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Introducing 07 active oral care products

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Dutch oral care brand 07 Active is now available in South Africa. 07 Active products make use of active oxygen to effectively kill bacteria and maintain healthy teeth and gums.

Facts about active oxygen:

#1 Bad bacteria in the mouth cannot withstand active oxygen

The presence of bad or “anaerobic” bacteria in the mouth can lead to several mouth diseases and infections. Bad bacteria is oxygen-hating, and thrives in oxygen-free environments. Oral care products based on active oxygen can combat harmful anaerobic bacteria and are safe for daily use.

#2 Active oxygen is proven effective

Clinical studies and research has proven that active oxygen is effective in banishing bad bacteria from the mouth. Researchers have studied patients with acute chronic periodontitis (gum disease) and results showed that the use of active oxygen in combination with Scaling and Root Planning (SRP) leads to a significant reduction in the amount of gram-negative anaerobic bacteria. Active oxygen has also been proven anti-inflammatory and anti-microbial, and it promotes the growth of capillary blood vessels.

#3 It is a healthy alternative for chlorhexidine

Chlorhexidine is an effective bacteria-killer and a well-known antiseptic. Unfortunately, it kills all bacteria, including the good type, which leads to a disrupted oral balance. Over time, it may also discolour teeth and damage the taste buds. Active oxygen is a safe alternative that kills only the bad bacteria in the mouth and poses no danger to the teeth or tongue.

#4 It is recommended in the treatment of gingivitis, periodontitis and peri-implantitis

Active oxygen works quickly and effectively to eliminate harmful bacteria and prevent new bacterial growth. It also improves the health of the gums, making it a recommended treatment of gingivitis (a mild form of gum disease) and periodontitis (a more serious gum infection).

#5 It fights cavities

Cavities are a demineralization process of the tooth tissue. Demineralization is initiated by acids that are secreted by certain bacteria, converted from sugars. One of the most acid-forming bacteria is the Streptococcus mutans. Active oxygen is capable of greatly reducing the number of bacteria: In a study at the University of Nijmegen, The Netherlands, the number of Streptococcus mutans bacteria was reduced by 70% after exposure to active oxygen.

#6 It prevents halitosis

Halitosis, otherwise known as “bad breath,” is caused by the presence of gram-negative anaerobic bacteria in the mouth. This bacteria causes volatile sulphur compounds (VSCs) as a result of the breakdown of proteins. These compounds have an unpleasant odour, which we experience as bad breath. Active oxygen is able to oxidize these proteins, thereby greatly reducing the sulphur odour.

#7 It whitens teeth

Active oxygen has an oxidizing effect, which is responsible for whitening dentine and removing discolouration on, and in, the enamel. Unlike peroxides, no free radicals are formed during the oxidation process, which makes active oxygen safe for tooth enamel and gums.

The 07 Active oral care range consists of two products:

07 Active Whitening Toothpaste (R129)

This toothpaste removes superficial stains for beautiful and naturally white teeth. It is mild on the enamel and does not contain any aggressive bleaches or abrasives. It has a 7-fold effect: keeps teeth beautifully white, helps maintain healthy gums, prevents plaque, combats bad bacteria, combats bad breath, protects against cavities and is suitable for sensitive teeth.

Brush twice per day for two minutes.

  • Active oxygen
  • With fluoride
  • pH neutral
  • Contains Ardox-X®technology

07 Active Mouth Rinse (R169)

With brushing, using interdental brushes and dental floss, 75% of all plaque can be removed. That means there are still bacteria remaining in the mouth. Rinsing with O7 Active Mouth Rinse helps to keep the mouth healthy.

Fill the inner cap with the right dosage and rinse the mouth for 30 seconds. Spit out and do not rinse again with water.
Rinse the mouth twice a day, after brushing.

Suitable for adults and children from the age of 6 years.

  • Active oxygen
  • With fluoride
  • Alcohol-free
  • pH neutral
  • Contains Ardox-X®technology


07 Active products are available from and Clicks.

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