All the latest fun for your little one

Reimagine play – how a plush toy can help your child with anxiety

Globally anxiety among children is increasing and is a common concern among parents. With today’s fast-paced world and exposure to new challenges, one surprisingly effective simple tool proven to help alleviate a child’s anxiety is the use of plush toys. This is according to Glenn Ambrose, Country Manager for ZURU who says that these soft, comforting companions offer more than just a cuddly presence—they can serve as powerful tools to help children manage their emotions. The World Health Organisation reports that globally, one in seven 10-19-year-olds experiences a mental disorder, accounting for 13% of the global burden of disease in this age group. Depression, anxiety and behavioural disorders are among the leading causes of illness and disability among adolescents, suicide being the fourth leading cause of death among 15–29-year-olds. The rates of stress, fear and loneliness are much higher and they keep growing. Comforting science Research published in the Journal of Child Psychology and Psychiatry found that 40% of children use transitional objects, like plush toys, as a coping mechanism during stressful situations providing a tangible source of comfort that can help reduce feelings of anxiety and improve emotional regulation. A study conducted from 2016 to 2019 at The Centers for Disease Control and Prevention reported that approximately 6 million children aged 3-17 had ADHD, 5.8 million had anxiety, 5.5 million had behaviour problems and 2.7 million had depression. According to experts, weighted plush toys can help ease these stresses and anxieties. It comes as no surprise then that 70% of young children develop connections to toys or blankets. “Weighted plush toys can help with anxiety as the gentle pressure provided by the heaviness of these toys offers a calming effect, similar to the sensation of being hugged or swaddled,” says Ambrose. “This pressure has been reported to promote relaxation and feelings of anxiety or stress.” He continues: “These weighted toys can assist in regulating sensory experiences, providing a calming effect that soothes the nervous system. In addition, these ‘toys’ have the added benefit to aid in better sleep by triggering deep touch pressure.’ The benefits of plushies Plush toys can serve as more than just temporary distractions. It has been reported that plush toys can form part of a child’s routing, which provides them with a sense of predictability. This is particularly helpful if a child is facing life changes like dealing with family transitions like divorce or starting a new school. When a child hugs their plush toy, they experience the same sensation as hugging a parent, these hugs release dopamine and serotonin which in turn releases oxytocin, the hormone associated with bonding and stress relief. These self-soothing techniques provide a physiological response that aids in a child feeling calmer and more secure. Encouraging the use of a plush toy as a comforting tool is a simple yet effective strategy. While parents should seek the advice of a professional in cases of severe anxiety, these plush toys can be an invaluable part of a broader approach. Try the New Hug-a-Lumps ZURU has launched Hug-a-Lumps with eight adorable characters weighing 1.5 kilograms each with a super soft velour plush. These giant plushies give kids and adults alike, an emotional connection of a plush with the calming effect of a big hug. “The Hug-a-Lumps weighted plush stimulates stress and anxiety while stimulating relaxation, provides emotional support, reduces cortisol with an increase in dopamine and aids in focus and concentration,” says Ambrose. “Hug-a-Lumps can be a powerful ally in helping children navigate the complexities of their emotions.” “By providing comfort, a sense of security, and a safe outlet for expressing worries, the Hug-a-Lumps companions can play a crucial role in reducing anxiety and fostering emotional resilience,” he explains. “As parents, recognising the value of such simple tools in our children’s emotional toolkit is key to helping them grow into well-adjusted, confident individuals.”  Hug-a-Lumps are available at leading toy retailers at a RSP of R649 for more information visit: www.zuru.com. 

October 2, 2024

Smart Spending for Tiny Tots: Essential Baby Gear & Development Boosting Toys on a Budget

Welcoming a new baby into the family is an exciting and joyous occasion. To be sure your little one has everything they need for a happy and healthy start, it’s important to invest in high-quality baby gear and developmental toys. Here’s a comprehensive list of must-have items that will support your baby’s growth and provide peace of mind for parents. Developmental Toys Activity Gyms  Activity gyms are perfect baby toys for engaging your baby’s senses and encouraging physical development. Look for gyms that include a variety of textures, colours, and sounds. Features like dangling toys, mirrors, and tummy time mats can provide hours of entertainment and stimulation. Soft Books  Introduce your baby to the world of reading with soft books. These books are designed with bright colours, different textures, and interactive elements like crinkly pages or squeakers. They’re a great way to foster a love of books and reading from an early age. Stackable Toys  Stackable baby toys are excellent for developing fine motor skills and hand-eye coordination. Choose sets that include different shapes, sizes, and colours. As your baby learns to stack and nest the pieces, they’ll develop problem-solving skills and spatial awareness. Musical Toys  Musical toys can help your baby develop auditory skills and a sense of rhythm. Look for toys that offer a variety of sounds and tunes, such as rattles, xylophones, or interactive musical mats. These toys can also be a fun way to introduce your baby to the world of music. Shape Sorters  Shape sorters are classic developmental baby toys that encourage cognitive skills and fine motor development. Choose sorters that feature a variety of shapes and colours. As your baby learns to match the shapes to the corresponding slots, they’ll develop problem-solving abilities and hand dexterity. Baby Gear Essentials Strollers  A good stroller is indispensable for new parents. Look for one that offers a smooth ride, adjustable handles, and a sturdy frame. Features like a reclining seat, ample storage space, and easy folding mechanisms can make outings with your baby more convenient and comfortable. Car Seats  Safety is paramount when it comes to car seats. Choose a model that meets the highest safety standards, with features like side-impact protection, adjustable harnesses, and cushioned headrests. Convertible car seats that grow with your child from infancy to toddlerhood can be a cost-effective option. Highchairs  Feeding time is made easier with a reliable highchair. Opt for a highchair that offers a secure harness, easy-to-clean surfaces, and adjustable height settings. Some models come with removable trays and can be converted into a booster seat as your child grows. Baby Carriers  For parents on the go, a baby carrier is a practical choice. Select a carrier that provides ergonomic support for both you and your baby. Look for features like adjustable straps, breathable fabric, and multiple carrying positions to provide comfort during long walks or errands. Cribs and Bassinets  A safe and comfortable sleeping environment is essential for your baby. Cribs and bassinets with adjustable mattress heights, sturdy construction, and breathable mattress materials are ideal. Some models also offer additional features like rocking or vibration modes to help soothe your baby to sleep. Conclusion Investing in high-quality baby gear and developmental toys is essential for your baby’s growth and development. From strollers and car seats to activity gyms and musical toys, each item plays a central role in providing a safe, stimulating, and nurturing environment for your little one. By choosing the right products, you can be sure that your baby has the best start in life, while also making parenting a more enjoyable and stress-free experience.

August 23, 2024

Meet Eggy Wawa: The Animation and Toy Series to Help Encourage Curiosity

ZURU, one of the world’s largest toy manufacturers has launched a new animation series and toy line, Eggy Wawa, designed to help young kids come out of their shells by encouraging their natural curiosity. The series follows the adventures of four children and Sheldon the elephant, their knowledgeable teacher as they learn and explore with Eggy Wawa, magical eggs that reveal surprises and solutions to all the questions that pop up on their quests. Now available in South Africa, the Eggy Wawa series has debuted on YouTube with 47 episodes and the accompanying toy line features characters from the series. Bringing the on-screen narrative and learnings into real-life play, the themed interactive Eggy Wawa eggs provide quality play and enriching play patterns to build upon the animated storytelling. The surprise eggs feature characters, music and elements from the show and lends itself to varying development stages of infants, toddlers, and pre-schoolers to recreate the adventures seen on screen and to help them learn and play. The themed eggs will be available at leading retailers in South Africa from July, which include the Eggy Wawa, Learn in the Bath, Learn on the Farm and Learn at School. Each of the Eggy Wawa 30cm eggs are filled with toys related to the episodes, including the characters from the animations. For example, the Eggy Wawa Learn in the Bath allows your child to crack open the eggs to discover 19 layers, with the set including a fishing net, to develop fine motor skills, an electronic musical egg to discover dance and movement, ocean creature bath squirters and bath stickers to learn about some of the most common marine animals. The included bubble bath helps bridge daily routines with a fun learning experience. The Eggy Wawa Learn on the Farm brings entertainment to learning with 34 surprises – inside each egg kids can discover an array of farm animal figurines with flashcards to help them explore the world around them and get hands-on with pressing, rolling and moulding farm-themed shapes with coloured dough. The Eggy Wawa Learn at School eggs help teach your child letter, word, number and colour recognition with the flashcards and poster charts. 60 surprises to discover with ABC, number and dough cut outs for hands-on learning in order to boost your child’s fine motor skills. “The content is specifically created for young children with safe and familiar faces guiding kids to try new things.” says Glenn Ambrose, Country Manager at ZURU. “It’s a really cute series and the Eggy Wawa toys are just as cool as the show, with the eggs doing all sorts of fun things while teaching kids valuable lessons.” He adds that the combination of the animation series with a toy range really brings a world of imagination and fun together to capture more of the pre-school market in South Africa. “There are several future animations in the pipeline with toy ranges to match and as a company we’re looking forward to setting new benchmarks in the animation industry, which tell stories that inspire, entertain and educate,” he explains. Watch the Eggy Wawa series free on YouTube and combine with one of the eggs available at leading toy retailers. For more information about ZURU’s products and initiatives, visit the website at www.zuru.com.

