At 1st for Women, we know that addressing gender-based violence (GBV) requires not only immediate action but also a long-term commitment to dismantling the cultural mindsets that allow such violence to persist. Our five-year strategy to tackle GBV in Diepsloot exemplifies our dedication to creating an environment where future generations can live free from fear, writes Seugnette van Wyngaard, Head of 1st for Women Insurance. This commitment is why we’re proud to have launched our Generation None campaign for this year’s 16 Days of Activism, envisioning a world where the next generation will be free from the shadow of violence that’s affected too many for too long.
Our approach in Diepsloot is grounded in a partnership network designed to address GBV from multiple angles. Through programmes implemented by Action Breaks Silence and REPSSI, we’re reaching young people in schools—starting as early as grade two—to help shift the cultural attitudes that underpin GBV. By educating students on concepts like self-esteem, empathy, and healthy boundaries, these school-based programs aim to address the root causes of gender-based violence by challenging ideas around gender roles, masculinity, and patriarchy. Think of it as a proactive, preventive approach. Because, as research shows, if we want to foster new mindsets and behaviours, we need to reach people when they’re young. This is why our focus is on equipping today’s youth with values that encourage respect and equality—values that will become deeply ingrained as they grow into adulthood.
We’re seeing firsthand how this approach impacts communities. By emphasising respect and understanding in schools, we’re already witnessing reductions in behaviours like bullying. This progress reflects that if we can help young people understand the importance of treating others with dignity and empathy, we can set the groundwork to reduce not just bullying but future incidents of gender-based violence.
However, we also recognise that prevention alone is not enough. GBV survivors in Diepsloot need immediate support and access to justice, which is why our network also includes essential resources for those affected today. Tears Foundation, for example, provides a 24-hour support system that survivors can contact anytime for immediate assistance, assisting over 133,000 users in the last year alone. Lawyers Against Abuse is another critical partner in our mission, providing legal assistance and counselling to over 890 GBV survivors since the programme began. In the past year alone, LvA has supported survivors in 84 criminal cases, including 53 cases of sexual violence, 27 cases of assault, and three cases of child abuse. Beyond legal help, LvA has also reached over 2,000 young people through GBV awareness campaigns, promoting a community-wide culture of support and vigilance.
One of the most significant additions to our work in Diepsloot is the Post-Violence Clinical Care Centre (PVCC), which opened in May 2024. To date, 132 survivors have received medical and counselling assistance in this dignified, safe space designed specifically for survivors of GBV. Unlike conventional police facilities, the PVCC is equipped with trained counsellors and medical staff who can provide immediate trauma support, enabling survivors to give clear statements and begin their journey toward justice. This facility is a critical step in helping to overcome barriers to reporting, which is often hampered by a lack of appropriate infrastructure and support in public institutions. By ensuring that survivors feel protected, respected, and cared for from the moment they report an incident, the PVCC is a model of how holistic support should look.
The infrastructure and partnerships we’ve established in Diepsloot reflect a carefully considered strategy that prioritises both prevention and response. Our hope is to bring this model to other areas in South Africa. As we collect data and measure the impact of this program, we’ll be better equipped to replicate it in other communities that need it most.
Diepsloot is a challenging environment, but that’s precisely why we chose it. If this program can make an impact here, we believe it can make an impact anywhere.
To date, our Foundation has supported nearly 67,000 people in Diepsloot through our flagship schools and community programs. We understand the daunting statistics around GBV in South Africa. Fewer than 7% of incidents are reported to the authorities—a figure that underscores the urgent need for facilities like the PVCC, where survivors can feel respected, protected, and empowered to speak out. Our commitment remains to make these essential resources as accessible as possible.
By supporting both present and future generations, we’re striving toward a South Africa where the next generation will be able to live without the threat of GBV. The Generation None campaign captures this vision perfectly. Through focused investment, compassionate care, and a long-term strategy, we are hopeful that the landscape of GBV prevention and support will change for the better. At 1st for Women, we believe that every woman deserves a life free from violence. Our work in Diepsloot is one step forward in that journey, and we remain steadfast in our mission to ensure this becomes a reality across South Africa.
