The issue we face with laundry, is not just having to do it on average 5-7 times a week, but also its impact on the environment. Mainstream laundry detergents and fabric softeners contain harsh chemicals that end up down our drains, polluting our water systems and bleaches, enzymes, strong perfumes and colourants found in many mainstream detergents and conditioners are irritants and contain toxic chemicals linked to allergies.