August 13, 2024

Toys R Us Brings the Ultimate Pop Culture Shopping Experience to Comic Con

Toys R Us is teaming up Comic Con for the most anticipated pop culture event in April. Headlining KidsCon this year to bring all kids and kidults a five-day extravaganza including an unparalleled shopping experience. Get ready to dive into a world where toys and nostalgia collide. KidsCon isn’t just for the little ones – it’s for all the big kids out there too. A paradise for geeks, casual fans, avid toy collectors, and everyone in between. Picture this: everything you love about pop culture, rubbing shoulders with your favourite comic artists, getting starstruck by film and TV celebrities, and witnessing mind-blowing cosplay creations. Step into a nostalgic paradise filled with beloved brands like Star Wars, Funko Pop Harry Potter, Masters of the Universe, Marvel, and DC Superheroes. It’s like stepping into a time machine of childhood memories! The Toys R Us KidsCon experience is going to be a haven for toy lovers of all ages. From a pop-up shop with all the latest trends and collectibles in the expert Fan Vault selection – a treasure trove of nostalgic goodies that will make your inner child squeal with delight, to gaming and tech and tabletop strategy battles – Pokémon, anyone? “We’re incredibly excited to bring Toys R Us to Comic Con as consumers are driven more than ever by experiences and the collectible toy market is no different,” says Catherine Jacoby, Marketing Manager at Toys R Us. “As an expert toy retailer, we’ve seen first-hand how the Kidult market is booming, with millennials leading the charge.” She notes that ComicCon is the perfect playground for Toys R Us to spread the joy of toys, far and wide. “This platform gives us the opportunity to connect with Kidults, adult collectors and share the fun with children in a meaningful way while igniting their imaginations through play.” “Collectible toys are becoming increasingly popular, especially among young consumers aged 15 to 25 and even upwards of 30 and 55 years of age,” she adds. “The so-called ‘kidults’ are fuelling the rapid increase in collectible toys, which are fast becoming big business.” “Market forecasts predict that the toy collectibles market is only getting bigger and better with recent data suggesting that there is plenty of desire to buy in the kidult marketplace,” she adds. “With continued growth in the segment, toy collectibles are being seen as a lucrative investment.” “The toy market globally is responding and devoting more time to cater for collectors’ interests and we’re very excited as South Africa’s leading toy retailer to be able to offer this both in-store, online and through events like Comic Con,” Jacoby adds. “In addition, popular franchises like Star Wars and Marvel contribute to the appeal among adults with classic brands like LEGO continuing to attract children and adults alike.” According to Market Decipher who recently published an analysis and forecast report on the Toy Collectibles Market, the industry has reached a sales volume of USD18 million in 2021 and is expected to jump to over USD40 million by 2032, resulting in an annual growth of over 10 percent. This in fact, Jacoby says means that the booming growth of the toy collectibles market is supported by better returns than gold, art, and financial securities. “Kidults are now responsible for more than one quarter of toy sales globally,” she says. “Comic Con is for everyone interested in pop culture and toys and aims to bring an unforgettable experience to the Mother City in April and then from the 26thto 29th September in Gauteng,” she says. “We’re buzzing about this partnership, so whether you’re a die-hard collector, a big kid at heart or love toys we’re inviting you to come take a journey with us at Comic Con.” “It’s going to be an adventure filled with nostalgia, excitement, and endless fun,” she concludes. For more information visit: www.toysrus.co.za Comic Con Cape Town, featuring KidsCon, is happening at the CTICC 2, from 27 April to 1 May 2024. Tickets are available from R190 on Howler:https://bit.ly/CCCTTickets_2024

April 10, 2024

Unlock the Magic of Christmas with the 2023 Top Toy Trends

Geoffrey’s Big Book of Toys is Out! 68-page catalogue of dreams with the Top Toys revealed Toys R Us has revealed its expert prediction of all the toys and trends set to be the most popular for this year’s festive season, family play, pop culture, minis and collectibles are all top of the list. Experts at the retailer forecast that the microtrend of minis, nostalgic toys and interactive toys will take top spots with the retailer also predicting that imaginative play and roleplaying toys are set to be huge this year. Recognised globally as the leader in toys, Toys R Us, has spent months sourcing, testing, and predicting trends and have carefully curated an assortment that showcases top toy trends, inspired by popular culture, that stimulate imagination and growth as well as encouraging family and interactive play across several age groups. “This year’s festive season has more ways to play with new entrants and brands as well as different targeted age groups,” says Catherine Jacoby, Marketing Manager at Toys R Us. “We recognise that the holiday season is about bringing the family together and this has been one of the key focuses as we source our ranges.” “Life is busy but the range of family play on offer brings life back to basics with games and puzzles,” she says. “The Twister Air combines family play, getting the body moving with technology while honing gross motor skills and keeping the mind and body active.” Jacoby explains: “Moments in pop culture are shaping the trends, whether its Barbiemania, Disney’s 100th anniversary, the return of the ‘90s with Teenage Mutant Ninja Turtles, Transformers and Sonic the Hedgehog, pop culture is translating to toys in a very engaging way.”  “Consumers are driven more than ever by experiences and parents are looking for value and toys that give their children memories outside of the digital world,” she says. “We’re seeing kids of all ages most interested in quieter and comforting toys or stress-relieving toys that transcend age which we are seeing a rise in this year,” she adds. “This includes LEGO, dollhouses and role-playing games.” She continues: “The trend of creating shows no signs of slowing down as toys like the Kenwood Mixer, which is just like the real thing allow kids to partake in daily meal preparation and learn about healthy living.”  In addition to this she adds LEGO and the Cool Maker Stitch ‘n Sew Style Fashion hitting the top of the wish lists. “It’s safe to say that popular movie franchises and shows will have a benefit to the physical products in store,” she explains. “We certainly can’t overlook Barbie, which has been one of the most popular, prolonged trends of the year and is showing no signs of slowing down.” “We’re prepared for the new generation of Tweens to enter our world as we close the gap and continue to provide kids aged 7-12 years old with opportunities to play,” she says. “We’ve sourced more toys that cater to this demographic, including fidget and sensory toys, collectibles, arts and crafts as well as tech toys.” “The launch of an exclusive brand in WOW generation aspires to the creative, tech and fashion child, while our older aged products in technical remote-control cars, drones and gel blasters will find the tweens outdoors playing longer with new interests,” she explains. “Bitzees is a new and interactive toy which takes virtual pet playing on a handheld gaming device to new levels being one of the most wanted toys for this season.”  She notes that similarly, nostalgia is at an all-time high, look out for re-launches, re-vamps, and twists on toys from the past. “That being said you can expect a full reign of nostalgia with kids and adults alike as Pokémon and the Bitzee Interactive Digital Pet making the top toys list.” “The Y2K nostalgia trend will continue with ‘Kidults’ seeking out toys from their past.” she adds. “Toy purchases this year will go beyond just the kid market into young adults looking to reconnect with their youth, whether it’s collectible figurines, trading cards or blind bags we’re seeing top brands like Pokémon, Mini Brands, Mini Verse and L.O.L Surprise continuing to grow.” “Kidulting is huge and keeps growing, it’s for this reason we have the Toys R Us Fanvault and a lot of what is on the shelves this year are meant for parents and kids to enjoy together,” says Jacoby. “This includes the newest version of Twister and LEGO sets.” Jacoby says that the 2023 most popular toy guide would be incomplete without a mention of Squishmallows, Rainbocorns or Magic Mixes, these interactive toys have been an evergreen trend for the past three years and all of them hit our top toys trend list. “The tiny-fication of everything into collectible mini forms continues unabated. And some of the mega-trends we continue to see are toys that surprise, colour changing toys, pocket size anything and food creation.” She explains that this year parents can expect screen-free toys to top the list of trends and toys that encourage hands-on play and skill building. “We’re so excited to kick off the most magical time of the year with the coolest and most sought-after toys of the season.” “By identifying the top play trends we’re making it easier than ever to find toys every kid will love, spreading joy and delight to families and kids of all ages,” Jacoby explains. “Combined with the launch of the top toys, Geoffrey reveals the ‘Big Book of Toys’, a special bumper gift guide featuring 68 catalogue pages filled with wondrous toys including something for everyone this festive season which will be available in-store nationwide as well as online from the 25th of October.” In addition, Jacoby says, one lucky customer could stand a chance to win their wish list valued at R10,000 by creating their gift registry online at www.toysrus.co.za oR by cutting out their favourite toy from the catalogue, sticking it on the entry form provided and dropping

December 4, 2023

Christmas Gifting – KIDS

www.medhealthsup.com Medi Buddy  – First Aid Buddy for school bag –  me4kidz medibuddy Animal First Aid Kit R122.90 Compact, kids first aid kit perfect for all those little cuts and scrapes. This first aid kit contains 50 items. The plasters are latex free, and all cases are USA-made recycled, lead-free plastic. The Medibuddy has won multiple awards in the juvenile industry over the years and is a top seller. Great for backpacks, gym lockers, purses, glove boxes, baby bags and more. Product Features: Compact size perfect for backpacks, handbags, nappy bags etc. Latex-free plasters Hypoallergenic Earth-friendly Me4Kidz available at Babies R Us online or www.medhealthsup.com Vital Baby® https://vitalbabyshop.co.za  Vital Baby NOURISH Prep & wean – R3,799.00 Steam cook and blend healthy homemade meals quickly for your little one with our NOURISH prep & wean™. Simple and easy to use, the prep & wean™ has three distinct functions and a large 900ml jug capacity to help you through every step of weaning – sterilising, steaming, and blending. Steam mode – cook food efficiently and effortlessly, while also preserving as many vitamins and nutrients as possible. The two-tier design gives you the option to cook two separate foods at the same time – great for steaming different foods that have varying cooking times. Blend mode – Blades that never lose their sharpness can blend all types of food! The five different blending settings allow you to create a range of textures to suit all stages of weaning – from first tastes to big kid meals and beyond. Effortlessly creating smooth purees for early weaning, then chunky textures as your baby develops, while also allowing you to incorporate the nutrients-filled residual water from steaming. Sterilising mode – The effective release of steam means that the prep & wean™ can also be used as a super-quick steriliser for a single bottle, or accessories, proven to kill 99.9% of bacteria in just 8 minutes!  Vital Baby NURTURE™ Advanced Pro UV Steriliser & Dryer – RSP R4699.99 Through innovation and advances in technology, VITAL Baby NURTURE™ Advanced Pro UV Steriliser & Dryer is here, and it’s better than ever. UV sterilisation is proven to be an effective way to kill 99.99% of bacteria, mould and viruses without the fuss of conventional sterilisers that use chemicals, water or heat. Using the latest UV LED technology, this advanced pro UV steriliser kills 99.99% of bacteria and viruses in just 7 minutes.  Sterilise what, we hear you ask? Just about anything that will fit. The advanced pro UV is efficient and versatile and, as there’s no need for water, chemicals or heat, is suitable for use with a wide range of items – from bottles, teats, soothers, toys and breast pumps to small accessories, mobile phones, keys, cosmetic brushes and more… Vital Baby® HYDRATE™ Perfectly Simple Silicone Sipper – R149.50 Everyday basic spout cup, complete with a super-soft, 100% silicone spout. Curved base is specially designed to for little hands to grip easily. Silicone spout is durable and kind to developing teeth & gums. No bells. No whistles. Just perfectly simple. Vital Baby® HYDRATE™ | Sippy Straw Cup 340ml – R142.90 This cup’s silicone straw is gentle on gums and teeth. Cup features a non-spill, easy-clean, 100% silicone valve & straw with hygienic cover. For on-the-go parents and toddlers. Cup is dishwasher and microwave safe. Vital Baby® HYDRATE™ | Big Sipper™ Cup 340ml – R142.60 The vital baby® Big Sipper HYDRATE™ drinking cup with large capacity helps keep your little one hydrated. Cup features a non-spill, easy-clean, 100% silicone valve & spout with hygienic cover. For on-the-go parents and toddlers. Cup is dishwasher and microwave safe. Vital Baby® HYGIENE™ | Super Soft Hand & Face Wipes – R45.10 These hypoallergenic baby wipes are perfect for everyday use at home or when you are on the move to help keep baby clean. Available in packs of 30 wipes, they are ideal to keep in your baby’s changing bag, in the car or at home for when they are needed. It’s a good idea to start teaching your baby the importance of hygiene from an early age and always clean your baby’s hands and face before and after mealtimes – especially on outings, playing with pets or outside. Specially formulated for sticky hands and faces Fresh, fruity fragrance or Fragrance Free Hypoallergenic, Alcohol and Paraben-free Dermatologically tested Vital Baby® NOURISH™ Store And Wean™ | Pots 60ml 6-pack – R166.10 The vital baby® NOURISH™ store & wean™ pots 60ml are perfectly sized for early weaning when only a small amount of food is needed for baby. Our weaning freezer pots enable you to prepare homemade baby food and snacks and store in the fridge or freezer ready for use. The soft bases and sides of these baby food pots make it easy and quick to remove frozen food from the pot. Simply press and pop into your bowl to defrost in the microwave or defrost and feed directly from the pot using baby’s spoon. The secure lids are fully leak-proof to ensure that food is safely stored and kept fresh ready for serving, and the stackable design keeps them stored neatly in the fridge or freezer. Vital Baby® NOURISH™ snack on the go™  – R134.00 Snack-time is super-fun with the vital baby® NOURISH™ snack on the go™ Perfectly sized for little hands to reach their food through the soft silicone slatted lid, the easy access and non-spill lid design of our snack on the go™ makes baby self-feeding snacks simple and less messy for your little one. The Snack On-The-Go easy to hold handles are carefully designed to be comfortable and perfectly curved to fit tiny hands, and the fresh seal lid helps to keep contents hygienically locked away until your little one is hungry for more! Babies and toddlers love to feed themselves, and with its large storage capacity the vital baby® NOURISH™ snack on the go™ is the ideal toddler snack-time must-have for independent feeding, or as a baby-led weaning accessory. Perfect for when out and about on family

