologist and Head of Teaching and Learning at SACAP (The South African College of Applied Psychology).“You don’t want to make the mistake of shutting down or getting in the way of what is highly effective learning for them because you have misinterpreted what they might be doing on YouTube or on FaceTime. Gen Z learns differently from other generations, and they need different parental awareness and support. If a parent is helping or monitoring their child’s study plan, they need to support space in the timetable for digital and social learning.”
Digital multi-taskers
Another generational anomaly (and potential minefield) is Gen Z’s uncanny ability to digitally multi-task. They can watch TV, quickly post on Instagram while having a WhatsApp conversation with five friends, Google something on their laptop and make long-hand notes simultaneously. It’s the kind of multi-tasking that brings on anxiety and despair for other generations, but Gen Z – with their short attention spans and tech-savviness – take it in their cyber stride.
The upshot is that parents, who for the most part view multitasking as a negative, try to curb their teen’s many-at-once habits. “During the Matric exams, parents typically want to limit distractions to sharpen the focus on studying,” says Martin. “This is a challenge for Gen Z students who have a different perception of what constitutes a ‘distraction’. It’s important for parents to have a clear view of their child’s real competencies and allow them to plan for their Matric study time in the ways that work best for them. You can’t forget that they will most likely prepare best by doing some things very differently to the way you did them.”
The weak spots to watch
Gen Z reports higher levels of anxiety and depression. This is a generation shaped by being born into a perilous world of economic recession, rising terrorism and major global environmental threats. They are predisposed to worry and feeling chronically unsafe. Mental health issues amongst Gen Z are prevalent. “Helping to manage stress might well be the greatest thing a parent can do support their child through this Matric year,” says Jogini Packery, Counselling Psychologist and Head of Student Services at SACAP. “This starts with managing their own stress so that they can model dealing well with strong emotions and a tense life circumstance. Maintaining balance and facilitating effective stress relief will go a long way to soothe high anxiety. Often Gen Z does not get out enough. All of their screen time means less time on the beach or going for a run, cycle or a walk with the dogs. Physical activity stimulates the endorphins that help to keep anxiety and depression in check. If a parent is giving input on a study plan they should check out the downtime and see where they can encourage and share in healthy physical activities that deliver important stress relief.”
For any matriculant who is interested in the field of psychology, counselling or Human Resource Management, SACAP offers a wide range of qualifications (including Higher Certificate, Diploma, BAppSocSci (Majoring in Psychology and counselling), BAppSocSci (Majoring in Psychology and Human Resource Management) BPsych, BSocSci Honours and BPsych Equivalent) and a one-of-a-kind approach to learning: academic rigour and applied skills. Graduating confident skilled practitioners is key, which is why SACAP combines an academically rigorous curriculum with a strong emphasis on the ability to apply knowledge through the training of relevant skills. Registration for 2019 term one, closes at the end of January 2019. For further information, visit: https://www.sacap.edu.za/matric-campaign/
Parenting Hub is one of South Africa’s largest online lifestyle magazines, targeted toward Parents.
We understand that there are many aspects that encompass a Mother, Father or Child and strive toward providing resources and services that accommodates this.
Our content is aimed to inform and educate families on issues starting from pregnancy through to the challenges of the teen-age years.
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