BARBIE® BRAND UNVEILS DOLL OF HER MAJESTY QUEEN ELIZABETH II TO COMMEMORATE HISTORIC PLATINUM JUBILEE

The limited-edition doll will be available from 21st April 2022

This year in celebration of The Queen’s historic Platinum Jubilee, the Barbie® brand is recognizing Her Majesty Queen Elizabeth II, the longest-reigning monarch in British history, with a Tribute Collection Barbie® doll made in Her Majesty’s likeness. 

Celebrating 70 historic years of service, Queen Elizabeth II is the first British monarch to celebrate a Platinum Jubilee. After Her Majesty’s Coronation in 1953, The Queen’s extraordinary reign has seen Her lead with duty, humanitarian efforts and a life of public service, unifying the nation in celebration, reflection, and community.

The Queen Elizabeth II Barbie® doll is instantly recognisable in an elegant ivory gown and blue riband adorned with decorations of order. The tiara is based on Queen Mary’s Fringe Tiara – famously worn by The Queen on her wedding day – and miniature medallions on ribbons are inspired by the Royal Family Orders. The pink ribbon was given to The Queen by her father George VI, and the pale blue by her grandfather George V. The silver brooch pinned underneath the sash represents the Garter Star Brooch, the insignia of the highest order of chivalry in the United Kingdom, the Order of the Garter. 

“Historian and Professor Kate Williams, author of ‘Our Queen Elizabeth’ says: “Queen Elizabeth II’s reign has been one of extraordinary impact, holding a position that few women have. The longest reigning British monarch, and the first to reach a Platinum Jubilee, The Queen has dedicated herself to service and duty and seen the world change immeasurably. In 1952, when she came to the throne, women were not encouraged to work and politicians expressed doubts about a young female monarch – but she showed them wrong, proved herself an adept leader and diplomat. 

As Her Majesty celebrates this milestone jubilee it is wonderful to see an iconic brand like Barbie share important historical female figures impact as leaders, creators and pioneers to new generations”

Queen Elizabeth II Barbie® doll photographed outside Buckingham Palace

Since 1959, the Barbie® brands purpose has been to inspire the limitless potential in every girl and remind them they can be anything. That message has never been more relevant than it is today. Last year, Barbie® launched the Tribute Collection to celebrate visionaries for their incredible contributions, impact and legacy as trailblazers. 

The doll is presented in a box inspired by the styles present in Buckingham Palace, made from a 3D ornate die-cut border which frames the doll, and an inner panel showing a throne and the red carpeting inspired by the Throne Room at Buckingham Palace. The box is printed with a crest-shaped logo and a badge commemorating the 70th anniversary of the Queen’s accession to the throne.

The Queen Elizabeth II doll will be sold in toystores with RRP of R1749.90 starting April 21st, 2022 ahead of The Queen’s Platinum Jubilee Central Weekend between 2nd -5th June 2022.

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