JenniDezigns, a contemporary South African clothing brand for kids, has launched an exciting boutique summer collection for girls aged between two and seven years old. The range is made from authentic ShweShwe – often described as the denim of South Africa – and 100% cotton fabrics, sourced within South Africa and handmade by local seamstresses in the southern Cape area.
Established in 2015 by mother and daughter duo, Jenny and Samantha Collen, JenniDezigns is a proudly South African-owned enterprise, merging the eclectic patterns of African print heritage with comfortable and age-appropriate clothing designs for kids.
The brand aims to create clothes that combine a fun and quirky, yet classical look, while giving kids the freedom to run, jump and play without feeling restricted – allowing children to be children.
“I have always loved to dress little girls in beautiful clothing that makes them feel like a princess,” says Jenny Collen. “Over the years it became more difficult to find this type of clothing, and so we decided to do something about it.”
Each design is a unique mix of selected ShweShwe fabric, a classic children’s style and designer vision. To tell this story, each design is given its own African name. “Inspired by the vivid, vibrant colours of Africa, I love playing with fabrics and styles to create unique outfits with various colours and textures,” says Jenny.
JenniDezigns’ summer collection consists of day and party dresses, with matching headbands and handbags to complete the look. Ideal for the holidays and hot summer days coming up in South Africa, JenniDezigns is the perfect festive gift for a little loved one.
To shop the full collection and place your early-bird Christmas orders, visit the JenniDezigns website, or connect with JenniDezigns on Facebook for more information. All items are made to order and take 5-7 working days to complete. Be sure to place your festive season orders before 2 December 2016 to avoid disappointed little faces on Christmas morning!