December 1, 2023

The benefits of mouthing toys

If you have found yourself horrified by what your growing baby or toddler are putting in their mouths – you are not alone! All children go through a mouthing phase, where they seem compelled to put things in their mouths. There are different reasons, benefits and downsides to this.

November 22, 2023

When to Start Tummy Time

Start slow, mix it up, and more ways to get your baby to love tummy time. Thanks to the “Back to Sleep” campaign, which urges parents to place babies on their back for naps and nighttime, rates of SIDS (Sudden Infant Death Syndrome) have declined significantly. But this practice has also led to an increase in plagiocephaly, when there are flat areas on an baby’s head due to lying on her back for too long. The fix: tummy time, which gives your baby a chance to develop her neck and arm muscles and view the world from a new perspective. “This activity takes pressure off the back of the head and allows babies to look from side to side so they can maintain full range of neck motion,” explains Andy Bernstein, MD, a pediatrician in Evanston, IL. It also lets them work on their arm strength which they’ll need when they’re ready to roll over and crawl. Of course, since she’s not used to this position, your baby may end up red-faced and grunting at first. Here’s how to make tummy time more fun for both of you: Choose the right time for tummy time That usually means she’s in a good mood, has been fed, and is well-rested. Many parents have found their babies to be most receptive after a diaper change, bath or nap. Wait about an hour after the last feeding so she doesn’t spit up from the pressure on her belly. Start slow There’s no need to put babies on their bellies until they can’t stand it anymore, reminds Bernstein. Start slowly by putting her in this position for just a few minutes at 1 or 2 months of age, when babies are beginning to hold their heads up. As your baby’s neck and upper body control improves, gradually increase the amount of time spent on her belly. Make her comfy A baby’s head is larger in proportionate size to her body, so you’ll notice it can be hard to hold her noggin up for very long. Because tummy time can be awkward, you might try adding a bit of padding for her comfort. Alanna Levine, MD, a spokesperson for the American Academy of Pediatrics who practices in New York and New Jersey recommends starting babies in a ‘superman’ position over a pillow. “This helps infants to gradually develop the strength to hold their heads up,” she adds. You can also try a rolled-up baby blanket under your child’s chest, increasing the size of the roll as she grows and gets stronger. This bit of padding also frees up her hands to reach out and hold toys. Keep tummy time fun Make tummy time more enjoyable by having a few playthings on hand. You might also try getting down to your baby’s level so the two of you are eye to eye. “Make it as interactive as you can by showing your baby how it feels to roll over and stretch for nearby toys,” suggests Bernstein. Sing, smile or talk to keep your baby’s attention and place rattles, teethers or a baby-safe mirror within her reach in order to lengthen the play time. And don’t forget to share your tot’s excitement and praise her efforts when she actually grabs hold of a toy. Mix it up Tummy time doesn’t always have to occur on the floor. Change up the scenario by lying on your back and putting your baby tummy-side down on your stomach or chest. Meet her gaze and encourage her to look up. You can also give her neck muscles more of a workout by moving a toy in front of her, starting at eye level and then slowly raising it upward and side to side. “Engage in this activity as much as you can,” says Levine. A couple of sessions every day should do the trick. A great product to help promote tummy time is the Rainforest™ Music & Lights Deluxe Gym With a third play setting and more than 10 toys & activities, the Fisher-Price® Rainforest™ Music & Lights Deluxe Gym keeps baby busy as a bee, at home or on the go! The rainforest comes to life with music, lights and nature sounds that respond to baby’s movement.  During lay & play time, hanging activity toys & motion-activated music encourage teeny-tiny ones to reach, bat & play…hello, toucan! Lower the toys or move them to the soft deluxe mat to encourage baby to push up for tummy time fun! Sweet details, including a soft, satiny mat border and large crinkle leaf, offer sensory development as your little one plays. And, for extra on-the-go fun, remove the take-along toucan, which features up to 20 minutes of music in the long-play setting as well as cool, color-changing lights! Go wild, baby! Deluxe newborn gym with 10+ toys and activities and a removable, take-along toucan with music and dancing lights Three ways to play: Lay & play, tummy time and take-along Responds to baby’s movement with music and lights in short-play setting Up to 20 minutes of music in long-play setting! Removable, take-along toucan – press its wing or give it a gentle shake to activate tunes & lights Link toys to mat or giraffe to encourage baby to push up on tummy Repositionable toys: Soft monkey, mirror, soft jingle lion, rollerball snail, clacker zebra and more! Satiny butterflies dangling overhead move at baby’s touch Baby’s kicks and motion activate fun sound effects and musical ditties Interactive toys, sounds, colors and textures help give baby’s sensory development a boost

October 30, 2023

Supporting Your Child’s Free Play

Play skills, similar to other developmental skills, progress in complexity with time and practice. Caregiver support and their role in nurturing a child’s free play skills changes and evolves throughout the play stages. Free play allows for the development of various physical, cognitive, language and socio-emotional skills, but also contributes greatly to children’s health and well-being.   Free play, with minimal adult interference, will provide them with the opportunity to work on various skills including: problem solving, creative thinking, flexible thinking, initiative and grit, self-regulation skills, working memory, sustained focus, physicality and can provide them with an opportunity to have some quiet time to soothe and calm themselves. Free play with a playmate can further see them developing various socio-emotional skills including: self-expression, negotiation, compromise, perspective taking and empathy. Important skills for the future, wouldn’t you say…? Some children are natural players, skilled at independent free play and can shift easily between free play, screens and other home activities and tasks. Other children, however, may need more support and guidance to help them to play more independently and become captains of their own play adventures. During free play a child can create, direct and adapt the play activity and play script as they engage in their play adventure. Free play is intrinsically motivated, spontaneous, not limited by a certain set of rules or directives and not necessarily reality bound.  If you have a little one that requires support in developing their free play skills, have a look at some of my top tips for free play: Make free play part of your daily routine. Create a safe and calm play space, preferably screen free, that won’t interfere with the flow of their play. Don’t overwhelm with too many toys and objects. Rotate items in boxes and containers, keep a few favourites close and include open ended toys and objects, such as wooden blocks or empty boxes. After your child chooses a play prompt (or you have provided them with a few choices), allow them time and space for their idea to form. Don’t be too quick to offer your own ideas and try to limit the “adult agenda” when it comes to free play. Offer encouragement and support, but try not to ask too many questions at the start while their idea is developing. Children need a longer time to process information and for their ideas to take shape. Asking too many questions too early on may discourage them. For more tips, information and demonstrations on developing and supporting play throughout the play stages as well as other areas of child development, come join our online PlayMore platform. Visit: www.playmoreot.com or our social media platforms @playmoreot on Instagram and Playmoreot on Facebook for more information. Let’s PlayMore! Anandé from PlayMore 

September 7, 2023

Learning Through Play – The Benefits of S.T.E.A.M Toys

As parents, we all want our children to grow up with a lifelong love for learning and fun. One of the best ways to foster this is to encourage a child’s natural curiosity by learning through play.  Science, technology, engineering, art, and mathematics (S.T.E.A.M) toys have been proven to simultaneously strengthen these skills while providing a unique opportunity to understand how all the disciplines interact and instilling a love of learning that aids in skill development, creativity and problem-solving. Child psychologists and experts agree that early childhood is the best time for children to be exposed to these concepts and that strengthening learning through play in early childhood is vital to activate their interest in these subjects by introducing these concepts from a young age. “It’s never too soon to expose young kids to S.T.E.A.M-related concepts through play,” says Catherine Jacoby, Marketing Manager at Toys R Us. “S.T.E.A.M toys are excellent tools to introduce your little one to the fundamental concepts of science, technology, engineering, art and maths and provide a variety of opportunities for hands-on learning.” She says that playing with S.T.E.A.M toys can be a great way to encourage your child’s natural curiosity. “During the formative years, the development of cognitive skills, emotional well-being, social competence and sound physical and mental health builds a strong foundation for success well into the adult years.” According to UNICEF, play is an essential strategy for learning, the early formative years really matter. “Scientific research over the past 30 years has taught us that the most important period of human development is from birth to eight years old,” comments Jacoby. “While learning takes place throughout life, early childhood learning through play is one of the most important ways in which young children gain essential knowledge and skills,” she explains. “It’s for this reason that learning opportunities that promote play, exploration, hands-on learning is at the core of a young child’s development.” Jacoby adds that S.T.E.A.M toys are designed to encourage active and interactive engagement. “They inspire children to discover more about the world and themselves about active play, which means children interact with the toys in a whole new way.”  S.T.E.A.M. toys are not only fun, but they also help in four key developmental areas such as confidence, critical thinking, creativity, and collaboration. “These focused activities provide children with plenty of opportunities for creative thinking, which helps them develop skills in the areas of problem-solving, spatial reasoning, engineering concepts, and more,” she adds. She says that popular S.T.E.A.M. toys include those that allow children to: explore space, learning cause and effect, discovering the body, experiencing how nature grows and visualising complicated physics concepts.”  In addition to these concepts, some of our most popular S.T.E.A.M toys include: Science:   Orboot Dinos AR Globe by PlayShifu:  Technology: Educational and Bilingual Laptop French/English:  Engineering:  Alexander Constructor Vehicles and Robots:  Art: Re-Cycle-Me S.T.E.A.M Collection Science:  Maths: Monopoly:   For more information visit: www.toysrus.co.za

