Cadbury Dairy Milk is egg-cited to announce the launch of a special limited-edition Peter Rabbit™ Milk Chocolate Egg with delicious Astros inside. This mouth-watering egg is sure to delight consumers this Easter.
The latest product offering will roll out with its recently launched television commercial, that sees a floppy-eared Cadbury Dairy Milk Easter bunny off on a mission to deliver joy to the nation. In addition, the campaign will celebrate a partnership with Sony Pictures – which will see the beloved Beatrix Potter storybook character Peter Rabbit™ making the jump onto the big screen, with the movie set to launch in cinemas nationwide on 29 March 2018.
There are certain treats that we just can’t help but think about when specific holidays come around, and eggs are synonymous with this chocolate-fuelled season. Our new and exciting TVC is a visually appealing reminder of this special occasion. We cannot wait to see it hitting screens, as we hope to make Easter an even more joyful one this year.
We are also very excited about our partnership with Peter Rabbit™. The adventurous character and comedic story resonated well with our brand and presented a great opportunity to include an Easter offering.”
GRANT VAN NIEKERK, MONDELEZ SA CATEGORY LEAD FOR CHOCOLATE
The Peter Rabbit Cadbury Dairy Milk Chocolate Easter Egg, filled with Astros, is available in participating retail stores at a recommended retail price (RSP) of R39.99 each (priced at the retailer’s discretion)