As much as we hate to admit it, cooler weather has already arrived, and before we know it, we’ll be in the middle of full-blown winter. Winter is the time of year that our hair suffers the most due to the extreme drop in temperature. That’s because exposure to excessive cold can lead to dryness, dehydration, split ends and breakage. And simultaneously, exposure to indoor heating can draw moisture from the skin and hair, also resulting in dehydration.
Between heated indoor spaces and cold air outside, our hair takes a beating. And while winter isn’t anything to dread, it does call for extra TLC and added nourishing ingredients in our haircare regimes.
The best way to increase moisture and hydration, prevent split ends, strengthen hair and protect against damage and breakage is to incorporate a nourishing hair mask into your regime. When applied weekly, consistently, it goes a long way to nourish, protect and restore hair.
Hask has a range of hair treatments designed to do just that. Making use of some of nature’s most nourishing ingredients, there is something for everyone. These are the ingredients we recommend you start using now, to not only prep your hair for the colder months, but also to maintain its health, moisture and shine throughout the season:
Argan oil
High in antioxidants, essential fatty acids and vitamin E, argan oil has been trusted for centuries to nourish, hydrate and protect hair. Nicknamed “liquid gold,” this multi-tasking ingredient is both a moisturiser and a sealant, which means that it has the ability to penetrate the hair as well as lock in moisture by sealing the strand on the surface. If you’re looking for an ingredient that will make your hair softer and more manageable while offering intensely nourishing benefits, argan oil is a great option to try.
Try: Hask Argan Oil Intense Deep Conditioning Hair Treatment (R74.99). Formulated with keratin, this super strengthening and hydrating treatment restores and smooths dry, damaged and over-processed hair. It works hard to restore lost moisture and prevent breakage, all while nourishing the hair to keep it looking healthy and shiny.
Hemp oil
A member of the cannabis sativa species of plant, hemp seed oil is a clear green oil made by cold-pressing hemp seeds. Believed to have many health benefits, hemp seeds are rich in polyunsaturated omega-3 and omega-6 fatty acids. Known to help relieve the symptoms of dry and itchy skin, hemp seed oil has also shown remarkable benefits for the skin on the scalp, and has the ability to promote healthy hair growth, increase shine, moisturise hair and revive damaged hair.
Try: Hask Hemp Oil & Agave Moisturising Deep Conditioner (R74.99). This replenishing treatment provides an instant moisture boost for dry and damaged hair. It is made with organic hemp seed oil to deliver superior humectant properties for your softest, most hydrated hair yet.
Shea butter
A fat derived from the nuts of the shea tree, shea butter is rich in vitamins A and E, as well as essential fatty acids. Not only do these fatty acids help reduce dehydration, but they also minimise frizz and increase manageability. Shea butter is non-greasy, and is known to be an excellent moisturiser for skin and hair. It has the ability to prevent future dryness and damage, as well as restore past and current damage and dryness. It has anti-inflammatory properties and may help reduce scalp irritation.
Try: Hask Shea Butter & Hibiscus Oil Anti-Frizz Deep Conditioner (R74.99). It moisturises and strengthens dehydrated and weak hair and is formulated with an innovative technology that strengthens the hair fibres to reduce breakage.
Keratin
Keratin is a type of protein naturally found in our hair, skin and nails, as well as in the body’s internal organs and glands. It is a protective protein and is the structural building block of the hair. When applied to hair, keratin works by smoothing the cells that overlap to form the hair strands. The hair cuticle (layers of cells in the hair strand) absorb the keratin, resulting in smoother, shinier and more manageable hair. Keratin also has the ability to make curly hair less frizzy.
Try: Hask Keratin Protein Smoothing Deep Conditioner (R74.99). An intense treatment that helps restore moisture to dry and damaged hair. It contains keratin protein to repair damage and prevent breakage and leaves hair shiny and smooth.
Monoi Oil
Monoi has been used for centuries, and originally originated from soaking Tahitian gardenia petals in pure coconut oil. Monoi oil thus offers many of the same benefits of coconut oil. The term “monoi” can only be used for oils that are sourced from the French Polynesian region.
Gardenia petals are rich in vitamin E, an antioxidant that helps promote healthy hair growth and a healthy scalp, while coconut oil is highly moisturising and filled with anti-inflammatory properties. This powerful combination not only helps protect hair from the environment, but also hydrates and nourishes.
Try: Hask Monoi Oil Nourishing Deep Conditioner (R74.99). Suitable for all hair types and designed to restore lost moisture, this intense treatment leaves your hair nourished and revived.
Hask products are available exclusively at Clicks stores.
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