August 11, 2023

Hot Wheels Skate Launches Exciting New Range in South Africa

The recent global launch of Hot Wheels Skate has created enormous excitement as new and old skating fans race to learn how to pull off all the best tricks on a Hot Wheels Skate fingerboard. Launching at the Ballito Bowl in Durban, in partnership with the Ballito Pro 2023 Skate Jam, a stunting and skating competition which forms part of the season’s hottest winter festival on the shores of the world-famous Willard Beach, Hot Wheels will further its mission to inspire fingerboard enthusiasts of all levels to ignite their challenger spirit and skate the impossible with no limits or rules. In 2022, Hot Wheels Skate began its partnership with Tony Hawk, the legendary skateboarder, entrepreneur and founder of The Skatepark Project, a non-profit organisation that helps underserved communities create safe and inclusive public skateparks for youth, by launching a wide range of fingerboards with unique designs. Created by the Hot Wheels design team in collaboration with Tony Hawk, Hot Wheels Skate also includes replications of some of Tony’s most famous board designs. “It’s incredible to have a brand like Hot Wheels Skate involved in the 2023 edition of the Ballito Pro Skate Jam. Partnering with an iconic brand, can only push Skate to new levels,“ said event organiser Markus Museler from Old School Productions. “Hot Wheels Skate aims to inspire the next generation of skaters in South Africa through kid-friendly events, engaging content, and innovative products. Kids can show off their amazing skills and perform gnarly stunts on the latest Hot Wheels Skate playsets,” says Bryan Nicolau, Brand Manager, Hot Wheels South Africa. The Hot Wheels Skate product line, which will be on-site at fingerboarding play tables during Ballito Pro 2023 Skate Jam, is another demonstration of the brand’s growth and expansion as Hot Wheels fuels the next generation of passionate action sports athletes with products, competitions and content. The line features a wide range of fingerboards with unique designs and attachable shoes, along with out-of-this-world skatepark playsets. The latest Hot Wheels Skate set includes the awesome Octopark Skate Set where kids can drop in off a giant octopus head and launch into an epic fingerboard ride that features grind rails, vert quarter-pipes and a chomping shark surprise. Hot Wheels Skate is available in all leading retailers nationwide. 

July 21, 2023

5 Facts You Didn’t Know About the New Barbie Dreamhouse 


The new Barbie Dreamhouse is a highly anticipated item this year, that is already a hit with kids and parents, for all the right reasons. Behind the stylish designs and integrated play opportunities are incredible benefits and features that we don’t always see or know about… So, here are 5 interesting facts about the new Dreamhouse that you didn’t know: It is a symbol of childhood dreams. The new Barbie Dreamhouse is a symbol of childhood dreams for many children. It promotes creativity as it’s a place where they can imagine themselves as anything they want to be, from a doctor to a fashion designer, and everything else in between. By creating their own scenarios, children develop critical thinking skills, learn to think outside the box, and practice social interactions with their dolls, fostering empathy and emotional intelligence. The Dreamhouse can help children develop their fine motor skills, and a sense of autonomy, personal expression, and decision-making skills. As they experiment with the customisable design, children develop their sense of style, spatial reasoning, and the ability to make independent decisions. The Dreamhouse includes educational elements, such as mini science or art stations, sparking curiosity and a love for learning in children while they play. It also features a dedicated space for storytelling, inspiring children to create and share their narratives, enhancing language skills, their vocabulary, narrative structure, and communication skills, boosting their confidence in expressing ideas and engaging with others. The Dreamhouse encourages doll play, which can also help children develop their social skills, their emotional intelligence, and their self-esteem. Doll play can also help children learn about empathy, compassion, and responsibility. By engaging in cooperative play, children develop important social skills such as communication, negotiation, and teamwork, building friendships and fostering a sense of community. It can also help them learn about different careers and different cultures and promotes diversity and inclusivity by featuring dolls of various ethnicities, body types, and abilities, helping children embrace and celebrate differences. Through play, children learn about diversity and develop acceptance, respect, and understanding for people from different backgrounds, cultivating a more inclusive and compassionate mindset. If you are looking for an iconic item that will provide your child with hours of fun, learning and personal growth, the new Barbie Dreamhouse is the ideal option. It is sure to become more than a cherished childhood memory. 

July 14, 2023

Did you know that Monster Trucks are empowering and therapeutic? They are! Here’s why

Have you ever considered that playing with Hot Wheels Monster Trucks is not only fun, but also a beneficial activity for your kids? Monster Trucks can be an excellent stress reliever for your child. The feeling of control they have over the truck and the power it possesses can be empowering and therapeutic. It can help them blow off steam and ease any pent-up frustrations they may be feeling.  Monster trucks can also be a great way for your child to get some exercise and fresh air. Running around, pushing, and pulling the truck, and playing in the dirt can help them burn off some calories and improve their cardiovascular health. Plus, getting outside and soaking up some Vitamin D from the sun can boost their mood and immune system.  The physical benefits of playing with monster trucks can also help your child develop problem-solving skills. As they navigate obstacles and create their own jumps and ramps, they’ll start to develop critical thinking and spatial reasoning abilities. They’ll also learn how to adjust and adapt their strategy as they encounter new challenges.  Hot Wheels Monster Trucks can help improve your child’s hand-eye coordination. Manoeuvring the monster truck around obstacles and slamming it into things takes a lot of precision and control. Over time, they’ll develop better hand-eye coordination and fine motor skills, which can transfer to other areas of their life, like sports or playing musical instruments.  Also, they can be a great way for your child to bond with friends and family. Whether they’re competing in races, creating obstacle courses, or just smashing things together, the stress relief, shared experience, and light mood around playing with monster trucks, in general, create connections that benefit everyone as they create lasting memories.  So, why not consider adding monster trucks to your child’s playtime activities? Let their imaginations come alive and conquer any obstacles in their way while they get some exercise, improving problem-solving and hand-eye coordination skills. Sounds like the ultimate birthday gift. 

June 19, 2023

How to Stimulate your child’s Creativity & Fine Motor Skills

The Build and Tumble Table is an exciting new toy from MEGA that offers a unique and innovative way for children to engage in block-building fun. Little builders can get creative when they build on the table. Then, they can press the buttons to activate the tumble features, knocking down their creations. Designed for kids aged 1 to 5, this table is perfect for parents who want to share in the joys of building with their little ones.  The MEGA Build and Tumble Table is Ideal for little hands, these blocks are easy to grip and easy to stack, helping to develop fine motor skills, creativity and imagination. Made with high-quality materials that are built to last, ensuring that it can withstand even the most energetic and enthusiastic builders, the Build and Tumble Table has a bright and colourful design, sure to capture the attention of young children, encouraging them to engage with the toy and explore their imaginations. Developing Fine Motor Skills The MEGA Build and Tumble Table is an excellent tool for developing fine motor skills in young children. By manipulating and placing the blocks on the table, children are able to develop their hand-eye coordination and fine motor control, which are essential skills for their overall growth and development. Exploration of Critical Thinking In addition to developing fine motor skills, the Build and Tumble Table also encourages critical thinking and problem-solving in young children. By providing them with a variety of different shapes and sizes of blocks, children are able to explore different ways of combining and arranging them, developing their spatial awareness and critical thinking skills. Boosting Imagination and Stimulating Creativity Perhaps one of the most significant benefits of the MEGA Build and Tumble Table is its ability to stimulate creativity and imagination in young children. With its endless possibilities for building and exploring, children are able to let their imaginations run wild and create a wide range of different structures and designs. By allowing children to experiment with different colors, shapes, and sizes of blocks, the MEGA Build and Tumble Table encourages them to think outside the box and explore new and exciting ways of building and creating. This then helps to boost their confidence and self-esteem, allowing them to feel proud of their creations and eager to continue exploring and building. The Build and Tumble Table from MEGA is an excellent tool for parents who want to engage in block-building fun with their children while helping them to develop critical skills and is available at leading retailers nation-wide. 

June 15, 2023

The Importance of Self-Expression for kids

Self-expression is the way of showing who you are to the world, and it’s important to celebrate that uniqueness. When you express yourself, you show the world what you’re passionate about, what you stand for, and what you believe in. This can help you connect with others who share similar interests and values, and it can also help you feel more confident and empowered. However, self-expression can sometimes be difficult, especially for teens who are dealing with a variety of challenges. Some of the most common issues that teens face are: Bullying: Many teens experience bullying, either in person or online. This can make them feel isolated and alone, and it can also damage their self-esteem. Body image: Teens are often self-conscious about their appearance, and this can lead to negative feelings about themselves. Academic pressure: Teens are under a lot of pressure to perform well academically, which can be stressful and overwhelming. Family problems: Many teens come from families that are struggling with issues such as divorce, substance abuse, or financial problems. Mental health issues: Depression, anxiety, and other mental health issues can be especially difficult for teens, who may not know how to cope with these feelings. Unfortunately, some teens may feel so overwhelmed by these challenges that they consider suicide. It’s important to recognize the warning signs of suicide, such as talking about suicide, withdrawing from friends and family, and giving away possessions. If you or someone you know is experiencing these warning signs, it’s important to seek help immediately. One way to prevent suicide is to encourage self-expression. When teens feel free to express themselves, they are less likely to feel isolated and alone. Here are some ways to encourage self-expression: Encourage creative expression: Whether it’s through art, music, or writing, creative expression can be a powerful way to express emotions and connect with others. Listen actively: When teens feel heard and understood, they are more likely to open up and express themselves. Provide a safe space: Teens need a safe and supportive environment where they can be themselves without fear of judgment or ridicule. Celebrate uniqueness: Encourage teens to embrace their individuality and celebrate what makes them unique. As kids grow older, exposing them to inclusive content and products like Monster High enables them to recognise that each of us is unique, and learn to embrace what makes them special. Dealing with self-esteem or mental health is always a challenge, but cultivating an inclusive system of engagement and play is one way to create a more supportive and accepting world.

