Goldcrest Launches National UGC Campaign: Heart of Hosting

Goldcrest is celebrating the heart of South African hosting with a brand-new nationwide user generated content campaign inviting families, food lovers, and home entertainers to show how they ‘Host with Heart’ using their favourite Goldcrest products.

The #HeartOfHosting campaign shines a spotlight on real moments, real food, and the everyday joy of gathering around a table. Whether it is a cozy breakfast, a festive dinner, or a spontaneous snack spread, the campaign encourages South Africans to share how they host with warmth, creativity, and Goldcrest at the centre.

This initiative is designed to spark authentic stories, boost social engagement, and strengthen brand love across the country. 

THE CAMPAIGN: #HeartOfHosting

The public is invited to share a photo or video showcasing how they host their loved ones using any Goldcrest product.

To enter, participants simply:

  • Post a photo or video of their hosting moment
  • Use the hashtag #HeartOfHosting
  • Tag @GoldcrestSA

WHAT’S UP FOR GRABS:

Weekly Prizes: Entries will stand a chance to win Goldcrest product hampers, every week. These will be selected randomly.  

Grand Prize: One grand prize winner along with 2nd and 3rd places winner will be chosen at the end of the competition and will each receive a curated prize worth up to R5 000 to elevate their hosting occasions.  

1st prize: XL Pizza Braai with travel bag 

2nd prize: Fieldbar 10l Drinks Box  

3rd prize: 6 Person Party Fondue set  

Competition ends 10 December 2025.

Visit the website for full terms and conditions www.goldcrest.co.za 

Freebees PR

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