Advice Column, Parenting

3Sixty Biomedicine rallies to #BreakTheSilence in Women’s Month

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This August in a bold effort to stop women suffering in silence from common health issues like infertility, heavy menstrual bleeding and painful menstruation – 3Sixty Biomedicine through their Salome range is shining a spotlight on these conditions and appealing to all South African women and the public to help #BreakTheSilence. While both men and women suffer from various common health conditions, some health issues affect women more frequently and severely. There are also multiple instances where women bear exclusive health concerns, such as breast cancer, cervical cancer, heavy or painful menstruation, menopause, and Polycystic Ovary Syndrome (PCOS). Sadly, some of these health conditions go undiagnosed or are considered too taboo to discuss or find answers to so they are inevitably left untreated. 

“30% of women suffer from often painful and debilitating heavy menstrual bleeding, and one in six couples, which equates to about 8 million people in Southern Africa alone, suffer from some form of infertility. The stats alone tell the story of how prolific these health issues are for women, which in most cases severely impacts their lives on an ongoing basis. Add to that cultural myths, unnecessary shame and stigma and now the Covid-19 pandemic adding yet another layer to the already painful secret that many women suffering with these conditions carry around with them in silence. We believe part of the solution to empower these women and potentially change their lives is to make them realise they are not alone and encourage them to reach out to each other and engage with health experts about what treatment options are available to them – like the Salome range,” explained Walter Mbatha. 

The #BreakTheSilence campaign being rolled out at the start of Women’s Month in August 2020, includes digital, print and TV content starring real women sharing their stories and struggles. Two free consumer-focused webinars are taking place on the 12th and 13th August 2020 at 8pm with medical expert panelists Dr Sindi van Zyl and Dr Lusanda Shimange-Matsose providing hope to women looking for solutions and advice on infertility and menstruation issues.

Salome Fertility was the first of the Salome range to be introduced to the South African market by 3Sixty Biomedicine in early 2020 followed by Salome Heavy Menstrual bleeding and the latest product within the range – Salome Menstrual Pain – only recently launched in late July. The Salome range of products contain natural, plant-based ingredients that are focused on providing treatment to women who suffer from infertility linked to Polycystic Ovary Syndrome (PCOS), heavy menstrual bleeding (Menorrhagia) and menstrual pain or discomfort (Dysmenorrhea).

“We are confident that the strategy to launch these ‘first-ever’ products to the SA market meets real consumer needs and addresses a gap in the market. To launch these products at this time positions 3Sixty Biomedicine as leaders when it comes to female health-related issues and demonstrates our commitment as a business to improve livelihoods and improve lives,” concludes Mbatha.

The products are available online at Takealot.com, 3Sixty Biomedicine’s website or in all Alpha Pharm outlets and pharmacies nationwide. For more information about the Salome range, go to www.3SixtyBiomedicine.co.za  or connect on social media:

Facebook: Salome Range

Twitter: @SalomeRange

Instagram: SalomeRange

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