June 8, 2023

My First Barbie, the first-ever Barbie doll specifically designed for preschool-aged children

Toy manufacturing giant, Mattel, has announced the launch of its latest creation: My First Barbie. Since 1959, Barbie has been inspiring children with toys that encourage imagination, expression and discovery through play and this year’s line is no exception. This year, Barbie is introducing a brand-new innovation in the dolls category that will change how preschool aged children play and interact with Barbie as a character. My First Barbie, the first-ever Barbie doll specifically designed for preschool-aged children.  The My First Barbie doll features the same look and feel that Barbie fans know and love but is updated with large accessories, easy-to-dress Velcro fashions and a larger, soft doll body made for smaller hands and growing imaginations. The My First Barbie line includes easy-to-play accessories such as fashion packs, pets, bedroom playset and a teatime playset, all made for younger fans to expand storytelling themes young kids love. The doll that boasts an array of unique features which make it perfect for little hands. My First Barbie doll is larger than a standard Barbie doll, standing at 34,29 CM compared to the standard 29,21 CM. From its soft and huggable body to its large, easy-to-style hair, My First Barbie is built for the perfect playtime experience. Mattel recognises that young children need toys that are easy to handle and safe for them. That’s why My First Barbie is made with non-toxic materials that have been tested and approved for children aged three years and above. This means that parents can rest assured that their child is safe while they play with My First Barbie. But My First Barbie is not only safe for children to play with, but it also offers many unique benefits. For starters, My First Barbie promotes imaginative play and creativity. Children can create their own storylines and scenarios, and the doll’s versatile hair allows them to try out different hairstyles. This helps develop fine motor skills and hand-eye coordination. My First Barbie’s colourful outfit also provides visual stimulation and encourages children to explore different colours and patterns. My First Barbie’s smaller size is perfect for little hands and makes it easy for children to carry her around wherever they go. The Mattel Global Consumer Insights team conducted an exploration on what parents look for in a doll for their preschool-aged children. The research showed that while many parents want to buy Barbie dolls for their preschool-aged daughters, some feel like their daughters aren’t old enough to play with the standard sized Barbie doll given their currently dexterity. Preschool-aged kids want to brush hair, change outfits, and tell stories but may require help from an adult with the traditional Barbie scale. In fact, nearly 60% of parents who had not yet purchased Barbie dolls for their 3-year-old daughters cited concerns with dexterity.* Based on description alone of the My First Barbie doll, 94% of parents were interested in purchasing the doll for their daughter.*  Parents also indicated that they are likely to choose a toy for their daughter based on a favorite character, and this ‘favorite’ status is often driven by content exposure.  This finding led to the creation of My First Barbie YouTube content, the first Barbie animated special designed for preschoolers. Inviting younger kids to ‘meet’ Barbie and be introduced to her inspiring world. In addition to its unique features, My First Barbie also has an affordable price point, making it a great option for parents who want to introduce their child to the wonderful world of Barbie without breaking the bank. This new doll is sure to bring joy and delight to any child’s playtime, while also providing a safe and educational experience. You will see the smile on your child’s face grow as they begin their journey into imaginative play!

June 7, 2023

The Importance of Nurturing Play for Children

Play is an essential part of childhood, and it plays a significant role in a child’s development. Research has shown that play helps children learn and develop a variety of skills, including problem-solving, creativity, communication, and social skills. Additionally, play helps children develop physical strength, coordination, and balance, which are all essential for healthy growth and development. Nurturing Play and Its Benefits Nurturing play is a type of play that focuses on building relationships, strengthening communication skills, and encouraging social interaction. It involves activities that encourage collaboration, cooperation, and empathy, such as group games and role-playing. Nurturing play helps children develop important social skills, such as sharing, taking turns, and resolving conflicts. It also helps children build confidence, self-esteem, and a sense of belonging. Preparing Children for the Future Play not only benefits children in the present, but it also prepares them for the future. As children grow and develop, they face increasingly complex challenges and situations that require critical thinking, problem-solving, and communication skills. By engaging in play, children develop these essential skills, which will help them navigate the challenges of adulthood. Also, play helps children develop a love of learning and a sense of curiosity, which are essential for lifelong learning. By fostering a love of learning in childhood, we prepare children for a future where they will need to continuously learn and adapt to new situations and technologies. Play is an essential part of childhood, and it plays a significant role in a child’s development. One example of nurturing play is My Garden Baby, toys designed to encourage imaginative play and social interaction. With My Garden Baby, children can use these toys to create their own stories and scenarios, encouraging creativity and imagination. They also promote social interaction, as children can play together and collaborate to create their own imaginative worlds.  Nurturing play, in particular, helps children develop important social skills, such as sharing, taking turns, and resolving conflicts, while also building confidence, self-esteem, and a sense of belonging. By engaging in play, children develop important cognitive and physical skills, as well as a love of learning and curiosity that will serve them well in the future. So, let’s encourage our children to play and explore the world around them, and let’s nurture their imaginations and creativity, as they prepare for the future.

June 2, 2023

Mattel Announces New Product Collection to Celebrate “Barbie™ The Movie”

Mattel, Inc. (NASDAQ: MAT) announced today a new collection from across the portfolio of Mattel brands inspired by the highly anticipated “Barbie The Movie”. Created in partnership with Warner Bros. Pictures, Barbie The Movie debuts in theaters nationwide on July 21st.Fans can now take home a part of Barbie The Movie and play out even more stories with toys from brands including UNO®, Hot Wheels®, Fisher-Price®, MEGA™, and Barbie. The line of “Barbie The Movie” dolls features look fans will see in the movie, reflecting the signature styles of Barbie, Ken, and new characters as they traverse through Barbie Land and beyond. The collection emulates the Barbiecore™ and Ken-ergy™ felt in the feature film, from their first-look outfits to the matching sets worn in the movie. The collection features several recognizable and must-have accessories, including a mini replica of Barbie doll’s iconic three-story Dreamhouse™ from MEGA and a stunning pink RC Corvette® from Hot Wheels. “Barbie The Movie is a monumental moment for the brand, and we cannot wait for fans to experience Barbie like never before on the big screen,” said Lisa McKnight, Executive Vice President, and Global Head of Barbie & Dolls, Mattel. “The new line of Barbie The Movie Mattel toys perfectly captures the fun and joy of Barbie that is at the heart of the film. This collection allows fans of all ages to celebrate their favorite characters and scenes from the movie. What an incredible way to kick off the summer of Barbie!” Barbie The Movie doll line includes:   Barbie The Movie Doll Pink Gingham Dress: Models a vintage-inspired pink and white gingham dress, complete with daisy chain necklace and pastel pink heart-adorned pumps. Barbie The Movie Ken Doll Pastel Stripe Matching Set: Wears a beachy, pink and mint green striped matching set with surfboard in tow. Barbie The Movie Doll Plaid Matching Set: Touts an impeccably coordinated three-piece matching pastel plaid set with puffy skirt, cropped jacket, and matching blouse. Barbie The Movie Ken Doll Denim Matching Set: Clad in an all-Demin look with an open vest and matching light wash jeans, featuring a glimpse of iconic Ken boxers. Barbie The Movie Doll Gold Disco Jumpsuit: Shines in a sequined disco jumpsuit featuring big disco hair, metallic jewelry and golden heels. Barbie The Movie Doll Pink Western Outfit: Wears an eye-catching, Western-themed matching pink denim vest and flare jeans with a cowboy hat and boots. Barbie The Movie Doll Gloria Pink Power Pantsuit: Looks fierce in a three-piece pink suit featuring satiny blazer, matching blouse, and pinstriped trousers with fashionably split cuffs.   Barbie The Movie Ken Doll Gold and White Disco Tracksuit: Embodies luxe quality and casual style in a white tracksuit with metallic gold color-blocked sleeves and a shiny “K” accent to add star power to the ensemble.   Barbie The Movie Doll President in Pink and Gold Dress: Wears a full, satiny gown that features a sparkly off-shoulder bodice and shimmery gold accents that trail down her skirt.   Barbie The Movie Fashion Pack: Includes three iconic Barbie outfits from the movie: a blue and white sundress, gingham pink blouse and short set, and dreamy pajama outfit.  Barbie The Movie Pink Corvette Convertible: Featuring a curvy retro silhouette and pink paint job, with film-inspired details like white wall tires and chrome rimes. Along with Barbie items inspired by the characters in “Barbie The Movie,” Mattel is also releasing a collection of products celebrating the live action feature film across the larger Mattel portfolio, including: UNO Barbie The Movie: Deck features graphics inspired by characters and scenes from Barbie The Movie – including a special “Played With Too Much” rule that will have players both discarding and drawing cards. Little People Collector Barbie The Movie: Bringing four of the film’s iconic characters down to Little People figure size and styled in memorable outfits including Barbie, President Barbie, Ken, and Gloria. Barbie The Movie MEGA Dreamhouse: Buildable replica of Barbie’s iconic 3-story DreamHouse as seen in the film, including spiral staircase, pool, and slide. Barbie The Movie Hot Wheels RC Barbie Corvette: Radio-controlled 1956 Corvette Stingray that can fit two Barbie dolls to create authentic road trips with Barbie. Barbie The Movie Hot Wheels Die-Cast Pink Corvette in 1:64 Scale: Features Barbie deco – in Barbie pink – as a Hot Wheels 1:64 scale die-cast car. The Mattel collection of “Barbie The Movie” products, available in collectible packaging, will be at selected South African retailers nationwide from Mid-June. In continued celebration of “Barbie The Movie,” Mattel will also be releasing an array of movie-themed products with over 100 brand partners across fashion, beauty, accessories and more starting this month.

June 2, 2023

Barbie® Introduces Its First Doll with Down Syndrome, Further Increasing Representation in the Toy Aisle

