1st for Women Insurance today launches its Generation None campaign, an initiative aimed at eradicating gender-based violence (GBV) to create a safer, more just future for South African women and girls. Taking place throughout the annual 16 Days of Activism, the campaign is premised on the fact that 28,000 girls will be born in South Africa during this period, and asks us to consider ‘How many of them will experience GBV?’ ultimately landing the point that: ‘it’s up to us to ensure it’s none.’
Despite the troubling statistic that one in three South African women will endure gender-based violence in her lifetime, Generation None envisions a future where none of these girls will grow up to be part of that statistic. This future—Generation None—represents 1st for Women’s commitment to a society in which no woman experiences violence simply for being a woman. The campaign calls for all individuals, communities, and corporations to take a stand to make this vision a reality.
“For over 15 years, 1st for Women has been dedicated to fighting GBV and supporting victims through various initiatives and programs. We have raised more than R100 million to support GBV victims and prevention projects, but we know our work is far from over,” said Seugnette van Wyngaard, Head of 1st for Women Insurance. “Generation None is our commitment to amplifying the voices of those fighting for change and creating a safer society for future generations. Together, we can turn ‘1 in 3’ into ‘none.’”
At the heart of Generation None is a vision of a future free from GBV. This mission emphasizes that ending GBV requires a united effort and a firm commitment to ensure:
- No girls born today will ever face gender-based violence.
- No communities will turn a blind eye to this issue.
- No one will tolerate a world in which GBV remains a reality.”
Introducing the Generation None Time Capsule
To mark the Generation None commitment, 1st For Women will be unveiling a symbolic Time Capsule project that allows South Africans to make a tangible commitment today for a future free of GBV. The Time Capsule invites participants to:
- Write a message of hope envisioning a future where no woman or girl will face gender-based violence.
- Share their commitment on social media using the hashtag #GenerationNone, building a collective legacy that promises safety, justice, and freedom for generations to come.
Each message, pledge, and post becomes part of a larger movement, a reminder to future generations that South Africa took a stand against GBV, actively working toward a world in which girls are free from harm and fear.
“This campaign is more than just a vision — it’s our call to action,” added van Wyngaard. “Generation None represents the world we all deserve—one free from violence against women. Together, we can create this future.”
The Generation None campaign ultimately serves as a promise, a responsibility, and an invitation to every South African to take action. Join us in shaping a violence-free world for these 28,000 baby girls, and for every girl yet to be born.