Mattel, Inc. today announced the addition of a Barbie doll with Down syndrome, created to allow even more children to see themselves in Barbie, as well as have Barbie reflect the world around them. The Barbie doll with Down syndrome is meant to inspire all children to tell more stories through play.  “As the most diverse doll line on the market, Barbie plays an important role in a child’s early experiences, and we are dedicated to doing our part to counter social stigma through play,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel. “Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves. Doll play outside of a child’s own lived experience can teach understanding and build a greater sense of empathy, leading to a more accepting world. We are proud to introduce a Barbie doll with Down syndrome to better reflect the world around us and further our commitment to celebrating inclusion through play.”  To ensure the doll accurately represents a person with Down syndrome, Barbie worked closely with the National Down Syndrome Society (NDSS). NDSS empowers individuals with Down syndrome and their families by providing resources, driving policy change, engaging with local communities. NDSS’s guidance and real-world experiences informed the design process from start to finish, including the dolls sculpt, clothing, accessories, and packaging. The close partnership ensured the Barbie team celebrated individuals with Down syndrome through a doll that would immediately connect with the community. “It was an honor working with Barbie on the Barbie doll with Down syndrome,” said Kandi Pickard, NDSS President and CEO. “This means so much for our community, who for the first time, can play with a Barbie doll that looks like them. This Barbie serves as a reminder that we should never underestimate the power of representation. It is a huge step forward for inclusion and a moment that we are celebrating.” To celebrate the launch of the doll and to advocate for inclusion, visibility and understanding of people with Down syndrome, European ambassadors have joined Barbie to celebrate this important moment for the community. These include; Ellie Goldstein, Model (UK)1, Éléonore Laloux, City Counsellor & Author (France)2 and Enya, Model & Influencer (Netherlands)3 who have been captured in celebratory images and video, as they see the doll that represents them for the first time. The trio shared what this means for them and children just like them across the world.  Enya, from Netherlands said “As a child Barbie was a huge part of mine and my sister’s childhood, so the fact that there is now a Barbie that looks like me and that I can identify with is indescribable. It is so important that children become more aware about diversity and inclusion from a young age, showing there is not one ideal image. That you, I, and everyone, can be included, we are all beautiful, and that Down syndrome is a part of us, society, and the world.” Ellie Goldstein, from the UK said “I am so happy that there is a Barbie with Down’s syndrome. Seeing the doll, I felt so overwhelmed – it meant a lot to me and I’m so honoured and proud that Barbie chose me to show the doll to the world. Diversity is important to me as people need to see more people like me out there in the world and not be hidden away.” Counseled by NDSS, Barbie was purposeful with every design choice for the doll, including:  Sculpt: This doll introduces a new face and body sculpt to be more illustrative of women with Down syndrome, including a shorter frame and a longer torso. The new face sculpt features a rounder shape, smaller ears, and a flat nasal bridge, while the eyes are slightly slanted in an almond shape. The doll’s palms even include a single line, a characteristic often associated with those with Down syndrome.4 Fashion & Accessories: The doll’s puff sleeved dress pattern features butterflies and yellow and blue colors, which are symbols and colors associated with Down syndrome awareness. The doll’s pink pendant necklace with three upward chevrons represents the three copies of the 21st chromosome, which is the genetic material that causes the characteristics associated with Down syndrome. The three chevrons, or arrows, are a symbol that unites the Down syndrome community and are meant to represent “the lucky few” who have someone with Down syndrome in their life. Orthotics: The Barbie Fashionista doll with Down syndrome also wears pink ankle foot orthotics (AFOs) to match her outfit and her sneakers tout a zipper detail. Some children with Down syndrome use orthotics to support their feet and ankles, and NDSS provided a box of orthotics to serve as real-life inspiration for the ones this Barbie Fashionista is wearing, matched to her outfit and the bright colors in her design. Children’s early experiences help shape their thoughts and perceptions – and Barbie can play an important role in this process. When a child plays with Barbie, they play out their dreams and imagine they can be anything. Doll play has an incredible purpose during key developmental stages as it may help set children on a course for success by allowing them to develop empathy – fueling social skills needed to excel as they imagine their futures with an equal playing field5. The Barbie doll with Down syndrome allows more children to see themselves in Barbie as well as the world around them, which can help foster a sense of inclusivity.   Barbie is the most inclusive doll line on the market – with over 175 looks offering a variety of eye colors, hair colors and textures, body types, disabilities, and fashions to tell more stories. Barbie has introduced dolls with vitiligo, dolls that use a wheelchair or a prosthetic limb, a doll with hearing aids and a doll without hair. This year, Barbie is continuing to

May 2, 2023

How Multifunctional Toys support Creativity, Learning & Problem-Solving

The educational value of toys are easily overlooked because playing, as an developmental activity, is not supported by traditional educational models, but it’s been proven that multifunctional toys stimulate a child’s development and brain function more than you know. Music, art and playing are great educational tools, just like reading and writing. At a young age, children don’t only learn, they use all their senses to quickly develop subconscious perceptions of the world, and hands-on play encourages understanding of the world around them as well as imaginative play. Engaging with the bright colours of the tracks when playing and stunting with Hot Wheels reinforces learning as children engage create new experiences with the dynamic system of play which stimulates their emotional and imaginative development in a completely different way than books do. Toys and sets with interchangeable parts give children the freedom to play without rules, and explore their individual interests, placing them in a mental space where they can share their feeling and thoughts through play, because they feel comfortable enough to create what they want to. Apart from just stimulating creativity, which traditional approaches don’t cultivate, this kind of engagement also have an effect on other issues like self-esteem and confidence building. Children need to be encouraged to think and create independently, and not confined to colouring inside the lines. This also helps them appreciate different points of view, rather than shy away from it, as well as stimulates their problem-solving abilities. Parents who don’t know where to start are encouraged to get the The Hot Wheels Speed Drop Hauler, which redefines Hot Wheels storage and racing in one very cool semi-truck that’s full of surprises. Small display windows on the trailer showcase the more than 20 Hot Wheels cars it can carry, and when kids pull the back latch, this 3-in-1 toy unfolds into a six-foot long racetrack! The multi functioning vehicle comes with three 1:64 scale Hot Wheels vehicles and can hold 20 more. It provides endless fun for kids 4 to 8 years old. Colours and decorations may vary, but the Hot Wheels Speedway Hauler is the ultimate all-in-one Hot Wheels package with so many features and so many ways to play, and is compatible with the entire Hot Wheels System of play, allowing for hours of imaginative and creative play. About The Hot Wheels ™ City Speed Drop Transport™ The Hot Wheels™ City Speed Drop Transport™ Hauler combines the convenience of a cool-looking Hot Wheels® hauler with the awesomeness of a two-foot vertical racetrack that connects to other sets. In transport mode, the big rig semi can hold more than 20 1:64 scale toy cars as it rolls on its six massive wheels. Unhitch the rear lock and transform this hauler into an incredible two-foot-tall track for extreme excitement. Stunt cars down the epic gravity drop that can connect to other sets (additional track sold separately). Includes one Hot Wheels® vehicles to haul from the get-go. Colors and decorations may vary.for 22. Features: The Hot Wheels™ City Speed Drop Transport™ Hauler transforms from a cool and functional car-carrying trailer into a spectacular track with a 2-foot-tall gravity drop for extreme transport and excitement. The hauler can hold more than 20 Hot Wheels® vehicles and has big, rolling wheels to make it part of the fun itself. Unlock the rear hitch and transform the hauler into a track set with an epic 2-foot-tall drop. Includes 1 Hot Wheels® vehicle, and the track can connect to other sets to extend the stunting adventures (additional track sold separately). This hauler combines convenience and excitement with its massive storage capacity and epic drop – kids 4 years and older will love the awesomeness of this incredible gift! Legal Line: ©2021 Mattel. Licensed Legal 1: Licensed Legal 2:

April 13, 2023

Top 5 Gifts to Achieve Baby’s (S)milestone

Whether you’re going to a birthday party, a baby shower, or you’re trying to be aunt/uncle or grandparent of the year, you want to gift a toy that is going to benefit baby at their stage of development, and now its easier than ever before. The first giggle, the first time they roll over, their first steps… little ones will reach joy-inducing milestones – or SMILEstones – in the first few years of their lives. Sharing a Fisher-Price toy with them allows them to play with an item designed with an industry-leading Childhood Development & Learning (ECDL) Framework at its core. These are 5 of the best gifts support babies’, toddlers’ and preschoolers’ physical, cognitive, social, and emotional development: Developmental smilestones, and the toys designed for them 0-3 months: During this time, your little bundle of joy will begin to return emotions, smiles and holding eye contact. They’ll also be able to lift their head, extent their legs and briefly grasp objects. In terms of cognitive ability, babies will be able to look at objects, listen to sounds and recognise smells. Recommendation: Fisher-Price Deluxe Kick & Play Removable Piano Gym: Kick play time up a notch with this deluxe gym featuring five light-up piano keys, a repositionable toy arch, and four musical settings that keep your little one rocking out for years! As your baby grows from lay and play to tummy time to sitting up at the piano, you can change up the music and learning, too! 3-6 months: You can expect your baby to start giggling around this time, while playing, and they’ll even start to imitate your facial expressions too. Little ones will be able to turn their heads in all directions and begin to roll over. They’ll also imitate sounds and actions, they will like feeling different textures and be curious to examine objects too. Recommendation: Fisher-Price Roarin’ Rainforest Jumperoo®: There’s so much for little ones to discover with their animal pals on this Jumperoo® – music, lights and exciting sounds reward their every jump! A rotating seat gives your baby 360-degree access to toys, activities, and animals, including soft monkeys overhead, spinners, clickers, a bead bar, mirror and so much more. 6-9 months: Around this time, your little one will start to recognise family members, and they may throw kisses to familiar people. Watch them as they begin to clap their hands and sit up without any support. They’ll like repetition, and be able to follow one-step instructions such as smile or wave. Recommendation: Fisher-Price Laugh & Learn Puppy’s Remote: With light-up screen, push buttons and 35+ sing-along songs, tunes & phrases the remote will really “click” with baby. For starters, it looks like a real TV remote to make the pretend play more real. And when kids press the buttons, the screen lights up and they’re rewarded with songs & phrases that teach numbers, ABCs, opposites, colors and more. What a great way to give fine motor skills a push in the right direction! 9-12 months: Start to play games such as hide and seek or peek-a-boo – little ones will like it. Around this age, they’ll begin to crawl, cruising along furniture and turning the pages of a book. They’ll be able to point to named objects and understand simple commands. Recommendation: Fisher-Price Eco Rock A Stack: The iconic Rock-a-Stack toy features a bat-at rocker base and 5 colorful rings to grasp and stack. This adorable gift set is loaded with hands-on play that helps your baby develop dexterity, hand-eye coordination, and problem-solving skills. 12+ months: Making their way to toddlerhood, little ones will be able to show affection with hugs, smiles and pats – especially towards parents. You’ll need to keep your camera to hand, as around this age your baby will take their first steps towards becoming a confidence walker. They’re off! Babies at this age love to explore environments and they’ll be able to say words like ‘mama’ and ‘dada’. Recommendation: Fisher-Price Chatter Telephone: With its friendly face, spinning dial, fun ringing-phone sounds, and eyes that move up and down as you pull it along, the Fisher-Price® Chatter Telephone® helps get baby chatting—and strolling—like a pro!

March 10, 2023

Barbie® Celebrates International Women’s Day by Encouraging More Girls to See Themselves in STEM

Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is celebrating International Women’s Day by honouring over half a dozen women worldwide who are leaders in STEM with one-of-a-kind role model dolls made in their likeness. Barbie knows that seeing is believing – and access to successful female role models in STEM is essential for children to build and maintain an interest in the industry. Women make up less than one-third of the STEM workforce,* and it’s proven that girls are systemically tracked away from STEM throughout their education.** To show girls that they can be anything, Barbie is proud to continue its commitment to recognizing female role models and highlighting careers which are historically underrepresented by women.    “Barbie is dedicated to showcasing women who are role models from all backgrounds, professions, and nationalities so that girls around the world can see themselves in careers that might not always seem as accessible,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel. “STEM is a field where women are severely underrepresented, and our hope is that honouring these seven leaders in science and technology will encourage girls to follow their passion in this field. This International Women’s Day, we’re proud to continue our work in closing the Dream Gap and reminding girls of their limitless potential.” The Barbie brand’s lineup of global female role models includes three exceptional sisters from the United States – Susan, Anne, and Janet Wojcicki – who can serve as inspiration in a variety of STEM fields for the next generation of women leaders. The full global lineup being honoured with one-of-a-kind Barbie dolls made in their likeness includes:  Susan Wojcicki (United States): Longtime YouTube CEO Anne Wojcicki (United States): Co-Founder and CEO of 23andME Janet Wojcicki (United States):  Professor of Pediatrics and Epidemiology at the University of California, San Francisco  Katya Echazarreta (Mexico): Electrical Engineer and Science Show Host Dr Maggie Aderin-Pocock (United Kingdom): Space Scientist and Science Educator Prof Dr Antje Boetius (DE): Marine Researcher and Microbiologist  Yinuo Li (China): Co-Founder of ETU Education “It feels surreal that my family’s stories might interest and impact the lives of girls worldwide. My sisters were some of my strongest role models growing up and we all built careers based on our interest in STEM. Our parents fostered independence and a belief that we could truly be anything we wanted to be when I grew up, but most important was to pursue a passion,” said Anne Wojcicki, Co-Founder and CEO of 23andME. “I’m honoured to celebrate International Women’s Day this year with Barbie alongside my family and these other powerful women in STEM leadership roles. I hope that sharing our stories encourages young girls to try something new, face something that may scare them, and look at challenges as exciting opportunities.”  “I understand first-hand that role models are essential for young girls to see what’s possible. When I was starting my career, I struggled to find inspiring stories of other women excelling in STEM – and especially in epidemiology,” said Janet Wojcicki, Professor of Paediatrics and Epidemiology, UCSF. “I have been impressed with the increasing global relevance of Barbies for girls from all communities and seen first-hand through my work the relevance of Barbie for sub-Saharan African and Latinx girls. I’m honoured to serve as a Barbie role model this year and help children worldwide see women in places that they might want to be in one day.” “Growing up, I didn’t imagine that I would have a career in tech,” said Susan Wojcicki, Longtime YouTube CEO. “My sisters and I found jobs we love and discovered how creative and fulfilling careers in STEM can be for women. I spent nearly 25 years working at Google and nine years as the CEO of YouTube, and it was an incredible experience. I hope Barbie’s International Women’s Day celebration will remind girls around the world that they can do anything.”  Barbie worked with Susan Wojcicki on a YouTube-produced custom “Short” content. In the video, Susan answers questions on empowerment and shares the lessons she’s learned along the way to becoming a top tech CEO.  In addition, Barbie will pay tribute to all these global role models through a special episode of the Barbie You Can Be Anything Series – an inspiring digital series featuring conversations with female role models – with Anne Wojcicki as she shares the fun of science, genetics, and DNA with kids from the Boys and Girls Club.  In further commitment to leveling the playing field for girls globally, Barbie established the Barbie Dream Gap Project in 2018, a multi-year global initiative created to raise awareness around limiting factors that prevent girls from reaching their full potential. Since launching, the brand has committed over 1.5 million dollars through the Barbie Dream Gap Project to nonprofit partners on a mission to achieve equality by fueling education, leadership skills and mentorship opportunities for girls. * According to the United States Census Bureau ** According to the American Association of University Women

March 9, 2023

Benefits of Card & Number-play for Kids

  It would be challenging, if not entirely impossible to find someone that has never played a card-game.  Card playing appears to be one of the oldest and most traditional pastime activities for all ages. They have not only proven to improve motor and cognitive skills in children, but also encourage hours of family fun as well as multiple therapeutic benefits when used by Play Therapists. The earliest reference of card playing took place in China in the 10th century, but there is no record of how the cards were made of how the games were played. Though history has it that Italy and Spain were probably the first European countries where cards were played, these cards were hand-painted and therefore regarded as luxury items only available for the rich. Since then, the cost of card production was reduced significantly and their availability and popularity only grew, making them favourites over other traditional games. Benefits of playing with cards Although playing cards is a good way to pass the time, and is not only entertaining but also relaxing, there are a whole list of hidden learning opportunities for children as well as cognitive stimulating opportunities for the elderly.  In fact, recent studies have shown that playing cards with children has an entire series of educational and emotional benefits. Card games can help children develop their motor skills Dexterity and eye-hand-coordination is practiced by playing, manipulating, shuffling, and sorting cards during a game.  A simple action of holding a few cards in a small hand can help young children develop motor skills.  The ability to move quickly and easily can also be developed in card games such as Skip-bo where a player needs to simultaneously place, draw from a deck, and hold cards during the game. Card games can enhance cognitive skills There are many cognitive skills triggered by playing card games.  From memorising to matching numbers, pattern recognition as well as the promotion of more complex mathematic concepts can all be promoted in one single game.  Increasing levels of difficulty can also practice a child’s ability to focus longer and concentrate better.  Planning skills are triggered when the game allows for the opportunity to find different ways of winning as most card games allow some room for new, as well as more experienced players.  In that way the play can be extended for many years as little children can play with the help of an adult in the early years and progressively develop into an independent player as their skills develop. Skip-bo is a game where the basic skills of counting and concentrating is cognitively stimulating without being too challenging for the very young or the elderly. Card games foster emotional intelligence Card games allow children to take part in healthy, friendly competition in the safe, familiar environment of the home.  Achieving the goal of winning or experiencing the despair of losing are both feelings that can be processed by the players.  Patience and fair play can be fostered from early on and card games are extremely useful to do that.  All card games require communication, negotiation, taking turns, comprehending rules, and challenging each other.  These skills and character traits can all be practiced with something as simple as playing a game of cards. Benefits of colours and numbers on cards Research studies recently showed that the pairing of numbers during a card game significantly improves the ability of children to recognise, show and mention number symbols. Numerical comparison, colour or shape-matching card games were also shown to improve a child’s numerical identification skills, as well as how to compare the value of the symbols. It’s fair to say that parents can confidently assist their children to learn basic mathematical concepts such as number recognition and comparing by playing games such as Skip-bo. Play therapeutic benefits of number card games Therapists working with children during play therapy often makes use of card games to have fun and build a therapeutic relationship or to facilitate a process whereby children can learn, express, and grow emotionally.  Typically, card games work so well for relationship building as the act of card playing is safe, playful, and familiar to most children.  It helps them to relax in the therapy session and “open up” with less inhibition. There are many ways in which the numbers and colours in card games can be utilised during psychotherapy for children. Slight changes to the original card game can offer opportunities to make use of certain colours or numbers to allow for children to answer certain questions pertaining to specific feelings.  For example: if you place a red card on the table you need to think of a time that you were angry, while a blue card might allow for the child to talk about a time when he was sad. Numbers on cards can be used to teach new skills.  For example: If a child pulls a nr. 3 from a deck of cards, they should think of three ways to relax during a time of stress.  Or nr. 3 could mean to answer the third question from a different pile of emotion cards that is offered at the same time. Card games can even be used during online play therapy with children. With so much social distancing, staying-at-home periods during this pandemic, as well as online therapy now becoming a reality, cards might as well top the list for good old fashion social, emotional and cognitive stimulation.  It may be the cheaper and healthy alternative to electronic games and offer an excellent opportunity to limit screen time.

March 8, 2023

Barbie Launches Chelsea Doll with Scoliosis

The Barbie brand is known for offering the most inclusive doll portfolio on the market – and this year, the brand continues to make strides to further inclusivity in the doll line for Chelsea, Barbie’s little sister who is core to the Barbie world, by introducing a Chelsea doll with Scoliosis.  According to the Division of Orthopedics at the Children’s Hospital of Philadelphia more than 100,000 children are diagnosed with scoliosis each year in the U.S alone.* With the release of Chelsea with Scoliosis – featuring a doll with curvature in the spine and a removable back brace – Barbie hopes to better reflect the world around us for all kids to see themselves in play, while also normalizing the wearing of a back brace. To ensure the accuracy of the doll, Barbie worked closely with Board Certified Neurosurgeon and specialist in children’s complex spinal disorders Dr. Luke Macyszyn, who provided counsel throughout the development of the Chelsea doll with Scoliosis. “As a neurosurgeon focusing on complex spinal disorders, I was honored to work with Barbie on the development of the Chelsea with scoliosis doll and ensure the accuracy of her shape and spinal alignment. This doll is an amazing example of representation for young children and adolescents who have been diagnosed with scoliosis or wearing a back brace, and I look forward to seeing it on shelves.” – Dr. Luke Macyszyn, Board Certified Neurosurgeon and specialist in children’s complex spinal disorders and scoliosis. The Chelsea doll with Scoliosis was made to be reflective of what kids are seeing around them, helping to normalize back braces for children who may wear them and encouraging children who don’t wear back braces to celebrate the importance of inclusion. Barbie knows that imagining you can be anything is just the beginning – seeing makes all the difference. The Chelsea doll with scoliosis marks an important step in the brand’s journey in increasing representation by adding more variety in looks and providing infinitely more ways to spark imagination.  “We believe in the power of representation and are committed to creating dolls in a variety of looks so that kids can see themselves in Barbie – and now, in a line celebrating Barbie’s little sister Chelsea. We’re proud to launch the first-ever Chelsea doll with a removable back brace to continue to be more reflective of the world kids see around them. Our Chelsea line provides infinitely more ways to spark storytelling, all while providing kids with a way to develop their empathy and social processing skills through doll play.” – Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls, Mattel. Children’s early childhood experiences shape what they imagine to be possible. It is important that they see themselves reflected in product. As scoliosis occurs ten times more often in girls than it does in boys, the Chelsea line was the perfect place to expand representation.  The 6-inch Chelsea doll with Scoliosis is wearing a pink dress with matching pink back brace, white shoes, and has her long brunette hair styled in waves. 

March 7, 2023

Mattel Reveals Product Line up for Disney Princess and Disney Frozen

  Mattel, Inc. (NASDAQ: MAT) revealed the all-new line up for Disney Princess and Disney Frozen to consumers.  The all-new line from Mattel celebrates the magical adventures of Disney Princess and Disney Frozen with unrelenting attention to detail, incredible execution and fresh thinking, bringing iconic characters and stories to life through rich systems of play that spark imagination. The line delivers on consumer kids insights on what they want, including more animal friends and sidekicks, reveal innovation, castles, houses and vehicles, hair play and colour change, and expanded storytelling opportunities. Offerings include beloved Disney Princess and Disney Frozen characters accompanied by accessories heart, such as Queen Elsa and the Water Nokk ready to adventure beyond Arendelle. Toys on-shelves now, globally, include bright colours, true-to-character facial features, hair fibre tailored to the characters, and premium fabrics. The Disney dolls line from Mattel will also include unique collector offerings for adult fans that will celebrate the Disney Princess and Disney Frozen characters in a brand-new way with premium offerings to expand every fan’s collection. Together, Mattel and Disney will also bring the Disney Villains out of the shadows with a curated collection of premium dolls, capturing these mischievous characters in a new light. The new line up, follows last year when Mattel announced it would have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures.  Through the agreement, Mattel will develop dolls based on Disney Princess including Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled and Disney Frozen. The New Line-Up Revealed is available nation-wide, and is subject to change and availability. 

March 3, 2023

Mattel Leads The Way with Eco-Friendly Toys

Fisher-Price Eco Rock-A-Stack turns Learning & Development into an Eco-Friendly Play Time.  26.8 Million toys are thrown away yearly, leading to an ever-growing negative impact on the environment. As most are made of plastic, which is thought to be durable, sturdy and also washable, but Mattel is looking to change the narrative by producing environmentally friendly products like the Eco Rock-A-Stack. It’s not always easy to find products that are made with sustainability in mind. Eco-friendly choices can now start even before your baby is born, and impact more than just an environmentally conscious consumer, but also for the parent looking for safe toys that aid learning and development. The iconic Fisher-Price Rock-a-Stack toy features a bat-at-rocker base and 5 colourful rings to grasp and stack. This adorable gift set is loaded with a hands-on play that helps your baby develop dexterity, hand-eye coordination, and problem-solving skills. Now made from Sugar Cane with a minimum of 90% of the ethanol extracted, this family-favourite toy is reducing your carbon footprint and the impact of plastic waste on the environment, and also as a grasping, stacking and sorting toy, it helps develop fine motor skills and problem-solving skills for babies ages 6 months and older.

March 2, 2023

HASBRO’S 2022 GREAT GIFTS SELECTION HAS SOMETHING FOR EVERYONE

Hasbro is back with an exciting selection of great gifts recommendations from its wide range of play and entertainment options.  These include the latest releases from popular brands such as Nerf, Baby Alive, FurReal, Play-Doh plus fun new Hasbro Gaming solutions – perfect for the upcoming summer holiday season. Hasbro’s commitment to creating the world’s best play experiences ensures there is something for everyone – from fun family activities to active play, imaginative play, creative play and so much more. First up is a must for all pet and pony lovers – say hello to FurReal Cinnamon, My Stylin’ Pony pet. With more than 80 sounds and reactions, this 35cm tall beauty is so responsive and expressive.  She blinks, and moves her ears, head, and neck; she responds when she’s fed; and when petted on her back, cheeks, and nose. She makes loving noises, kissing sounds, and her cheeks even glow. It’s so much fun to groom and style this beautiful, poseable pony: she comes with 26 styling accessories, including 4 shimmery horseshoes, flower crown, and 20 flower hair decorations for her bridle, and her apple accessory doubles as a both a brush and a snack. Kids ages 4 and up are sure to love the pony’s night-time mode, too – for snuggle time, she can be posed into a sitting position and will play a song! A wonderful way to end any day.   Blast with the power of airblitz action or motorized mayhem. The Nerf Elite 2.0 Motoblitz blaster features two ways to fire darts, giving you flexibility and tactical advantage in Nerf games. Unleash 6 darts at once with airblitz blasting powered by air pressurized pump-action. Pump the handle back and forth and press the airblitz button to release a 6-dart swarm. Take on opponents with motorized blasting to fast-fire 10 darts in a row in rapid succession. Load the 10-dart clip into the blaster and you’re ready to go when you rev up the motor and pull the trigger. This 2-in-1 blaster includes 22 Official Nerf Elite darts to fill both blaster modes. Use the integrated scope to help with aiming. The tactical rail gives you the ability to customize the blaster with Nerf accessories. Eyewear recommended (not included). Accessories sold separately, subject to availability. Requires 4x 1.5v AA alkaline batteries (not included).   When will she grow into a gorgeous princess? Baby Alive Princess Ellie Grows Up talking doll grows little by little with kids’ care and responds with 75+ sounds and phrases. A twinkly chime plays whenever she grows! As a baby, she slowly grows with rocking, giving her a pacifier and pretending to feed her with her sippy cup and bowl/spoon. Bouncing movements and pretend feeding/drinking will help her keep growing as she gets taller. Kids ages 3 and up will have fun tracking her height with the included growth chart and styling her with dress-up baby doll accessories! Place her brushable tiara hair extension on her head and put the princess skirt over her outfit to complete her royal look. Instructions and quickstart guide help kids care for their growing doll and reset her to play again! This 45-cm Baby Alive doll that grows up is an exciting toy for any child, and a great gift for birthdays and holidays.   Get imaginations brewing with the Super Colourful Play-Doh Cafe Playset. This pretend play cafe set lets kids imagine creative Play-Doh drinks their way. Make the toy coffee maker fill the cups with colourful Play-Doh modelling compound, then spin and slide them to the topping station and add pretend whipped cream. Create lots of colourful Play-Doh bakery treats with the cookie, cupcake, and donut moulds, then display them on the clear stand. Whether they’re creating Play-Doh coffee, tea, frappes, or pretend smoothies, kids can have fun playing barista again and again. This Kitchen Creations drinks toy for kids 3 years and up also comes with 8 Play-Doh cans and 20 accessories to perk up their imaginations.    Turn your play space into the ultimate Play-Doh Ice Cream Truck party. This life size kitchen set gives kids a big space to express their big imaginations. Create so many pretend treats with the 27 tools and soft-serve station, customise the creations with the Play-Doh sprinkle maker, tools, and pretend candy moulds, and check out customers at the register. Fun music and cash register sounds make kids feel like they’re really running their own ice cream truck. 12 cans of Play-Doh modelling compound give them all the colours they need to get started. The toy food truck was also designed with parents in mind with a lot of storage and effortless ways to clean up when the fun is done for the day.   The Monopoly Travel World Tour board game is a twist on classic Monopoly gameplay that has players discovering and visiting exciting travel destinations. Players buy destinations, complete travel goals, and stamp the dry-erase gameboard with their token stamper to win. Create memories with the Travel Journal cards that become part of the gameplay in future games and learn fun facts about locations across the globe along the way. What a great game for travel buffs. This travel edition of the Monopoly game is a fun game for a family game night and it’s a great game for kids 8 and up.   Hasbro products are available from leading retailers (subject to availability) including:  Takealot.com, Toys R Us, ToyZone, Toy Kingdom, Hamleys, Makro and Importatoy.  For more information visit:  Facebook @PlayDohSouthAfrica; @MonopolySouthAfrica; @NerfSouthAfrica Instagram: @hasbro_sa;  @NerfNationSA; @playdohza

December 9, 2022

Introducing Designafriend- A world full of hopes, dreams, laughter and fun

Everyone needs a friend to walk the runway with them, and in style! Design a friend too fit your style and match your beauty wherever you are. Use the three F’s ( Fashion, Fun & Friendship) To dress up your playtime. Not only can your child have the most fun but your parents can join in on your creative catwalk.  Each doll comes with a friendship charm bracelet just for you. You can add charms to your bracelet by collecting their stylish outfits – a charm comes with each one. DesignaFriend invites children into a world full of hopes, dreams, laughter and fun. It celebrates childhood, encourages imaginative play and inspires children to be themselves. The Designafriend range is certainly larger and of better quality than most dolls on the market.  She has an entirely soft body and hard vinyl limbs that can be posed standing or sitting. They are easier to dress than smaller style dolls and have more hair which is easier to brush and style.  As a parent, I much prefer their more realistic proportions, and the fact that they tend to portray children as opposed to adults.  Perfect for Christmas, birthdays, practically any reason for a gorgeous fashionista runway funday! You can get one today when you click here so be sure to check it out.

November 24, 2022

Let’s Play Together

Let your little person act out their own fun play dates and sleepovers with the Little People® Friends Together Play House™ from Fisher-Price®. The interactive playset is loaded with engaging play as kids move the 3 best friend figures through the rooms of the home, the outdoor patio with swimming pool and the tree swing. The Smart Stages® learning content teaches the alphabet, counting, opposites and more during play.  The playset encourages kids to play out and come up with their own imaginative stories. Product features Electronic home playset that folds for storage with 3 best friend figures and 7 additional play pieces 3 Smart Stages® levels with songs, sounds and phrases about the alphabet, counting, opposites and greetings 6 activation points including light-up radio, light switch, front door, kitchen ‘tablet,’ refrigerator, oven, and toilet that ‘flushes’ Lots of play for kids to discover including 4 rooms in the house, outdoor patio with swimming pool and working tree swing Great gift for toddlers and preschool kids ages 1-5 years Available at all participating retailers and toy stores with a RRP of R1029.99

August 31, 2022

Build your dream home with Barbie® Dreamhouse™

When young imaginations move into the Barbie® Dreamhouse™, they turn this amazing dollhouse into a dream home! More than 3 feet tall and 4 feet wide, the Barbie® Dreamhouse™ has so many amazing features — three stories, eight rooms that include a carport (car not included) and a home office, a working elevator that fits four dolls or a Barbie® doll in a wheelchair, a pool that has a slide descending from the story above, five pieces of transforming furniture, lights, sounds and more than 60 additional accessories, including an adorable puppy, that can all be used to decorate, set the scene and play out so many stories. Plug-and-play design helps keep pieces in place as small hands move around (and make clean up easy for adult hands!). Decorations and furniture for indoor and outdoor settings inspire play from all angles, and the transformations provide two-in-one fun while encouraging flexible action — the couch turns into bunk beds, the coffee table flips for a bed sized for Chelsea™ doll (sold separately), the fireplace becomes a home office, the refrigerator turns into an outdoor food stand and the oven houses a barbecue in back. Lights and sounds add even more delightful touches — the oven lights up and the timer ticks, the stovetop sizzles with the frying pan and whistles with the tea kettle and the toilet makes a flushing sound. Young decorators will have so much fun moving accessories around the house as they explore their personal style and tell all kinds of stories, from daytime to nighttime, indoor to outdoor, Barbie® home alone or with a house full of friends and family (dolls sold separately). Pool parties, friend sleepovers, sister bonding, backyard BBQs, birthday, holidays and every day — there are endless stories to tell and limitless ways to explore living in the Barbie® Dreamhouse™ because with Barbie®, anything is possible. Includes Barbie® Dreamhouse and 70 accessories that include furniture, household items and a puppy; dolls, fashions and car not included. Colors and decorations may vary. Measuring an impressive 3 feet tall and 4 feet wide and featuring 3 stories, 8 rooms, all-angle play, a working elevator and pool with slide, the Barbie® Dreamhouse™ encourages young imaginations to move into this dollhouse and set up a dream home! Dreamy features include the working elevator with room for 4 dolls or a Barbie® doll in a wheelchair, a new home office, a carport and a second-story pool with a slide that starts on the third story — fill it with water for a real splash! Lights and sounds add realistic touches and encourage role-play: place the frying pan on the stove and press for a sizzling sound; do the same with the tea kettle for whistling; open the oven door to see it light up; turn the oven timer for ticking; and push a button on the toilet for a flushing sound! Two-in-one fun expands the possibilities for play: the couch opens to create bunk beds and the coffee table flips revealing a bed for Chelsea™ doll (sold separately) to create a guest bedroom; the fireplace turns around to transform a cozy den into a home office; the kitchen sink does double duty with one side featuring a barbecue and shelves and the other with the oven and a recycling bin; and the back of the refrigerator is an outdoor food stand! Additional accessories — the Barbie® dollhouse comes with 70 pieces total — encourage personal expression and inspire endless storytelling. Handles on some of the items allow role-play while plug-and-play design permits active play. Available at all participating retailers and toy stores with a RRP of R5999.99

August 25, 2022
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